Where early education meets entrepreneurship. The Business of Early Childhood Education™ is your go-to space for real talk and real strategies on building a thriving childcare business. Hosted by Alethea Etinoff—educator, advocate, and entrepreneur—this podcast empowers ECE leaders to grow with purpose, lead with confidence, and shift the system from the inside out.
…
continue reading

1
Business Buddy Tip: The Story Behind BECEThreads™
1:52
1:52
Play later
Play later
Lists
Like
Liked
1:52In this short episode, I share the real story behind BECEThreads™—how a simple idea turned into a powerful brand reminder. It’s not just merch, it’s movement. Let’s build something that lasts.By Alethea Etinoff
…
continue reading

1
Business Buddy Tip: Systems Make Business Sustainable
1:30
1:30
Play later
Play later
Lists
Like
Liked
1:30Today’s tip is all about streamlining. I’m sharing how shifting my process helped me stay compliant without the daily overwhelm.By Alethea Etinoff
…
continue reading

1
Business Buddy Tip: Trademark Your Work Before They Copy It
4:07
4:07
Play later
Play later
Lists
Like
Liked
4:07In this short episode, I’m breaking down why I trademarked The Business of Early Childhood Education™—and why every serious entrepreneur should protect their brand. If you’re building something with substance, someone will try to replicate it. This isn’t about ego—it’s about ownership. And if you're doing the work, your name deserves to be on it. N…
…
continue reading
Too often, we wait for everything to be polished before we take action. But in this episode, I’m reminding you that imperfect progress is still progress—and sometimes showing up as you are is exactly what your business, your team, or your vision needs. This is a quick but honest reflection for early learning leaders who are building something real …
…
continue reading

1
Break the Chains: Rethinking Business Ownership
10:40
10:40
Play later
Play later
Lists
Like
Liked
10:40You call yourself a business owner—but are you really running a business, or just clocking in at your own job? In this episode, I challenge the mindset that keeps too many entrepreneurs, especially in early childhood and service-based work, chained to the day-to-day. Ownership should come with freedom, not just responsibility. If your business fall…
…
continue reading
Welcome to The Business of Early Childhood Education™—the podcast where passion meets power. I’m Alethea Etinoff, and this space is dedicated to bold conversations, real strategy, and sustainable success for childcare business owners. In this special relaunch episode, I’m celebrating the final approval of my federally registered trademark, The Busi…
…
continue reading
We’re not conforming to anyone’s preconceived ideas about usBy Alethea Etinoff
…
continue reading
Discuss the impact of potential subsidy cuts on the childcare industry.By Alethea Etinoff
…
continue reading
Taking time to rest, rejuvenate, and find peace is essential for maintaining balance and well-being in life. Whether it's through meditation, spending time in nature, or engaging in activities that bring you joy, prioritizing self-care is important for overall health and happiness.By Alethea Etinoff
…
continue reading

1
Unexpected Reunions: Confronting a Former Foe on Life’s Path
8:43
8:43
Play later
Play later
Lists
Like
Liked
8:43The Business of Early Childhood Education where we help family childcare business owners realize their vision of entrepreneurship.By Alethea Etinoff
…
continue reading
Where we discusses everything business related in early childhood education ranging from home and center based facilities, various food programs, home schooling, family friends and neighbors, curriculum, compensation, education requirements and advocacy. At times we may add a pop of politics to keep things interesting. I am a national speaker and c…
…
continue reading
Where we discusses everything business related in early childhood education ranging from home and center based facilities, various food programs, home schooling, family friends and neighbors, curriculum, compensation, education requirements and advocacy. At times we may add a pop of politics to keep things interesting. I am a national speaker and c…
…
continue reading
Considering the Delta variant of Covid is worse than the initial Covid have you changed your illness policy? Are you enforcing your current rules more than before?By Alethea Etinoff
…
continue reading
Let’s do a recap of National and local news.By Alethea Etinoff
…
continue reading
Do you prefer the speed of collecting your parent payments using Cash App, Venmo or some other app?By Alethea Etinoff
…
continue reading

1
The Childcare for Working Families Act Part I
3:28
3:28
Play later
Play later
Lists
Like
Liked
3:28Listen to a snippet of my meeting with House and Senate Committees on The Childcare for Working Families Act, Part I. #flashbackFridayBy Alethea Etinoff
…
continue reading
Hey Girl! Where you been? Listen in as Alethea Etinoff discuss life happening.By Alethea Etinoff
…
continue reading
New business owners are known to have predetermined work hours. However, as they progress in business they learn a 40 hour work week is unrealistic. What are your work hours?By Alethea Etinoff
…
continue reading
I remember what it was like to start my business with a mindset of 'I don't work for nobody'.By Alethea Etinoff
…
continue reading
An explanation of FCC Professionals and Family Child CareBy Alethea Etinoff
…
continue reading