Best Bmsu Podcasts (2025)

1
#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

6d ago36:31

36:31

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messagi…

1
#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

13d ago25:26

25:26

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than y…

1
#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

20d ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

1
#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

27d ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

1
#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

1M ago30:04

30:04

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…

1
#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

1M ago40:09

40:09

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …

1
#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

2M ago33:55

33:55

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…

1
#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

2M ago33:01

33:01

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

2M ago23:21

23:21

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…

1
#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

2M ago40:20

40:20

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

1
#11: Starbucks—The Brand that Changed How the World Drinks Coffee 33:38

3M ago33:38

33:38

If someone told you in the ’90s that people would happily pay $5 for a cup of coffee, you probably would’ve laughed. Before Starbucks, coffee was just… coffee. It wasn’t an experience, a ritual, or a “third place” between home and work. So how did one company transform a simple commodity into a global phenomenon? The rise of Starbucks wasn’t just a…

1
#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 28:52

3M ago28:52

28:52

Reality TV is everywhere, and whether you love it or hate it, you can’t deny it’s addictive. Millions of people tune in daily to binge-watch strangers argue, compete, or fall in love on camera. But reality TV isn’t “real” at all—it’s carefully crafted chaos, designed to keep you hooked. Producers manipulate stories, stir up conflict, and edit scene…

1
#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 38:50

3M ago38:50

38:50

The Michelin Star is a restaurant rating system so powerful that a single star can launch careers, change cities, and even break chefs. So what makes one restaurant just “good” and another Michelin-worthy? The path to earning a Michelin Star isn’t just about making great food—it’s about precision, consistency, and a relentless pursuit of excellence…

1
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 41:10

3M ago41:10

41:10

Amazon didn’t just change how the world shops—it rewired our brains. Suddenly, driving to a store for light bulbs feels like a huge chore. Need cat food? Click. New coffee maker? Click. A hat with antlers for your Halloween costume? It’ll be at your door by 5 p.m. Love it or hate it, Amazon’s success lies in its relentless focus on the customer. It…

1
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth 38:14

3M ago38:14

38:14

Making people laugh looks effortless, but behind every joke is an incredible amount of work and strategy. Great comedians deliver far more than entertainment—they offer a masterclass in human connection. They say the things we’re afraid to say, challenge cultural norms, and turn life’s absurdities into something we can laugh at. The best comedians …

1
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 33:39

4M ago33:39

33:39

Every February 14th, millions of people rush out to buy heart-shaped chocolates, overpriced roses, and mass-produced cards, turning Valentine’s Day into a global cash grab. But how did a once obscure tradition become a billion-dollar industry? Whether you adore the holiday or roll your eyes at its commercialism, one thing is certain—it works. So, w…

1
#5: Stories—The Survival Tool Hardwired into Every Human 38:58

4M ago38:58

38:58

Every day, we’re surrounded by stories—on social media, in conversations, and even in our own heads. But have you ever stopped to wonder why stories are so powerful? They connect us, help us make sense of the world, and have been humanity’s most effective tool for survival. But how do they work their magic, and what happens when they’re used to man…

1
#4: Football—Why It Became America’s Favorite Ritual 34:21

4M ago34:21

34:21

Football has a powerful grip on its fans, but have you ever stopped to think about why it works so well? Football has a remarkable history of uniting friends and families across generations. From the build-up to game day and the epic rivalries to the emotional highs-and-lows of every play, football delivers both the thrill of competition and the co…

1
#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture 24:36

4M ago24:36

24:36

Thought leaders influence the way we see the world, solve problems, and make decisions. But what makes someone a true thought leader? Are they original thinkers with unique worldviews, or can they be curators sharing their opinions and amplifying others’ ideas? With the rise of social media, it’s harder than ever to tell the difference. So how can …

1
#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success 30:31

5M ago30:31

30:31

Some movies capture lightning in a bottle, but few soar as high as Top Gun: Maverick. With $1.4 billion in global earnings and record-breaking attendance post-pandemic, this film didn’t just work—it dominated. But why? Was it the nostalgia, the perfectly executed hero’s journey, or the relentless determination of its star, Tom Cruise? At a time whe…

1
#1: Frameworks—The Invisible Structure Behind Every Great Idea 24:56

5M ago24:56

24:56

Whether you realize it or not, frameworks structure the world around us. They help us make decisions faster, simplify complex processes, and are the reason so many bestselling books and billion-dollar businesses succeed. Without clear frameworks, progress can feel chaotic and goals seem unattainable. So, why are frameworks so effective, and how can…

1
Why That Worked PREVIEW—A New Podcast You Can’t Miss 6:12

5M ago6:12

6:12

Starting January 6, 2025, the Business Made Simple Podcast feed will become home to an exciting new show: Why That Worked – Presented by StoryBrand.ai, hosted by Donald Miller, creator of the StoryBrand framework. Have you ever wondered why some brands, trends, or products become massive successes while others fade into obscurity? That’s exactly wh…

1
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business 42:15

5M ago42:15

42:15

AI is revolutionizing the way businesses operate—but how do you harness it effectively without getting lost in the noise? In this final episode of the Business Made Simple Podcast, Bobby Richards and James Sweeting sit down with Geoff Woods, author of The AI-Driven Leader, to unpack the practical ways small business owners can leverage AI as a stra…

1
#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast 41:26

5M ago41:26

41:26

Life’s curveballs can leave you feeling out of control, burned out, and off your game. And when your mornings feel chaotic, the rest of your day never seems to recover. Most people start their day hitting snooze, reacting to problems, and dragging themselves to work. But what if you could take back your mornings and start every day with clarity, pu…

1
#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less 24:18

6M ago24:18

24:18

Countless business owners unknowingly build a “prison” around themselves — a business that only works if they’re doing all the work. Every problem is their problem. Every fire is their fire. They’re working 60, 70, 80 hours a week — and for what? This is the hidden trap that swallows countless business owners whole. Here’s the truth: if you don’t b…

Podcasts Worth a Listen

Bmsu Podcasts

Podcasts Worth a Listen

1
Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

1
#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

1
#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

1
#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

1
#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

1
#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

1
#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

1
#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

1
#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

1
#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

1
#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

1
#11: Starbucks—The Brand that Changed How the World Drinks Coffee 33:38

1
#10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!) 28:52

1
#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food 38:50

1
#8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever 41:10

1
#7: Comedians—The Science and Strategy Behind the Funniest People on Earth 38:14

1
#6: Valentine’s Day—The Surprising Economics and Evolution of Love’s Biggest Day 33:39

1
#5: Stories—The Survival Tool Hardwired into Every Human 38:58

1
#4: Football—Why It Became America’s Favorite Ritual 34:21

1
#3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture 24:36

1
#2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success 30:31

1
#1: Frameworks—The Invisible Structure Behind Every Great Idea 24:56

1
Why That Worked PREVIEW—A New Podcast You Can’t Miss 6:12

1
#207: Geoff Woods—How to Use AI as a Strategic Partner to Grow Your Business 42:15

1
#206: Hal Elrod—Simple Morning Habits That Can Change Your Life Before Breakfast 41:26

1
#205: Dan Martell—How to Buy Back Your Time So You Can Earn More While Working Way Less 24:18

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