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Sharing the unspoken sides of running a business and showing up online, Starting The Conversation is for entrepreneurs craving honest conversations and practical advice. Tune in each Tuesday for a dose of actionable expertise and inspiring stories from those who ‘get it’.
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PR Made Simple

Pippa Goulden

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PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work ...
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CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is afraid to talk about, with the episodes being jam packed full of juicy content. You'll learn, laugh and share stories as Katie and guests dive deep into behind the scenes and their experiences of owning their own businesses. Whether you're starting out or an established designer, you're bound to relate a ...
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I'm rebranding every aspect of my business, and let's just say there have been some unexpected lessons along the way. Listen in to learn what the process has been like and what I wish I'd known at the start. https://www.alicebenham.co.uk/free-masterclass-3-habits _____ Connect with me - Instagram | Website | LinkedIn | Weekly Emails…
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If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the so…
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Are you over-complicating what it takes to grow a successful business? I see so much chat online which makes out that growth is super easy, it's just complicated strategy... and I couldn't disagree more. Tune in to learn WHY growth isn't ever easy, but HOW it can be simple. Doors to ON IT are officially reopen for the last time in 2025!! Save your …
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Today's principle - let your vision be ambitious and your to-do list realistic. Listen to learn why this is one of the most common mistakes I see businesses make. Struggling to switch modes and wish you could cast vision and make plans with expert guidance? That's why ON IT exists. Each month I'll help you be ambitious with the vision, realistic wi…
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In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research. Look for credible judging panels and past wi…
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LOVE speaking - on stages, Zoom screens, panels - I'll take it in any form! And I think I'm pretty good at it too... Tune in to this episode to learn the tips, tricks & hacks I've learned along the way that make for an engaging & memorable talk. Apply this to your next workshop, podcast appearance or keynote! Join the I Do Handmade Hub HERE to acce…
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In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility du…
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June is here but that doesn't mean we need to panic! Instead, it's a perfect opportunity to step back, gather the learnings and set yourself up for an intentional rest of 2025. Tune in to discover my 3 step checklist to complete as we hit the midway point. ______ Craving a strategy refresh as we hit the midway point? Join me for THE HALF TIME REALI…
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Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does. From her meg…
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Business strategy... essential to growth but somehow a concept that gets incredibly overcomplicated and misunderstood. I'm all for making things simple, so tune in to this episode to hear how I (a business strategist) define it. You'll be clearer on the role certain topics play and explore what areas you're needing to focus on in your business. ___…
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I've been hosting retreats for 6 years and there's a LOT I've learned the hard way. Each time I host a retreat I get the same questions - what does it cost? what is involved? are they good for your business? So, with my most recent retreat just a few weeks ago, I figured now would be the time to sit down and share all. Tune in to learn 7 things nob…
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Does your business work for you? Does it truly meet your needs? I used to think these questions were a bonus... an afterthought, if you will. But I've come to learn just how essential it is that our businesses are built on our terms - and it's not for the reason you may expect. Listen in as I walk you through why a selfish business is a good one, a…
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In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant th…
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In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey bu…
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Feeling overwhelmed when running a business isn't just normal; I think it's inevitable. When the task list feels never-ending and the options for growth outweigh your capacity, it's important to know how to give yourself clear focus and take the right action. Tune in to learn my go-to exercise for gaining clarity on my decisions and confidence that…
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My email marketing is the most profitable marketing channel and it's a platform I believe we could all focus on more. Tune in to hear the 4 practical strategies I use to ensure my email list generates money, without the ick of selling all the time. _____ Ready to go from ignoring your email strategy to benefiting from the sustainability, ease & mos…
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In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet i…
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Ever struggled to describe what your business actually does? Tune in as I walk you through my tried-and-true method for clarifying what you do, who it's for, and why you're great. _____ Ready to dive into my Clarity Workbook and work through prompts that are guaranteed to clarify your purpose, mission, vision & values? Shop here to bring confident …
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I will never shy away from sharing my numbers, and this episode truly takes you behind the scenes of my latest tax return. This time last year, I felt disheartened seeing revenue growth without corresponding profit growth. Fast forward to now, and profit has increased significantly- all thanks to the actions I'm discussing in this episode... _____ …
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Money in business can easily become one of the most overwhelming parts of running a company, but it doesn't have to be. In fact, the more we address the topic and take action, the more confidence and growth we will experience. Tune in to discover my top 5 tried and tested tips to ensure you feel in control of your business finances. _____ Ready to …
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Today is my BIRTHDAY which means a) I've reached 27 and more excitingly b) it's the business' birthday too, this year celebrating 9 years since I took the leap to work for myself! In today's episode, I'm taking you down memory lane and unpacking the most valuable lessons this experience has taught me. Tune in to hear more of my journey and learn th…
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Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business…
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Listen in to hear my expert take on your business dilemas. Got a business challenge you want my take on? Email me [email protected] _____ Join the I Do Handmade Hub HERE to access exlcusive opportunities, expert guidance & likeminded community. Watch this episode on YouTube. Connect with me - Instagram | Website | LinkedIn | Weekly Emails…
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As we approach a new quarter, it's time to step back and work ON your business. No matter what Q1 held for you, this is the opportunity to refine your vision, tighten your strategy and set yourself up for an action and results filled quarter. Listen in for the 3 steps I follow every quarter, to set myself up for success. _____ Interested in joining…
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