How Would You Beat Apple Part 2: Getting to $3 Trillion | Jobs-to-be-Done

How Would You Beat?

In 2014, we used Jobs-to-be-Done innovation theory to demonstrate that Apple was worth over $3 trillion. This past week, Apple became the first company in history to cross the $3 trillion mark. In this podcast, we explain the method we used to value Apple and how product teams can use the same method when analyzing their product roadmaps.
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Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 - Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done
07:45 - Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy
14:35 Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations
19:00 Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.
23:31 Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there
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Chapters

1. Jay evaluated Apple at 3 Trillion in 2014 & how do you evaluate a company using Jobs-to-be-Done (00:00:00)

2. Jared talks about investment time horizon with JTBD & Jay talks about the only two metrics that matter: speed & accuracy (00:07:45)

3. Jared talks about Apple being its own disruptor and its knack for expanding their customers' needs with new products and innovations (00:14:35)

4. Jared and Jay talk about how little risk Apple takes in innovation to make sure customers' jobs are being done right.  (00:19:00)

5. Jay talks about Apple's position to help communities and people become better versions of themselves and the jobs to be completed there (00:23:31)