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Med Creator 101 is a weekly podcast hosted by board certified dermatologist, ‘dermfluencer’ Dr. Dustin Portela and beauty veteran, social media agency owner, Mimi Banks, featuring your favorite brands and medfluencers. Each episode is filled with helpful tips and tools to get started on social, build your platform, create content, grow a community, and attract brands.
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What Dr. Portela learned from his acting coach
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Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the same techniques to captivate your audience. From body language tricks to mastering vulnerability, this is your crash course on how show up with more confidence on camera. Follow us on Instagram: @medcr…
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What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to advance the science behind skincare and skin therapeutics by fostering interdisciplinary collaboration between HCPs. Co-founders Dr. Patricia Farris and Dr. Ted Lain share the inspiration behind the sum…
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Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to building a trusted brand with nearly 700K followers, a bestselling online platform, and now a book, Floored: A Woman’s Guide to Pelvic Floor Health at Ever…
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Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how to lead with purpose in a way that aligns with your values and your audience. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: …
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Educate, Don’t Imitate: Dr. Doris Day’s Creator Mindset
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Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind. Follow us on Instagram: @medcreator101 Subscribe to our YouTub…
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Hillary Hutcheson, RoC Skincare's Chief Marketing Officer gives the inside scoop on RoC’s approach to creator partnerships, content that works, and why being real matters. If you’re a med creator looking to work with brands, this episode is for you! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator…
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Discover what it takes to build a presence on YouTube. From long-form content to thumbnails, titles, and monetization—if you're serious about growing on YouTube, this episode is for you! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Inst…
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Allen Ortega on What It Really Takes to Work with CeraVe
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Allen Ortega, Global Head of Social & Influence at CeraVe joins Dr. Portela and Mimi for an exclusive, behind-the-scenes chat about one of skincare’s biggest brands online and offline. From partnering with A-list icons like Michael Cera, Charli D’Amelio, and Emma Chamberlain to masterminding viral, award-winning campaigns and championing derms on s…
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Ever wondered how a full-time dermatologist and mom juggles content across Instagram, TikTok, YouTube, and Red Note? In this episode, dermfluencer Dr. Liu aka Dermtalk opens up about her creative process, handling burnout, and staying authentic online. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCrea…
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Dr. Brown on Turning Conversations into Content
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In this episode, board-certified dermatologist and med creator, Dr. Brown, pulls back the curtain on her process, her tools, and why focusing on patient education and staying authentic is key. Whether you're a med creator or just getting started, this episode is packed with real, relatable advice. Follow us on Instagram: @medcreator101 Subscribe to…
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Thinking about hiring an agent? Listen to this episode first! Mimi and Dr. Portela share everything you need to know before bringing on management. From negotiating brand deals and handling contracts to saving time and increasing revenue. Learn when it makes sense to hire an agent—and how to find the right one! Follow us on Instagram: @medcreator10…
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Dr. Ben Johnson: Disrupting Skincare and Social Media
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Skincare, but make it disruptive. Dr. Ben Johnson, founder of Osmosis Skincare, spills how he’s shaking up the industry—using content and social to blend science, wellness, and education into one powerful brand. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial…
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Learn how and when to outsource—whether it’s hiring a social media manager, video editor, or executive assistant—so you can stay focused on being a great healthcare professional without burning out. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. P…
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How Dr. Inna Lazar Builds Brand Relationships That Last
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In this episode, Mimi and Dr. Portela welcome Dr. Inna Lazar, a leading optometrist and expert in eye health and dry eye disease. She shares how she built an educational presence on social media and how to build lasting relationships with brands. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101…
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What if Dr. Portela had to start his med creator journey all over again? What would he do? What platform would he be on? How would he create content? Get the inside scoop on how to think like a creator—choosing your audience and platforms to creating engaging content. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.yout…
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How Dr. Heather Rogers Earned Trust Online
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Dermatologist and skincare brand founder Dr. Heather Rogers joins Med Creator 101 and shares how she built a trusted personal brand rooted in honesty, education, and results—without paid partnerships. From running a busy practice to launching products that work, her no-nonsense approach is redefining clean beauty. Follow us on Instagram: @medcreato…
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How to Build a Brand Through Community with Said Dabbagh
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Want to build an authentic personal brand but don’t know where to start? Mimi and Dr. Portela sit down with Said Dabbagh, President of Waldencast Brands and co-founder of Dr. Idriss Skincare, to break down how to define your brand, grow a community, and connect with the right audience. Follow us on Instagram: @medcreator101 Subscribe to our YouTube…
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11 Things Every HCP Should Know About Social (in 11 minutes)
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In just 11 minutes, Dr. Portela and Mimi Banks share 11 things every HCP needs to know. From boosting credibility and staying HIPAA-safe to posting consistently and protecting your mental health, this episode is packed with tips to help you show up authentically, ethically, and effectively. Follow us on Instagram: @medcreator101 Subscribe to our Yo…
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How much should you really charge in brand deals as a med creator? Dr. Portela and Mimi explain how to set your rates—from considering your follower count to factoring in content creation and editing time. They also discuss how to structure deals, the different types of content brands request, plus common pitfalls to avoid when starting out. Tune i…
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Dr. Mamina joins Mimi and Dr. Portela to talk about her first brand deal — Head & Shoulders. She shares her experience, lessons learned and advice for HCPs who want to land brand deals. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Insta…
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How Dr. Zubritsky Grew 1.4M Followers on Instagram
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What does it take to hit 100K followers on Instagram? Dr. Zubritsky breaks down the strategy behind her growth, why community matters, her go-to tools and why she refuses to gatekeep! Simply put- build trust and gain credibility. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mim…
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Get to Know Dr. Michelle Henry: Dermatologist & News Contributor
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Dr. Michelle Henry shares her inspiring journey to becoming a Board-Certified Dermatologist, how she carved out a name for herself and became an NBC news contributor. She regularly appears on the Today Show even starred in CeraVe's Super Bowl Commercial. Tune in to see how see made it all happen and how social media has contributed to her success. …
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Social media scams are more common than you think! Everybody is a target. Look out for specific signs and red flags to stay protected and take action if you’re targeted. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela: Instagram: @drdustinp…
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If you're a dermatologist looking to work with brands, start here! Dr. Portela and Mimi sit down with Amy Gordinier the Founder of Skinfix and discuss the key role dermatologists play in shaping the brand from product formulation to social media content to attending conferences and to what brands are looking for. They even have a uniqiue program fo…
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Wondering how to turn conferences into real opportunities? Mimi and Dr. Portela provide tips on how to follow up with new connections, collleagues and brands after conferences like AAD to build lasting relationships (and grow your influence). Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mim…
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Sponsored by Avène: Mimi and Dr. Portela chat with Lisa Morris, President & CEO of Avène USA about how Avène is shaping the conversation around skin health, the role of dermatologists in its brand strategy, why a healthy skin barrier deserves a national spotlight and advice for derms seeking brand deals. Follow us on Instagram: @medcreator101 Subsc…
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Conferences like AAD are a great opportunity to create content and network with brands and medfluencers. Make sure you prepare and maximize opportunities to grow your influence. Meet Mimi and Dr. Portela IRL! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.ag…
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Hear first hand what it was like being on the SNL set to shoot a commercial for CeraVe, and what goes into making a 1-minute commercial. Get the inside scoop on hair and makeup, the set details, the script, the song, and what was used to mimic dandruff. Watch Dr. Portela's commerical! Naumore Dandruf Rock Band (in Partnership with CeraVe) - SNL Fol…
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In this episode, Dr. Dustin Portela and Mimi Banks reveal the must-have tools for content creation–affordable lighting and microphones, and other resources that will support your content creation. Plus, Dr. Portela shares his personal setup and go-to essentials for creators at any level. Products that Dr. Portela and Mimi discussed in this episode:…
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Content can be overwhelming. But there are many ways to find ideas, a lot of it is right in front of you. In this episode, Dr. Dustin Portela and Mimi Banks share tips on ways to ideate content, from patient questions, social media comments/trends, to using AI. Do your best to create content that features you and your expertise. Follow us on Instag…
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Welcome to Med Creator 101! In this first episode, Dr. Dustin Portela shares how he started on social media, partnered with Mimi Banks, and why they wanted to provide healthcare professionals with tips and tools to enhance their social media presence. They are excited to share how to create content, grow a community, attract brands, and more. Follo…
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