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Let's Talk Loyalty

Paula Thomas

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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
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In this episode of the CAA Conversations, Amanda Douberley, Clarissa J. Ceglio, and Alison Paul discuss the William Benton Museum of Art at the University of Connecticut, which brings student perspectives into its galleries and fosters belonging through innovative curricular partnerships. Three recent projects undertaken by classes in UConn’s Schoo…
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Today I'm chatting with Don Smith - well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big nuggets he learn…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025. Sponsoring Loyalty TV is how Comarch is showcasing its ambition to b…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let's Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly exciting as we’re being joined by someone who has led on…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of The Octaly…
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This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let's Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, líder de la es…
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Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and C…
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Martina Lipp is a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading customer loyalty and loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping Disney's international…
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In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large membe…
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In this episode Charlie Hills interviews Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, …
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In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in th…
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This episode focuses on Poundland Perks … the new loyalty programme from Poundland in the UK. With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland. Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future. Hoste…
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This interview with Neetan Chopra from IndiGo is highly insightful from learning about a relatively young airline, a very young loyalty programme and a global market place not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier a…
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Han Bailey has worked with some of the largest brands and loyalty programs in Australia and the US, including The Star Entertainment Group, David Jones, NewsCorp, Qantas, Global Red, Brierley & Partners, and Coca-Cola. Now consulting for a range of businesses and mentoring emerging loyalty talent, Han brings a commercial perspective to loyalty and …
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In this special episode for National Physicians Week, we sit down with one of our incredible locum hospitalist doctors to discuss his unique experiences working as a locum and the essential role he plays in patient care. From his journey into medicine to the impact of locum work on healthcare teams, Dr. Mohammed shares insights into what it’s like …
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This episode focuses on Voyage Loyalty … a fascinating loyalty programme for V.Group. It creates a more engaging and valuable employment experience for seafarers, bringing them respect for their hard work and dedication. With Bridget Blaise-Shamai, Senior Commercial Officer, and Rory Mackenzie, the Loyalty Program Manager, for Voyage Loyalty. Today…
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This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer. Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy. He is the CEO at Fidivo, which has built the first off-the-shelf loyalty program fin…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s topic is super fun and something we’ve never done before on the show. We discovered some research that one of our loyal listeners compiled which listed the membership figures of some of the world’s largest loyalty programs. Tha…
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This episode of Let's Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a los u…
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Kate O' Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer Show n…
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Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold. Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan. Ashley is recognized for her ability to overhaul marketing infrastructures, define go-…
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Customer advocacy and emotional loyalty are driven by value-based alignment rather than product, service and price points. Explore a new take on customer loyalty from the latest whitepaper from Yuping Liu-Thompkins, Professor of Marketing at Old Dominion University and Director of Loyalty Science Lab. Her latest whitepaper: The Politics of Brand Lo…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s topic is an industry favourite – we’re here to talk about “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme.” Our guest is Priyanka Lakhani who is a Senior VP at the Collinson Group. Coll…
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In this episode Charlie Hills interviews Kate Wheaton, the Head of Strategy for Ogilvy One. Through her long career, Kate has worked on some of the UK’s most effective and loved loyalty programmes for brands such as Sainsbury’s, Tesco, Boots, Vodafone, British Airways, Waterstones and Pets at Home. She enjoys the combination of strategic rigour and…
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In this episode Aaron Dauphinee speaks with CLMP™ and loyalty academic, Darron Kirkley from the University of South Carolina (USC). Darron is one of less than a handful of instructors in the USA who have created a university level class focused on the discipline of loyalty. His course, Hospitality Loyalty Strategy, is taught through USC's College o…
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In this episode of the CAA Conversations podcast subseries, “The Museum Worker,” guests Robert Cozzolino, Mia Locks, and Kelli Morgan discuss some of the significant challenges facing those working in museums, including the lack of institutional transparency in decision making, the culture of philanthropy, change management, and the failures of hie…
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In this special episode for CAA Week, we sit down with Patrick F., a dedicated Anesthesiologist Assistant (AA), to explore the dynamic and vital role AAs play in anesthesia care. Join us as we chat about the day-to-day responsibilities of an AA, the passion behind choosing this profession, and the rewarding impact AA's make in the healthcare field.…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today's episode features a truly global loyalty perspective coming from Indonesia, which is in fact the 4th most populous country in the world! Our featured brand is one of the largest retail conglomerates in Indonesia with nearly 200 …
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This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy está con nosotros Cristian Ortiz, CEO de LATAM Pass, uno de los programas de viajero frecuente más grande de Latinoamérica con 49 millones de socios. Nos describe cómo ha evolucionado el programa…
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Today’s guest is Dave Sims, a well-known professional in North American loyalty circles. Dave is a Navy veteran who started his career with Proctor & Gamble and had early experiences creating business value using customer data while operating a startup. He has since been in a leadership role in the customer loyalty efforts at notable brands includi…
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Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using custo…
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This episode of CAA Conversations reprises themes from "Acts of Care," a CAA 112th Annual Conference panel (2024) sponsored by the Women's Caucus for Art. Moderated by Rachel Epp Buller, the discussion brings together four artists and art historians to consider how caring gestures and labors take shape across activist, academic, curatorial, and per…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United St…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. 2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show as one ama…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today, we are delighted to be chatting with a leading regional loyalty and lifestyle program in the GCC called Blue Rewards, which is the rewards and lifestyle app for the Al-Futtaim Group. Founded in the 1930s, the Al-Futtaim Group is…
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In this episode, we sit down with a seasoned CRNA, Stacey T., to dive into her unique experience working locums. She shares the ins and outs of traveling and how the flexibility of locums has shaped her career and personal life. Tune in for a candid conversation about Stacey's experience in the locums world and what she loves about working with CCL…
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Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. United Airlines remains the largest airline in the world with 244.4 billion revenue passenger miles flown in 2023, and their loyalty insights, even though recorded in November 2023 are ever-green. This re-release has als…
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In this episode, Kim Conaty, Anne Rose Kitagawa, and Rory Padeken talk to the host Magdalena Moskalewicz about everyday challenges of curatorial work inside collecting institutions such as university museums, art museums, and large, encyclopedic institutions. The curators share their own career paths and address the profession’s current aspirations…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today, we are thrilled to be sharing global loyalty insights from a woman who is truly on a mission to drive our industry forward. Zsuzsa Kecsmar is the Co-Founder & Chief Strategy Officer of Antavo AI Loyalty Cloud, a loyalty software…
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This episode is in Spanish and is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. En el episodio de hoy compartimos con un panel de expertos en Loyalty en donde se comentan algunos de los fundamentos importantes que se deben considerar a la hora de construir y/o gestionar estrategias de lealtad. Se…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode was recorded in November 2024. The Wiser Loyalty podcast series for Let’s Talk Loyalty shifts its focus in 2025 to interview a series of C-Level executives who are influential in leading change in customer loyalty and loya…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expert…
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In episode two of this two-part conversation, interdisciplinary scholars Miranda Belarde-Lewis and Temi Odumosu continue to delve into the possibilities that emerge when arts pedagogy is integrated within the STEM-oriented setting of an information school. Belarde-Lewis and Odumosu describe their practices of teaching, curation, and research while …
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m o…
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Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank, Coles and Myer, Phil has loyal…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. As 2025 kicks off, Paula Thomas and Pooja Venugopal today look back at some of the highlights for the show in 2024 and announce some exciting changes for 2025. Show Notes: 1)Let's Talk Loyalty 2)www.Loyalty.TV. 3) Paula Thomas 4) Pooja…
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In episode one of this two-part conversation, interdisciplinary scholars Miranda Belarde-Lewis and Temi Odumosu delve into the possibilities that emerge when arts pedagogy is integrated within the STEM-oriented setting of an information school. Belarde-Lewis and Odumosu describe their practices of teaching, curation, and research while discussing i…
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This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia's leading airlin…
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This episode focuses on Arnold Clark Rewards… the new loyalty programme from Arnold Clark. With Emily Walker, the Head of Media & Brand Marketing for Arnold Clark. And Hema Kukadia, a Partnerships Account Director at Mando-Connect. Today we will be learning about their favourite loyalty programmes, how Arnold Clark Rewards is delivering for custome…
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After an amazing first year of "The Wiser Loyalty Series", Founder and CEO of Let's Talk Loyalty and Loyalty TV, Paula Thomas, today hosts an episode with the brains behind the series. Today's epsiode explains how the partnership between Let's Talk Loyalty and The Wise Marketer group is evolving even further. Paula's guests are Bill Hanifin and Aar…
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