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#64: Be Better - How B2B Marketers Can Systematically Level Up Their Optimisations

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Manage episode 348169479 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Breaking news! Kev’s not going to be around next year!

Well just not around physically in Australia for much of the year. As he makes a bit of a tour of Europe while working remotely.

But don’t worry, the show will go on!

Much like how this episode, we’re going onto Be Better! The fourth stage of the 5 Be’s framework.

It’s going to be a guest filled and very exciting season as we dive into all things optimisation for the whole B2B Marketing journey. Not just paid channels where the term often comes up.

Like everything else we’ve talked about, there’s a framework and approach to tackle this part of the B2B marketing journey.

So join us as we take a quick look at what’s in store this season!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

  continue reading

200 episodes

Artwork
iconShare
 
Manage episode 348169479 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Breaking news! Kev’s not going to be around next year!

Well just not around physically in Australia for much of the year. As he makes a bit of a tour of Europe while working remotely.

But don’t worry, the show will go on!

Much like how this episode, we’re going onto Be Better! The fourth stage of the 5 Be’s framework.

It’s going to be a guest filled and very exciting season as we dive into all things optimisation for the whole B2B Marketing journey. Not just paid channels where the term often comes up.

Like everything else we’ve talked about, there’s a framework and approach to tackle this part of the B2B marketing journey.

So join us as we take a quick look at what’s in store this season!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

  continue reading

200 episodes

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