Best AdExchanger Podcasts (2025)

1
Addressing Addressability, With ID5 CEO Mathieu Roche 46:31

6d ago46:31

46:31

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.…

1
The Remedies Edition 33:23

4d ago33:23

33:23

Google is running a search monopoly, but the remedies are light. How will this decision affect advertisers and competitors? Plus, Google Ad Manager is acting like a standalone SSP, a move that appears connected to the looming remedies phase of Google’s second antitrust case.

1
Will AI Companies Pay Publishers? 35:38

11d ago35:38

35:38

Pause ads are going programmatic, as connected TV ad buying becomes more automated. Plus: how publishers are proposing to be compensated by AI companies – and the odds that they’ll receive what they are asking for.

1
ROAS? Nah. The Home Depot’s All About ROMO 44:58

13d ago44:58

44:58

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

1
Remedying A Monopolistic Ad Server 29:04

18d ago29:04

29:04

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. Learn what changes Google could be forced to make to its ad server and exchange in order to make this corner of the ad tech market competitive again.

1
The Science (And Art) Of Scaling Native Ads 46:07

20d ago46:07

46:07

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”…

1
When The Trade Desk Dips, Ad Tech Drops 35:55

25d ago35:55

35:55

The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.

1
HouseFresh Clears The Air On Google’s Changing Search Experience 47:11

27d ago47:11

47:11

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

1
Ad Tech Goes To Court, OpenX v. Google Edition 31:46

1M ago31:46

31:46

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

1
AI In Ads – And Ads In AI 41:50

1M ago41:50

41:50

Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean it’s getting out of the ad tech game.…

1
Not So Long, Solimar 33:56

1M ago33:56

33:56

Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.

1
Making Sense of DSP-SSP Convergence 48:08

1M ago48:08

48:08

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

1
Transparent Non-Transparency 33:15

2M ago33:15

33:15

Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

1
When AI Meets Media Quality 48:52

2M ago48:52

48:52

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

1
Ads To Burn After Reading 44:14

2M ago44:14

44:14

Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

1
There's No Such Thing As An Attribution Easy Button 50:00

2M ago50:00

50:00

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

1
Buying Ads In The Rabbit Hole 35:11

2M ago35:11

35:11

YouTube accounts are uploading recent Hollywood movies, racking up views while advertisers (and sometimes creators) remain in the dark. Plus: Could Cloudflare’s AI bot blockers provide a salve for digital media’s traffic declines?

1
Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace 15:44

2M ago15:44

15:44

In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effecti…

1
Rockerbox’s Attribution Journey 35:30

2M ago35:30

35:30

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

1
Introducing The Wedding Tech Stack 55:07

2M ago55:07

55:07

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

1
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety 39:06

2M ago39:06

39:06

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

1
Spilling The Rosé In Cannes, With TikTok’s Monetization Chief 32:54

3M ago32:54

32:54

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been bu…

1
The Human Cannes 28:45

3M ago28:45

28:45

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

1
The Indy Innovates With AI 52:47

3M ago52:47

52:47

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

1
The Ad Agency Washing Machine 33:01

3M ago33:01

33:01

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.…

1
The Next Level Of Niche, With Puck’s New CRO 50:38

3M ago50:38

50:38

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

1
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert 31:55

3M ago31:55

31:55

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.…

1
What Does It Mean To Be All In On AI? 36:09

3M ago36:09

36:09

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

1
Maybe Nielsen Is The Alternative Currency 53:09

3M ago53:09

53:09

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”…

1
It’s A Wrap On The Prebid Race 39:56

3M ago39:56

39:56

Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

1
Context(ual) Switching, With Viant CEO Tim Vanderhook 1:00:51

3M ago1:00:51

1:00:51

Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.…

1
Prog IO Live: AI, But With A Human Gut Check 32:32

4M ago32:32

32:32

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

1
Can LinkedIn Become A B2B Streaming Hub? 1:00:00

4M ago1:00:00

1:00:00

LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.

1
The AI Imperative Behind GroupM’s “Restructuring” 35:43

4M ago35:43

35:43

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?

Podcasts Worth a Listen

AdExchanger Podcasts

Podcasts Worth a Listen

Quick Reference Guide