Your business can sell certificates through Groupon or similar discounters, but if you aren't capturing the contact info of these new visitors, you're digging your own grave.7 min 12 secBy Scott A. Gardner - marketing and author

WARNING: Swear words ahead! Customer service is the thread woven throughout marketing, sales, and your entire business. But, you can control the customer interaction.Three things you should do for your business -Teach your staff, and yourself, how to provide a superior customer interactionGive staff a place away from customers so they can ventSet u…

If you've got an editorial medium of some sort where you stay in touch with clients and prospects - and you should, you know - you'll need a sponsor or two. Your own products and services should be your biggest sponsors. Don't throw your customers into the arms of another company!6 min 13 secBy Scott A. Gardner - marketing and author

You need a logical process to engage with people. A step-by-step system to engage with prospects and move them into and through your sales process.7 min 38 secBy Scott A. Gardner - marketing and author

We interview Art Sobczak, author of the book Smart Calling. It's all about how to market and sell products & services by using the phone.Art's totally against cold calling, which is why he teaches techniques he calls Smart Calling. It's a very informative interview!Art also has a number of free and nearly-free things to offer our listeners. First, …

Today we talk about a promo we're running for the oldest traditional martial arts school in the market. The promo consists of 5 x 7 inch ads taped near the mailboxes of apartment complexes within a mile of the street the martial arts school is on. It follows a six-step logical system:Identify your target marketAddress WIFM - What's In it For Me - b…

52 weeks at 2 episodes a week - that's a full year of the Up Your Marketing Podcast. I give you a behind-the-scenes look at how the podcast came about, and some of the tribulations I've had following my own action items.7 min 32 secBy Scott A. Gardner - marketing and author

It's very easy to add video into your marketing mix. I talk about a few of the points you want to keep in mind.10 min 26 secBy Scott A. Gardner - marketing and author

I've told you before, you need to put out press releases on a regular basis. But don't feature yourself - make one of your clients the hero of each new press release!8 min 41 secBy Scott A. Gardner - marketing and author

Businesswoman raising hand during meeting in officeTwo action items for this episode: 1) Send in the questions you want answers for and 2) Send in requests for topics you want covered in the shows next year.6 min 17 secBy Scott A. Gardner - marketing and author

Today we're talking with Jill Brennan, author of Get Smarter Marketing: The Small Business Owner's Guide To Building A Savvy Business.Contact her via her website - Harbren.comMaster classes: InvisibleToTrusted.comBlog post: How to share your story in a way that doesn't suck26 min 21 secBy Scott A. Gardner - marketing and author

We're nearly 100 episodes into this podcast. If you haven't done it yet, you need to take an action to make your marketing - your business, your LIFE - better.8 min 12 secBy Scott A. Gardner - marketing and author

We use a plumber to help explain the web we're creating to make businesses more successful with RecEx Status.15 min 48 secBy Scott A. Gardner - marketing and author

Some info about the promotions that Agile' has run lately, and will be running through the end of the year.16 min 24 secBy Scott A. Gardner - marketing and author

We announce the winners of our giveaway, plus, I've got a link to some interesting holidays for your marketing efforts in 2019.http://bit.ly/2S1RgK07 min 03 secBy Scott A. Gardner - marketing and author

It's not too early to start planning for next year's marketing efforts. Here's a great planner for 2019 -https://amzn.to/2Cn7DeU10 min 54 secBy Scott A. Gardner - marketing and author

If you're selling an info or knowledge product, then you've probably experienced chargeback frustration. Here are 4 points that might help calm those frustrations.8 min 42 secBy Scott A. Gardner - marketing and author

fbq('track', 'ViewContent');Almost a year's wort of episodes, so we're having a drawing. Enter and pass it on!https://upyourmarketing.net/drawing6 min 52 secBy Scott A. Gardner - marketing and author

We're interviewing Doren Aldana who has a lot to say about testimonials and referrals. You don't just have to sit back and wait for them!He created a free kit for UYM listeners. Visit:mytestimonialengine.com/scott31 min 32 secBy Scott A. Gardner - marketing and author

You need testimonials! They lead directly to Recognized Expert Status. We also talk about building a referral system into your business.11 min 34 secBy Scott A. Gardner - marketing and author

We cover the seven essential action steps to get your RecEx Status kickstarted. Grab a pen and paper, and get going!9 min 40 secBy Scott A. Gardner - marketing and author

We're talking about the five main principles behind building Recognized Expert Status. Listen in to find out what they are!23 min 49 secBy Scott A. Gardner - marketing and author

We get some great advice from Lauren about connecting over social media through narrative - that is, stories!See ILoveMalva.com for more from Lauren.30 min 14 secBy Scott A. Gardner - marketing and author

After we ran an ad for a client, we figured "Why not?" SO we ran one for the Up Your Marketing Podcast. We spent a little money, generated some data, and here's our report on what happened. It's not scary, it's not expensive. Try it!10 min 21 secBy Scott A. Gardner - marketing and author

A case study of a tiny promotion we did for a client a couple weeks back. They wanted to promote a YouTube video on Facebook. How'd they do? Listen to find out.12 min 6 secBy Scott A. Gardner - marketing and author

A little different show. We talk to first-time entrepreneur Cat about her small jewelry design & crafting biz. She's not so different than a lot of folks running their own companies!27 min 14 sechttps://www.catgdesign.com/By Scott A. Gardner - marketing and author

If you're going to run an ad, or have some other type of promotional event, you need to have an idea why you're doing it, what you expect to happen, and how to figure it all out. You need a plan.7 min 48 secBy Scott A. Gardner - marketing and author

You need a page on your website that addresses exactly the concerns of the person who is visiting. You need a lot of landing pages!10 min 4 secBy Scott A. Gardner - marketing and author

Here they are - six quick tips for creating content that will get you noticed by your prospects, peers, industry and the media.And here's a link to the six graphics:http://bit.ly/2KS118U4 min 56 secBy Scott A. Gardner - marketing and author

Double opt-in, that is. Here's a quick explanation as to why.5 min 49 secBy Scott A. Gardner - marketing and author

I made a comment about not buying logo'd promotional products. Here's a brief rationale why.6 min 44 secBy Scott A. Gardner - marketing and author

I made a comment on social media last week, and I didn't explain myself well enough. So here I am, hat in hand, to try to tell you all what I meant.5 min 55 secBy Scott A. Gardner - marketing and author

Don't be afraid to have fun with your next marketing effort. Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees.8 min 45 secBy Scott A. Gardner - marketing and author

Want a chance to get ticked at me? Well, listen to this episode! I talk about advertising - the last thing you should do, and I mean that literally.12 min 39 secBy Scott A. Gardner - marketing and author

We talk about all the reasons you should start a couponing program for your business, regardless of what you do. From the worst reason, to the very best reason. Two quick actions for you to take right now!Get your F R E E couponing sign at this link.Need help with setting up an email list? Contact me at [email protected] min 5 sec…

I tell you a terrible story about myself. It's like a traffic accident - you'll want to take a good look. Trust me, it has to do with the message in this episode.8 min 58 secBy Scott A. Gardner - marketing and author

We've gotten a number of questions regarding the Cocktail Napkin Plans. I try to make things clearer for you in this episode. Make sure you listen for point #6 - "The C-Nap Charts & Graphs Card."9 min 32 secBy Scott A. Gardner - marketing and author

We spend a few minutes answering a question today about how Agile' Marketing Services works with our consulting services. It's a variation of the 80/20 principle. Take a listen!6 min 27 secBy Scott A. Gardner - marketing and author

We take all of Crimmins' 7 Secrets and craft a compelling marketing message. You can use this example to build your own message that gives a gut punch to your target market!Get the book here: https://amzn.to/2I722s415 min 43 secBy Scott A. Gardner - marketing and author

Our last two persuasion secrets from the 7 Secrets of Persuasion. #6 is to Create Experience With Expectation. #7 is to Add A Little Art.Next episode, we put them all together and make a very persuasive message. Get the book here: https://amzn.to/2I722s46 min 29 secBy Scott A. Gardner - marketing and author

Still talking about the 7 Secrets of Persuasion by James Crimmins. This episode we discuss Secret #4: Never Ask, Unearth - and Secret #5: Focus On Feelings, Not Facts. We've got a couple very effective action items today as well!Get the book here: https://amzn.to/2I722s46 min 39 secBy Scott A. Gardner - marketing and author

The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion. Today, we give you tips and action items for secrets #2 & 3 - Change the act, not the attitude and Don't try to change desires - fulfill them!Get the book here: https://amzn.to/2I722s47 min 1 sec…

The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion. First, we define both marketing and persuasion. Then we talk about his first secret: talking to the "lizard brain" in your target audience.Get the book here: https://amzn.to/2I722s48 min 36 sec…

Mixtus Media specializes in book marketing and working with authors - from NT Times best sellers to those folks who self publish. We get some serious info on how and when to handle your marketing efforts.And, Jenn has some freebies for us!LINKS TO LEAD MAGNETS/FREEBIES:Answers for Authors: 5 Actionable Steps to Intentionally Grow Your Audience: htt…

Constantly keep refining the systems you use to make them as sharp and effective as possible.7 min 50 secBy Scott A. Gardner - marketing and author

Bringing new customers in the door all the time costs a lot of time and money. You need systems in place that quickly move people from "newbie" to "old friend."9 min 26 secBy Scott A. Gardner - marketing and author

Not all media outlets are interested in the same aspect of your company. You may have to emphasize certain aspects of your media release for each outlet. Remember - this is marketing to target audiences!9 min 31 secBy Scott A. Gardner - marketing and author

Even if you're just trying to understand the results of your own measurements, it's always a great idea to output the results in different formats - written, spoken, infographics, etc - so that people who learn in different ways can absorb it.8 min 35 secBy Scott A. Gardner - marketing and author

After you set your goals, it's just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics.8 min 15 secBy Scott A. Gardner - marketing and author

For the next few episodes, we'll be discussing measuring your marketing efforts. In order to know where you're going, you need to know where you are now. Don't worry, we're taking baby steps!15 min 35 secBy Scott A. Gardner - marketing and author