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Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.
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How to Build a Brand Through Community with Said Dabbagh
40:09
40:09
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Want to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founder of Dr. Idriss Skincare, to break down how to define your brand, grow a community, and connect with the right audience. Follow us on Instagram: @medcreator101 Mimi Banks: @mimibanks |…
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11 Things Every HCP Should Know About Social (in 11 minutes)
12:38
12:38
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In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and protecting your mental health, this episode is packed with tips to help you show up authentically, ethically, and effectively. Follow us on Instagram: @medcreator101 Mimi Banks: @mimiba…
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How much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower count to factoring in content creation and editing time. They also discuss how to structure deals, the different types of content brands request, plus common pitfalls to avoid when starting out. Tune i…
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Dr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to land brand deals. Follow us on Instagram: @medcreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela Dr. Mamina: Ins…
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How Dr. Zubritsky Grew 1.4M Followers on Instagram
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31:22
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What does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools and why she refuses to gatekeep! Simply put- build trust and gain credibility. Follow us on Instagram: @medcreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinportel…
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Get to Know Dr. Michelle Henry: Dermatologist & News Contributor
30:54
30:54
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Dr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC news contributor. She regularly appears on the Today Show even starred in CeraVe's Super Bowl Commercial. Tune in to see how see made it all happen and how social media has contributed to her success. …
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Social media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action if you’re targeted. Follow us on Instagram: @medcreator101 @drdustinportela @mimibanks Follow Dr. Portela on Tik Tok: @drdustinportelaBy Mimi Banks and Dr. Dustin Portela
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If you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss the key role dermatologists play in shaping the brand from product formulation to social media content to attending conferences and to what brands are looking for. They even have a uniqiue program fo…
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Wondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and brands after conferences like AAD to build lasting relationships (and grow your influence). Follow us on Instagram: @medcreator101 @drdustinportela @mimibanks Follow Dr. Portela on Tik Tok: @drdustin…
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Sponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around skin health, the role of dermatologists in its brand strategy, why a healthy skin barrier deserves a national spotlight and advice for derms seeking brand deals. Follow Avène on Instagram and TikTok: @avene…
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Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunities to grow your influence. Meet Mimi and Dr. Portela IRL! Follow us on Instagram: @medcreator101 @drdustinportela @mimibanks Follow Dr. Portela on TikTok: @drdustinportela…
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Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the inside scoop on hair and makeup, the set details, the script, the song, and what was used to mimic dandruff. Follow us on Instagram: @medcreator101 @drdustinportela @mimibanks Follow Dr. Portela on TikTok:…
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In this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other resources that will support your content creation. Plus, Dr. Portela shares his personal setup and go-to essentials for creators at any level. Products that Dr. Portela and Mimi discussed in this episode:…
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Content can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi Banks share tips on ways to ideate content, from patient questions, social media comments/trends, to using AI. Do your best to create content that features you and your expertise. Follow us on Instag…
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Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they wanted to provide healthcare professionals with tips and tools to enhance their social media presence. They are excited to share how to create content, grow a community, attract brands, and more. Follo…
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