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Driving Demand

Akseli Matila, B2B growth expert

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Actionable B2B marketing advice you can implement tomorrow. Driving Demand is for European B2B marketers who want to grow by learning from leading marketers. Hosted by Akseli Matila
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Three people have been injured in a shooting in a Sydney kebab shop. According to NSW Police, two masked gunmen walked into the shop, firing eight shots in total, before leaving the scene in a black BMW with a cloned licence plate. A 50 year old woman was shot twice in the torso, a 26 year old man was shot in the arm and shoulder, and another man o…
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A new poll shows more Kiwis see China as a threat, but experts say a good economic relationship is vital. The Asia New Zealand Foundation surveyed 2,300 locals between November and December, and again in March. Results show the number of people concerned about China rose from 28% to 40% over four months. Research and Engagement Director Julia Macdo…
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It's thought that as long as the United States doesn't get involved, the Iran and Israel conflict should stay contained. Tension continues to escalate between the two countries as air strikes continue to fire. Speculation around a ceasefire is being discussed with US President Donald Trump encouraging the nations to talk before it’s too late. Middl…
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On the Early Edition with Ryan Bridge Full Show Podcast 2025 Tuesday 17th of June, conflict continues between Iran and Israel, Middle East Correspondent Gregg Carlstrom has the latest on an Iranian TV studio struck by an Israeli airstrike. A new survey from the Asia New Zealand Foundation shows our trust in China is slipping, Director of research a…
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Smokefree advocates are hoping a new vaping crackdown coming in today doesn't deter smokers trying to quit. The new rules include stricter advertising restrictions for vape retailers and a ban on disposable vapes. It's an effort to clamp down on youth vaping, with around 10% of teenagers currently regular vapers. Action for Smokefree Director Ben Y…
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If growth is the game we're in then the Reserve Bank should keep cutting interest rates. The problem is growth is not the game they're in. They're in the business of taming inflation, and that's about it. The Government ditched the dual mandate —introduced by the last lot— that saw Adrian and Co. also focus on keeping people in jobs. Maximum sustai…
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Director of the New Zealand China Council Alastair Crozy joins Ryan Bridge to discuss a new visa for Chinese tourists. The change will allow Chinese tourists visiting Australia to enterNew Zealand with their Australian visa. Crozy says that this change has already increased searches for “New Zealand travel” on Chinese tourism websites like CTrip. T…
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More nations are responding to the escalating conflict between Iran and Israel. The two countries are continuing to exchange air assaults, after Israel's initial attack on Friday and Iran launched waves of missiles, in response. UK and Europe Correspondent Gavin Grey told Ryan Bridge Iran believes any support of Israel from the West, makes assets f…
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On the Early Edition with Ryan Bridge Full Show Podcast Monday 16th of June 2025, The Police Commissioner has given body cams the all clear, Police Associaiton President Chris Cahill shares his thoughts. The Government's announced changes to Visa's for Chinese nationals ahead of the Prime Minister's visit to China this week, The NZ China Council te…
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The Police union is celebrating the decision to work towards rolling out body cameras - but wants it done right. Police Commissioner Richard Chambers says staff are assessing options for equipping frontline officers with the technology. The Police Association says it could clear-up misconceptions in the field, reduce complaints, and lead to more gu…
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The Prime Minister’s jetting off on a diplomatic mission this week and he’s heading into a very undiplomatic world. Israel and Iran are going at it. Netanyahu says Tehran is close to producing a nuclear weapon. As missiles and drones fly across the Middle East, talks for a nuclear deal with Iran’s leadership in Oman are on hold. The UK is mobilisin…
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Skifields in Queenstown have got the chair lifts turning ahead of opening day tomorrow. NZ Ski Chief Executive Paul Anderson says the Remarkables and Coronet Peak have had eight solid days of snow making, mixed in with natural snowfall. He says there's more than a metre of snow on the main trails and both skifields should have their main chairlifts…
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Helen Clark says the future of the AUKUS security pact remains very uncertain. The Pentagon's reviewing the agreement between Australia, the UK, and the US to ensure it meets Donald Trump's America First agenda. It's still unclear what that might mean for New Zealand's potential involvement. But Clark —the former Prime Minister and UNDP Head— told …
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The Corrections Minister believes our prisons will be ready for an increase in demand. The Ministry of Justice expects the prison population will increase 36% by 2035, to more than 14,000 people. It's prompted concerns for the country's ability to cope with demand. Mark Mitchell says the Waikeria prison expansion will help provide enough beds. LIST…
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On the Early Edition with Ryan Bridge Full Show Podcast Friday 13th of June 2025, a report from the Ministry of Justice is predicting our prison population to grow by 36% over the next 10 years, Corrections Minister Mark Mitchell shares his thoughts. The Ski season kicks off this weekend, NZ Ski Chief Executive Paul Anderson tells Ryan Bridge what …
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It’s fair to say Christopher Luxon’s had a rough run at the top. The transition from CEO to PM hasn’t been all that smooth. His approval ratings have been way out of whack with those of any predecessor at the same time in their reigns. We hardly saw a honeymoon. One of the problems has been communication. You ask people and they tell you: it’s hard…
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An Independent Children's Monitor report finds almost half the reports of concern relate to young Māori. They make up two-thirds of those in care - and more than three-quarters in youth justice custody. Voyce Whakarongo Mai Chief Executive Tracie Shipton told Ryan Bridge that change is possible. She says it's a stark reminder if we get in early wit…
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The US has criticized New Zealand for banning two Israeli Ministers. Winston Peters has decided to jump on the bandwagon with allies such as Australia and Canada by banning Israel’s finance minister and national security minister from entering the country. But the US has denounced these sanctions and said that New Zealand should focus on Hamas inst…
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US Correspondent Mitch McCann talks about Trump’s new “deal” with China after China threatens to cut off the US’ supply of rare minerals. China issued these threats in response to the treatment of Chinese students studying in the USA. China also wants the USA to continue exporting semiconductors to China. President Trump has said that these terms w…
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On the Early Edition with Ryan Bridge Full Show Podcast Thursday 12th of June 2025, Food and Fibre exports are on track to break new records, Meat Industry Association Chief Executive Sirma Karapeeva, shares her thoughts on how red meat exports are going. The US has criticised NZ for sanctions on Israel, international relations Professor Robert Pat…
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Red meat's among food and fibre exports surging in value, with revenue forecast to surpass $60 billion for the first time. The latest forecasts projects export earnings of $59.9 billion for the year ending later this month. It's now on track to reach $65.7 billion by 2029. Meat Industry Association Chief Executive Sirma Karapeeva told Ryan Bridge w…
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I’ve been reflecting this Fieldays week on how much the dial has shifted in farming and emissions. We had Chris Hipkins on the Herald Now programme Tuesday admit they essentially don’t currently have a policy in putting agriculture into the ETS. It was a signature policy platform under Ardern. We had to do it, they told us. It was immoral not to. F…
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Fieldays has opened at Hamilton's Mystery Creek, with 100 thousand visitors expected over the next four days. 1200 vendors will be plying their wares at the Southern Hemisphere's largest agribusiness event, displaying the latest farming innovations. GFactor Edge co-founder Rhys Gardner is bringing his company’s VR driving simulators to the event – …
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Queenstown could soon be leading the world’s renewable energy future. Rewiring Aotearoa is launching the Queenstown Electrification Accelerator project to speed up the transition to electric machines that run on renewable electricity. It wants to make it easier for homes and businesses to go electric. Chief Executive Mike Casey told Ryan Bridge one…
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