Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal. In conversation with Leaders' Content Director David Cushnan, he reflects on the realities of running a Super League team in the north west of England, surrounded by four Premier League football clubs; how t…

After the successful launch of the League On Wheels Podcast, host Andy Walker welcomes Warrington Wolves head coach Ian Stapleton into the studio for episode 3. Ian chats about his route into wheelchair rugby, his work at Warrington Wolves and his experiences coaching on the England Pathway Programme. League On Wheels is the podcast that takes you …

Hosts Tom Oates and Andy Walker welcome Wakefield Trinity's, Director of Wheelchair Rugby League, Jimmy Gittins, and head coach Jim Dyson into the studio for episode 4. Jim chats about his return to wheelchair rugby league after a six year hiatus, and Jimmy gives us his thoughts on how inclusive Wheelchair Rugby League really is. League On Wheels i…

Mark Goldbridge, owner and frontman The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football content brands on YouTube, and the truth behind the viral clips they spawn. Manchester United-focused The United Stand (19 million views in June) and That's Football (9.85 million views) were the top two YouT…

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results. Current front-of-shirt partner Snapdragon, a mobile phone chip manufacturing brand within the Qualcomm software empire, is entering the second year of a five-year deal worth a reported $375 million.…

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his role over the past two years. In conversation with Leaders' Content Director, Al-Qassab discusses how the All England Lawn Tennis Club continues to balance history and tradition with innovation and te…

Reigning Olympic 100m champion Noah Lyles and four-time Olympic champion Michael Johnson sit down with Leaders’ Editorial Director James Emmett in Cannes to discuss how track and field is being - and should be - disrupted. Lyles, who claimed gold in the blue riband event at Paris 2024, discusses his deliberate approach to personal brand-building, a…

Welcome to the first episode in a new series called The TikTok Gameplan. Over the course of several episodes across the year, we'll be exploring the social giant's approach to sport through the prism of some of its key executives and content creators. In this first episode of the series, we dig into TikTok's Gameplan for magnifying women's sport. T…

Katlyn Gao, CEO of LOVB (League One Volleyball) and Alex Bazzell, President and Co-Founder of Unrivaled Basketball join Leaders’ Editorial Director James Emmett to discuss why women’s sport was top of the agenda in Cannes this year. Gao charts the story so far for LOVB as it builds its own brand – and looks to attract brands - and considers the pro…

After the successful launch of the League On Wheels Podcast, hosts Tom Oates and Andy Walker welcome Bradford Bulls captain, Richard Wright, into the studio for episode 2. Richard is well known around Wheelchair Rugby League, and his knowledge of the sport is second to none. Richard has been a key figure in the rebuilding of the Bradford Bulls team…

Leaders Editorial Director James Emmett and Content Director David Cushnan dust off the mics to discuss what’s worth knowing this week in the global business of sport. They examine some of the sports organisations currently on significant recruitment drives - Relevent Football Partners, Premier League Studios, Glasgow 2026 and the Cadillac F1 team …

The League On Wheels Podcast launches as host Andy Walker welcomes England & Leeds Rhinos star Tom Halliwell into the studio. Tom was awarded an OBE in the King's 2023 Birthday Honours for services to wheelchair rugby league football. Tom has starred in England World Cup success and has had a glittering career. Currently sidelined by injury, he is …

League On Wheels is the podcast that takes you deep into the hard-hitting world of wheelchair rugby league. Hosts Andy Walker and Tom Oates are joined by players, coaches and experts discussing current and career stories from the most exciting sport on the planet. The first episode will be published on Friday 6 June with Leeds Rhinos and England st…

Outgoing Meta wearables chief Dan Reed joins the Leaders Sport Business podcast this week. Having announced his departure from the technology giant earlier this month, Reed reflects on 11 years at the helm of various departments at Facebook and then Meta. Hired out of his role as President of the NBA's G League, Reed initially joined Facebook to he…

Major League Baseball’s CMO and the President of the Harlem Globetrotters join Leaders Content Director David Cushnan in New York on the fringes of 4se, SBJ’s sport-meets-entertainment conference. MLB’s Uzma Rawn Dowler explains how the league’s MLB Life platform is at the heart of its growing activity on fashion, music, gaming, arts and entertainm…

World Snooker Tour CEO Simon Brownell reflects on crowning a Chinese champion, alongside Leaders' Editorial Director James Emmett and Content Director David Cushnan. In a wide-ranging conversation just after WST's debrief of this year's tournament, Brownell discusses the plan to maximise Zhao Xintong's success at the Crucible, in China and beyond; …

Exploring the influence Donald Trump will exert on the 2026 Fifa men's World Cup and LA 2028 Olympics, with sports communications strategist John Zerafa. John joins Leaders' Editorial Director James Emmett and Content Director David Cushnan for a tour of global geopolitics, starting at the White House where Trump this week hosted Fifa President Gia…

Following Wrexham AFC's latest promotion at the weekend, CEO Michael Williamson joins Leaders Editorial Director James Emmett and Content Director David Cushnan. He lifts the lid on a memorable day - and night - at the Racecourse Ground, as Wrexham secured its third successive promotion, as well as early planning for life in the second-tier Champio…

LA Clippers President of Business Operations Gillian Zucker joins James Emmett and David Cushnan on the Leaders Sport Business Podcast this week. After guiding James around the Clippers' staggering new $2 billion arena, Zucker sat down to chat through the process of pioneering new tech in sports venues: the facial technology that drives new, smooth…

Snap reflections on our Leaders Meet: Innovation event this week in London, with Craig Hepburn, Art Basel's Chief Digital Officer, and former Virgin Atlantic, McLaren and Chelsea FC Chief Marketing Officer, Claire Cronin. Leaders Editorial Director James Emmett and Content Director David Cushnan are on location at 180 Studios on The Strand to refle…

Lancashire County Cricket CEO Daniel Gidney takes us inside the Hundred auction, as Leaders’ Editorial Director James Emmett and Content Director David Cushnan reflect on the beginning of a new era for English cricket. Gidney has been instrumental in the sale of a 70% stake in the Manchester Originals, part of the England & Wales Cricket Board’s pr…

Philippe Moggio, Kathy Carter and Mark Bullingham are on the show this week, as Leaders duo James Emmett and David Cushnan reflect on a week of soccer activity on and off the pitch in LA last month. CONCACAF General Secretary Philippe Moggio, former LA28 CEO and Soccer United Marketing President Kathy Carter, and FA CEO Mark Bullingham joined James…

India's ambitions to stage the Olympic Games and become a sport-forward nation dominated conversation at last week's RCB Innovation Lab Indian Sports Summit, and Leaders' Content Director David Cushnan is joined by Portas Consulting's Nic Coward to reflect on a fantastic few days in Bangalore. They consider how India's plan to host the Games in 203…

With horse racing's annual Cheltenham Festival playing out in the background, Jockey Club Partnerships Director Carey Weeks takes Leaders Editorial Director James Emmett on a tour of the Orchard, the racecourse's buzzing sponsor village. The episode features on-the-ground conversations with sponsorship leaders from the likes of Brooklands Watch Com…

With the new MLS season underway, Radhika Duggal joins Leaders’ Editorial Director James Emmett and Content Director David Cushnan to discuss the marketing activity at the centre of the league’s 30th anniversary. She explains how the season-launch Game On campaign came to life, why a Super Bowl advert was just one of many touchpoints for it and why…

Behind the scenes at F1's partner day, Leaders’ Editorial Director James Emmett and Content Director David Cushnan speak to senior brand executives from some of the sport's key sponsors. You'll hear from Moët Hennessy's Sport Partnership Director, Vincent Borjun-Privé, on why experiences are at the heart of LVMH's new relationship with F1; Thomas M…

F1’s Chief Commercial Officer Emily Prazer and Director of Commercial Partnerships Jonny Haworth sit down with Leaders’ Editorial Director James Emmett and Content Director David Cushnan, during F1’s hectic launch week in London. In a wide-ranging conversation on the commercial health and outlook for F1, they discuss the sport’s enviable global par…

Sports media and marketing expert David Stubley, author of ‘Gamechangers and Rainmakers: How Sport Became Big Business’, joins Leaders Editorial Director James Emmett and Content Director David Cushnan, to discuss what there is to learn from the sports industry brands that no longer exist. It’s a whistle-stop tour through decades of sports industry…