Ideas and habits worth stealing from top copywriters.
…
continue reading
A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub. Take our FREE UX Writing course: http://bit.ly/2PBDMWy
…
continue reading
Conversations about getting fired. Heads up, there’s swearing -- after all, we’ve been fired.
…
continue reading
Ready to turn your love of writing into a successful copywriting career? Join professional copywriters Nicki Krawczyk, Kate Sitarz, and the Filthy Rich Writer team to get the tips, tools, and training to help you become a copywriter and build a thriving business of your own. Whether you want to land an on-staff job, freelance full-time and work from wherever you want, or make extra money with a side hustle, the best place to start learning is right here. Nicki and Kate have 20+ and 10+ years ...
…
continue reading
Presenting in a meeting, networking at an event, and selling a product have one thing in common – they all require excellent communication skills. Join Paola, a business communication and culture expert at Talaera, as she explores what it takes to stand out in the international job market. Alongside guest speakers who have successfully carved their paths in the global business arena, you'll discover practical advice, key vocabulary, cultural insights, and essential tools to take your career ...
…
continue reading
Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
…
continue reading
Tap the brains of some of the greatest masters of writing of all time including Ted Nicholas, John Carlton, Denny Hatch, Melvin Powers, Mike Pavlish, Carl Galletti, Brian Keith Voiles, Gary Halbert, Joe Vitale, Bob Bly, Ben Settle, Eugene Schwartz and more and cut years off your education right now!
…
continue reading
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dich ...
…
continue reading
The goal of Sports Business Classroom Audio Experience is to share inspiring stories featuring the journeys of successful sports business professionals and to give you the strategies and know-how to help you further your career in sports!
…
continue reading
Listen to $100MM email marketer Troy Ericson chat with the industry's best email marketers, copywriters, and entrepreneurs. You'll learn all about Email Marketing, Copywriting, and scaling your business to new levels. Plus... hear zero-to-hero stories that you won't find anywhere else! (Podcast formerly known as 'Secrets of Scale').
…
continue reading
Two freelance writers chart the highs, lows and no-nos of successful self-employment
…
continue reading
This podcast features today’s most forward-thinking, thought-provoking and in some cases most courageous executives sharing their experience and views.
…
continue reading
CopyWrite Brown serves Entrepreneurs and Creatives with exemplary Strategy and the Right Words to engage and build a following, sell with ease, and prosper abundantly. We seek out collaborations and partnerships to work with and serve busy Entrepreneurs, Creatives, and Small Business Owners with budgets and coachable mindsets. If you are seeking Brand Storytelling Coaching, Business Writing, Research, Editing, Career or Media documents, Brainstorming and Mind Mapping Coaching or have a proje ...
…
continue reading
Sharing my Learnings and Experiences with no non sense motivational talks; but practical advices as a serial Entrepreneur & Educator in the fields of Entrepreneurship, Closing, Copywriting, Digital Marketing, Advanced Communication, Branding, Career Guidance, Life Coaching & many more...
…
continue reading

1
Just Add Hustle Podcast | Marketing, Mindset And Business Ideas For Writers
T Paul Buzan: Copywriter & Marketing Consultant
Just Add Hustle is a podcast for wealth-minded writers who are looking for actionable advice, proven strategies, and real world examples on how to make money writing. Your host, Paul Buzan, brings you interviews with brilliant copywriters, authors, entrepreneurs, publishers and other experts who profit from the written word. These guests reveal their secrets for freelance writing success, Kindle publishing, little-known writing opportunities, email marketing and more. If you’re ready to enjo ...
…
continue reading
Let’s take the guesswork out of becoming an L&D professional. Are you looking to get into Learning and Development and don’t quite know where to start? Have you recently been promoted to a Corporate Trainer or Instructional Design role and want to make sure you have the tools to knock it out of the park? If any of those are you, you’ve come to the right place.
…
continue reading
The Spanish Language Division (SPD) is the American Translators Association (ATA)’s largest division. With over 4,000 members around the world, we help the world to connect in Spanish.The aim of this PODCAST is to help you move forward, evolve and improve your business and your lifestyle as a language professional.Throughout these episodes, the members of the ATA Spanish Division and special guests will share ideas and actionable strategies for greater motivation, creativity, communication a ...
…
continue reading
Welcome to the show where brands take center stage for your edification and entertainment. Known as “The MESSAGE Therapist™,” your host Hersh Rephun is a veteran advertising creative, publicist, and comedian.
…
continue reading
The Doberman Dan Show is where top performing entrepreneurs share their lessons and secrets for prosperity, financial independence, time freedom and building a lifestyle-driven business.
…
continue reading
Do you want to share your story, earn more money and make an impact with your writing? You're in the right place. On the Become a Writer Today podcast, Bryan Collins interviews creatives and best-selling authors. He profiles their writing processes, so you can learn about everything from writing your book to building a profitable creative business. Subscribe today!
…
continue reading
Join the community of freelance writers sharing their knowledge and building thriving businesses they enjoy! I'm the host, Jessica Walrack, who has been a full-time freelance writer for 9 years now. Tune in for regular interviews with freelance writers sharing insights about their zone of genius. Come for inspiration, actionable advice, and ongoing support on how to build a successful freelance writing business. https://allthingsfreelancewriting.com/
…
continue reading
The UX Coach podcast gives people space to share their experiences of working in Digital Design and Technology. Each episode tells the story of someone's career. We focus on career progression, and challenges encountered at every step, at every level of seniority. Your host is Andy Parker, a career coach and founder of UX Coaching.
…
continue reading

1
Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
…
continue reading
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On t ...
…
continue reading
The Artist Inclusive podcast (formerly RITUAL) is a new show for ambitious artists who want clarity, community and creative success. Our online global community celebrates the artist mindset.If you’re listening in on Apple, Spotify or another player, you’ll notice there’s a whole previous season of episodes dedicated to rituals for creatives.With Artist Inclusive, our focus is to foster clarity, personal elevation, accountability, and ethical approaches in creating new lucrative opportunitie ...
…
continue reading
How do I get started? What if I fail? Who will hire me? Is it really possible to create a consistent, full-time income from home?Welcome to the Live Free Podcast with Micala Quinn where we will be answering these questions PLUS many more! Whether you’re just starting your freelance business (heck even if you don’t know what freelancing is yet) or you’re looking to scale, this podcast will give you tangible business advice along with inspiring interviews to help you create a life and career t ...
…
continue reading
Are you looking for a content marketing podcast that’s ready to question the status quo and tackle the future of marketing with rebellious curiosity? Then you’re one of us, the Content Rebels. Join your host, Sarah Spence, Founder and CEO of Australia’s fastest growing content agency, Content Copywriting every Thursday morning as she talks with industry leaders about everything from best practice to culture. Whether you’re a freelancer, a leader, working in house or with an agency, if you wa ...
…
continue reading
A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
…
continue reading
The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
…
continue reading
This is the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
…
continue reading
The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
…
continue reading
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
…
continue reading

1
Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur
***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
…
continue reading

1
Fortis Baseline | Simplified Strategies for AEC Marketing & BD Leaders
Fractional CMO | Strategist | Marketer | Speaker | Coach
Are you at the helm of an AEC firm, steering through the complex landscape of the built environment, or leading the charge in marketing and business development? The Fortis Baseline Podcast is your strategic ally, crafted specifically for decision-makers, marketers, and business developers within the AEC industry. Join Melinda Colón, a seasoned Fractional CMO, Speaker, and Marketing & Business Strategist with a profound track record of empowering small and mid-size firms to make healthy reve ...
…
continue reading
Liz Theresa helps you launch and build online businesses they love! This weekly podcast helps entrepreneurs overcome the mental, financial, and emotional hurdles of starting or scaling a business by sharing personal stories and valuable pieces of advice from guest experts. Liz on Biz® covers topics including but not limited to life, lifestyle, the choices you make, finding your purpose, personal brand advice, copy, writing professionally, copywriting, blogs, blogging, branding, going viral, ...
…
continue reading
Join Ayan Bihi to discuss topics about the profession of User Experience Design (UX). Learn about the people who work hard behind the scenes to ensure your daily life is less frustrating and more successful. In each episode, we engage in sincere, down-to-earth conversations about design techniques, interview special guests, or give practical career advice to help your own UX career lift off!
…
continue reading
Helping people to develop their skills in Copywriting and public speaking skills faster than they ever thought possible. 😂💭
…
continue reading
The Admigos Podcast is a podcast for young professionals in advertising, media, marketing, sales and customer relations who are learning to navigate their careers. The Podcast features conversations that inspire, educate and guide anyone entering the communications industry.
…
continue reading
In Business it is quite common to waste a lot of money on social media ads, marketing campaigns and programs without a clear direction or sense of purpose. Join Lifestyle Coach, Priya Ramakrishnan every Monday, Wednesday and Friday to be steered on your path to complete internet freedom. Unmask the intricacies of Digital Marketing, SEO writing, copywriting, Content Marketing and much more in this series of eye-opening podcasts that are guaranteed to change your life.
…
continue reading
The Business of Writing Podcast is where the best creative minds of our time share how they’ve built thriving businesses around their writing skills. It’s time to kill the myth that writing doesn’t pay—on this show you’ll learn how to make words work for you. We’ll be going deep into the art and science of great writing, the business acumen you need to make your business thrive, and writers of all kinds will share hard-earned insights you won’t get anywhere else. So if you want to master the ...
…
continue reading
The Uplift Podcast is aimed at sharing simple and practical ideas, insights and inspiration to upgrade all areas of your career, business and personal life to help you develop more confidence, clarity and certainty.
…
continue reading
If you're in the position where you need some free fast cash ideas or ways to come up with some fast cash, then you'll want to review my most relevant fast cash audio interviews. Each one of these fast cash money making ideas have been selected with you in mind. If you need to make some money in the fastest way possible, don't ever think that washing windows, or cleaning gutters or cleaning bathrooms for a living is considered beneath you. It's this reason these services are some of the easi ...
…
continue reading
Building a business online is tough. Each Wednesday, Anthony Wagner, a longtime entrepreneur, podcaster, and teacher, shares his best tips and tools for making digital marketing Easier. Whether you're just starting out with a new business, or you're a seasoned pro who's already raking in the cash, you'll love Anthony's insights and advice, gleaned from his own journey and struggles, delivered with warmth, humor, and just a little bit of sass. If you love Entrepreneurship, Marketing, Tech, Or ...
…
continue reading
If you want to grow an audience. It's not enough to be a great marketer. It's not enough to be a creator either. In this decade, you need both skillsets to grow. You have to learn how to create great content AND get that content in front of the right audience. Creators need to learn some marketing strategy, copywriting, and how to do market research. Marketers need to learn how to make content that matters in a variety of mediums. This is my journey. It's the path of the creative marketer. W ...
…
continue reading
The Copy and Design Brew is the podcast where we drink craft beer and talk about the exciting world of freelance copy and design. We're here to help you unwind at the end of a long week of hermit-like devotion to your craft, with a jaunty Friday afternoon beercast! Every week we settle into a delicious craft beer (or two) and discuss a different topic related to freelancing, copywriting and graphic design.
…
continue reading
What does your dream digital nomad lifestyle look like? Every week, you'll hear from a new guest how they live their life filled with travel, remote work, online business and personal growth. Get inspired & enjoy the journey ✨
…
continue reading
Freelancing with Faith: Embrace Opportunities Beyond Corporate! 🌟🙏✨ Join Connie Zabala & Belle Prado, work-from-home moms & faithful servants, on a transformative journey of freelancing & faith. Gain insights, tips & encouragement for balancing family, faith & a fulfilling freelance career. Seek financial independence & flexibility. Tune in for empowering stories, strategies & unwavering faith. 🎧🙌 #FreelancingWithFaith #EmbraceOpportunities #FaithAndFreelancing
…
continue reading
As a teacher, do you ever wonder what work opportunities you could have beyond your classroom? Whether you're toying around with the idea of a side-hustle, exploring career paths for educators beyond the classroom, or nearing retirement and wondering what to do next, Teacher Transition is here for you. We showcase and celebrate the AMAZING things former teachers do now and the paths they paved to get there. Wondering what steps to take next on your personal path? Join Ali and our guests to s ...
…
continue reading
On The Knowledge Podcast, you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds. The Knowledge is a weekly newsletter for people who want to get more out of life. In every issue, David shares stories, ideas and frameworks from psychology, philosophy, productivity and business. With insights that are bo ...
…
continue reading

1
232. From Copywriter to Product Marketer (And Homeowner in Spain!) - Alba's Story
41:23
41:23
Play later
Play later
Lists
Like
Liked
41:23Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don’t remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we’ve got another one to add to that list: product marketer. On today’s episode of the Build Your Copywriting Business podcast…
…
continue reading

1
How UX Writing and Content Design Moves Metrics at Duolingo with Mary van Ogtrop
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45💬 Episode Description: In this episode of Writers in Tech, we sit down with Marie Van Ogtrop, Director of Product Writing at Duolingo, to talk about building emotionally resonant content, scaling UX writing through AI, and creating consistency across a fast-moving product. Marie shares the story behind Copybot, Duolingo’s internal AI-powered writin…
…
continue reading

1
#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy
1:04:05
1:04:05
Play later
Play later
Lists
Like
Liked
1:04:05Freelancer Visibility Series #5 Think your brand messaging is "fine"? Think again. If your content still sounds like a generic VA or a watered-down version of your mentor, you’re missing out on paid opportunities, real alignment, and meaningful client connection. The missing piece? Your true brand voice. It's time to bring your personality front an…
…
continue reading

1
TCC Podcast #450: Finding Followers and Clients on LinkedIn with Matt Barker
1:01:49
1:01:49
Play later
Play later
Lists
Like
Liked
1:01:49Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast. We talked about the best content to post, the biggest mistake…
…
continue reading

1
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
1:02:11
1:02:11
Play later
Play later
Lists
Like
Liked
1:02:11If there’s one word that defines what I’ve seen in the marketing industry in my career, it’s ‘acceleration.’ When I started, I was writing print ads in The Wall Street Journal for clients all over the country. So the deadline was when FedEx came to our building…or if we were really pushing it, FedEx’s deadline at the airport. This created a natural…
…
continue reading

1
Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri
32:01
32:01
Play later
Play later
Lists
Like
Liked
32:01Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…
…
continue reading

1
231. Teacher Burnout, Guilt, and Getting Into a New Profession
36:17
36:17
Play later
Play later
Lists
Like
Liked
36:17Raise your hand if you’ve recently felt: 😮💨 Burnout. 😟 Guilt from even thinking about taking time to rest (and combat the aforementioned burnout). 😓 Extra guilt about considering changing professions. If you said “yes” to all 3, we’re willing to bet you are a teacher. Today’s episode of the Build Your Copywriting Business podcast is dedicated to t…
…
continue reading

1
TCC Podcast #449: Product Marketing, Research and Copy with Grace Baldwin
44:37
44:37
Play later
Play later
Lists
Like
Liked
44:37I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you’ve never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a fu…
…
continue reading

1
Swapping the Commute for Clients: Sarah’s Freelance Leap
38:42
38:42
Play later
Play later
Lists
Like
Liked
38:42Welcome back! In today's episode, we sit down with Sarah, a former special education teacher who transitioned from the structured world of classrooms to the flexible, fulfilling life of freelancing—all while navigating new motherhood, pregnancy, and the realities of being a full-time work-from-home parent. After spending six years teaching elementa…
…
continue reading

1
Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
36:05
36:05
Play later
Play later
Lists
Like
Liked
36:05Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…
…
continue reading

1
Influencer Marketing: Focus on one thing (episode #139)
50:04
50:04
Play later
Play later
Lists
Like
Liked
50:04As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now, that number has exploded. Just one example of how many things you could possibly do with your busine…
…
continue reading

1
230. Copywriting Across the Country in an RV - Sarah's Story
50:01
50:01
Play later
Play later
Lists
Like
Liked
50:01This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. ⛰️ National parks. 🇲🇽 Mexico. 📍And currently Arizona. As someone who values her freedom and flexibility, Sarah has been RVing since 2019 and living her dream working wherever she wants, whenever she wants. By th…
…
continue reading
I plugged 140,000 words from my daily newsletter into Google Notebook LLM. It turned what I write into a podcast and took apart my business model. The results were... surprising. Need help using AI for your business? Head over to bryancollins.com And check out Promptwritingstudio.com Support the show If you enjoyed the show please leave a review on…
…
continue reading

1
#252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney
57:24
57:24
Play later
Play later
Lists
Like
Liked
57:24Freelancer Visibility Series #4 One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients. In this Visibil…
…
continue reading

1
162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You!
11:00
11:00
Play later
Play later
Lists
Like
Liked
11:00Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are s…
…
continue reading

1
TCC Podcast #448: Finding Better Persuasive Insights with Sarah Levinger
55:39
55:39
Play later
Play later
Lists
Like
Liked
55:39If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play…
…
continue reading

1
Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur
39:36
39:36
Play later
Play later
Lists
Like
Liked
39:36Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…
…
continue reading

1
Gigs to Growth: Ben’s Journey from Audio Freelancer to Full Scope Co-Founder
51:52
51:52
Play later
Play later
Lists
Like
Liked
51:52In today's episode, we sit down with Ben, a veteran of the audio and music world who spent over 15 years building a successful freelance career across a wide range of creative services — from composing music for commercials and online content to editing podcasts, performing at events, and even designing immersive sound for virtual reality experienc…
…
continue reading

1
115. How to Speak So People Listen - Tips from TEDx Coach Ruth Milligan
41:21
41:21
Play later
Play later
Lists
Like
Liked
41:21Send us a text What makes someone a powerful speaker? In this episode, executive speech coach and TEDx organizer Ruth Milligan joins Paola Pascual to break down what it really takes to speak so people listen. We explore how to prepare for high-stakes situations, the role of storytelling in making your message stick, how to manage communication anxi…
…
continue reading

1
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
43:15
43:15
Play later
Play later
Lists
Like
Liked
43:15Career growth is a funny thing. That is the goal after all right? Junior copywriter, Senior copywriter, creative director, etc.? We all want a career path. But that journey towards something – often people leadership – can also pull us away from something else. And it can be the thing we were most passionate about and got us into this industry to b…
…
continue reading

1
229. Changing a Habit? Here's the Cycle You're Going Through
28:05
28:05
Play later
Play later
Lists
Like
Liked
28:05🟢 Good news: we always have the option to learn and grow as humans. 🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle. 🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again. Whether you’re learning to write copy, attempting a consistent gym routin…
…
continue reading

1
TCC Podcast #447: How to Open More Wallets with Katelyn Bourgoin
53:37
53:37
Play later
Play later
Lists
Like
Liked
53:37When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigge…
…
continue reading

1
Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen
42:07
42:07
Play later
Play later
Lists
Like
Liked
42:07Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…
…
continue reading
Pam gets the axe from her copywriting job, says eff that noise, and... starts a podcast? What? Featuring CANNED's behind the scene enabler and producer, Amy Guth as this week's guest host.By Pam Mandel
…
continue reading

1
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
51:43
51:43
Play later
Play later
Lists
Like
Liked
51:43I’ll tell you what happened in my career before. Maybe you’ve been there, too. There’s a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn’t really a strategy. That is not the way to get the best ROI, the most juice for the squeeze. Sponsorships truly succeed whe…
…
continue reading

1
228. She Quit Her Full-Time Job with Her Second Copywriting Invoice - Jenny's Story
41:41
41:41
Play later
Play later
Lists
Like
Liked
41:41Raise your hand if your background has nothing to do with copywriting. 🙋♀️🙋🙋♂️ That’s where 99.9% of us start, too! Jenny is no different: She spent 10 years as a tennis coach in the United Kingdom, where she’s from, and New Zealand, where she has lived for more than 15 years. After another decade working for Tennis New Zealand, Jenny wondered if…
…
continue reading

1
#251 How to Make $10k from Your Next Podcast Interview with Beth Nydick
50:54
50:54
Play later
Play later
Lists
Like
Liked
50:54Freelancer Visibility Series #3 This episode is for every freelance marketing unicorn out there who’s doing the work but not fully stepping into the spotlight. If you’ve ever thought “I don’t feel expert enough to be on a podcast,” this conversation will flip that script and show you exactly how to leverage podcast guesting to bring in real revenue…
…
continue reading

1
TCC Podcast #446: How to Use FB Ads to Grow Your Copywriting Business with Tara Zirker
1:05:46
1:05:46
Play later
Play later
Lists
Like
Liked
1:05:46Can copywriters who run a service business attract good clients using Facebook ads? The short answer is “yes”. Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast, and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day… and that could at…
…
continue reading

1
322. LFA Alum Rachel Whitlock: From Teacher Burnout to Freelance Freedom
39:16
39:16
Play later
Play later
Lists
Like
Liked
39:16On today’s episode of the Live Free Podcast, I’m chatting with Rachel — a former teacher who said enough is enough and took the leap into freelancing. Rachel taught for 14 years, but like so many of us, she hit a point where her career no longer aligned with the mom she wanted to be. She shares what finally pushed her to explore a different path, h…
…
continue reading

1
Conversion Rate Optimization x Marketing Analytics, with Chris Dayley
33:20
33:20
Play later
Play later
Lists
Like
Liked
33:20Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…
…
continue reading

1
Inside the Making of 20 Years of Summer League | Scott, Gilmer & Denis Reflect on the Journey (EP. 124)
38:06
38:06
Play later
Play later
Lists
Like
Liked
38:06In this episode of the Sports Business Classroom Audio Experience, alumni host Alex Cocoros sits down with Jonathan Scott, Michaela Gilmer, and Peter Denis, the creative team behind 20 Years of Summer League, a powerful documentary that celebrates the two-decade evolution of NBA Summer League in Las Vegas. Jonathan Scott, a veteran coordinating pro…
…
continue reading

1
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
1:13:10
1:13:10
Play later
Play later
Lists
Like
Liked
1:13:10FUD. Fear, uncertainty, doubt. I first learned about this sales and marketing tactic – which is aimed at influencing perceptions by highlighting potential negative outcomes – early in my career when working with big tech companies. An example – nobody ever got fired for buying IBM. Then later in my career when I worked with cybersecurity companies,…
…
continue reading

1
227. How Do I Write an About Page? [Copywriting Tips]
21:29
21:29
Play later
Play later
Lists
Like
Liked
21:29About pages are SO important: They’re often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you’re writing the page for your client, not about them.) Effective about pages convey to the user what th…
…
continue reading

1
161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience
12:24
12:24
Play later
Play later
Lists
Like
Liked
12:24Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…
…
continue reading

1
#250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito
54:59
54:59
Play later
Play later
Lists
Like
Liked
54:59Freelancer Visibility Series #2 If you want your dream clients to come to you instead of you chasing them, it's time to get serious about public speaking. And no, you don't need to be Tony Robbins or have a viral TikTok, you just need to show up and share your expertise the smart way. In this episode, we're diving into the power of public speaking …
…
continue reading

1
TCC Podcast #445: The Proper Place for A.I. Writing Tools with Petter Magnusson
54:41
54:41
Play later
Play later
Lists
Like
Liked
54:41In a world where A.I. can write all of the words for free, what is a copywriter to do? What tools should they adopt and how should they approach artificial intelligence? I invited Petter Magnusson, the creator of PurposeWrite, to join me on The Copywriter Club Podcast to discuss these questions and talk through how copywriters can use tools like hi…
…
continue reading

1
Meet LFA Alum, Liz: Building a Thriving Side Hustle, Paying Off Debt, and Dreaming Big
34:49
34:49
Play later
Play later
Lists
Like
Liked
34:49Hey there, and welcome back to the Live Free Podcast! I'm your host, Micala Quinn, and I’m so excited you're tuning in today. In this episode, I'm thrilled to introduce you to Liz, an incredible Live Free Academy alum. Liz shares her inspiring journey of how she's been supplementing her corporate income through freelancing over the past ten months.…
…
continue reading

1
Content Distribution x Marketing Analytics, with Dave Behar
35:28
35:28
Play later
Play later
Lists
Like
Liked
35:28On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…
…
continue reading

1
AI & Copywriting: Using AI to Your Advantage to Wow Clients and Land High-Paying Work
58:49
58:49
Play later
Play later
Lists
Like
Liked
58:49AI is coming for your job next 😟 AI is wiping these people out of work 😰 Within 5 years, AI will destroy these careers 😱 People loooooove to click on sensationalist, put-a-stake-in-the-ground headlines. And the algorithm just feeds the drama. No one is clicking on headlines like “AI is changing the way these 5 job roles go about their work.” But he…
…
continue reading

1
Gotham Chopra | Co-founder of Religion of Sports | Acclaimed Filmmaker and Storyteller (EP.123)
34:41
34:41
Play later
Play later
Lists
Like
Liked
34:41In this episode of the Sports Business Classroom Audio Experience, VSL alum Alex Cocoros sits down with Gotham Chopra, Emmy-nominated filmmaker and creative force behind Man in the Arena with Serena Williams. Growing up immersed in Boston sports and inspired by his father’s work as a writer, Gotham has always seen sports as a gateway to something b…
…
continue reading

1
Navigating UX Writing (Content Design) in FinTech
40:35
40:35
Play later
Play later
Lists
Like
Liked
40:35Take our free UX Writing Course. In this episode of Writers in Tech, host Yuval Keshtcher speaks with Hunter Gebron, a seasoned UX writer with extensive experience in the FinTech and blockchain sectors. They discuss the significant presence of UX writers in FinTech, the challenges of communicating complex blockchain terminology, and the importance …
…
continue reading

1
226. Using Copywriting to Catapult Her Content Career - Maile's Story
32:14
32:14
Play later
Play later
Lists
Like
Liked
32:14If you love writing, you’re going to relate to Maile’s story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles. Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to h…
…
continue reading

1
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
1:00:53
1:00:53
Play later
Play later
Lists
Like
Liked
1:00:53The artificial intelligence revolution is upon us. Today we see AI doing everything from taking orders in a drive-thru to serving as a pseudo boyfriend or girlfriend. But, according to my most recent guest, more importantly – AI boosts revenue. To hear the story behind that lesson, along with more lesson-filled stories, I talked to Dario Markovic, …
…
continue reading

1
#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh
1:00:51
1:00:51
Play later
Play later
Lists
Like
Liked
1:00:51Freelancer Visibility Series #1 Are you tired of being the industry’s best-kept secret? You’ve got talent, you’ve got skills, but you’re stuck in VA-land doing low-paying admin work. Meanwhile others with half your ability are getting booked out (and charging way more). You don't need another tool or tactic, you need visibility and authority. This …
…
continue reading

1
TCC Podcast #444: Building a Simple Business with Justin Wise
1:00:14
1:00:14
Play later
Play later
Lists
Like
Liked
1:00:14Building a simple business should be, well, simple. But it’s not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex ideas that go into building a simple business that supports you (and not the other way around). We covered a lot of ground from content creation to po…
…
continue reading