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Whiplash

Katlin McFee + Candice Conner

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Katlin McFee and Candice Conner navigate between fact filled takes about current happenings, absurdly goofy thoughts about non happenings, and heartfelt serious conversations. Sometimes they even burden a guest with this whiplash conversation. Katlin instagram: @katlin.mcfee Candice instagram: @candiceconnercreative Opening music track by Shame Thugs
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MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They’ve become widely known for their expertise and results they’re able to deliver for their clients. They all love what they do and get paid very ...
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“The prerequisite for bravery is loyalty” True loyalty isn’t just a feeling—it’s an unshakable commitment to stand beside those you care about, even when it puts you in harm’s way. Loyalty precedes bravery; without it, courage is hollow. When loyalty is your compass, you act not for applause, but because your word and your bond demand it. Salman Si…
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“In your business, you are inside the bottle. That’s why you can’t read the label.” Getting out of “unflow” starts with one critical shift: stop trying to do it all alone. The path from stuck to success isn’t paved with solo hustle—it’s built with belief, encouragement, and community. You can’t read the label from inside the bottle, which is why ge…
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“The thrill can last forever, it just needs a little help.” Most couples aren’t struggling because of lack of love—they’re struggling because of unmet expectations, unspoken wounds, and the myth that good relationships should feel effortless. The truth is: thrill fades unless you create it. Passion, connection, and great sex don’t disappear over ti…
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“I’ve never felt so much love, so much faith, so much belief for me as a human being.” The fastest way to grow is to surround yourself with people who believe in your potential. A powerful peer group raises your standards, stretches your vision, and holds you accountable to your greatness. True transformation doesn’t happen in isolation—it’s forged…
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“When you have a team that talks to only people who can buy, usually their close rate increases 80 to 100%. And then the back end, you’re able to kind of feed that data back into your marketing… 28% on average reduction over the course of 90 to 120 days in your lead cost.” Wasting time on calls with buyers who can’t buy isn’t just bad for business—…
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“You will grow more by helping the people in your tribe.” Confidence doesn’t begin with how others see you—it begins with how you decide to see yourself. Insecurity, fear, and self-doubt may be part of the human experience, but they don’t have to define your leadership. The path to powerful presence starts with internal clarity: vision, values, and…
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“I thought I needed them more than they needed me and what turned out that I learned very very quickly is the opposite is true. They actually need us, the real estate investor, to borrow that money more than we need them.” Private lending isn’t a mystery—it’s a strategy. When traditional banks slam their doors shut, savvy entrepreneurs don’t whine……
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“You gotta connect with somebody before you can convert somebody." Building a thriving business isn’t about chasing the next shiny tactic—it’s about engineering a system that connects, converts, and compounds. That starts with a clear vision: what you want, what you don’t want, who you are, and what you stand for. Without clarity, you’re building b…
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“Our strength is our freedom, and out of that freedom comes diversity, not the other way around.” Freedom means being able to live by your values without being punished for them. It takes courage to speak up, strength to stand your ground, and the willingness to protect other people’s rights—even when you don’t agree with them. Real leadership does…
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“You can be extremely productive and have very little stress in your life. And a lot of people have done that to their surprise… boom, it’s like an explosion of productivity.” When stress hijacks your clarity, your brain becomes the worst kind of news outlet—one that feeds you a distorted, fear-driven narrative. This episode breaks down why emotion…
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“Success is a gift for the committed, not the convenient. It’s going to require commitment… but if you do, you’re going to be walking and soaring in areas that very few people do.” The difference between struggling entrepreneurs and seven-figure earners isn’t luck—it’s beliefs, traits, and relentless execution. Hitting that Black Belt level means m…
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“What would a man do for his family, for his daughter? What would a woman, what would a mom do for her family? Whatever it takes.” Conviction is the force multiplier of any mission. When you go all in—mentally, physically, emotionally—you tap into a realm of capability that transcends skill and strategy. This episode is a masterclass in how obsessi…
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“To change your future, you’ve got to sit down and do something that’s going to terrify you a little bit.” Success rarely begins with certainty—it often starts with confusion, discomfort, and a stubborn refusal to settle. This episode unpacks the messy, glorious reality of becoming a world-class writer: ignoring conventional advice, doing hard thin…
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"Don’t follow the crowd, let the crowd follow you.” Standing out as a top-tier podcast guest is more than just showing up—it’s about showing up prepared. This episode breaks down the essential tools and strategies you need to not only get booked, but to deliver high-impact, professional interviews that grow your influence. From equipment to energy …
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“Iran is one of the most ancient, ongoing nation-states in the history of the world.” When you understand history, you realize tyranny doesn’t last—but it doesn’t fall on its own. This episode breaks down why Iran’s liberation is not just a regional concern, but a global priority for anyone who values freedom. The fall of the Islamic Republic could…
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“I’m asking you, my listener to pray for the people of Iran to pray that they can overthrow the shackles of the Islamic Republic and that Iran can once again be free.” Freedom isn’t given — it’s seized by the hearts that refuse to submit to tyranny. This episode delivers a deeply personal call to action for Iranians and freedom-loving people worldw…
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“The ultimate solution is the choices we make in our lives. ...we have started relying on healthcare as our solution for health, and it really isn’t.” Most health strategies stop at prevention—but the real game begins when you optimize. This episode dives into how high-performing professionals can maintain energy, muscle, and mental clarity well in…
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“That host could be the connection, the relationship that could transform your life.” There’s a hidden growth channel sitting in plain sight—and it’s not Facebook ads, Instagram funnels, or paid masterminds. It’s showing up on 3 to 5 podcasts a week and using those conversations to build real relationships with hosts who can open doors, cut checks,…
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“Double your income in less time—some people go, You can’t do that’, because they aren’t open to a possibility. It’s not only possible. It’s actually a better way to do it---Get better.” Generating 6–8 figures isn’t just about hustle—it’s about who you become in the process. This mastermind breaks down how to set bold, emotionally charged goals, in…
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“If you don’t grow your business by 10 to 50% this year, you’re actually falling behind. This is why I’m so adamant that you must add this marketing strategy to your skill set immediately.” Podcast guesting can be a goldmine—or a complete waste of time—depending on how you approach it. Most people jump in without a plan and unknowingly sabotage the…
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“You can’t sell people anything if they don’t even know that you exist.” In today’s noisy world, being excellent isn’t enough—you also have to be seen. This episode breaks down the reality that attention is the first domino in business: without it, nothing moves. Visibility isn’t a luxury—it’s the price of entry. Without attention, you can’t build …
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“You can’t just expect to go on a show and say whatever you want for as long as you want and have that generate any success for you, any leads, any clients, any sales.” The key to turning a podcast appearance into real business growth lies in structure. A successful guest spot isn’t just about talking—it’s about telling the right story at the right…
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“The power of the truth, the power of connection to human beings is more powerful than the big bank kick out.” Most traditional marketing today is background noise—impersonal, expensive, and utterly forgettable. Audiences are bombarded with flashy ads that leave them skeptical and disengaged. But there’s a powerful alternative: connection. When you…
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“A reason why a lot of people have a hard time expressing who they are in a way that lands and connects with people is they don’t really understand how to speak in their own authentic voice.” In business, clarity is currency—and the faster you can communicate your value, the more value you generate. The concept of the “Million Dollar Minute” is abo…
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“Really good coaching is allowing people to feel the space that they’re in, because we all make decisions from an emotional space, whether we like it or not.” Pushing harder isn’t always the answer—especially in sales. When coaches ignore emotional resistance or try to “save” their prospects, they sabotage their results. Sales is about meeting peop…
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“It’s not what hand you get dealt, it’s how are you playing that hand out.” Success in business doesn’t begin with strategy—it begins with how you think. Entrepreneurs who master their mindset, embrace uncertainty, and lead with clarity are the ones who move markets. Equally vital is mastering communication—internally, to drive belief, and external…
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"Hopefully our American conservative brothers, our freedom loving American brothers will stand with us, stand with Canadian Conservatives to defeat these guys because we need your love, we need your support.” If Pierre Poilievre didn’t lose any voter support, why did he still lose the election? Sometimes losing the seat doesn’t mean losing the supp…
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“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.” When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who …
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“Any type of creativity involves some destruction. It does. So it’s a two-step forward, a one-step back situation.” Disruption isn’t just a tactic—it’s a way of life for those who refuse to take the conventional route. This episode unpacks the messy, nonlinear path to building a meaningful business and career, showing that embracing creative chaos …
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“I’m actually really obsessed with helping good men and women who really wanna make a difference out there in the world, but aren’t necessarily so confident about selling or marketing” If you’re great at what you do but people still don’t get what you’re about, your positioning might be the problem. Clear positioning isn’t just a marketing tactic—i…
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“People need to see these things. They need to know the truth... Our freedom is such a gift, such a blessing, and we need to preserve that.” The movie The Puppeteers just came out two days ago, and with the Canadian election upon us, this episode couldn’t come at a better time. We’re releasing it a day early so you can hear the truth, think clearly…
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"Every single person has to learn how to conquer fear and transmute it into power. If you don’t, you will be a victim to it your entire life.” Fear isn’t the enemy—it’s the GPS. In business and in life, fear often signals the precise place you need to push through in order to grow. Whether it’s public speaking, investing, launching a business, or s…
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"Trust is not a campaign. Trust is making deposits, planting seeds, giving of yourself and your knowledge and your perspectives without expectation of return, and then return happens.” “The human heart is all you have left. AI is coming.” In today’s noisy world, trust is the new currency—and your personal brand is the vault. Building a personal bra…
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“Pierre Poilievre has said it beautifully. If we unleash our energy sector, we don’t have to rely on the United States.” This Friday edition of The TTLR comes from Ezra Levant’s Rebel News, featuring our very own Nicky Billou. Ezra and Nicky explore the lines between business and national identity. Government policy and media complicity are undermi…
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“What I want Canada to be, and I think this is where Pierre can take us, is a country that is so full of opportunity that we need to open our doors even bigger to have the best and the brightest come in because our economy is growing.” In a time when politics, business, and economics feel like a house of mirrors, this episode breaks down why Canada…
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“It’s better for you not to go on any shows than to go on a bunch of shows half-cocked and unprepared, ruining your chances of being seen as the expert, the go-to thought leader and attracting those beautiful leads, sales and clients that you’re looking for.” If you’re using podcast guesting as a visibility play, you might be leaving serious money …
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“The most disruptive thing I’ve ever learned in terms of helping people is teaching them how to breathe.” Most people think success in business comes from hustling harder or hacking strategy. But often the biggest breakthroughs come from improving our health. This episode explores the powerful role that conscious breathwork plays in regulating the …
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“If you’re in business and you’re not leveraging podcasting, you’re leaving massive opportunity on the table.” Most people are blind to the power of podcast guesting. It’s not just a marketing tactic—it’s the new media front door to trust, authority, and reach. The smart players? They’re skipping the gatekeepers and speaking directly to the people.…
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“Real wealth isn’t the ultimate money. Real wealth is being in enough control of your life that you can go anywhere and speak what you believe to be true and not worry about any detractors.” This episode is a blueprint for conviction-driven entrepreneurship—the kind that doesn’t ask permission, isn’t easily influenced control systems, and definitel…
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“Comfort is the enemy of greatness. Complacency is the enemy of your best self.” Complacency kills momentum—and momentum, once lost, is brutally hard to get back. Greatness begins where comfort ends, and the longer you stay in your comfort zone, the more your dreams slip into a slow death. Resistance, as Steven Pressfield calls it, is that sneaky f…
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“There are basically only two reasons you face a challenge. You’re being guided… or you’re aware you need to change direction, but you’re kicking and screaming, not wanting to go.” Success often stalls not because of a lack of effort, but because of misalignment between your conscious goals and subconscious beliefs. When internal narratives contrad…
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“You can’t fix what you’re not willing to talk about.” Integrity isn’t just a virtue—it’s the backbone of any successful business. In a world where cutting corners can be tempting and truth can feel like a liability, standing firm on your values sets you apart. Leadership isn’t about doing what’s easy; it’s about doing what’s right, even when it co…
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“You can only become a hundredaire, a thousandaire, a millionaire by serving other people. That’s a wonderful thing.” Financial freedom isn’t about luck—it’s about applying proven strategies that have stood the test of time. The key to doubling your income in a year isn’t a secret; it’s a formula. Prioritize high-value activities, refine your skill…
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“That which you believe and infuse your belief with emotion and repeat daily will become real in your life.” Most people are running their lives on autopilot, using only a fraction of their true potential. Success isn’t just about working harder—it’s about reprogramming the subconscious to operate in alignment with your goals. The vast majority of …
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“I worked at Levi’s for 23 years, worked my way all the way up the ladder from entry-level marketing assistant to brand president.” “I needed to build a factory. And I didn’t have two nickels to rub together or a bucket to piss in but I did have a singleness of purpose to course-correct this thing.” “We were very different when we first came out an…
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“You know what? Every founder up here who has got this exponential growth that you think happens overnight,’ he said to me, ‘each one of those has eight years of zero, but they never f***ing gave up.” Success in business isn’t about having the flashiest idea; it’s about solving a real, pressing problem. Too many startups focus on a vision of scale …
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“Every single day, I wanna put time and effort into improving myself in some way, but the only reason I do that is for the purpose of better serving the people around me.” Mastering self-defence isn’t just about learning to fight—it’s about preparing for the unexpected. The principles of situational awareness, decisive action, and mental readiness …
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“You need to be present where your feet are planted. You can't rush the process. And worse yet, when we are achieving a goal and we're in the pursuit of a goal, if all we're focused on is the goal and not the journey, we get to the goal and it's very fleeting.” Marketing isn’t just about being seen—it’s about being intentional. The most successful …
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“There is great ROI in treating people with honor and respect and seeing them, helping them feel seen, heard and valued.” Success in business isn’t just about profit—it’s about impact. The best leaders understand that doing good and doing well go hand in hand. When companies invest in people, foster purpose-driven cultures, and create workplaces wh…
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“People have been losing trust in legacy media and that includes social media. Why? Well, because they’re narrative driven folks. They’re all about pushing a particular agenda.” Traditional marketing is losing its power—ads are expensive, and social media is oversaturated. The smartest entrepreneurs are turning to podcast guesting, the fastest-grow…
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