The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? As ...
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A podcast for podcasters! Presented by Kane Power from Precision Podcasting. Expect episodes about gear, recording, music, editing, mastering, and publishing, but also other aspects of podcasting like audience retention, messaging, articulation, promotion, and industry news. We'll have interviews with top podcasters, podcast editors and podcast producers, and bad attempts at storytelling and comedy.
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Podcasting's Ad Anomaly, UK Audio Listenership, & More
10:06
10:06
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10:06This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitable.com…
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Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
7:51
7:51
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7:51Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr. Find…
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Speaking Up for Spoken Word, Calm and Cautious Q2, & More
7:00
7:00
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7:00Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.comBy Bryan Barletta
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Podcast Show London Debrief, Brief Spotify Outage, & More
6:26
6:26
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6:26Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 top podcast ad spender chart for Australia. Find links to every article mentioned right here on SoundsProfitable.com…
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From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved. Find the full article, infographic, and submission link here on SoundsProfitable.com Written by Bryan Barletta Edited and Narrated by Gavin GaddisBy Bryan Barletta
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International Audio Listening, Book-Buying on Spotify, & More
7:45
7:45
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7:45This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a webinar coming up in a couple weeks. Find links to everything mentioned at the newsletter page, available here on SoundsProfitable.com…
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Australian Digital Audio 📈, UK Audio Listening Report, & More
4:21
4:21
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4:21Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to Prebid. Find links to every article mentioned right here with today's newsletter post on SoundsProfitable.com…
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Channel 4 🔜 Podcasting, New IAB Digital Ad Agreements, & More
5:24
5:24
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5:24Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart. You can find links to every artic…
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Apple Podcast Design Docs, Buying 📚on Spotify iOS, & More
6:30
6:30
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6:30Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal, and Apple Podcasts has new templates and a Canva partnership to help podcasters present their shows well. Find links to every article mentioned right…
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