))
Tips and strategies for creating a successful podcast in four simple steps. Learn how to produce a show that helps your organization build relationships, share thought leadership and promote important events. Download my free Podcast Framework at https://www.richardperry.ca/free. Receive a $20 Amazon gift card by signing up for a paid Buzzsprout account. Use my affiliate link: https://www.buzzsprout.com/?referrer_id=1868447. You can drop in and buy me a coffee at https://www.buymeacoffee.com ...
…
continue reading
Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers. Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from around the world to help us unpack the emerging content trends. We’re the team from BrandContent and this is Outfoxed, the Disruptive Content podcast. Click to sub ...
…
continue reading
1
Corporate Content Design in 4 Simple Steps
15:57
15:57
Play later
Play later
Lists
Like
Liked
15:57
In this episode, host Richard Perry describes the four simple steps to producing a corporate podcast. He calls it the P.R.E.P. workflow - planning, recording, editing and publishing. The technology in podcasting today makes it super easy to record clean sound. The real work comes in your intentional content design. What should your team be working …
…
continue reading
1
The best book on podcasting...isn't about podcasting?
5:42
5:42
Play later
Play later
Lists
Like
Liked
5:42
This week I talk about a book (two books actually) by Stephen Pressfield that turned around my podcasting business. I highly recommend The War of Art and Turning Pro. Somehow they got me out of a funk. I see now why creatives the world over LOVE his approach to fighting resistance. And if you're a podcaster, you know ALL ABOUT the R-word. Use my af…
…
continue reading
1
The four phases of podcast creation..can it really be that simple?
4:45
4:45
Play later
Play later
Lists
Like
Liked
4:45
Download my free Podcast Framework at https://www.richardperry.ca/free. Today I talk about the four elements of the podcast creation process that you can fit within your corporate communications structure: Creating digital content, uploading to a host service, packaging your show and going local or global. Use my affiliate link (https://www.buzzspr…
…
continue reading
This week, I outline three reasons why buying too much (or very expensive) gear can actually ruin your chances of succeeding at podcasting. (I've learned this lesson the hard way.) Download my free Podcast Framework at https://www.richardperry.ca/free. You can drop in and buy me a coffee at www.buymeacoffee.com/RichardPerry Connect with me here: Em…
…
continue reading
Tips and strategies for creating a successful organizational podcast. Learn how to produce a show that helps amplify your story to build relationships, share thought leadership and promote important events. Email host Richard Perry at [email protected] to discuss an upcoming project. And hey, you can always buy him a coffee at http://www.buym…
…
continue reading
1
Content marketing in China with Art Patnaude
17:39
17:39
Play later
Play later
Lists
Like
Liked
17:39
In episode 5 of Outfoxed, we explore how Western brands can succeed with content marketing in China, and how it differs from the West. Our guest is Art Patnaude, global content director at JLL and a former reporter at the Wall Street Journal.By BrandContent
…
continue reading
In episode 4 of Outfoxed we explore how artificial intelligence is changing the PR industry. Our guest is Stephen Waddington, UK managing director of Metia Group and a member of the CIPR's AI in PR panel.By BrandContent
…
continue reading
In episode 3 of Outfoxed we delve back into content automation (listen to episode 2, also on this theme). This time, we hear a brand voice, with Sophie Clarke from Radisson Hotel Group sharing her experiences of automating content.By BrandContent
…
continue reading
1
Content automation with Soren Karlsson. Can a machine produce better content than you?
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38
In episode 2 of Outfoxed we explore content automation. We’ll be looking at what it is, how publishers are using content automation, how brands are using it and what content automation means for your future content strategy.By BrandContent
…
continue reading
1
Integrating Voice Search into your Content Strategy with Sina Kahen of Vaice
15:35
15:35
Play later
Play later
Lists
Like
Liked
15:35
In episode 1 we will be looking at how voice search has developed over the last 12 months and how people are starting to integrate it into their SEO strategies. What are the benefits of voice search? Who is currently doing it well? Where do we think it will take us in the future?By BrandContent
…
continue reading
Coming soon! Voice search, CRO, AI and content automation – it’s all a bit of a minefield and 2019 is going to be a year of change for marketers as technology transforms how we reach our customers. Throughout this series, we’ll be starting conversations around a whole host of different marketing topics and channels and speaking to experts from arou…
…
continue reading
