To use Groupon or not to use Groupon... that is the question. This is one of the most controversial topics when it comes to marketing your massage business.Some say Groupon is a great way to build your business while others have nothing but horror st...By Tim Cooper | Massage Business & Marketing Coach

If you're like me you've no doubt walked out of a course, or completed an online course only to be left feeling empty, disillusioned and a little bit ripped off.But the problem may have resulted from an incorrect choice of course on your part. You ma...By Tim Cooper | Massage Business & Marketing Coach

Don't let the title fool you. If you're a massage therapist, acupuncturist, naturopath, holistic healer... if you practice any type of wellness modality this summit is for you.If you're over the struggle. If you're ready to grow your wellness busines...By Tim Cooper | Massage Business & Marketing Coach

Marketing is a tricky business. Even the pros find it challenging so you may ask, “What hope do I have when it comes to marketing my massage business?”. The good news is that marketing is a science and skill that can be learned. You just ha...By Tim Cooper | Massage Business & Marketing Coach

It's fair to say that not all massage businesses are created equal. So it stands to reason that some marketing strategies are going to work better for some business than others.That being said, the same principles of marketing apply to all businesses...By Tim Cooper | Massage Business & Marketing Coach

Building a successful massage business is easy when you know how. In fact, it's incredibly easy and depending on how much you're willing to put into it, you can grow your massage business quickly and affordably.In this interview, Elicia Crook and I d...By Tim Cooper | Massage Business & Marketing Coach

Have you ever considered using corporate events as a means of finding new clients and building your business? In this episode Andrew Ward, CEO of 3 Minute Angels shares cost effective ways you can tweak what you're already doing to increase your hours....By Tim Cooper | Massage Business & Marketing Coach

We can spend a lot of time and money trying to find new clients for our massage business, but what about our existing clients? Surely we should be looking at ways to retain them and avoid the revolving door situation that occurs as new clients are cont...By Tim Cooper | Massage Business & Marketing Coach

Client appreciation week was blast. Clients responded very positively. My first week was initially booked out and we even had to book clients for the following week because we couldn't accommodate them - if the client wanted to book for client apprecia...By Tim Cooper | Massage Business & Marketing Coach

When is it appropriate to give free sessions and assessments to help build clientele? That's a great question don't you think?A little while back I read a book by Eric Brown called 60 Clients in 60 Days. Eric offers some robust strategies for those j...By Tim Cooper | Massage Business & Marketing Coach

What do you do when you feel like you're totally being taken advantage of by the management? They continue to give your time and services away for free or cheaply and take no notice of your pleas for change. Well 9 times out of 10 it's time to leave th...By Tim Cooper | Massage Business & Marketing Coach

How do you handle no-shows and habitually late clients? Do you just let it ride or do you take action to stop this type of inconsiderate behaviour?What about those clients who may be looking for a little more than massage? How can you reduce the chan...By Tim Cooper | Massage Business & Marketing Coach

In this episode I discuss the importance of communicating exactly what type of massage you do and the tangible benefits your treatments bring to your clients.Simply stating that you're a 'massage therapist' doesn't do you or your prospective client a...By Tim Cooper | Massage Business & Marketing Coach

What's the first thing that comes to mind when someone tells you that to succeed in your massage business you have to have a website? If you're like a lot of my massage friends then I'm sure that statement would make your blood run cold.The truth is ...By Tim Cooper | Massage Business & Marketing Coach

How many times have you heard or used the phrase, “Oh well, I'm not in massage for the money”, or “You'll never make money with massage”?The point is this just isn't true.Many massage therapists believe just because they hav...By Tim Cooper | Massage Business & Marketing Coach

If you simply follow what the majority of massage therapists do when setting up their business and marketing plan then there is a fair chance that like the most of them you will be out of business within 5 years.Before you even look at what you are g...By Tim Cooper | Massage Business & Marketing Coach

If what you're doing to build your massage business isn't working, then it stands to reason that something has to change.In this episode I discuss what is probably one of the most important mindset shifts a massage therapist must make in order to tur...By Tim Cooper | Massage Business & Marketing Coach

This episode may sound like a bit of a rant because today I'm talking about my pet peeve - using heavily discounted massage as a marketing strategy.There are big dangers when a clinic depends on this strategy and in fact I call it 'Death by Discount'...By Tim Cooper | Massage Business & Marketing Coach

Before you can start to prepare your marketing material you have to clearly identify the services you offer and the benefits you bring to your prospective clients.To be truly successful it's not good enough to simply list your qualification and the t...By Tim Cooper | Massage Business & Marketing Coach

In this episode I tell my story of where my journey has led me. From my experience working in elite sport to a struggle that almost had me leaving the massage industry.After studying and applying some very simple marketing strategies I have turned my...By Tim Cooper | Massage Business & Marketing Coach