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Steve Brown believes you, the entrepreneur, are the invisible hero of today’s economy. You fight hard to create value for your customers and provide jobs for over half of the American workforce. As an entrepreneur himself, Steve knows what you face today as you fight to grow your business. That’s why, on The ROI Online Podcast, he introduces you to forward-thinking business leaders you can enjoy meeting. As you listen to these fun conversations, you’ll realize you’re not alone. Many of your ...
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Running an agency has many hurdles, right? Luckily, there are many tools out there to help with that. In this episode of the ROI Online Podcast, we sat down with Chase Buckner, the Marketing and Sales Director of HighLevel, to learn how agencies and marketers can thrive with a simple all-in-one sales and marketing platform. Chase Buckner started in…
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Are you constantly looking for new marketing strategies that elevate your business? A mastermind is a brilliant way to go about it. In this episode of the ROI Online Podcast, we sat down with CEO & entrepreneur R.T. Custer to learn how to develop a mastermind, how to maximize its impact, and how to use it to grow your business. R.T. is the Co-Found…
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How can you truly know you’re delivering the best and most relevant content? This is an often asked question by entrepreneurs and luckily we have something that can help you grow your business. In this episode of the ROI Online Podcast, SEO Specialist and co-founder of Surfer Michał Suski explains how to merge content strategy, creation, and optimi…
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Want to publish content on a regular basis without adding more work to your plate or more employees to your team? In today’s world, content is a necessity, but creating it regularly can be a headache. Luckily, it’s actually not that hard to create content people will love. In this episode of the ROI Online Podcast, CEO Kate Bradley Chernis explains…
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The digital age has made it easier for people to do just about anything, but that also means the purchasing journey is more difficult than ever before. An overload of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing. In this episode of the ROI Online Podcast, CEO and founder Lenwood…
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Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with business and finance consultant Rob Te Braake about how you can make better decisions when it comes to your business, what most CEOs ove…
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Do you have a toxic relationship with your business? Does it affect your personal life too? In this episode of the ROI Online Podcast, author, consultant and business owner Josh Patrick talks all about his latest book, having a functional relationship with your business, and how to create extraordinary value with your company and your life. Josh ha…
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Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Michael Hauge, author, story expert, and coach about how to impact and inspire your audience, what makes a story worth telling, where to…
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Would you like to scale your business practically on autopilot? What you need is a clear roadmap to achieve your ultimate vision. In this episode of the ROI Online Podcast, global business coach, business owner, and author, Robert Clinkenbeard talks about why personal growth is so important to grow your business, how you can better define your visi…
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Is your company struggling with getting a consistent message across to your employees, prospects, and investors? Having everyone on the same page can really change the game for your brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Jason Seiden, consultant and chief of BRNSTRM about helping businesses find the right …
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Building a brand without focusing on your marketing fundamentals is like building a house without the proper foundation—a recipe for disaster. In this episode of the ROI Online Podcast, business owner and marketing expert, Tim Fitzpatrick talks about developing and growing businesses, simplifying marketing, and implementing the right plan for your …
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We all love a good story, don’t we? It’s a way to connect as human beings and make emotional bonds. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Rob Stenberg, Story Seeker and author about the importance of storytelling, all the benefits it can bring to your business, and how to do it right. Rob is a keynote speaker, a…
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Have you considered using Pinterest to grow your business? The power of Pinterest is in the platform's ability to reach people long before they know what they want—get your ideas out there early and you’ll become part of their planning! In this episode of the ROI Online Podcast, Pinterest product specialist and marketing manager, Alisa Meredith sha…
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Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to crea…
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When you look at failure not as a death sentence, but as an invitation to learn, failure becomes a powerful asset for your business. Use your mistakes to drive yourself forward, not only will your mistakes be temporary, but they’ll push you forward. In this episode of the ROI Online Podcast, business mentor and author Lloyd Brown talks about learni…
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While you might not get away with watching tv or YouTube videos at work, it’s often easier to listen to a podcast in your spare time. That’s why podcasts and other audio content are becoming so popular—and why you should take advantage of this growth and think about creating a podcast yourself. In this Feature Friday episode of the ROI Online Podca…
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Have you ever felt like a hamster on a wheel? Constantly spinning and spinning, but not getting anywhere? As the CEO of your business, there are only so many hours in a day and you need to focus on what's most important: growing your revenue and increasing conversions. In this episode of the ROI Online Podcast, marketing expert and founder of Deadl…
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Does your business have the proper answering service? Nowadays people shop and do basically everything online so you better make sure your online customer service is really good for your business to excel. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Maddy Martin, VP of Marketing at Smith.ai about answering services an…
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How can your business maintain vital human connection with your clients when you’re already stretched thin? In this episode of the ROI Online Podcast, Founder of TextChat Eric Kades talks about Chatbots and AI and how they relate to conversational interfaces–whether it’s customer support, service, or sales. Eric is an entrepreneur, he’s the founder…
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Is it worth it to have your own business? Do you have what it takes to be an entrepreneur? On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur and author Gino Wickman about what it takes to be an entrepreneur, how to find your true passion, and what the benefits are of owning your business. Gino has been an entre…
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It’s not always easy to excel in sales—even more so if you don’t have the right management team for it. In this episode of the ROI Online Podcast, sales coach, mentor and entrepreneur Joe Paranteau talks about ways you can stand out in sales, how to manage your sales activity, and how to be and/or recognize a good sales manager. Joe is a leading au…
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Humans make decisions based on emotions, so what better way to provoke emotion than with images? On this Feature Friday episode of the ROI Online Podcast, Steve talks with Creative Strategist Megan Giles about the importance of design and its impact on your business’s marketing. Megan is the graphic designer at ROI Online and founder of MG Graphics…
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Have you poured tons of money into your website only to have people come to your site without making a purchase? In this episode of the ROI Online Podcast, CEO Kurt Philip talks about how he helps online businesses convert more customers from their existing website visitors. Kurt is the Founder and CEO at Convertica, which takes conversion rate opt…
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Do you struggle to clarify your brand, message, or strategy? Being a business owner can be tough, but a clear understanding of what you do makes it easier to get the work done. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Project Manager James Timberlake about how he helps entrepreneurs navigate the rollercoaster of ha…
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Are you looking to buy, sell or grow your business? In this episode of the ROI Online Podcast, CEO and author Michelle Seiler Tucker talks about the foundations you need to build a sustainable, scalable, and saleable asset. Michelle has over 20 years of professional experience and over thousands of businesses bought and sold, she is the CEO & found…
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Are you trying to grow your business but getting nowhere fast? Maybe an SBA Loan can be what you need to get to the next level. On this Feature Friday episode of the ROI Online Podcast, Steve talks with entrepreneur Joshua Kim about SBA loans, what they are and why they can help you grow your business. Joshua is the founder of 7a Accelerator—where …
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Are you looking for the sales and marketing platform that’s going to help your business scale? In this episode of the ROI Online Podcast, Account Manager Jim Tata talks about the advantages HubSpot offers, answers common questions around it, and explains why you need the tool. Jim is a Principal Channel Account Manager at HubSpot—an inbound marketi…
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Have you ever thought of improv theater as a team-building tool? You can learn to communicate, relate and create while having a great laugh. On this Feature Friday episode of the ROI Online Podcast, Steve talks with coach and trainer Aden Nepom about how you can start communicating more effectively, using improv and other experimental methods in yo…
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Is your business going through a “Whitewater” stage that’s keeping you from leveling-up? In this episode of the ROI Online Podcast, CEO and advisor Meghan Lynch talks about how to use brand strategy to break to growth plateaus and challenge the big guys in your industry. Meghan is the president and CEO at Six-Point Creative–a brand strategy agency …
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Are you struggling with leading your team and yourself to higher levels of performance? Everyone communicates in different ways, but we’re all very visual, so maybe that’s a great place to start. On this Feature Friday episode of the ROI Online Podcast, Steve talks with expert Todd Cherches about how you can use visual thinking tools and techniques…
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Now more than ever the question we should be asking ourselves as business owners is, how can we leverage our human strengths on digital channels? In this episode of the ROI Online Podcast, customer experience expert Steven Van Belleghem talks about the importance of combining the best of both the human and digital worlds to give our customers the g…
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Is your organization thriving or surviving? They might seem similar but they are truly different. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Scott Ritzheimer about designing a strategy that takes your business to the next level so you can achieve continued success without the hustle. Scott is a capacity architect, th…
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Were you one of the companies metaphorically slapped in the face by 2020? In this episode of the ROI Online Podcast, entrepreneur John Philpin talks about unlocking human potential and how embracing the future of work can benefit your business and prepare you for unexpected situations. John is a marketing consultant, entrepreneur, and author. He’s …
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Do you have a problem in your organization that is consuming your time and thoughts? Maybe what you need are some fresh ideas from a trusting, collaborative team. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Daniel Manning about how you can start thinking better so you can look at problems in a new way—and start to sol…
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What are the secrets to successful selling? In this episode of the ROI Online Podcast, sales expert and author Michael Bosworth talks about how emotional connection, the power of story, and building trust between people can impact your bottom line and make your business more successful. Michael is a sales expert, entrepreneur, and the author of 3 b…
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How well is your company doing at managing the differences of age, race, ethnicity, and other identity factors? It seems self-explanatory, but so many companies aren’t yet creating a welcoming and productive work environment for all—and they’re missing out because of it. On this Feature Friday episode of the ROI Online Podcast, Steve talks with Lau…
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Thinking about starting your own online business but don’t know where to start? In this episode of the ROI Online Podcast, director & founder of West Island Digital Trudy Rankin shares why potential entrepreneurs like you can sometimes struggle. Shifting from employee to business owner isn’t always easy, but Trudy will help you come up with the rig…
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As much as you’d like to deny it, consumers make buying decisions based on how an organization treats its employees. People are now more likely to see and therefore care about the people behind your brand. In this Feature Friday episode of the ROI Online Podcast, CEO Bryan Adams talks about why it’s essential to tell the truth about your company so…
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Working in or dealing with a family business can get rough and messy. In this episode of the ROI Online Podcast, author of Shift Your Family Business Steve Legler talks about the importance of creating the harmony you need to support the legacy you want. Steve Legler was born into a family business and also married into one. He learned along the wa…
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What’s the easiest way to attract customers to your business? Tell them a story they can’t turn away from. In this Feature Friday episode of the ROI Online Podcast, consultant Mike Verret talks about how to tell an engaging story that differentiates your business by better understanding your audience. Mike is the Principal of Verret & Associates–a …
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Is your business stuck on a plateau you don’t know how to overcome? In this episode of the ROI Online Podcast, founder and CEO of Doubledare Scott Anderson talks about the importance of understanding the problem your business solves for your customers—and how narrowing your focus helps your business thrive. Scott Anderson is a consultant and a coac…
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Did you know most businesses that claim to have great customer service, really don’t? In this Feature Friday episode of the ROI Online Podcast, entrepreneur and customer service expert Dr. Kelly Henry shares his philosophy behind why excellent customer service is the new marketing, 5 components to start building a great customer service system, and…
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Thinking about writing a book, releasing a podcast, or even creating a new business but don’t know where to start? In this episode of the ROI Online Podcast, CEO & Founder of LaunchTeam Jesse Tevelow shares why creators, authors, and entrepreneurs like you can sometimes struggle to piece together a strategy or marketing agenda, and how LaunchTeam c…
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Do you feel like you're losing money to your ad campaigns? In this Feature Friday episode of the ROI Online Podcast, GoogleAds expert and CEO of Ajala Digital Pamela Wagner talks about the common mistakes people make when it comes to investing in Google and Facebook Ads, and how businesses can leverage them profitably. Pamela used to work for Googl…
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As a business owner, are you always broke and scrambling to pay the mortgage or your bills—even if you’re making decent money? In this episode of the ROI Online Podcast, accountant Michael Eckstein talks about how business owners struggle with accounting and why it is imperative that you pull it together (even if you don’t really want to). Michael …
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Did you know your inner world reflects your outer world—for good or bad? In this Feature Friday episode of the ROI Online Podcast, entrepreneur Cindy Van Arnam shares how, through mastering her brain, she completely changed her life and the way she looks at work. She’s now dedicated to helping entrepreneurs–just like you–to unlock their limitless p…
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How important is copywriting really? In this episode of the ROI Online Podcast, entrepreneur Sid Bharath shares how good writing can give you a competitive advantage, why you need it, and the key to creating good copywriting (even if you aren’t a writer). Sid is the CEO of Broca, a revolutionary platform that uses AI to generate effective and relev…
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On this Feature Friday episode of the ROI Online Podcast, Steve talks with Saksham Sharda, about how you can provide an online experience equivalent to what big industries are doing, without needing to code or take on extra work for yourself. Big brands are driving the online experience and making it difficult for small businesses and entrepreneurs…
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What’s the magic element you need to get people’s attention? In this episode of the ROI Online Podcast, video expert Matthew Pierce shares how video can connect you with people on a deeper level, the kinds of videos that have the greatest impact, and easy tips to start creating videos now. Matthew is a learning and video ambassador for TechSmith, a…
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On this Feature Friday episode of the ROI Online Podcast, Steve talks with Richard G. Lowe, Jr. a.k.a. The Writing King, about the importance of producing great content—whether you write it or not. Richard explains what a ghostwriter is, how to write better books, blogs, and articles, and why all that makes a difference for your business. Richard L…
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