CAR WASH PODCASTS by the International Carwash Association deliver real-world stories, business insights and proven strategies from leaders inside and beyond the car wash industry. Whether you're an owner, operator, manager, or investor, each episode offers practical takeaways to grow your business. Tune in for trend analysis, expert conversations, and inspiration from top voices in today’s car wash industry.
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What Drives Customer Loyalty? ICA's 2025 Q1 Pulse Report Breakdown
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15:55"It’s the whole totality of the experience and how we treat our customers to show that they’re valued.” Eric Wulf, CEO of the International Carwash Association (ICA), and ICA Research Director Bob Klein discuss the findings of ICA’s 2025 Q1 Pulse Report, covering the health of the industry, customer satisfaction, and the balance between price and w…
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The Smart Car Wash: AI, Automation & Efficiency
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11:08
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11:08Sarah Mellinger AI Implementation Strategist with OnLogic joins host Kendra Johnson, , International Car Wash Association Senior VP of Growth, for an adventure into the amazing world of AI and how it will shape the carwash of the future. They cover everything from predictive maintenance to AI-powered chatbots—and why this technology isn’t as intimi…
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Profit, People & Customers: A Smarter Approach to Car Wash Success
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6:10Today’s guest is someone who knows a thing or two about business growth and profitability—Mike Michalowicz the entrepreneur behind three multimillion-dollar companies and the bestselling author of Profit First, Clockwork, The Pumpkin Plan, and his latest book, All In. He’s also been a small business columnist for The Wall Street Journal and a busin…
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Be the Guide, Not the Hero of Your Customer's Story
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10:45In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their custo…
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Mr. Clean Car Wash – A Great Trainer Needs Great Tools…and Patience
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15:33As a part of an ongoing series called The Training Experts, this episode features ICA Chief Learning Officer, Claire Moore and Jonathan Delicate, Director of Training at Mr. Clean Car Wash. Jonathan shares his insights on how to effectively implement training programs across multiple locations using innovative tools and strategies. Key Takeaways: J…
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8 Seconds to Win: How to Capture and Keep Your Audience’s Attention
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37:18In this insightful episode of Car Wash The Podcast, host Matt DeWolf is joined by Deborah Jasper, Founder and CEO of Mindset Digital. Deborah shares her expertise on how businesses can capture and hold the attention of today’s consumers—who often decide in just 8 seconds whether a message is worth their time! From building better customer experienc…
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The Customer Experience Expectation – How Do We Make This One Moment Great?
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30:50In this episode, host Matt DeWolf sits down with Jack Stratton, a Retail Trend Spotter, to discuss the evolving landscape of customer expectations and how businesses can adapt to stay ahead. But first, what exactly is a retail trend spotter? Jack breaks it down—explaining how he uses a combination of qualitative and quantitative data to identify fu…
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A Baby, A Fire, and the Car Wash Community - Camel Express Car Wash
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18:08Join Car Wash The Podcast as they sit down with Devario Parson, Sales Director, and Tyler Slaughter, CEO/COO of Camel Car Wash, during The Car Wash Show in Nashville. This heartfelt episode highlights the power of community, support, and the human side of the car wash industry. Key Moments: • A Life-Changing EventJust a day after the birth of his f…
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Inside PROJECTIONS: Key Strategies and Trends for Car Wash Success (Part 2)
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12:39
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12:39In this second episode of a two-part series, International Car Wash Association CEO Eric Wulf speaks with Jim Davis, a professor of corporate strategy at Notre Dame and now Utah State University. Together, they offer an exclusive preview of Davis's upcoming study, set to be unveiled at ROADMAP, DESTINATION: PROJECTIONS on December 13. The conversat…
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Inside PROJECTIONS: Key Strategies and Trends for Car Wash Success (Part 1)
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20:54In this kickoff episode of our two-part series, International Car Wash Association CEO Eric Wulf sits down with industry leaders Robert Dubinsky, CEO of Waterway Car Wash, Curt Hutchins, CEO of Sonny’s Enterprises, and John Lai, CEO of Mister Car Wash. These experts share their perspectives on emerging trends, crucial factors for strategic planning…
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Building Better Workplaces: Unlocking the Power of a People Strategy at ROADMAP
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15:08In this episode of CAR WASH The Podcast, ICA Chief Learning Officer Claire Moore is joined by Alexander C. Pullen, HR Consultant with the Society for Human Resources Management (SHRM). Together, they discuss the importance of a robust people strategy and preview DESTINATION: PEOPLE at ROADMAP on December 11th. Pullen, a seasoned HR professional wit…
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Exploring Customer Experience as the Tip of The Marketing Spear
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21:30Join International Carwash Association Chief Learning Officer Claire Moore in a conversation with a marketing expert and a headline speaker at ROADMAP at DESTINATION 1: PEOPLE, Jay Baer, New York Time bestselling author, 5x multimillion-dollar entrepreneurial founder and trusted brand advisor to over 700 companies, including 40 of the Fortune 500. …
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People, Products, Projections – Destination ROADMAP
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20:03
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20:03Chart your course to ROADMAP with International Carwash Association Senior Vice President/Growth Kendra Johnson as she chats with ICA’s Chief Learning Officer Claire Moore and Chief Experience Officer Kim Vinciguerra, to dive into the car wash industry’s newest event happening this December in Austin, Texas. Moore outlines the growth and sophistica…
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Car Wash Guys Building Car Washes - Shortening the Time from Conception to Grand Opening
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31:07Join CAR WASH Magazine Editor-in-Chief Shaneen Calvo as she explores the innovative world of modular construction with experts from Genesis Modular Car Wash Building Systems: Bruce Arnett – Owner Shawn McGovern – CEO Charlie Zimmerman – National Sales Manager This episode complements an article in the Q2 issue of CAR WASH Magazine, “On the Fast Tra…
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ElevateHER: Empowering Women in the Car Wash Industry “It Takes a Village”
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25:03
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25:03Join us for this special episode recorded at The Car Wash Show in Nashville, TN (May2024), where ICA Chief Learning Officer, Claire Moore, sits down with Stephanie Mak, Talent Acquisition Manager at Summit Wash Holdings, and Jay Iraheta, Southeast Regional President at Summit, to discuss the transformative “ElevateHER” program. Key Takeaways: • Wha…
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When to Overreact: A Conversation with an Economist
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16:02In this episode of CAR WASH the Podcast, International Carwash Association CEO Eric Wulf is joined by Alex Chausovsky, a seasoned market researcher and analyst with over 20 years of expertise in economics, business cycles, and industry-specific trends. The episode explores the ICA’s Q3 research survey, shedding light on year-end retail growth proje…
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Purpose-Driven Growth Strategies: OPW Vehicle Wash Solutions
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29:40In this episode, listen as guest Keith Moye, VP and GM for OPW Vehicle Wash Solutions (a Dover Company), highlights the importance of offering collective solutions to help customers meet their goals and streamline operations. Moye shares examples of inorganic and organic strategies to support the growing car wash industry, such as OPW Vehicle Wash …
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Customer Service – the Last Great Differentiator: Joey Coleman
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46:28In this episode, hear from Joey Coleman, award-winning speaker and New York Times bestselling author, as he delves into the importance of customer experience in the car wash industry. For more than twenty years, Joey has helped organizations retain their best customers and employees - turning them into raving fans via his entertaining and actionabl…
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Training Experts: Allie Voiselle of Benny’s Car Wash
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15:43In this episode, Allie Voiselle, TrainingDirector for Benny’s Car Wash shares her insight into implementing acomprehensive training program across multiple car wash sites. A formerelementary and middle school teacher, Voiselle talks about how her backgroundin education prepared her to create training programs using backwards designand effectively u…
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Exploring the Acquisition Journey - Ignite Wash and Rinsed (Season 4, Episode 20)
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30:47In this episode, we chat with Kyle Doyle, CEO and founder of Ignite Wash. Doyle shares his experience in the car wash industry and walks us through the journey that led to the recent acquisition of Ignite Wash by Rinsed. Hosted by Kendra Johnson, Senior Vice President, Business Development for International Carwash Association, this insightful epis…
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Honoring Car Washing's Greatest: Lamar Beck
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21:00The International Carwash Association’s Hall of Fame Award was first presented in 1962 to car wash operator and inventor, Jimmy Butts. Since that time, the award has continued to honor titans of the car wash industry. We’re talking about true innovators and leaders - those who have left an indelible mark across the industry. Today’s episode honors …
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"Superfans are loyal, engaged customers who are going to advocate on your behalf. They're more likely to go back and tell their friends about you. But here's the thing about superfans: you don't buy them. This is not about if you can run the right ad or find the right people online and target them with the right thing. You create them. Superfans ar…
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License Plate Recognition as Lead Generation
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13:59License Plate Recognition (LPR) technology is used broadly across industries, from loss mitigation for lenders to recognizing the vehicles of wash members in the car wash space. In 2009, DRN Data entered the loss mitigation space working with lenders, banks, credit unions, and insurance agencies to find cars that needed to be repossessed. Soon they…
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Training Experts: Destiny Baker of Mammoth Holdings
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18:14At The Car Wash Show 2024, Claire Moore, Chief Learning Officer for International Carwash Association, interviewed several learning and development leaders in the car wash industry. We look forward to sharing these conversations throughout our 2024 podcast season. In the first interview of our learning and development series featuring training expe…
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Australia’s Vibrant & Evolving Car Wash Industry
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22:03Doug Cross, Business Manager for the Australian Car Wash Association, joins Eric Wulf, CEO, International Carwash Association (ICA), and Kendra Johnson, VP of Business Development, ICA, for a conversation about the upcoming opportunities at the Car Wash Show Australia 2024. Cross breaks down what is happening in the vibrant and evolving Australian …
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The Car Wash Show 2024 in Nashville was a huge success! With record-breaking attendance and a sold-out exhibition floor, the event exceeded expectations. This year’s show featured engaging events including live presentations at the Pitch theater, the Hall of Fame celebration, The Big Bash, Innovation Alley, and much more. With all these amazing thi…
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The Car Wash Show 2024 in Nashville is just ten days away! It will feature the most exhibitors we've ever had, the largest square footage, and it is sold out! Claire Moore, ICA's chief learning officer, is here this week to reveal some of the opportunities you may not know about along with a few tips and tricks to stay organized and get the most ou…
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We are going behind the brand with Qual Chem. Joseph Moldovan, founder and managing director, and Ryan Molinelli, VP of Sales, join us to pull back the curtain on the company's history and to discuss their new graphene product: NanoHex. We discuss the story of Qual Chem's founding, how they maintain company culture now, and the reasons for adding t…
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"The most important thing on a remodel is that you go big .... it's really important that you don't just put lipstick on the pig." If you are considering remodelling your wash, there are many questions you need to answer before you begin. What amenities do you want to add? What is your budget? Is a remodel going to be less expensive than starting o…
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When it comes to investing in your people, staff training is where it’s at. It even took the top spot in the Q1 ICA Pulse survey. In fact, 49% of those surveyed shared that they are planning on spending more on training in 2024 and 50% about the same as last year – leaving only 1% that were planning on decreasing their spending in this category. Wh…
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Could understanding the trends of the U.S. economy make you a better car washer? It might. In this episode, Eric Wulf, CEO of International Carwash Association, and Alex Chausovsky check in on the current state of the U.S. economy and how to understand, define and interpret it to make more strategic business decisions. Chausovsky delves into three …
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Membership models and unlimited clubs have become the norm in the car wash industry, but the methods by which we convert visitors to members are mostly restricted to face-to-face in-person sales. This week on the show we explore the question: Could customers join our membership programs online... and could they even do it without even having visite…
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The future of work is not only difficult to predict, it is the wrong question to ask. The question we should be asking instead is: How do we build an incredible team that can help us get to whatever the future of work looks like? Eric Termuende, author of "Rethink Work" joins us with a bold suggestion. He shares that the best solution to talent acq…
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Continuing our content theme from last week, we have another conversation around artificial intelligence. Brian Sathianathan, co-founder of Iterate.AI, joins us to talk specifically about AI in the car wash space. Iterate.AI works with companies across many industries including several big car wash and convenience store brands. Sathianathan offers …
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Our guest is Terry Brock, who just celebrated his 40th year as a Marketing Advisor. He joins us to talk tech trends which, let's face it, are mostly AI these days. Brock shares with us some thrilling use cases for AI in the carwash space as well as some input on common concerns. Every new technology has brought with it some fear. Brock reminds us t…
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Danka Dubak, director of marketing for AVW Equipment Company, joins us to go behind the brand and discuss the trends AVW is seeing in the industry from a supplier's point of view. AVW is a family-owned business that just celebrated 51 years in operation and Dubak is the third generation. As suppliers, part of AVW's job is both anticipating and trac…
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Tony Sposit always wanted to be a paramedic. And after high school that is exactly what he did. But in between his 24-hour paramedic shifts, he decided he wanted to find more work (he claims he was driving his wife crazy around the house). When the Frenchtown-Monroe Auto Wash opened near his home, he became an attendant loading cars into the wash. …
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If you’ve found yourself wondering about how you can better motivate today’s employees … or how to level up your spaghetti … you’re in luck. Our guest, Joe Mull, has some hard truths and expert tips about both in, surprisingly, the same conversation. Mull, the author of Employalty (plus several others) and host of the podcast Boss Better Now, joins…
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If you attended The Car Wash Show in 2023, you undoubtedly saw Quick Dry’s booth with pink carpet. Jonathan and Lindsay Wiles, who run the family-owned business, called it the ugliest booth at the show. But the carpet was to bring awareness to a great cause. In October of 2023, Quick Dry launched its Go Pink! campaign. They sold pink towels to part…
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This episode closes out season three of CAR WASH the Podcast. We spent some time playing clips from some of our favorite shows from the season and discussing what is coming up next year from the International Carwash Association. The episodes we discussed in order of appearance can be found at these links: Season 3, Episode 1: Gleam Car Wash Colora…
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Keeping and Engaging Today's Wash Workforce
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37:43
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37:43Claire Moore of the International Carwash Association, Justin Salisbury of Breeze Thru Car Wash, and Michael Schultz of Rich's Car Wash joined Matt DeWolf in an informative live panel at the Car Wash Show™ 2023 in Las Vegas. They discuss talent engagement, investing in your workforce, and how to effectively let employees know their personal worth a…
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In early November of 2022, Jeff Pavone was on the show to talk about what was happening in the car wash industry in a two-part episode called The Great Market Reset. A year later, Pavone is back with his insight on the industry from his perspective as a founding partner of Amplify Car Wash. We discuss the recent market pause, trends moving forward,…
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Claudia Moldovan Crea, CEO and Jessica Price Easter, Director of Marketing join us to go Behind the Brand with Qual Chem.
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The Best (New) Ways to Spend Your Marketing Dollars
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31:41Marketing is all about spending money to (hopefully) make money. The trick is knowing where to focus that spend. This week we are playing you a panel, recorded live at the Car Wash Magazine Live Studio at the Car Wash Show™ 2023 in Las Vegas. Levi McClendon of OptSpot, Nick Rodia of Sgt. Clean Car Wash, and Sam Sousa of All American Car Wash joined…
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This episode is all about people and is applicable to much more than the car washing community. Justin Salisbury, president of Breeze Thru Car Wash joins us to talk about how Breeze Thru Car Wash has maintained its culture as they have grown to 12 locations. He defines culture, gives great tips on coaching, discusses building trust, balancing staff…
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The Car Wash Show Europe was held in Amsterdam two weeks ago and we sent a member of the podcast staff to report on the goings on there. He is back this week to play some of those conversations and chat with Matt about his experience at the show.
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This week Matt DeWolf is handing the mic over to four very capable speakers who were gathered at the Car Wash Show Europe in Amsterdam last week. Eric Wulf of the International Car Wash Association along with Bryan Madderson of the Car Wash Association in the UK, Thomas Drott of the Federal Association of Gas Stations and Commercial Car Washes in G…
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This is a conversation for managers by managers. Iona Kearney of Speedy Sparkle Wash, John Sproul of Camel Express Car Wash, and Shad Valle of Metro Express Wash joined us to discuss their personal management successes, failures, and ideologies. This panel was presented live at the Car Wash Magazine Live Studio at the Car Wash Show™ 2023 in Las Veg…
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So you collect some data but don't know what to do with it? You collect no data and don't know how to start? You don't know how to get more information from your customers? You want to turn your data insights into a more personalized relationship with your customers? In this episode, we bring you a panel with exactly those insights. Kacy Erdelyi of…
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We are continuing our conversations with vendors who will be headed to the Car Wash Show Europe one month from now! In this instalment, we chatted with Jean de Negri. Negri oversees International Sales for Coleman Hanna Car Wash Systems. Jean de Negri told us about his amazing path to Colman Hanna and the importance of regrouping face-to-face at th…
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