Sharing the unspoken sides of running a business and showing up online, Starting The Conversation is for entrepreneurs craving honest conversations and practical advice. Tune in each Tuesday for a dose of actionable expertise and inspiring stories from those who ‘get it’.
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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work ...
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Eavesdrop into a conversation between my friends and I around the subjects of mental health, emotional wellbeing, spirituality and personal development.
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Celebrating the worlds best documentary wedding photographers
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CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate a ...
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329| How I take a MONTH off from my business every year
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14:38For 5 years I've taken the summer out of office and it's a habit that's transformed both my life and business. Curious to know how, and why, I do it? Tune in to learn more. _____ Connect with me - Instagram | Website | LinkedIn | Weekly Emails
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328 | 5 unexpected lessons from my rebrand
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17:24
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17:24I'm rebranding every aspect of my business, and let's just say there have been some unexpected lessons along the way. Listen in to learn what the process has been like and what I wish I'd known at the start. https://www.alicebenham.co.uk/free-masterclass-3-habits _____ Connect with me - Instagram | Website | LinkedIn | Weekly Emails…
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33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025
16:56
16:56
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16:56If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the so…
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The science behind WHY growing a business is so hard
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15:23Are you over-complicating what it takes to grow a successful business? I see so much chat online which makes out that growth is super easy, it's just complicated strategy... and I couldn't disagree more. Tune in to learn WHY growth isn't ever easy, but HOW it can be simple. Doors to ON IT are officially reopen for the last time in 2025!! Save your …
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Your business is teaching you... but are you listening? - The Daily Principle
7:04
7:04
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7:04The final principle is here and it's one that will accelerate your growth. The more we take action, the more we learn... but is it that simple? Doors to ON IT open next week and you must be on the guestlist to get an exclusive welcome gift, join now.
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Stop listening to advice, start trusting yourself - The Daily Principle
4:56
4:56
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4:56What if I told you the you didn't need to be told what to do, or look for external advice, but the answers were in you? The guestlist get an exclusive welcome gift, join now to be first in line for ON IT.
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I'll never stop talking about messy action - The Daily Principle
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5:40Today's principle is one you've likely heard from me before... and there's reason for it. Tune in to learn why messy action is the only secret to growth and how to harness it in your business. Join the waitlist for ON IT, doors open next week!
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Your ambition is slowing your business growth - The Daily Principle
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6:51Today's principle - let your vision be ambitious and your to-do list realistic. Listen to learn why this is one of the most common mistakes I see businesses make. Struggling to switch modes and wish you could cast vision and make plans with expert guidance? That's why ON IT exists. Each month I'll help you be ambitious with the vision, realistic wi…
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Stop aiming for consistency, do this instead - The Daily Principle
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6:04Tune in every day this week for The Daily Principle - the 5 principles that unlock growth in your business. Wish you had a regular opportunity to step back, reflect and set yourself up for consistent action? Join the guestlist for ON IT here - doors open next week, for the last time in 2025.
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32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy
21:27
21:27
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21:27In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research. Look for credible judging panels and past wi…
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321 | How I’m making public speaking my full time job
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17:07
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17:07LOVE speaking - on stages, Zoom screens, panels - I'll take it in any form! And I think I'm pretty good at it too... Tune in to this episode to learn the tips, tricks & hacks I've learned along the way that make for an engaging & memorable talk. Apply this to your next workshop, podcast appearance or keynote! Join the I Do Handmade Hub HERE to acce…
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31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)
21:08
21:08
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21:08In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility du…
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319 | Your midyear checklist - 3 steps to reflect, learn & set intention
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15:49
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15:49June is here but that doesn't mean we need to panic! Instead, it's a perfect opportunity to step back, gather the learnings and set yourself up for an intentional rest of 2025. Tune in to discover my 3 step checklist to complete as we hit the midway point. ______ Craving a strategy refresh as we hit the midway point? Join me for THE HALF TIME REALI…
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30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham
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44:40Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does. From her meg…
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318 | What actually is a business strategy? My expert definition...
19:03
19:03
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19:03Business strategy... essential to growth but somehow a concept that gets incredibly overcomplicated and misunderstood. I'm all for making things simple, so tune in to this episode to hear how I (a business strategist) define it. You'll be clearer on the role certain topics play and explore what areas you're needing to focus on in your business. ___…
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317 | Hosting retreats... 7 things I wish I'd known
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22:31I've been hosting retreats for 6 years and there's a LOT I've learned the hard way. Each time I host a retreat I get the same questions - what does it cost? what is involved? are they good for your business? So, with my most recent retreat just a few weeks ago, I figured now would be the time to sit down and share all. Tune in to learn 7 things nob…
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316 | Why a selfish business model is a strategic one - how to make it work for you
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16:07
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16:07Does your business work for you? Does it truly meet your needs? I used to think these questions were a bonus... an afterthought, if you will. But I've come to learn just how essential it is that our businesses are built on our terms - and it's not for the reason you may expect. Listen in as I walk you through why a selfish business is a good one, a…
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29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing
39:55
39:55
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39:55In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant th…
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28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins
29:42
29:42
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29:42In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey bu…
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315 | Swap overwhelm for intention with THIS exercise
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13:27
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13:27Feeling overwhelmed when running a business isn't just normal; I think it's inevitable. When the task list feels never-ending and the options for growth outweigh your capacity, it's important to know how to give yourself clear focus and take the right action. Tune in to learn my go-to exercise for gaining clarity on my decisions and confidence that…
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314 | How I monetise my email list & SELL via email, with ease
22:47
22:47
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22:47My email marketing is the most profitable marketing channel and it's a platform I believe we could all focus on more. Tune in to hear the 4 practical strategies I use to ensure my email list generates money, without the ick of selling all the time. _____ Ready to go from ignoring your email strategy to benefiting from the sustainability, ease & mos…
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27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell
37:10
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37:10In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet i…
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313 | Craft a clear & compelling MISSION with 3 questions
20:59
20:59
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20:59Ever struggled to describe what your business actually does? Tune in as I walk you through my tried-and-true method for clarifying what you do, who it's for, and why you're great. _____ Ready to dive into my Clarity Workbook and work through prompts that are guaranteed to clarify your purpose, mission, vision & values? Shop here to bring confident …
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312 | My profit grew 80% in one year - here's how I did it
30:53
30:53
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30:53I will never shy away from sharing my numbers, and this episode truly takes you behind the scenes of my latest tax return. This time last year, I felt disheartened seeing revenue growth without corresponding profit growth. Fast forward to now, and profit has increased significantly- all thanks to the actions I'm discussing in this episode... _____ …
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311 | Take control of your financial growth in 5 steps
23:43
23:43
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23:43Money in business can easily become one of the most overwhelming parts of running a company, but it doesn't have to be. In fact, the more we address the topic and take action, the more confidence and growth we will experience. Tune in to discover my top 5 tried and tested tips to ensure you feel in control of your business finances. _____ Ready to …
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310 | 9 invaluable lessons from 9 years in business - reflecting on my journey
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24:59
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24:59Today is my BIRTHDAY which means a) I've reached 27 and more excitingly b) it's the business' birthday too, this year celebrating 9 years since I took the leap to work for myself! In today's episode, I'm taking you down memory lane and unpacking the most valuable lessons this experience has taught me. Tune in to hear more of my journey and learn th…
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26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley
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39:19
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39:19Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business…
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309 | Answering YOUR business dilemmas - comparison, pricing & diversification
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21:34
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21:34Listen in to hear my expert take on your business dilemas. Got a business challenge you want my take on? Email me [email protected] _____ Join the I Do Handmade Hub HERE to access exlcusive opportunities, expert guidance & likeminded community. Watch this episode on YouTube. Connect with me - Instagram | Website | LinkedIn | Weekly Emails…
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308 | 3 questions to set your Q2 up for success in business
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14:15
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14:15As we approach a new quarter, it's time to step back and work ON your business. No matter what Q1 held for you, this is the opportunity to refine your vision, tighten your strategy and set yourself up for an action and results filled quarter. Listen in for the 3 steps I follow every quarter, to set myself up for success. _____ Interested in joining…
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