"The Current" is the official podcast for the Michigan Section of the American Water Works Association. Host Jaime Fleming and Matt Lane dive into water and wastewater topics with experts from across the state.
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"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses ...
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A podcast featuring conversations with influential and interesting people from the water sector and news from the Water Environment Federation.
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Utility Emergency Response with Isaac Alatorre is an informative and educational program for those in the utility and liquid management industry. Join Portable Pipeline Advisor and Host Isaac Alatorre as he explores all things utility industry, and emergency preparedness. Twice a month Isaac will share his expertise with you all about the wonderful and exciting world of Water, Wastewater, and Flood Management along with guest experts in the industry.
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How Utilities Can Improve Wildfire Response: Key Strategies from the AWWA Cal Nevada Conference
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14:47Are you a utility wanting to improve your wildfire response strategies? In this episode, Isaac Alatorre breaks down the biggest lessons from the AWWA Cal Nevada Section conference — all about strengthening wildfire response for utilities. Learn how smaller utilities can overcome big challenges, why local mutual aid matters, how to mobilize resource…
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#54- Red & Blue Consumers: What Their Worldview Means for Your Brand
1:03:11
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1:03:11Podcast Summary: The Worldview Brief — Why Marketing Needs a Political Lens (Without the Politics) In this episode, Sacha Awwa sits down with Chris Peterson, co-founder of LifeMind and author of Red and Blue Customers, to unpack one of the most overlooked dimensions in marketing today: worldview. A former agency leader and lifelong consumer insight…
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#259: The Digital Water Footprint: Data Center Water Use and Stewardship
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11:44As global demand for cloud computing, AI, and digital entertainment increases, so does the need for data centers. But expansion brings environmental challenges regarding water use. Listen as we discuss data center water management strategies with AECOM’s Senior Wastewater Engineer, Rachel Hanson and Global Industrial Water Practice Lead, Lucy Pugh.…
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#53- The Community Code: Loyalty, Data & the Future of Connection
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56:57Podcast Summary: The Community Code — Building Brand Loyalty Beyond the Transaction In this episode, Sacha Awwa dives deep with Michael Puhala, Chief Community Evangelist at Khoros, a trailblazer in the digital community space. With over a decade at the forefront of online community innovation, Michael has helped some of the world’s top brands—like…
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Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just Spend In this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks d…
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#258: The Application of Membrane Bioreactors to Industrial Reuse
26:09
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26:09The Industrial Water Solutions Conference in June is co-hosted by WateReuse and WEF. Anthony Zamarro, Principal Environmental Engineer at CDM Smith, is a leader in the MBR field. Listen how industry is incorporating MBRs to meet Circular Water Economy goals.By Words On Water
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#51- Behind the Chair: From Roots to Growth
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42:01Podcast Summary: Building Culture, Systems & Legacy with Justin Gold In this episode, Sacha Awwa sits down with Justin Gold—founder and CEO of multiple award-winning businesses in the beauty industry, including the renowned salon The Changing Room. A second-generation entrepreneur with over 15 years of experience, Justin shares his journey from bre…
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#50- Why Multicultural Marketing Isn’t Optional Anymore
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55:19
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55:19Podcast Summary: Cultural Branding, DEI, and Creative Authenticity with Bre Fernandez In this episode, Sacha Awwa sits down with Bre Fernandez—an award-winning Associate Creative Director, professor of advertising at the University of Miami and Miami Ad School, and rising local comedian. Known for her bold creative voice and deep cultural fluency, …
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#49- Owning the Spotlight: Conversations in Podcasting and PR
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48:01
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48:01Podcast Summary: Building Thought Leadership with Zachary Bernard, Founder of We Feature You In this episode, Sacha Awwa welcomes Zachary Bernard, a 21-year-old entrepreneur and the founder of We Feature You, a public relations firm helping clients become recognized thought leaders through strategic media placements. Based in Dieppe, New Brunswick,…
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Cheryl Porter, Chief Operating Officer for Water and Field Services at the Great Lakes Water Authority, shared her journey into the water industry and her involvement with the American Water Works Association (AWWA). She discussed the challenges of shift work in operations, the importance of community connection, and the need for continuous persona…
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#48- Influence Is an Art: Behind the Evolution of a $3B Industry
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44:15Podcast Summary: The Evolution of Influencer Marketing with Paula Bruno, CEO of Intuition Media Group In this episode, Paula Bruno, CEO and founder of Intuition Media Group, joins the show to unpack the ever-evolving world of influencer marketing. With over 15 years of experience in the space, Paula has been at the forefront since its early days—he…
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#257: Monitoring Levels with HACH’s New Ammonia Analyzer
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10:12The NH6000sc Ammonia Analyzer is a new option for monitoring levels. Listen to Wastewater Applications Development Manager, Adam Jennings, about why it’s different from other monitors.By Words On Water
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#47- Rooted – Honoring heritage while evolving personally
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46:02Podcast Summary: Exploring Transformation with Ragnhild G. Isdahl, Founder of The New Viking In this episode, Ragnhild G. Isdahl, founder of The New Viking, joins the show to share her journey of transformation—from a corporate marketing career to a path of holistic healing, retreats, and online courses. Born in Norway and raised across multiple co…
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#46- Turning Experience into Impact: The Road to Meaningful Innovation
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45:01In this episode, Omar Alvarez, founder of Kinnect, joins the show to discuss how his platform is redefining relationships by helping people preserve their most meaningful moments. As a first-generation Puerto Rican and Guatemalan entrepreneur, Omar brings a wealth of marketing and growth experience from major brands like Nike, Levi’s, and Hims & He…
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#256: Applications Now Open for the 2025 Operator Scholarship
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9:21Marcos Quintero is inspirational. He is the recipient of the 2023 and 2024 Operator Scholarship. Listen how we went from a custodian, to a college degree, and a wastewater supervisor.By Words On Water
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#45- Video Velocity – The Speed & Power of Video Marketing
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37:29
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37:29Jake Prieur, co-founder of VideoScale, joins the show to discuss how his unlimited video editing service is transforming content creation for businesses and creators. With a flat monthly fee model, VideoScale is making professional video editing accessible and affordable while addressing common pain points in the industry. Key Topics Discussed: 1. …
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#44- The Science & Strategy Behind Smart Marketing
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57:19
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57:19Rebecca Shaddix, a seasoned marketer and go-to-market strategist, joins the show to share her expertise in driving revenue growth across industries like education, healthcare, and SaaS. As a Forbes contributor and thought leader, Rebecca brings a unique blend of data-driven marketing, empathetic leadership, and a keen understanding of the evolving …
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#43- Beyond the Logo: Brand Alignment Uncovered
1:13:27
1:13:27
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1:13:27Unlocking Brand Alignment with Brandon Coleman Jr. Brandon Coleman Jr. joins the podcast to share his five decades of experience in brand alignment, marketing strategy, and business growth. As a renowned advisor, author, and entrepreneur, Brandon has helped countless businesses unlock their full potential by ensuring their brand perception matches …
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#42- Deaf, Not Silent: A Vision for Deaf Accessibility
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58:06
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58:06Firas Al Mubayad joins the podcast to share his powerful journey as a deaf advocate, educator, and entrepreneur. From growing up in Kuwait and moving to the UK for better education to founding AMB Deaf Accessibility, Firas has dedicated his life to bridging the gap between the hearing and deaf communities. His work empowers individuals and organiza…
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Revolutionizing Utility Emergency Response: Technology, Automation & Disaster Readiness with ACS
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53:38In this episode of the Utility Emergency Response Podcast, Isaac Alatorre is joined by Joe Abrams from ACS to explore the critical role of technology in utility emergency response and how it enhances disaster preparedness and crisis management. This episode places particular emphasis on how interlocal agreements and innovative technologies are util…
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#41- Unmasking Ad Fraud: How to Stop Wasting Your Marketing Budget
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56:09
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56:09Rich Kahn, Co-Founder and CEO of Anura, joins the podcast to share his journey from a high school tech enthusiast to a leading expert in digital ad fraud detection. With decades of experience in digital marketing, Rich has built and sold multiple companies, including an Inc. 5000 business, and was honored with the Ernst & Young Entrepreneur of the …
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#40- Thrive Sync: Women, Wellness, and AI
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46:01
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46:01Zara Hajihashemi, AI Engineer and Founder of Cybele Health, joins the podcast to share her journey from Apple tech lead to femtech entrepreneur, driven by a mission to revolutionize women's health with AI-driven insights. With a PhD in machine learning, Zara spent six years at Apple leading cross-functional AI projects before founding Cybele Health…
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The WEF/AWWA Young Professionals (YP) Summit is the premier water and wastewater industry workshop for young professionals. Vice Chairman, Haley Goddard, tells us why attending the YP Summit was on her bucket list.By Words On Water
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#39- The Secrets to Marketing Agility and Business Growth
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48:11
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48:11Amy Winner, Co-founder of Wheels Up Collective, joins the podcast to share how she has transformed the traditional agency model through innovative thinking and adaptable leadership. With 25 years of experience turning market uncertainty into growth opportunities, Amy shares how she built a thriving agency during the pandemic that now serves as a be…
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Join hosts Matt Lane and Jaime Fleming as they explore the world of water and wastewater management across Michigan. In this episode, they sit down with participants and mentors from "The Deep End" - an innovative professional development program designed to help newcomers navigate the water industry. Through candid conversations with water operato…
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#38- Executive Edge: Redefining Leadership Support
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32:06I sit down with Mackenzie Doheny, Founder and CEO of Antares, to explore her remarkable 24-year journey supporting C-suite executives at the highest level. Mackenzie’s career spans the nonprofit, private, and public sectors, where she has partnered with top executives, presidents, and founders. Her work has redefined the role of executive assistant…
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California on Fire: How Komodo Fire Systems is Fighting Back
1:09:15
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1:09:15In this episode of the Utility Emergency Response Podcast, Isaac Alatorre and co-host Jim Wollbrinck dive into a crucial conversation on fire mitigation technologies with Shawn Sahbari, founder of Komodo Fire Systems, and Rob Latham, their Business Development Manager. Together, they explore innovative solutions to wildfire prevention, highlighting…
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#37- From Aerospace to Everyday Healing: Discover the Vibe
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53:13
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53:13I sit down with Mark Fox, a true Renaissance man—entrepreneur, scientist, and former Space Shuttle Chief Engineer—to explore his journey from aerospace engineering to wellness innovation. Mark’s latest creation, Vibe, is a revolutionary pulse electromagnetic field (PEMF) device designed to provide natural relief for over 100 ailments in both humans…
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#36- Game Changers: Building Communities Through Passion and Purpose
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41:08
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41:08I sit down with Scott London, a seasoned entrepreneur, angel investor, and founder of iconic ventures like Aspen Apparel, Zoo York, BP Clothing (Baby Phat), and president of Wu-Wear, to explore his journey and insights into brand building, community development, and the rise of paddle as a sport and lifestyle. With over three decades of experience …
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Hach is introducing new innovations to the water sector. Kwesi Kwapong, Municipal Market Manager, discusses how these new products make monitoring easier for water facilities.By Words On Water
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#35- Heels to Deals: Building a Standout Real Estate Brand and Thriving Community
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40:37In this episode, I sit down with Ellen Mitchell, a real estate professional with over 25 years of experience and a niche in probate, senior relocation, and divorce real estate. Ellen shares how her personal brand, “Your Heels on the Ground,” sets her apart in the competitive South Florida market. In this episode, you’ll discover: Creating a Niche f…
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#34- Enterprise Sales Secrets for Building Your Small Business Pipeline
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40:24
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40:24I sit down with Dan Lubic, President of DTL Consultants and a member of the Sales Acceleration Advisor Network. Dan brings a wealth of knowledge from his distinguished career at FedEx, where he mastered world-class sales and operational strategies. Together, we discuss how Dan helps small and medium-sized businesses (SMBs) implement sales systems o…
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Waters Corporation provides lab equipment, supplies and software for scientists across the world. Utilities and municipalities are turning to companies, like Waters Corporation, for guidance on complying to new EPA standards for PFAS testing. Listen as we discuss more about the support Waters is providing the water sector.…
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#33- Think Different: Philosophy’s Hidden Power in Business
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37:18
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37:18In this episode, I sit down with Christina DiGiacomo, founder of Everyday Philosophy, a company that brings philosophical insights to business leaders. Christina shares her journey from a high-stakes career in marketing and advertising to building a purpose-driven business, offering valuable lessons on growth, authenticity, and embracing your uniqu…
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#32- The Email Game-Changer: Boost Your Revenue with These Insider Tactics
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37:36Nikita Vakhrushev, CEO and founder of ASPEKT, an e-commerce retention agency specializing in email and SMS marketing, shares his journey from print-on-demand drop shipping to building a successful niche agency. With a strong focus on client retention and targeted marketing, Nikita’s insights offer valuable lessons for business owners on optimizing …
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Sustainable Energy Solutions for Water Utilities: The Rise of Flywheel Technology
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43:51In this episode of the Utility Emergency Response Podcast, Isaac and co-host Jim Walbrink introduce an innovative approach presented by guest Tripat Mangat, focusing on kinetic energy storage through advanced flywheel technology. This cutting-edge solution promises not just enhanced power resilience but also a leap towards sustainability and cost-e…
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#31- Smart Money Strategies: Building Wealth for Your Small Business
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40:17
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40:17Jasmine Glover, a dynamic force in the financial services industry who refers to herself as "the Beyoncé of the financial world." With over a decade of experience, Jasmine has empowered both high-net-worth individuals and everyday families through financial literacy, financial planning, and wealth management. Having worked at notable firms like Pru…
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#30- The Shift from Tech Success to Heart-Centered Leadership
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46:52In this episode, we’re joined by Brandon Evans, Founder and Chief Elevation Officer of 1heart, a transformative program designed to guide heart-centered leaders through life-changing journeys. Brandon, a former tech entrepreneur, transitioned from building successful companies in New York to discovering a deeper sense of meaning and purpose. His vi…
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#29- Matriarchal Finance Decoded: Building Wealth for a Thriving Future
1:01:42
1:01:42
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1:01:42In this episode, we’re joined by Mona Green, founder of Maua, a transformative program designed to help women reshape their relationship with money through “matriarchal resource management.” Mona is a speaker, coach, and former finance professional whose impactful work has brought her to stages like the US House of Representatives and Harvard Unive…
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#252: WEF Drives Sustainability at WEFTEC 2024
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7:12WEF is committed to environmental stewardship. WEF’s Stephanie Jones, Managing Director, Professional Development and Event Strategy, discusses what attendees can do to support sustainability at WEFTEC 2024.By Words On Water
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#251: WEFTEC’s Ombudsman Program Assists Convention Attendees in Resolving Conflicts
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12:34Communication issues happen on the small and large scale. For the last 3 years, WEFTEC has provided a safe space for convention attendees who need assistance to resolve issues. Listen to Ombuds, Caitlan Hendrickson, discuss the services she provides.By Words On Water
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#28- Mastering Growth: Hiring Right, Scaling Smart, and Overcoming Roadblocks
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34:36
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34:36In this episode, we're joined by Jeff Umbro, founder and CEO of Podglomerate, a company that has been pivotal in redefining podcast production, monetization, and marketing. Jeff oversees all of Podglomerate's service departments, driving both strategy and innovation as the company expands its IP slate and revenue initiatives. Before launching Podgl…
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#27- Customers First: How One Wellness Company Is Pivoting to Meet Their Needs
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35:58
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35:58Valerie Khayutin, the CEO of North America for BADESOFA, a company revolutionizing the bath and wellness experience. Originating in Germany, BADESOFA is known for its innovative and comfortable bathtub cushion that transforms an ordinary bath into a spa-like retreat. Valerie shares the journey of bringing this European wellness brand to the U.S. ma…
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Dallas Water Utilities is preparing for the future with an eye on protecting systems, networks, and programs from digital threats. Kimley-Horn is working with the utility to devise a plan that will prevent Cybersecurity attacks.By Words On Water
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#249: The Black in Water Summit at WEFTEC Provides Space for Black Water Professionals to Connect
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13:04WEF is committed to developing a more diverse water workforce. This year’s sponsors of the Black in Water Summit own their own companies. Listen as they discuss the importance of creating a pathway for young professionals to join the water workforce.By Words On Water
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#26- Expert Secrets to Choosing the Right Marketing Agency for Your Business
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36:51
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36:51Nathan Yeung, founder of Find Your Audience, a dynamic marketing agency with a deep focus on B2B SaaS. With over 18 years of experience in SEO and more than nine years as a performance digital media buyer, Nathan has driven growth for over 50 clients, including high-profile organizations like Constellation Software and Popcom. His experience ranges…
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#248: Get To Know WEF’s New Executive Director, Ralph Exton
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24:43WEF is excited to welcome our new Executive Director, Ralph Exton. Hear about his experiences, vision, and goals, and how WEF is leading the way to create a world free of water challenges.By Words On Water
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#25- Startup Hacks: Insider Secrets to Explosive Growth
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39:21
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39:21In this episode, we feature Hamlet Azarian, founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, particularly in venture-backed startups from pre-seed to Series A and B stages. The agency has helped raise over $250 million for innova…
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This episode of The Current discusses the work of Safe Water in Ecuador (SWIE), a partnership between the Michigan section of the American Waterworks Association (MiAWWA) and local organizations in Ecuador. Our hosts Jamie Fleming and Matt Lane talk with Colin McCorkle and Mark DeHaan, who are involved in SWE's efforts to provide clean, sustainable…
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#247: Environmental and Cost Savings of Anaerobic Digester Systems Discussion with ENGIE North America
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16:31
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16:31Anaerobic digesters are a relatively new technology, but the investment can pay for itself. The system converts high strength organic waste into biogas. Ravi Bhasker, Senior Wastewater Engineer and Water/Wastewater Commercial Lead for ENGIE North America, explains how the system works.By Words On Water
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