Welcome to The Biz Diaries, I’m Janet Grech—founder of GRECH & CO., mama of four, and your host. If you’re here, chances are you’re a woman with dreams—dreams of building something meaningful in business while balancing the beautiful chaos of life, family, and creativity. This isn’t just a podcast; it’s a space, created for you, for us—a place to share the raw, unfiltered side of what it means to pursue our passions. In each episode of The Biz Diaries, you’re going to hear from incredible “w ...
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Style Diaries Decoded is a no-fluff podcast focused on helping the Emerging Brand Entrepreneur Community shift their biz energy into cultivating & actualizing a signature brand style that builds respect, trust, and revenue. All too often, resources are scarce when it comes to the importance of Brand Style Identity, & this platform helps bridge the gap. Hosted by Style Experts Adrienne Russell and Fabienne Ami, this biweekly show unravels the secrets to achieving a life with style unlimited. ...
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Welcome to The Brand & Market Podcast, where branding clarity meets marketing strategy—for realtors and short-term rental owners. Hosted by Ali Haney, founder of Brand & Market, each episode breaks down the complexities of building a standout brand and marketing plan so you can attract your dream clients or guests. From brand-building basics to advanced marketing tactics, Ali brings a unique blend of expertise and intuition to help you grow a brand that feels like you and a business that wor ...
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Just One Thing is presented by Mel Noakes and Max Fellows and is a brand new event industry podcast brought to you by Elevate, providing mentoring and building community within the events industry. In this podcast we invite industry leaders to write a letter to their younger self and consider what wise advice they would give themselves now if they only could. Our discussion is based on this letter. Be prepared for refreshingly, honest and sincere conversations, wise words of wisdom and insid ...
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Diaries of a six figure Coach isn’t only a Podcast to help you get strategic and master the precision of Success. It’s a declaration to share the truth. It’s a commitment to keep going to make it happen, no matter what. It’s an activation and invitation for female Coaches and Entrepreneurs to play a bigger Game. Tune into short, potent and value packed episodes that are fun, raw, real, vulnerable and authentic af on what it takes to build a six figure coaching business online. It’s going to ...
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Brand Blunders: The Oh-So-Relatable Pitfalls Every New Entrepreneur Should Avoid
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27:07Join Janet and Julia as they discuss the oh-so-relatable entrepreneurial pitfalls: SOCIAL MEDIA PERFECTIONISM, THE "I NEED MORE SKILLS" STALL, THE "DO EVERYTHING MYSELF" BURNOUT, and SOPHISTICATED PROCRASTINATION. In this episode, they share personal experiences and insights on what the challenges look like to them and how they navigate them. Chapt…
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How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ
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42:13
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42:13What if you could optimize your rental property with just the push of a button? In today’s episode, I’m talking with Matt Sanderson, co-founder of strIQ. We’re diving into how strIQ can help you acquire and optimize your rentals, plus Matt’s own experience with becoming a short-term rental owner and investor. Time-stamps: Meet Matt Sanderson (3:06)…
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From Wedding Venue Dreams to Airbnb Success: Our Kentucky Property Pivot
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26:03
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26:03What do you do when your dream property faces 18 zoning restrictions? You pivot. In this episode, I take you behind the scenes of our Kentucky property—originally intended to be a luxury wedding venue and now a thriving short-term rental on the Bourbon Trail. From unexpected zoning drama to interior design choices that tell a brand story, this one’…
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SEO for Realtors and Rental Owners: How to Get Found on Google with Eden Sloboth
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31:42
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31:42Want to rank higher on Google without drowning in jargon? This week’s episode is for you. I sat down with Eden from Maven Made Copy—an expert in SEO and blog content strategy—to break down exactly how small businesses, especially those in real estate and short-term rentals, can boost their visibility online. We dive into why search engine optimizat…
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Converting Our Starter Home Into a Successful Airbnb
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22:30
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22:30What was it like to become a short-term rental host? In today’s episode, I’m sharing my personal story of converting our former home into a long-term rental and eventually an Airbnb. I’m sharing the horrible conditions of the property after a long-term rental, plus how to successful convert your home into an Airbnb. Time-stamps: Our history in the …
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Louisa O’Connor – Managing Director and Founder of Seen Presents
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1:05:06Our guest on this episode is Louisa O’Connor, Managing Director of Seen Presents, one of the UK’s fastest-growing brand experience agencies. Louisa’s impressive career spans nearly two decades in experiential marketing, working with major global brands like Netflix, TikTok, Amazon, and Live Nation. Starting as a project assistant, she quickly progr…
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Serving Over Selling will Perfect Your Sales Conversion with Gwen Tinsley
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37:30
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37:30Are you confident in your sales process? In today’s episode, I’m chatting with my new sales coach, Gwen Tinsley. We’re diving into each step of the sales conversation, plus how to focus on serving over selling. Time-stamps: Meet Gwen Tinsley of Grit and Tenacity (1:36) What holds you back from selling confidently (7:46) Learning to sell based on se…
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Does My Short-Term Rental Need a Social Media Account?
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22:25
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22:25Let’s talk truth about social media and short-term rentals: is Instagram a brilliant brand builder or just more busy work? In this episode, I unpack how to evaluate whether building a social presence is worth it for your rental property, based on your long-term goals. I share personal lessons from managing “The Commonwealth,” our own rental-turned-…
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Building a Brand That Challenges the Healthcare System with Lori Webb and Emily Albers
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45:26Want an inside look at bringing a business to life? In today’s episode, I’m chatting with my clients Lori Webb and Emily Albers about our experience launching their brand new wellness studio, Health House. They share the journey behind the business, plus what it has been like to bring the vision to life through digital marketing. Time-stamps: Lori’…
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Why Morgan Wallen’s Brand Works—and What Small Biz Owners Can Learn
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33:41What business lessons can you learn from Morgan Wallen? In today’s episode, Ali shares some thoughts on one of her all-time favorite music artists and what marketing strategies you can take from his career. Time-stamps: My personal connection to Morgan Wallen’s music (1:10) A little background on Morgan Wallen (10:52) Releasing an immense amount of…
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In this episode, Janet and Julia explore the complexities of work-life balance, emphasizing the importance of quality time over quantity, the challenges of time management, and the pervasive feelings of mom guilt. They advocate for a flexible approach to parenting and work, suggesting that harmony, rather than perfection, should be the goal. The di…
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Business Systems for a Short-Term Rental with Kassie Layne
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38:38What does the systems side of your short-term rental business look like? In today’s episode, I’m interviewing online business manager Kassie Layne all about the systems behind a successful rental. She’s sharing key tips for guest communication before, during, and after the stay, plus steps to take on the back-end to manage your rentals smoothly . T…
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Owning Short-Term Rentals as a Couple: The Airbnb Rental Diaries
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37:10
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37:10Are you curious about what it’s like to own short-term rentals with your partner? In today’s episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb’s upcoming birthday plans. Time-stamps: Caleb’s favorite birthday memories (1:36) What Caleb says Ali does for work (4:06) What really…
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Interior Design Solutions for Short-Term Rental Owners with Morgan Wise
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39:55
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39:55Do you know the value of interior design for your short-term rental? In today’s episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamp…
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Post Malone’s Country Pivot Is a Masterclass in Marketing
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19:01What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps: Background on Post Malone (1:05) Releasing three sin…
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How Intentional Brand Photos Can Instantly Elevate Your Business with Hannah Merideth of Pilates Barre Lex
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45:36
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45:36How crucial is brand photography when it comes to the success of your business? In today’s episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps: Meet Hannah and hear the story behind Pilates Bar Lex (1:47) Investing in br…
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Defining Your Unique Value Proposition to Stand Out in Your Market
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16:47Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy! Time-stamps: Defining UVP (1:23) UVPs for realtors (2:37) Why I don’t ask my clients for their UVP (3:30) UVP examples from my clients (5:07) Brand Strategy Framework (8:17) Finding your own UVP (11:25) Mentio…
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Working With Influencers to Market Your Short-Term Rental with Kelly Cain
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35:13Have you ever considered influencer marketing as a way to promote your rental? In today’s episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engagin…
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E.3 Branding Made Simple: Strategy, Voice & Identity
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24:00
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24:00In this episode of The Biz Diaries, the Janet and Julia delve into the essential aspects of branding, focusing on understanding the audience, developing a brand aesthetic, and crafting a strong brand identity. They discuss the importance of knowing your target audience, the elements that contribute to a cohesive brand identity, and how to effective…
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Level Up Your Listing: From Setbacks to Success in Real Estate
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53:16
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53:16Curious about Ali’s business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53) Success is a poor teacher (18:37) Power Hour (26:34) It’s not just about…
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Taking the DIY Approach for Your Branding with Kristina Bleiler
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34:18
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34:18Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Bleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30) Taking the leap into entrepreneurship (3:04) Finding the hidden gems in your brand (4:53) DIYing your creative direction (7:48) Building a brand as a sh…
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E.2 Why I Need A Strong Foundation For My Business ~ How To Build One
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13:49
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13:49On this episode of The Biz Diaries, Janet and Julia dive into what it really takes to build a strong, successful business—starting with the foundation. Don’t miss the end—there’s a special actionable challenge to help you take your first steps toward building a stong and solid foundation of your own.…
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E.1 So, I Want To Start A Business ~ Where Do I Start?
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13:01
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13:01In this episode of The Biz Diaries, hosts Janet and Julia explore the journey of starting a business as female entrepreneurs. They share their personal stories, the challenges they faced, and the importance of community and support in entrepreneurship. The conversation delves into navigating business ideas, partnerships, and the mindset needed to s…
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How Real Estate Agents Can Use AI as a Marketing Assistant
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22:34
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22:34How can you make the most out of AI technology as a realtor? In today’s episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps: ChatGPT and Gemini (2:34) Using AI as your marketing as…
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Creating a Brand that Your People are Dying to Buy From with Victoria of BrandWell Designs
36:03
36:03
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36:03Is your brand connecting with your ideal client? In today’s episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market. Victoria is …
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Why Your Real Estate Business Needs to Utilize Email Marketing
28:21
28:21
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28:21Ready to level up your email marketing strategy? In today’s episode, I’m sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps: Is email marketing dead? (1:30) A personal Flodesk story (3:06) Professional designs and customiza…
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Crafting Strong Brands in a Crowded Market with Real Estate Agent Georgia Donovan
58:16
58:16
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58:16Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps: Get to know Georgia (1:39) Transitions in brokerage (3:13) Rebranding Brand & Market (4:32) The most common mistakes that realtors make (10:26) Defining your ideal client (16:37)…
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Let's Play The Newlywed Game with Your Brand!
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15:40
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15:40What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let’s see how well you really know the heart of your business! Time-stamps: The newlywed game (1:12) Getting back to the basics (2:13) Brand values and identity (5:14) Examining your client experi…
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Building a Standout Personal Brand with Izzy Waite
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32:05
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32:05Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52) Embracing personal branding (2:09) Defining personal branding (3:56) Creating a brand story (5:06) Defining your unique value proposition (8:24) Designing fo…
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Crafting a Powerful Client Experience for Your Brand
24:02
24:02
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24:02Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand’s success. Time-stamps: The stages of the client experience (2:13) The impact of your client experience on your brand (7:36) The Brand Strategy Framework (12:44) How to improve your client experience (14:03) Mentione…
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The Anti-Trends Report to Making Marketing Easier for Your Business
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27:40
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27:40What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09) Being on every single platform (8:05) Keep the authenticity…
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Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps: My history in business (3:49) Identifying my new ideal client (8:2…
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Real stories, true connections. A community of women building their dreams while sharing their journeys and empowering one another along the way. Follow along and join the conversation on Instagram at @thebizdiaries or visit www.thebizdiaries.com .By infojsx
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Nina Ferguson – Co-founder and Chief Growth Officer, INCA Productions
1:02:31
1:02:31
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1:02:31Our guest on this episode is Nina Ferguson the co-founder and CEO of INCA Productions. INCA Productions is a global events agency with head offices in London and New York. They serve as a strategic partner and creative studio, delivering extraordinary experiences for ambitious brands. With a prestigious client roster that includes Apple, Google, Mo…
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ESC Conference 2025: Return to the Bungalou
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43:34Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance. Alongside learning…
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Charlotte Saynor – Head of Global Events & Experiences at Google DeepMind
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54:32
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54:32Our guest on this episode is Charlotte Saynor, Head of Global Events and Experiences at Google DeepMind, Google’s pioneering artificial intelligence research laboratory. Charlotte's career has included senior positions at some of the world’s biggest media and technology companies. Starting at Disney, and then Apple, heading up their European events…
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Real Life Stories from an Airbnb Superhost
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39:12We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you. But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia). On this episode, I share the story of how that came to be when it was so…
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ESC Impact Weekly: Subscription Newsletter for Scaling Female Entrepreneurs
17:58
17:58
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17:58**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!** Teaming up under ESC Events, Kassie and Ali are excited to dis…
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Dan Howson – Creative Producer & Biz Dev at Imagineerium & Immersive Industry Experiences
1:02:35
1:02:35
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1:02:35Our guest on this episode of the Just One Thing podcast from Elevate is Dan Howson, the creative producer and biz dev at Imagineerium, the multi-award-winning design agency that creates immersive experiences for architecture, installations and events. Dan is also the founder of Immersive Industry Experiences, an initiative focused on working with e…
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Leveraging AI for Small Business Success: ChatGPT, Gemini, and More
24:18
24:18
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24:18In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO. Main Points: ChatGPT: Easy-to-use AI for brainstorming, target audience research,…
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Brand Analysis for Created Colorful - Service Providers, This One is for You!
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25:45
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25:45Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen. After discussing her experience …
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How to Build Your Personal Brand and Become a Thought Leader
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32:47
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32:47Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success. Key Takeaways: Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influe…
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Brand Strategy through the Eyes of a 5-Year-Old
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22:41Ali brings on a very special guest to today's podcast - her daughter, Huxley! They talk about: What mommy does for work A few of Huxley's favorite things (including making her brothers laugh!) Huxley's dream job when she grows up Some of their earliest memories Ali's favorite part of this episode was learning something new about her daughter! Tune …
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Steve Sayer – Senior Vice President and GM, The O2
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59:28
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59:28Our guest on this episode is Steve Sayer, Vice President and General Manager of The O2, the world's most popular music and entertainment venue. Steve has worked in the sports and entertainment industry for over 20 years with a career path that includes various roles at Manchester City Football Club, AEG Europe, and The O2, where he currently heads …
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Thinking About Hiring? Insights from Dan Martell's "Buy Back Your Time"
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26:52In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies: The DRIP Matrix: Delegation, Replacement, Investment, Production Time…
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Creative Content Creation: Social Media Strategies for Content Droughts
36:10
36:10
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36:10In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods. Key Tak…
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Kassie Layne: LIVE Brand Analysis of OBM and Photography Business
1:26:20
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1:26:20Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential …
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The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a so…
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Ally Owen – Founder of Brixton Finishing School
1:00:53
1:00:53
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1:00:53Ally Owen is an inclusion activist, digital leader and founder of the award winning Social Enterprise Brixton Finishing School, an accelerator that finds, trains and places ‘under-represented’ talent into roles within the Media, Creative and Digital Industries. With 30 years experience in the media and advertising industries; Ally amassed her early…
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UGC and Influencer Marketing with Chelsea Gilson
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31:04
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31:04Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integr…
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