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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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What does it take to completely turn your life around and become a super successful strength studio owner? I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but p…
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Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news …
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Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines? Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new stren…
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What’s it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting? In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he’s learned when it comes to highly successful …
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Personal Trainers and Strength Studio owners: are you making the most out of the money you’re earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you’re unexpectedly forced to miss a few weeks of work? Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn…
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Have you been looking into boosting your strength training client’s results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus? Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it’s worth your time or not, and how you might be able to use…
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How can you run and grow a successful strength training business without burning out and losing your personal freedom? Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness…
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How can you tell if your customer service is great (and if it’s not, how can you make it great)? The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode. Pete is a legendary strength trainer, bestselling author …
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What does it take to develop your HIT studio’s trainers into great ones? Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience. If you want to develop the best possible strength traine…
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If your HIT studio hasn’t gotten an award yet, what’s stopping you? Simply Strong’s Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them. If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+…
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If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast? Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible. We talk about where to get capital, managing you…
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How big of an impact can the equipment you choose have on your HIT Business? Imagine Strength’s Jeff Turner returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results. We also go into new additions and improvements that help you serve more customers, we t…
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What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts? In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength tra…
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What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass? In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate gains — and what you can take away from …
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How can you design HIT workouts into client experiences so great that you’ll never lose a client, even when they get injured? Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them …
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What if you could design a HIT workout and client experience so good that they’ll want to refer endless clients to you? Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it’s like to stand out and outcompete other big city gyms with zero advertising. Lou is the CEO of the Ultimate Trai…
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Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment? Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and…
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What resources and systems do you need to start and scale a successful HIT Business fast? Connor Darnbrough is the co-founder of the Smart Fit Method, and there are so many things fitness business owners and HIT entrepreneurs can learn from his story — Connor is highly successful at such a young age, and that’s no accident! In this episode, we talk…
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What are the big things your HIT Fitness Business should focus on marketing-wise for 2025? If you want to seriously grow your strength studio, get and retain more clients, and find highly profitable business speaking opportunities, then this is for you. Sherri McMillan is the owner of Northwest Personal Training and is an award-winning fitness prof…
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What’s it like to start a HIT Fitness Business using minimal equipment and grow it successfully to the tune of 50 sessions a week? TimeSaver Strength founder Steve Berthiaume joins the podcast to talk about how he started his HIT studio with a barebones setup, using a simple, minimalist approach to High-Intensity Training, and the key moves he made…
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How can you design sales pitches for your high-ticket HIT programs that really work? Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects. Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful busi…
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Do you have a garage? Then what’s stopping you from having your own low-cost, highly successful HIT studio? Million-Dollar Trainer Pete Cerqua returns to the podcast to show you how to turn your garage into a high-profit fitness business from start to finish. We talk about some examples of garage-based studios Pete has helped design and how success…
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Why should strength trainers and fitness studio owners seriously look into eccentric-focused training? (Spoiler alert: the results you can get are amazing — if you do it right). Dr. Michael MacMillan – former powerlifter, retired orthopedic surgeon, and former associate professor at the University of Florida – returns to share more of his expertise…
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Ever thought about starting your own HIT business but you have no budget or background in fitness? Static Strong founder Andy Omel joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving…
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What’s it like to be an in-demand strength trainer that fitness business owners love having in their strength studios? Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it’s like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pres…
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What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio? You’ve heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself. Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal c…
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What does selling a high-ticket HIT program look like from start to finish and how can you create your own? Dave Bess returns to the podcast to walk you through his proven high-ticket process and we’ll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business. As well as being the co-fo…
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Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and sh…
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Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach? Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the …
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What’s it like to create your own High-Intensity Training sphere from scratch when there isn’t one that you can join as a HIT entrepreneur in your own country? Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, ho…
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What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business? Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur. If you’re serious about success and hungr…
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What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully? Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself. In this episode, Doug shares how he m…
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Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people? Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends a…
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If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training? Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it. James is a Course Leader and Senior Lectu…
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Why should you find ways to keep your strength training clients excited about their workouts? Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life. Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it i…
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What is the truth about Arthur Jones’ Colorado Experiment and what does it really mean for the High-Intensity Training world? Legendary trainer Pete Cerqua returns to the podcast to go on a deep dive into what really went on in The Colorado Experiment with Casey Viator, what happened when Mike Mentzer tried it, and what HIT trainers and business ow…
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Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded? Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training. In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing bu…
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What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio. If you want to hire great trainers and hit the grou…
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Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University. He joins me in this episo…
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Why is client retention the single most powerful thing you can focus on if you want to make your strength studio profitable, fast? In this previously HIT Business members-only episode, Discover Strength CEO Luke Carlson talks about the fundamentals that you need to know, and we go into why client retention is crucial to building a profitable busine…
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How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR l…
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How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions? Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex…
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Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other …
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What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you? Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry. In this episode, Katie shares g…
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What would it take for you to build a world-class HIT studio brand from the ground up? Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT …
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How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry? James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the …
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What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit? Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients …
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Can you really double your HIT studio's revenue or your earnings as a personal trainer using Pete Cerqua's Million-Dollar framework? Here's Pete's challenge to you: I dare you to try it strictly and then tell me it doesn't work. Legendary Trainer Pete Cerqua is the best-selling author of the books The 90-Second Fitness Solution, High-Intensity Fitn…
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Is your social media content attracting more clients or is it turning them away without you realizing it? Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-s…
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How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com? In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the imp…
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