As cars become smarter and more connected, the demand for top-tier automotive cyber security has never been higher. With expert insights from PlaxidityX, a leading automotive cyber security company, we’ll guide you through the challenges and solutions protecting millions of vehicles worldwide. Whether you’re an industry expert or just curious about how cars are secured in the digital age, this podcast comprehensively looks at how cyber defenses are developed, tested, and deployed. We don’t j ...
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The State of Enterprise IT Security is the show for technology leaders looking for actionable and approachable guidance in the security landscape. The show features Brad Bussie, the CISO of e360, a premier technology solutions provider. In each episode, Brad covers 3 timely topics in each episode impacting the enterprise security landscape.
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The InsideAuto Podcast is hosted by Ilana Shabtay featuring top dealers, GMs, marketers, and entrepreneurs in and out of the automotive industry.
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Building a business is hard work, it takes vision and leadership to succeed in today's competitive environment, and without the right team behind you, realizing that success can be a challenge. But the good news is, with the right knowledge, strategies, and solutions the obstacle of securing and retaining the best talent can be overcome. On Workforce Watercooler we speak with fellow experts in the staffing industry about the latest trends and forces impacting the labor market, providing firs ...
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Bringing you direct access to Pure Storage thought leaders, technology experts, alliance partners, customer insights, and our latest product news.
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Are you locked out or in need of securing your property? Look no further! Our all-in-one locksmith service in Tampa specializes in everything. From emergency lockouts to comprehensive security system installations, we've got you covered. Our team of experienced professionals is equipped to handle residential, commercial, and automotive locksmith needs efficiently and affordably. Whether it's repairing a faulty lock, rekeying, or upgrading to high-security systems, we prioritize your safety a ...
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Welcome to TAS Electronics Unplugged, the podcast that brings you behind the scenes of our cutting-edge automotive, marine, and motorcycle electronic solutions. With over 45 years of industry experience, our team of experts in Toledo, OH, is here to share valuable insights, tips, and stories that will help you make the most of your vehicles and watercraft. In each episode, we delve into the latest trends, technologies, and innovations in the world of electronics, while also providing practic ...
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The WordPress for SMEs and High-Scale Platforms is designed to help business owners, marketing directors, and other decision makers who want to scale an existing WordPress solution, integrate WordPress within their technical suite or migrate a proprietary framework to WordPress. Mario Peshev is a WordPress Core contributor and the CEO of DevriX - a distributed WordPress agency. DevriX works with SMEs and large enterprises in the automotive, health, banking industries, building unique feature ...
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The audio versions of the posts we publish on The ST Blog. Listen at your leisure and learn more about what makes technologies great and innovations meaningful. Get more from technology to get more from life with STMicroelectronics.
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A Key Maker near Me Locksmith San Francisco - Your Neighborhood Lock and Key Hero We provide fast, reliable, and affordable mobile residential, commercial, and automotive locksmith services throughout San Francisco and surrounding neighborhoods. Key Maker Near Me Locksmith is one of the most reputable and sought-after locksmiths in the San Francisco area. Our dynamic team and unique combination of expertise, skills, and modern tools set us apart from the industry. We offer an unparalleled lo ...
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Automotive HPC Security Challenges and Solutions - Ep 22
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22:14With next-generation vehicles rapidly transforming into software-defined platforms powered by High-Performance Computers (HPCs), the approach to automotive security is fundamentally changing. These powerful central processors are critical for everything from infotainment to autonomous driving, but their consolidation also creates a significant sing…
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Data Defenders: When Storage Meets Security - The Varonis and Pure Storage Partnership
36:45
36:45
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36:45In an era where data breaches cost organizations millions and threaten business continuity daily, the intersection of data storage and security has never been more critical. Hear from two industry experts: Nolan Necoechea, Product Marketing leader from Varonis, and returning guest Jason Walker from Pure Storage. Together, we unpack how intelligent …
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Transform Your Ride: Why the Soundstream Reserve V2 is Revolutionizing Harley Davidson Sound Systems
14:26
14:26
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14:26You’re cruising down Airport Highway on your Harley, the wind rushing past, the rumble of your engine beneath you. You crank up your favorite song to complete the perfect riding experience, but instead of being immersed in powerful sound, you’re straining to hear muffled music that’s fighting a losing battle against road noise. “What did you say?” …
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Manage Smarter with Pure1: Cool Capabilities and Practical Applications For Every Administrator
49:53
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49:53Discover great management capabilities with Pure SE Scott Nalawaniec, a former Pure customer and now a seasoned Systems Engineer from Portland. We dive deep into the world of Pure Storage's management platform, Pure1, and look at Scott's 5 favorite capabilities that make managing arrays a breeze. We first reflect on our recent Sales Kickoff, and th…
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STSPIN32G0, 2 new low-voltage versions and already some design wins
6:48
6:48
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6:48The STSPIN32G0 is the first three-phase BLDC controller embedding an STM32G0 and a triple-half bridge gate driver capable of driving traditional power MOSFETs and IGBTs. 🔍 Discover more on the #STBlog: https://blog.st.com/stspin32g0/
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The hidden car revolution: zonal architecture
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13:10🚘 Check out the car of the future! What would need to take place in the unseen parts of the vehicle to make it a reality? The hidden car revolution is driven by the move to zonal architecture and software-defined vehicles. 🔍 Learn more on the #STBlog: https://blog.st.com/zonal-architecture/
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OpenSTLinux, the superpower of the STM32 MPU ecosystem or the making of a great Embedded Linux distro
7:24
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7:24OpenSTLinux, the superpower of STM32 MPU. We’ve been expanding it since its launch in 2019 with more packages, new distributions, and myriads of expansions. 🔍 Discover more on the #STBlog: https://blog.st.com/openstlinux/
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STM32 Embedded Displays: 1st HD Screen With STM32H7 So Projects of All Sizes Can Display Beautiful GUIs
6:34
6:34
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6:34Display Beautiful GUIs. Riverdi, a TouchGFX Expert, is celebrating the availability of the STM32C071 with the release of a new Nucleo-64 display kit which keeps BOM costs low. 🔍 Discover more on the #STBlog: https://blog.st.com/stm32-embedded-displays/
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Digi’s STM32MP1 SoM and the critical value of an end-to-end ecosystem
8:51
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8:51Security, GUIs, and cloud connectivity. Digi jumped on the STM32MP25 bandwagon with its newly released Digi ConnectCore MP2, its first system-on-module (SoM) based on our new series of microprocessors. 🔍 Discover more on the #STBlog: https://blog.st.com/digi-stm32mp1-som/ #STPartnerProgram #STAuthorizedPartner…
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Update: embeNET and STM32WL3 or overcoming the big challenges plaguing the Internet of Things
8:44
8:44
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8:44Mesh networks face energy efficiency and interference issues. EMBETECH, member of #STPartnerProgram, developed embeNET to simplify 6TiSCH implementation and optimize operations on STM32WL microcontrollers. 🔍 Discover more on the #STBlog: https://blog.st.com/embenet/ #STAuthorizedPartner
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Phytec, What can the phyCORE-STM32MP15x and phyCORE-STM32MP13x SoMs Do for You? 3 Ways to Work Better and Faster
10:35
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10:35What can a System-on-Module do for engineers? We sat down with Phytec, an #STAuthorizedPartner, to understand this question through the lens of its phyCORE®-STM32MP15x and its phyCORE-STM32MP13x. 🔍 Discover more on the #STBlog: https://blog.st.com/phytec/ #STPartnerProgram
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Ep. 30 - Google Cloud Next Recap - Security, AI Solutions
38:16
38:16
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38:16Opening Summary: In this episode, Brad Bussie and Mark Aksel unpack the key security takeaways from Google Cloud Next 2025. From AI-powered threat detection to innovative SecOps integrations and game-changing cyber insurance developments, this episode gives enterprise security leaders the insights they need to stay ahead. Topics Covered: Google’s U…
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Inside the Truck Cyber Threat – PlaxidityX Ep 21
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9:45With cyber attacks on trucks becoming more common and costly, fleet operators and OEMs must rethink how they protect their vehicle security and data privacy. Trucks are no longer isolated units, they're part of a larger, interconnected automotive ecosystem vulnerable to disruption. In this episode, we unpack the threats, explore real-world hacking …
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Data-Driven Transformation: Valerie Harrison on Cloud, AI, Automotive, and Women in Tech
52:12
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52:12In this episode of the Pure Report, we welcome Valerie Harrison, Principal Technologist at Pure Storage, for an in-depth exploration of technology transformation in cloud, AI, and the automotive industry. Valerie shares her fascinating career journey from Google to Pure Storage, revealing how her diverse experiences have shaped her perspective on c…
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Digital Car Theft: How Hackers Steal in Seconds – PlaxidityX Ep 20
9:56
9:56
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9:56In this episode, we explore the shift from traditional theft to a new era of digital car theft. Instead of smashing windows, today’s criminals launch automotive cyber-attacks that bypass immobilizers, unlock doors, and hijack control systems, all without leaving a trace. From CAN bus vulnerabilities to cloned key fobs, cybercriminals are finding ne…
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ANNUAL BASS IN YOUR FACE SALE: Upgrade Your Ride's Audio Experience at TAS Electronics
13:08
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13:08If you've been cruising around Toledo with lackluster bass that disappears the moment you roll down your windows, it's time for an upgrade. At TAS Electronics, we're kicking off our Annual Bass in Your Face Sale, and trust us – this is the perfect opportunity to transform your vehicle's sound system from ordinary to extraordinary. Sale ends April 3…
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Data, Defense, and Disruption: A Public Sector Tech Journey with Jim Weaver, Former State CIO
1:00:30
1:00:30
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1:00:30Make time to take an extraordinary deep dive into the complex world of public sector technology leadership, featuring Jim Weaver, a veteran Chief Information Officer with an impressive track record across multiple state governments and now Pure's National Strategic Advisor for Public Sector. Our conversation unpacks the critical challenges and tran…
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Close the Security Gap with CyberStorage from Superna and Pure Storage
56:47
56:47
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56:47In the ever-evolving landscape of cybersecurity, traditional defense mechanisms are proving increasingly inadequate against sophisticated cyber and ransomware attacks. The latest collaboration between Pure Storage and Superna represents a groundbreaking approach to data protection, introducing the revolutionary concept of CyberStorage - an active d…
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Why Retractable Truck Bed Covers Are the Ultimate Upgrade for Your Ride
13:25
13:25
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13:25Owning a truck isn’t just about having a powerful, reliable vehicle—it’s a lifestyle choice. Whether you’re a contractor hauling tools to job sites, an outdoor enthusiast transporting gear for weekend adventures, or a family man packing up for a road trip, your truck is more than transportation—it’s a trusted companion. To keep your ride performing…
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Purely Cloud Guest Series: Cloud Frontier - Bridging Worlds with Azure VMware Solution
43:39
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43:39Jump into the latest Purely Cloud Guest Series episode featuring Pure's Kyle Grossmiller in an engaging conversation with Microsoft AVS Solution expert Husam Hilal. This episode explores how Azure VMware Solution (AVS) represents one of the most significant collaborations in cloud computing, enabling organizations to seamlessly extend their VMware …
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How Retractable Truck Bed Covers Elevate Your Ride for Work and Play in Northwest Ohio and Southeast Michigan
18:39
18:39
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18:39Picture this: you’re loading up your truck in Toledo, ready to tackle a busy workday or escape for a weekend adventure. Whether you’re hauling tools to a snowy job site or packing gear for a fishing trip to Lake Erie, one thing’s clear—your cargo needs protection. That’s where retractable truck bed covers come in, blending style, security, and prac…
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Dynamic SBOM for Smarter Vehicle Security – PlaxidityX Ep 19
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7:34In this episode, we discuss the groundbreaking concept of Dynamic SBOM and its role in modern automotive software security. Hear how real-time monitoring of third-party library usage can lead to more precise vulnerability management. We explain the process behind intercepting dynamic calls and replacing them with breakpoints for live analysis. Disc…
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Purely Cloud Guest Series: Managing Cloud Storage at Scale: Pure Cloud Block Store Specifics
38:38
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38:38In this fourth installment of the Purely Cloud Guest podcast series, Ondrej and team delve deeper into the technical specifics of Pure Cloud Block Store (CBS). After covering the foundational aspects in previous episodes—from Pure Storage's market impact to the cost advantages of CBS through data reduction techniques and egress cost management—we n…
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Platform-Based Automotive Cybersecurity – PlaxidityX Ep 18
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9:35In the age of connected cars, software-driven systems, and global supply chains, cyber security challenges have become increasingly complex. This episode delves into the pitfalls of relying on disconnected solutions to guard modern vehicles. We’ll show how a platform-centric automotive security approach consolidates everything—from vulnerability sc…
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Unplugged Volume 20: TechSummit Season 3, Pure News Roundup, and AI/Quantum Tech News
56:35
56:35
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56:35In the latest episode of Pure Report Unplugged, the team dives into the exciting world of TechSummit Season 3 with JD's announcement of new focus areas including the Pure Storage Platform, Real-Time Enterprise File and Object services, and customer success stories from the field. The tour kicks off in Calgary, Alberta before moving to San Diego, To…
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Electronica 2024: ST solutions to tackle the challenges of the evolving automotive and industrial markets
13:51
13:51
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13:51💡 Smart mobility, factory automation, and energy management. At Electronica 2024, we showcased our latest advancements to face the challenges of transforming industries and creating safer, smarter, and greener ways of living. 🔍 Discover more on the #STBlog:https://blog.st.com/electronica-2024-st-solutions/…
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Effective Security on Embedded Linux with STM32MP1 and STM32MP2: 3 Powerful Lessons for Today’s Decision-Makers
17:56
17:56
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17:56🔐 Effective Security on Embedded Linux. We released a white paper so embedded systems with an STM32MP1 and an STM32MP2 can look a lot more like cars today: safe, even when things go wrong. 🔍 Discover more on the #STBlog:https://blog.st.com/security-embedded-linux/
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Page EEPROM for asset tracking or when a fast 30 µs power-up time makes all the difference
6:06
6:06
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6:06The Page EEPROM retains flexibility and robustness while offering capacities and speeds that are on par with Flash. Thanks to its hybrid architecture, it uses 16-byte words and 512-byte pages while still enabling byte-level write operations. 🔍 Discover more on the #STBlog:https://blog.st.com/page-eeprom-for-asset-tracking/…
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X-CUBE-MCSDK 6.3.2: HSO, ZeST, GUI, or why motor control has never been more accessible
8:21
8:21
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8:21X-CUBE-MCSDK 6.3.2 simplifies motor control applications. The HSO field-oriented control algorithm means an application can figure out the rotor’s position and speed without needing a sensor. 🔍 Learn more on the #STBlog:https://blog.st.com/motor-control-sdk-x-cube-mcsdk/
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STM32N6: Our very own NPU in the most powerful STM32 to inaugurate a new era of computing
11:29
11:29
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11:29🤖 A new era of computing. The STM32N6 is our newest and most powerful STM32 and the first to come with our Neural-ART Accelerator, a custom neural processing unit (NPU) capable of 600 GOPS. 🔍 Learn more on the #STBlog:https://blog.st.com/stm32n6/
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Amazon Sidewalk: The first STM32-qualified devices are already making a difference. Check out this customer testimonial!
8:02
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8:02📶 Amazon Sidewalk certification. For the first time, Nucleo boards housing an STM32WBA5 and an STM32WLx5 are certified Amazon Sidewalk, guaranteeing robust integration, high efficiency, and trusted security when deployed on an Amazon Sidewalk network. 🔍 Learn more on the #STBlog:https://blog.st.com/amazon-sidewalk/…
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Let’s not forget that memory matters: 3 paths to RAM and flash configurations for high-end UIs on embedded systems
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10:41Who would have thought high-end UIs on embedded systems would encounter this new challenge? While microcontrollers are resource-constrained, they are no longer the limiting factor they once were, and engineers are no longer obliged to use a more expensive MPU as MCUs embed powerful GPUs. Instead, it’s the memory configuration that developers have t…
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Body sensing for advanced human machine interface
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10:09
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10:09Edge advancements in sensor and electrode technology. The IEEE Sensors 2024 conference in Kobe, Japan, featured a Biosensors Workshop led by STMicroelectronics. It brought together industry leaders along with research institutions. 🔍 Discover more on the #STBlog:https://blog.st.com/body-sensing-for-advanced-human-machine-interface/…
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STM32CubeProgrammer 2.18: looking forward to MCUs in 2025 and more
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25:06Flash and debug your MCUs with the STM32CubeProgrammer 2.18. The new software can update root security system extension binaries rapidly, change option bytes more efficiently, and port projects more easily. It is, therefore, the most forward-looking version yet, as it anticipates the needs of developers and looks to improve their workflow. 🔍 Learn …
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Matter commissioning with NFC: how contactless communication touches new use cases and why it matters
3:43
3:43
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3:43NFC’s increasing popularity for Matter commissioning enables new use cases. ST is working with the Connectivity Standards Alliance to ensure developers can support commissioning over NFC as an alternative to solutions relying on QR codes. 🔍 Discover more on the #STBlog:https://blog.st.com/matter-commissioning/…
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Introducing young learners to coding: ST activities for kindergarten and primary schools
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11:15How to engage young learners and introduce them to coding? The most fun option is playing games. Starting in 2023, ST volunteers have developed a “Storyteller Robot” project and brought it to schools in the suburbs of Milan. 🔍 Discover more on the #STBlog:https://blog.st.com/introducing-young-learners-to-coding-st-activities-for-kindergarten-and-pr…
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AlbaSpot IoT: When less is more, satellite communication with a Teseo-LIV3FL can serve millions
5:14
5:14
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5:14Albora, a member of the ST Partner Program, worked with ST to lower the barrier to entry to satellite IoT applications. With AlbaSpot IoT, ST’s Teseo-LIV3FL, and an STM32C071, engineers can use global navigation satellite systems (GNSS) to track millions of assets. 🔍 Discover more on the #STBlog:https://blog.st.com/albaspot-iot/…
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Sub-Threshold transistors: 3 answers to find your way in this CMOS region
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9:04Operating at the sub-threshold or near-threshold region? We all want it, but it’s so hard to deliver. Why aren’t more companies using the sub-threshold region of CMOS transistors? We tell you what’s happening behind the scenes. 🔍 Discover more on the #STBlog:https://blog.st.com/sub-threshold/
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ISO 21434 Compliance in Automotive Cybersecurity – PlaxidityX Ep 17
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17:16As OEMs race to innovate with autonomous driving, V2X communication, and other cutting-edge tech, compliance with UNR 155 and ISO/SAE 21434 has never been more important. But what do these regulations really mean for your day-to-day operations? In this episode, we demystify the role of CSMS and how it supports continuous security through design, de…
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Purely Cloud Guest Series: CBS on Azure Technical Deep Dive and Deployment Best Practices
52:39
52:39
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52:39The Purely Cloud guest podcast series is back for 2025 with a new episode diving deep into Cloud Block Store (CBS) for Azure. In this episode, Vaclav and Ondrej dive deep into this subject, offering a comprehensive architectural overview that distinguishes it from traditional cloud storage solutions. The hosts explore the unique aspects of CBS, inc…
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Digital Divining: Rosemarin's 2025 Tech Predictions and a Look Back at 2024
1:01:26
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1:01:26Technological acceleration fueled by AI continues so it makes sense to ask our annual prediction provider - Shawn Rosemarin, VP of R&D at Pure Storage - to deliver his annual technology predictions podcast and look back on 2024. As always, he brings his unique industry perspectives, drawing from deep experience and keen observational skills to unpa…
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What’s the Difference Between a Compustar 1-Way and 2-Way Remote Car Starter?
18:15
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18:15Imagine this: it’s a frosty winter morning, and the thought of stepping outside to start your ice-cold car makes you want to stay in bed forever. What if I told you there’s a gadget that could turn your mornings into pure bliss? Enter Compustar remote car starters—your new best friend for beating the chill, brought to you by TAS Electronics. Today,…
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Hacking A PSP-like Car Key Registration Device – PlaxidityX Ep 16
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11:25Touted as an off-the-shelf solution for key fob programming, a mysterious PSP-like Car Key Registration Device promises to sidestep traditional authorization channels. In this episode, we share how the PlaxidityX team simulated various car responses to test whether the device truly mirrored official protocols. They recount the odd mix of user-frien…
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Why Upgrade to an Aftermarket Remote Car Starter? Transform Your Daily Drive into a Climate-Controlled Sanctuary
15:16
15:16
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15:16Picture this: It’s 7 AM, the temperature’s dropped below freezing, and your neighbor is scraping ice off their windshield. But you? You’re sipping hot coffee in your kitchen while your car warms up with the push of a button. That’s the magic of an aftermarket remote car starter – and it gets even better. Sure, your factory-installed remote starter …
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Inside the World of Large-Scale AI Solutions, Networking, and Cloud Innovation with Rob Quast
42:31
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42:31We finally chased down the smart and savvy Rob Quast, Principal Technologist at Pure, to discuss the latest trends in the tech world around AI, Networking and Cloud storage. Our conversation kicks off with Rob's journey, from his time at ePlus and working in sys admin roles, to a memorable experience at Pure's NYC Accelerate event where he saw the …
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Memory Protection Unit: Is It Secure Enough? – PlaxidityX Ep 15
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30:07Have you ever wondered how microcontrollers in vehicles manage memory access behind the scenes? This episode sheds light on the Memory Protection Unit, an essential yet sometimes overlooked hardware layer designed to stop unauthorized reads, writes, and execution. We revisit fundamental principles—like differentiating between the Core MPU (CMPU) an…
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AI's Role in Automotive Cyber Security – PlaxidityX Ep 4
11:41
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11:41This episode explores AI’s transformative role in automotive cyber security. As vehicles become increasingly connected and autonomous, cyber threats have evolved, but AI provides the precision and speed needed to counter these challenges. Join us as we unpack the critical role of AI in protecting modern vehicles, from anomaly detection to sophistic…
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Vehicle (IDS) Intrusion Detection System Manager – PlaxidityX Ep 14
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8:30Intrusion Detection System Managers (IdsM) play a vital role in modern automotive cybersecurity, addressing the challenges posed by complex security events and regulatory requirements. IdsM solutions filter and standardize event data from AUTOSAR and Linux ECUs, reducing inefficiencies in monitoring and analysis. In this episode, we will explore ho…
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Preventing CAN Injection Car Theft – PlaxidityX Ep 13
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8:56
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8:56The rise of CAN injection car theft has introduced a new level of sophistication to vehicle hacking, allowing thieves to access the CAN bus. In this episode, we discuss how this technique allows hackers to tap into the CAN bus through exposed wiring, sending fake messages that bypass security measures and immobilizers. The impact of these attacks e…
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Keyless Entry Systems Security – PlaxidityX Ep 12
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12:11Keyless entry systems, once considered the pinnacle of vehicle convenience, are now a major target for hackers and car thieves. In today’s episode, we’ll explore the vulnerabilities in Remote and Passive Keyless Entry (RKE/PKE) systems, focusing on how replay, relay, and roll jam attacks exploit their weaknesses. We break down these attack methods,…
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