Season 2 Episode 13 of The Paperclip Podcast features Health & Fitness Expert, Frances Peterson. There seems to be something about successful motivated business owners and their first job being a babysitter. Like some of my other guests, Fran began her working journey as a babysitter but then quickly upgraded her title to janitor which, in hindsigh…

Season 2 Episode 12 of The Paperclip Podcast features Coaches Samantha & Aaron Shedlock. When you hear the term “dream team” there’s a good chance you think of the 1992 USA men’s Olympic basketball team, however, the dream team you’ll hear from today are Sam and Aaron. Coaches, business partners and husband and wife. They take us through their jour…

Season 2 Episode 11 of The Paperclip Podcast features Celebrant, Vocalist & MC Veronica Less-Amato. Right now we’re all looking for a little hope. Some indication that the world isn’t going to completely cave in around us and Veronica Lees-Amato is here to do just that. Veronica will tell us all about her journey from her first job as a legal clerk…

Season 2 Episode 10 of The Paperclip Podcast features Emotionally Focused Couples Therapist, Natalie King. In the midst of unusual and challenging times, we find ourselves locked inside, around the same people 24/7. The best advice Natalie has to offer you is to be at peace with being patient and to remember that having a business is courageous. Na…

Season 2 Episode 9 of The Paperclip Podcast features highly regarded business coach Peter White from Management Solutions. Delivering exceptional advice is just one of many things Peter does well and he certainly delivers that here with gems like - “get more knowledge, every opportunity you’re in is an opportunity to learn”. Peter has come a long w…

Season 2 Episode 8 of The Paperclip Podcast features bookbinder, thesis maker and business card printer Jeremy Dart from DB Bookbinders. Jeremy learnt the importance of valuing staff from his very first job cleaning food display cases in a local milk bar for $20 per week. Jeremy is passionate about books because they provide a multi-sensory experie…

Season 2 Episode 7 of The Paperclip Podcast features new home, renovation and extension expert Dan Newman from New Ray Homes. Dan shares his journey and best advice starting with his first job washing dishes at the age of 14. Dan dropped some gems of advice such as “know your numbers” courtesy of his old boss. “The right tools for all the staff hel…

Season 2 Episode 6 of The Paperclip Podcast features concreting and landscaping expert Scott Sunderland from SK Concreting & Landscaping. Scott shares his journey starting with his first job at 12 concreting with his uncle in return for lunch all the way through to starting a concreting business, clothing business and then another concreting busine…

Season 2 Episode 5 of The Paperclip Podcast features funeral director Meagan Tyrrell from Carlyle Family Funerals. Meagan shares her journey starting with her first job folding sheets in a factory for $85 per week. The biggest difference between working for someone else and for herself has been the task of washing her own herse. Meagan delivered th…

Season 2 Episode 4 of The Paperclip Podcast features event planner extraordinaire Kathy Edwards from Steppin’ Out Events. Kathy shares her journey starting with her first job working in catering on the set of Neighbours and she believes that we all have a gift, hers is bringing people together. One of the best pieces of advice we’ve ever had on the…

Season 2 Episode 3 of The Paperclip Podcast features talented bladesmith and knifemaker Ajax Fitton. Ajax shares his journey starting with his first job washing dishes, to his grandfather’s surprise advice of “I will if I can and I can if I will” through to the next big thing for him. Ajax also shares some invaluable insights about what worked and …

Episode 2 of The Paperclip Podcast features professional photographer Adam Grusauskas. Adam shares his journey starting with his first job and what he learnt on tractors at age 15, through to everything he has picked up along his career and what the next big thing is for him. Adam has great advice relating to how working for himself has impacted hi…

It is my absolute pleasure to kick off Season 2 of The Paperclip Podcast by introducing Shannon O'Brien from The Pyjama Foundation -www.thepyjamafoundation.com - Shannon shares her story of starting at McDonald's, to travelling overseas and discovering that what she really wanted to do was work in a big corporation which lead her to IBM and ultimat…

It is my absolute pleasure to introduce Dale Wyatt from Nova Business Services - www.novabk.com.au - Dale shares his story of starting as an underage employee in the family supermarket business, to discovering his dream of having a door with his name on it, and ultimately having a building with his name on it. This is an intimate look inside Dale's…

It is my absolute pleasure to introduce Jeremy Dart from DB Bookbinders - www.dbbookbinders.com.au - Jeremy shares his story of training and becoming a chef and then his transition into the family business of bookbinding. This is an intimate look inside Jeremy's business as we discuss his journey, marketing, advertising, and any tips and tricks Jer…

It is my pleasure to introduce, Marion King from Conocer Consulting. With one of the most intriguing backgrounds of any of our guests, Marion spent five years as a Parliamentary Librarian and 16 years with Holmesglen managing a staff of 24 across three campuses, before starting her own HR consulting business in 2016. Marion achieved a Master’s Degr…

It is my pleasure to introduce, Julie Pearce from Content Services Melbourne. Gary Vaynerchuk is great at reminding us that content is king and so it was only a matter of time before I was fortunate enough to have a content expert on the show. Understanding people and their needs is at the core of any great content so it’s no surprise that Julie’s …

An intimate look inside a local business as we discuss their journey, marketing, advertising, and tips and tricks to help you and your business.We kick off the show with our Top 5 free pieces of software that you can use to create killer content. Our very special guest of the show is coach, facilitator, trainer, mentor, and speaker Louise Thomson. …

We kick off the show with the Top 5 reasons you need to spend more time on LinkedIn. Our very special guest of the show is teacher turned cake decorator and owner of Cakes by Lisa, Lisa McIntosh. We discuss her journey from food technology teacher and cake decorating as a hobby to moving in to cake decorating full-time and now preparing to hire her…

We drop 10 points on why email marketing is important and why it still matters. The very special guest of the show is entrepreneur and founder of commercial finance business Finance Cam, Cameron Lees. We discuss his entrepreneurial rise from a teenager working multiple jobs while finishing high school, through to his significant learnings from his …

We talk Facebook Promotions and how a large percentage of businesses are breaking the Facebook T&C's without realising it, what the impact could be, and how to run promotions the right way. Our very special guest is Blake Lawrence, CEO of Yelowmarket and we discuss starting up, growth, the best advice he was given, and some marketing successes and …

In episode 6 of The Paperclip Podcast we discuss Facebook Events and the various ways small businesses can use events to engage and grow their audience. We also speak with Marshall Hughes, one of the guys from Passel, about business, startup life, and some marketing and advertising successes and failures. Our quote to end the show is courtesy of th…

Exciting changes coming to The Paperclip Podcast. We're bringing guests!

Engaging people on Facebook is fantastic and fun when it’s done well and there’s loads of fun ways to do it well. Don’t be sucked in to the #engagebait way of doing things. Make sure your ads don’t breach the Facebook terms and conditions of competitions and promotions.

The best ways to utilise Facebook’s page video headers feature to promote your business and brand.

Keep important client/customer information up to date and always accessible. You can also export the contact information to be able to keep your clients/customers up to date and feeling loved.

Tips & Tricks of Digital Marketing