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Rooted in Retail

Crystal Vilkaitis

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Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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CAMTech Chats

CAMTech Chats

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CAMTech Chats is a curated podcast series about current topics in medtech brought to you by the Consortium for Affordable Medical Technologies (CAMTech) at Massachusetts General Hospital Global Health.
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The SUSTAINX: Leaders in Sustainability Podcast is the ultimate resource for sustainability professionals aiming to drive impactful environmental initiatives and change. Hosted by Sven Steinert, CEO of SUSTAINX, Partner, and Sustainability Lead at H&Z Management Consulting, this show cuts right to the core of the sustainability agenda. Join Sven as he engages with global leaders and experts to explore pressing topics including decarbonisation, circular business models, transformational leade ...
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Welcome to the ChangeMaker Collective Live Podcast. Be the change in the world and within yourself. I am your host, Leigh Mitchell, a Gender Expert and Social Impact Brand Strategist recognized by Statistics Canada and a business and marketing Instructor at York University. I am passionate about helping others maximize their full potential. Join us and network with like-minded ChangeMakers. Each session wraps up with live coaching to help you feel empowered and ready to take action. Hear sto ...
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Episode web page: https://bit.ly/4d2nCOx ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode, UserTesting’s Lija Hogan sits down with Jim Kalbach, Chief Evangelist at Mural and aut…
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A strong brand is more than just a logo—it’s a feeling, a story, and sometimes… one powerful word. In this episode, we follow Lucy’s incredible journey from retail to design school and into the future of interior design. She shares her insights on how branding becomes unstoppable when people catch on fast, why setting “unreasonable” rules might jus…
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🎧 Podcast Episode: The Power of Vulnerability on Stage and Screen What happens when the thing you once feared most becomes your greatest strength? In today’s episode, we explore the power of vulnerability as both a personal tool and a public force. Our guest has spent a lifetime navigating the challenges of a stutter, only to transform that journey…
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In this episode, host Corey Nathan sits down with Pete Campbell, Creative Director at Wild Card Creative Group and one of the most respected editors and mentors in the trailer industry. From his humble beginnings as a student and babysitter to cutting award-winning trailers and mentoring the next generation of creatives, Pete shares his journey and…
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Scaling isn’t the only path to growth—sometimes, the real magic lies in simply improving what’s already there. In this After the Show segment, we dive into the powerful mindset shift from obsessing over scale to focusing on refinement. From optimizing just one customer touchpoint to enhancing your existing systems, this episode will inspire you to …
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In this powerful episode of The Changemaker Collective, Leigh Mitchell sits down with Brandon B. Happy—artist, activist, and founder of the Cultured Collective—for a heartfelt and thought-provoking conversation on reclaiming identity, healing through service, and the radical power of imagination. Brandon shares his deeply personal journey from gene…
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Episode web page: https://bit.ly/3YTrCuW ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, UserTesting CMO Johann Wrede chats with Udi Ledergor, former CMO …
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There’s retail—and then there’s retail with heart. In this episode, we explore how one shop owner built a thriving business by listening closely, staying intentional, and showing up authentically both in-store and online. This is your go-to guide for making your brand not just seen, but felt. Ever walked into a store and felt the difference? That’s…
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What happens when you lose a business partner who was also your closest collaborator and friend? In this powerful episode, Michelle shares her journey through the retail world, her deep partnership, and how she’s navigating growth and grief after losing her business partner. From building lasting rep-retailer relationships to finding strength in me…
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Running a retail business isn’t just about products—it’s about people. In this After the Show segment, we dive into why connections matter and how you can start building and working your network with intention. From asking for help to putting yourself out there, today’s conversation is all about turning relationships into opportunities. [1:30] How …
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Episode web page: https://bit.ly/4400s9a ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this episode of Insights Unlocked, Jason Giles, VP of Design at UserTesting, chats with Andrew Hogan…
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What does it take to build a brand that stands out in the wholesale space? In this episode, Robin Kramer of Red Boot Consulting shares how she went from retail beginnings to helping product-based businesses grow with clarity, confidence, and heart. She opens up about honoring your unique skillset, making the most of trade shows, and why nurturing r…
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On this episode, we sit down with the brilliant and dynamic Dana Precious. From her humble start as a receptionist to holding top marketing positions at Sony, Marvel, and Relativity, Dana shares a story filled with humor, grit, and wisdom. Alongside her accomplishments in entertainment marketing, Dana is also a successful author of several novels, …
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Running a retail business can feel isolating—but it doesn’t have to be. In this After the Show segment, we’re talking about the power of community and why surrounding yourself with the right people is key to long-term success. Whether it’s finding local networking groups or connecting with other business owners who *get it*, this episode is packed …
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Episode web page: https://bit.ly/4jHDYyu ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- PROMO CODE for this episode with Section's Greg Shove: USERTESTING30 The code is good for Section cours…
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What does it really take to turn a retail job into a thriving, creative business? In this episode, Ash spills the tea on her rise from retail employee to co-founder of a unique glassware brand. From meeting her business partner to navigating the ups and downs of launching a niche product, Ash shares hard-earned lessons on collaboration, creativity,…
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As a business owner, your team can either help you thrive—or hold you back. In this episode of Retail Therapy, retail entrepreneur Katie Dhuey joins Kareen Walsh to dive deep into what it really means to build a team that supports you, the business owner—not just the business. Katie shares what she’s learned managing Affordable Treasures, a success…
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In today’s After the Show segment, we’re getting real about what it takes to thrive in modern retail. Spoiler alert: being dull won’t cut it anymore. From navigating setbacks to elevating your customer experience, this episode breaks down the mindset and strategy shifts you need to build a resilient and future-ready business. If you’re ready to lev…
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Episode web page: https://bit.ly/4l9JDil ----------------------- Got a question? Want to recommend a guest? Or do you want to tell me how the show can be better? Send me a voice message via email at [email protected] ----------------------- In this Insights Unlocked episode, UserTesting’s Jason Giles sits down with Dane Howard, Vice President…
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What does it really take to stand out in today’s noisy, ever-changing digital landscape? Mark Schaefer—globally recognized author, keynote speaker, and marketing futurist—joins us to unpack the mindset, strategy, and subtle power moves behind meaningful marketing. In this episode, Mark shares why social media engagement might be overrated, how to p…
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In this episode of Trailer Geeks and Teaser Gods, host Corey Nathan welcomes Yuhei Ogawa, an accomplished editor, creative director, and host of the new podcast Creative. Kind. Yuhei shares his creative journey, reflecting on his career in film marketing, the inspiration behind his podcast, and the importance of kindness and emotional reflection in…
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Gen Z isn’t just scrolling—they’re shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to k…
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Episode web page: https://bit.ly/4l9JDil ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a st…
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How do you cultivate a retail business that nurtures both customers and community? Liz Ferreira, owner of The Sweet Bay Shop, shares her journey of taking over her mother’s store and shaping it into a space that brings joy—both through plants and meaningful relationships. In this episode, Liz dives into the privilege of retail, the power of underst…
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Trust is everything in the collectibles industry—whether you're buying, selling, or running a multi-location business. In this episode of Retail Therapy, we dive into how Jimmy and Jonathan built Roadshow Cards into a trusted, coast-to-coast brand that’s redefining the card-collecting experience. With four stores in four different states, their big…
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Understanding the impact of screen time and social media usage is essential for businesses to target their audience effectively. In this episode of After the Show, we explore key strategies to capture mindshare and wallet share across generations. From pricing strategies to platform usage, we break down how to leverage digital trends to boost engag…
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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How do you turn your retail store into a must-visit destination? In this episode, Mary Liz Curtin, co-founder of Leon & Lulu, shares her expert insights on creating unforgettable customer experiences, hosting successful events, and staying financially strong in the ever-changing retail landscape. Discover how to keep customers entertained, attract …
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Can sports drive the next wave of sustainability transformation? In this episode, host Sven Steinert welcomes Max Sorst, Senior Director of Sustainability at SPORTFIVE, to uncover how sports can catalyse sustainability efforts worldwide. Max shares his journey of building a sustainability function from scratch at SPORTFIVE, tackling the industry's …
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In this episode of Trailer Geeks and Teaser Gods, host Corey Nathan welcomes two industry powerhouses: Brett Winn, owner and CEO of RAVE Collective, and partner, Ben Andron, Head of Creative Advertising. Brett returns to the show, while Ben is taking his maiden voyage on the TG&TG cruise ship. From humble beginnings to big screen brilliance, this e…
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Struggling to hear back from job applications? Tired of being ghosted after interviews? In this high-energy and insight-packed episode, Izzy Piyale-Sheard joins us to drop serious knowledge on how to stand out in today’s crowded job market — with a little help from AI. As a job search strategist and brand builder, Izzy shares practical, no-fluff ad…
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A great product isn’t enough—your online presence matters just as much! In this After the Show segment, we’re diving into how retailers can use LinkedIn to stand out. From positioning yourself as a thought leader to generating leads, we’ll break down how to make the most of this powerful platform. If you want to elevate your brand and connect with …
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Episode web page: https://tinyurl.com/45pcxtn9 How can businesses move beyond traditional SEO rankings to create a truly engaging and high-converting user experience? In this episode of Insights Unlocked, host Nathan Isaacs sits down with Georgia Tan, co-founder of Switch Key Digital, to discuss the future of search and the rise of Search Experienc…
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Is your retail business equipped to stand out in today’s competitive market? In this episode, Warren Shoulberg shares expert insights on how independent retailers can adapt, stay relevant, and grow. Learn how to identify key retail trends, simplify e-commerce, and take inspiration from big-box stores—without losing your unique identity and customer…
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Running a business isn’t just about making sales—it’s about making smart financial decisions and setting yourself up for long-term success. In this episode, retailer Kayla Albrecht and therapist Kareen dive into the emotional and financial aspects of entrepreneurship, from compensating yourself properly to setting boundaries between work and home l…
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A great product isn’t enough—your store experience needs to be just as exciting! In this After the Show segment, we’re exploring how to inject fun into retail spaces. From interactive games to small moments of surprise, we’ll share creative ways to engage customers and make shopping unforgettable. If you want to turn your store into a destination, …
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Episode web page: https://tinyurl.com/4txxcx83 ----------------------- In this episode of Insights Unlocked, we explore how marketing, UX, and customer experience teams can collaborate to craft impactful, data-driven strategies. Our guests—Emily Carrion, CMO at Entrepreneurs'​ Organization; Katie Karr, a Senior User Experience Designer at Workiva; …
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In this episode, we sit down with John Castillo to explore the mindset shifts and strategies that drive success in business. From overcoming imposter syndrome to embracing collaboration over competition, John shares his insights on building a powerful personal brand, seizing B2B and subcontractor business opportunities, and thriving in the creator …
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Join the Rooted in Retail Mastermind: Resilient Together -- Running a retail store is more than just transactions—it’s about creating experiences that keep both customers and employees engaged. In this episode of Rooted in Retail we are joined by Bryan Gaus and Anthony DiAmbrosio of American Dream as we explore how to balance business operations wi…
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On this episode, we sit down with Kevin Childress, award-winning editor, producer, and creative director, and Craig Hagedorn, editor and creative director at Wild Card Creative Group. Together, they explore the craft of movie trailer editing, from storytelling and music selection to navigating industry changes. What We Discuss: How Kevin and Craig …
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Success isn’t just possible—it’s inevitable when you align with the right mindset and actions. In this episode, we’re breaking down why your brain can’t fully grasp the level of success you’re capable of and how to step into that reality. From making tough decisions as a business owner to understanding the power of pruning for growth, this conversa…
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Episode web page: https://tinyurl.com/ywpva5x5 ----------------------- In this Insights Unlocked episode, host Michael Domanic sits down with Jack Mitchell, Head of Product and Operations at Zigzag, the #1 puppy training app. Jack shares how his team built Ziggy, an AI-powered virtual puppy trainer designed to provide personalized, science-backed t…
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Join the Rooted in Retail Mastermind: Resilient Together -- In this episode of Rooted in Retail, we dive into what it takes to build a million-dollar store. Our returning guest Heidi Hardman shares how being obsessed with your products and truly understanding your customers can set you apart. Learn how to overcome challenges, become “15-mile famous…
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Running a dance studio takes more than just a love for movement—it requires strategy, discipline, and smart decision-making. In this episode, Rose Kishner, owner of SF Dance Gear, shares how she applies structured planning and business mastery to keep her store thriving. Rose opens up about the behind-the-scenes challenges of managing a dance busin…
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Navigating the challenging journey of setting and implementing SBTi net-zero climate targets is essential for any company serious about sustainability and climate management. In this episode, host Sven Steinert welcomes Laura Cremer-Heesen, Director Sustainability at DKV Mobility, to share how her team tackled the challenges of defining, receiving …
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Loving your product isn’t enough—your customer needs to love it too. In this After the Show segment, we’re diving into what it takes to truly connect with your audience. From the three-second rule to spotting emotional touchpoints, we’ll cover practical ways to see your business through your customer’s eyes. If you want to create a frictionless exp…
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Episode web page: https://tinyurl.com/2p9rbkfu ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click o…
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How do you break into a marketing career in today’s competitive job market? In this episode, Jared Kligerman answers your biggest questions about launching a successful marketing career. From landing your first role to standing out in applications, Jared shares insider tips, industry insights, and practical advice to help you navigate the journey. …
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Join the Rooted in Retail Mastermind: Resilient Together -- It’s a special episode as Rooted in Retail celebrates its 2nd anniversary! Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understand…
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This was one of our first episodes. So if you haven't had a chance to hear the magnificent Barbara Glazer, now's your chance! Barbara is not only an inspiration, she's been a mentor to so many others in this industry. On this episode, Barbara Glazer, co-founder of the Ant Farm, widely known for their campaigns for Lord of the Rings, The 6th Sense, …
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