Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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182. Marrying Insight with Innovation with Ian Wright | INNOVATION
Manage episode 321171405 series 2767119
Content provided by 3Pillar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Pillar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ian Wright is Chief Insights Officer at Equifax. But what does that actually mean and what insights can he give us into the current (and future) state of the marketplace?
…
continue reading
Do you wish there was an easy way to access data and see insights into what it means all in one go? That’s one of Ian’s main roles along with keeping track of the market and its trends. When it comes to innovation, you have to know exactly where you are before you can decide where you want to go and how you want to get there.
Equifax provides marketing solutions to help businesses achieve more targeted, meaningful interactions across the customer journey. They believe that understanding household economics is critical to marketing success, and that’s where a Chief Insights Officer comes in.
Listen for a more thorough explanation of Ian’s role along with his view of the state of the market, and even his takes on things like getting the work/life balance right and handling imposter syndrome.
Resources:
Learn more and get the full show notes at: 3PillarGlobal.com
217 episodes
Share
Manage episode 321171405 series 2767119
Content provided by 3Pillar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 3Pillar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Ian Wright is Chief Insights Officer at Equifax. But what does that actually mean and what insights can he give us into the current (and future) state of the marketplace?
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continue reading
Do you wish there was an easy way to access data and see insights into what it means all in one go? That’s one of Ian’s main roles along with keeping track of the market and its trends. When it comes to innovation, you have to know exactly where you are before you can decide where you want to go and how you want to get there.
Equifax provides marketing solutions to help businesses achieve more targeted, meaningful interactions across the customer journey. They believe that understanding household economics is critical to marketing success, and that’s where a Chief Insights Officer comes in.
Listen for a more thorough explanation of Ian’s role along with his view of the state of the market, and even his takes on things like getting the work/life balance right and handling imposter syndrome.
Resources:
Learn more and get the full show notes at: 3PillarGlobal.com
217 episodes
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Similar to The Innovation Engine Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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