Best Cpg Packaging Design Podcasts (2025)

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Episode 147 - Founder Archetypes - The Finance Founder 11:05

7d ago11:05

11:05

This is the second installment in my series on founder archetypes. While I’m glad to see MBAs and finance-trained folks launching CPG brands, they do have a huge problem taking some of the most critical risks necessary to achieving fast growth. Have a listen! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolut…

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Episode 146 - Why Saying No is the Critical Founder Skill 11:57

24d ago11:57

11:57

Business doesn’t teach you how to say “no” to bad deals. Yet, it’s the most important skill you have to learn, not just to deflect unsolicited pitches from creepy agencies and suppliers. You need to learn how to say “no” to a bad deal you originally sought out…but which now looks horrible. This is very hard for new founders. Have a listen! Your Hos…

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How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23 44:16

1M ago44:16

44:16

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar. Pippa Murray is one of the UK’s brightest brand builders, and the impressive feat of Pip & Nut’s ascendence does not come at the expense of the environment. Ethics can be expensive, which is what makes…

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Episode 145 - Hiring Execs Who Can Ride the Ramp Begins With Your Attitude 10:22

1M ago10:22

10:22

If you want to Ride the Ramp, you must hire superb functional executives. Hold on, though. What makes you think you’re ready to do this? In this episode, I explore two hidden attitudes that make it hard for founders to find above-average talent. Hint: it’s not your salary frugality that is the biggest barrier. Have a listen! Your Host: Dr. James F.…

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Retail Efficiency Reimagined: Scan Coordination, Tag Updates by The HandyCart Workstation 43:41

1M ago43:41

43:41

In this episode of GroceryPulse, host George Goodwin sits down with CJ Warstler, the inventor of the Handycart Workstation, to unpack how one simple tool is revolutionizing efficiency in retail environments. With over 30 years of experience in sales and consulting, CJ shares the real-world problems that inspired him to create a smarter, more effect…

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Episode 144 - A One-Page Plan To Launch 8:39

2M ago8:39

8:39

You do not need a 85-page defensive Powerpoint plan. But you do need a plan. And one-page is more than enough to keep your business disciplined in the early Phases. This episode makes the case and explains one key data source you need to have to make even a 1-page plan useful. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.…

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How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22 52:37

2M ago52:37

52:37

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP… The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the podcast, so we just had to go beyond the label with its Founder & Co-CEO to find out why it doesn’t just work, but defies all str…

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The Future of Grocery Packaging: Design, Technology & Customer Insights with Adam Steinberg 48:29

2M ago48:29

48:29

In this episode of GroceryPulse, host George Goodwin sits down with design experts Adam Steinberg and Henry Casanova to explore the evolving world of CPG packaging and grocery retail design. Together, they dive deep into the importance of clarity in packaging, how consumer behavior drives design decisions, and why eco-friendly packaging is more tha…

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James Barnard, Logo Designer, Design Educator 41:21

2M ago41:21

41:21

Send us a text James Barnard didn’t start out in design. He originally wanted to work in the music industry. But after a detour through web development and publishing design in London, he found his true calling: logo and identity design. In this episode, Kirk and Andy talk with James about his path from learning Photoshop at a data entry job to des…

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Episode 143 - Broaden Your Positioning to Accelerate - Poppi and Dr. Squatch 7:40

2M ago7:40

7:40

Many founders worry about diluting the quality of their product in order to scale. Understood. Yet, diluting the ‘quality’ of your audience is essential. Snobby brands do not scale. Listen in as I explain why. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other epi…

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Beyond Organic: How Alexandre Family Farm Became America’s First Certified Regenerative Organic Dairy 1:03:57

2M ago1:03:57

1:03:57

In this episode of GroceryPulse, host George Goodwin speaks with Blake and Stephanie Alexandre of Alexandre Family Farm, the first certified regenerative dairy farm in the U.S. They share the inspiring story of building a family farm rooted in stewardship, nutrition, and sustainability—and how their mission is reshaping the dairy industry. From the…

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Leading the Organic Movement: Kelly Damewood of CCOF | GroceryPulse by Innovar Agency 1:00:03

3M ago1:00:03

1:00:03

In this episode of GroceryPulse, host George Goodwin sits down with Kelly Damewood, CEO of California Certified Organic Farmers (CCOF), to unpack the future of organic farming, certification, and consumer trust. Together, they explore how organic and regenerative agriculture can become the norm—not the exception—through smart certification, clear c…

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Episode 142 - Planning Your ACV Build 8:16

3M ago8:16

8:16

I finally spent some time to prove to all you door-counting crazies that doors do not equal value to your business. In the process, I developed a tool to plan your ACV build in a restrained manner, a tool you can reproduce (legally) on your end with your SPINS or NIelsen IQ retainer. Your Host: Dr. James F. Richardson of Premium Growth Solutions, L…

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'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21 48:27

3M ago48:27

48:27

The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable. As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate the brand to icon status, and it couldn’t be in better hands… Yves draws on his extensive experience as he shares how to find th…

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Anna Ison, CPG Packaging & Brand Designer, Founder at Auros Design Studio, Strategic FMCG Packaging & Branding Design Consultant 44:20

3M ago44:20

44:20

Send us a text Kirk and Andy sit down with Anna Sison — a Brooklyn-born creative force helping CPG brands grow through sharp, strategic packaging and brand design. With over 20 years in the industry, Anna brings big-agency experience with a nimble studio mindset, combining her deep cultural perspective with a sharp eye for design that works on shel…

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HR Lessons: One of the Largest U.S. Utility Companies w/ about 20 years of experince | Deborah Sanchez on GroceryPulse Podcast 1:01:44

3M ago1:01:44

1:01:44

In this episode of GroceryPulse, host George Goodwin sits down with Deborah Sanchez, an HR consultant with nearly 20 years of experience advising C-suite leaders at one of California’s largest utility companies. From her beginnings as a young mom seeking stability to now shaping corporate HR strategy, Deborah shares powerful insights on employee re…

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Episode 141 - Founder Archetypes - The Missionary Founder 7:27

3M ago7:27

7:27

How do mission-driven founders get in their own way? It’s not that hard, depending on how ideological your company’s foundations. The most fundamental issue with missionary zeal, when you do not channel it professionally into scaling a disciplined brand is this - you become overly anchored in the end goal and don’t take the journey seriously. Your …

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Selma Makui, Brand Designer & Creative Director Revisit 30:27

4M ago30:27

30:27

Send us a text Design isn’t just about how something looks — it’s about how it feels. In this second conversation with brand designer and icon genius Selma Qui, Kirk and Andy go deep on how her approach to branding has evolved from crafting precise, geometric visuals to building experiences that leave a lasting emotional mark. Selma opens up about …

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Episode 140 - Rapid Growth Is Not For Everyone w/Sarah Delevan 21:27

4M ago21:27

21:27

It’s time for a contrarian view. Most founders in CPG should not be focused on rapid growth. It is far easier to create a stable, satisfying seven-figure CPG business if you let go of a need to scale (and grow fast to get there). In this episode, Sarah and I explore the key financial math that forces your hand as a founder. Do you really want to pu…

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Mike Perry, Chief Creative Officer & Founder 🍻 Leading TAVERN 59:19

4M ago59:19

59:19

Send us a text Mike Perry has had a wild ride through the world of design. From cropping football players at NBC Sports to launching award-winning liquor brands with his agency, Tavern, Mike brings real craft, deep industry knowledge, and an obsession with the details that most people ignore. In this episode, Kirk and Andy dig into the intersection…

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Episode 139- The Problems With Early-Stage Marketing: Doubt and a Design Bias 5:57

4M ago5:57

5:57

It’s not uncommon for brands to scale mostly as B2B enterprises with minimal emphasis on sophisticated consumer marketing. When product design carries you that far, it can be easy to overlook the marketing department. Then, when you turn to ask them for acceleration, you realize you do not have the right team at all. Or, even worse, you don’t even …

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Leading Retail: Lessons from James W. Keyes, Former 7-Eleven & Blockbuster CEO by Innovar Marketing Agency | GroceryPulse Podcast 1:16:53

4M ago1:16:53

1:16:53

In this episode of GroceryPulse by Innovar Agency, host George Goodwin welcomes James W. Keyes, former CEO of 7-Eleven and Blockbuster, and Chairman of Wild Oats Marketing LLC. James brings decades of leadership experience from some of the most iconic brands in retail, and today, he shares his unique insights on leadership, innovation, and the futu…

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Episode 138 - Knowing When To Shut Down 13:07

5M ago13:07

13:07

I never urge anyone to become an entrepreneur. Ever. That’s because I am one. Sometimes, continuing the business could endanger more than your finances. In this episode, I give you five clear signals that, when combined, make it clear you should wind down. Remember, you can always try again later in your life. Always. Your Host: Dr. James F. Richar…

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Dan Forster, Lettering Artist and Type Designer 57:16

5M ago57:16

57:16

Send us a text In this episode, we sit down with Dan Forster, an award-winning lettering artist and designer with over 25 years of experience. Dan has crafted stunning custom lettering for brands, agencies, and clients worldwide, but his journey into the world of type wasn’t a straight path—it was shaped by frustration, perseverance, and an unexpec…

1
Episode 137 - How I Built This 10:34

5M ago10:34

10:34

Believe it or not, I used the same fieldwork techniques to build my own B2B brand that I urge you to deploy in my book. In this episode, I explain how I used a flywheel of goodwill connecting tradeshows to LinkedIn to build my business. Fans are critical oxygen for any entrepreneur. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LL…

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Lindsey Meredith, Logo/visual Brand Identity Designer, Letterer, Illustrator 48:18

5M ago48:18

48:18

Send us a text In this episode, we sit down with Lindsay Meredith, a brand and visual designer specializing in custom-crafted design through lettering and illustration. Lindsay’s work has been featured in Logo Lounge and includes collaborations with major names like Hasbro, Nickelodeon, LeapFrog, Disney, and professional and collegiate sports organ…

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Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares 55:31

6M ago55:31

55:31

Send us a text The Rainmaker is back! In this powerhouse episode, Jake Karls, co-founder of Mid-Day Squares, joins Kirk and Andy for an unfiltered conversation about entrepreneurship, identity, burnout, and the journey back to balance. Jake’s infectious energy and passion have fueled Mid-Day Squares’ rise from a startup to a $47 million business. B…

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Episode 136 - Updated Edition of Ramping Your Brand! 8:54

6M ago8:54

8:54

In ten days, the updated and expanded edition of Ramping Your Brand goes live in all formats. In this episode, I go over what has changed and why you should grab a copy even if you have the 1st edition. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes t…

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Grocery Media’s Impact: Trends, Insights, and the Shelby Report Bob Reeves by Innovar Marketing Agency | GroceryPulse Vol. 11 52:19

6M ago52:19

52:19

In this episode of Grocery Pulse by Innovar Agency, host George Goodwin sits down with Bob Reeves, Executive Vice President and Associate Publisher at Shelby Publishing. As a grocery media expert and USC Food Industry Management Program alumnus, Bob shares insights from over two decades of documenting and influencing the grocery industry. The conve…

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Episode 135 - What is YOUR Founder Superpower? 9:02

6M ago9:02

9:02

American media loves to reinforce the ideal of the visionary entrepreneur who ‘bootstraps’ to glory with no initial resources. The reality is that those who do pull this off usually have one or more superpowers as they started. My growing case study research suggests that having one of the following superpowers is key to beating the odds of making …

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Emily Winston, Founder & CEO of Boichik Bagels, Engineer 57:36

6M ago57:36

57:36

Send us a text What makes a bagel legendary? Is it the texture, the crust, the chew, or the history behind it? In this episode, we’re diving deep into the story of Emily Winston, the founder of Boichik Bagels, a Bay Area sensation bringing old-school New York flavor to the West Coast. In this episode, you’ll hear: • How Emily went from being a mech…

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Cutting Distractions in Grocery with Sleke by Innovar Marketing Agency | GroceryPulse Vol. 10 36:13

6M ago36:13

36:13

In this episode of Grocery Pulse by Innovar Agency, host George Goodwin, a fourth-generation grocer and retail strategist, sits down with Austin and Brennen, co-founders of Sleke. Sleke is revolutionizing workplace productivity with its “smart dumb phone,” designed to eliminate distractions and enhance focus. The conversation explores the impact of…

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Joel Herrera, Artist, Illustrator, Poster Designer, UX Designer, Product Designer, Instructor, Teacher 49:04

7M ago49:04

49:04

Send us a text This week on the Kirk & Kurtts Design Podcast, we’re joined by Joel Herrera—visual communicator, illustrator, painter, storyteller, and former Duke art professor. Joel shares how his love for comic books and a family steeped in creativity shaped his journey as an artist. We dive into: •The accidental (and slightly annoying) way Joel …

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Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG 13:04

7M ago13:04

13:04

One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a…

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Olympic Insights for Grocery Leaders: Krysta Palmer on Grit, Shopping Habits & Food Trends | GroceryPulse Vol. 9 51:28

7M ago51:28

51:28

Olympic Insights for Grocery Leaders: Krysta Palmer on Grit, Goals & Shopping Trends | GroceryPulse Vol. 9 In this exciting episode of the GroceryPulse Podcast, George Goodwin welcomes Krysta Palmer, Olympic Bronze Medalist and USA Diving National Team member, to explore what grocery leaders and store owners can learn from athletes. Krysta shares h…

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Episode 133 - Food Innovation for GLP-1 Users? 10:59

7M ago10:59

10:59

Despite one or two “diet” food brands like Atkins that are still kicking around, diet food innovation is generally a graveyard of CPG innovation. But GLP-1 drugs raise the profile of a different outcome, indirectly supporting weight management - satiety. But are GLP-1 users an innovation segment or a marketing audience? The difference matters, if y…

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Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part Two 27:48

8M ago27:48

27:48

Send us a text In part 2, Kirk and Andy continue chatting with Alex Center, founder and creative force behind Center Design, to discuss the art and strategy of building iconic brands like Ayoh! mayonnaise and BERO beer. From the high stakes of crafting products for big-name personalities like Molly Baz to designing a "lived-in yet fresh" aesthetic,…

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Innovating Grocery Marketing: Insights from Ron Bonacci by Innovar Marketing Agency | GroceryPulse Vol. 8 45:25

8M ago45:25

45:25

In this episode of the GroceryPulse Podcast, George Goodwin is joined by Ron Bonacci, Vice President of Marketing and Merchandising at Big Y Foods. With over 20 years of experience in the grocery and retail industry, Ron shares his expertise in crafting innovative marketing strategies and driving customer engagement. The conversation delves into th…

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Puns, Protein and Perseverance - How Surreal Won Breakfast #20 46:32

8M ago46:32

46:32

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold. The humour that runs through ‘Surreal’ never undermines the very serious mission of its Co-Founder Jac Chetland; to disrupt the markets of both cereal and protein in equal measure… Tongue-in-che…

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Alex Center, Founder at CENTER, Design Director, Graphic Designer, Packaging & Branding, Part One 38:00

8M ago38:00

38:00

Send us a text In this episode, Kirk and Andy sit down with the brilliant Alex Center—Brooklyn-based designer, founder of the branding studio Center, and creative visionary behind some of today’s most iconic brands. From his early days designing for Vitamin Water to a decade-long tenure at Coca-Cola, Alex shares his unique journey of building brand…

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Episode 132 - Why Most Startups ‘Market’ Instead of Entertain 9:23

8M ago9:23

9:23

A lot of us are sick of hearing about Liquid Death, the entertainment brand that happens to sell water. In this episode, I explain why it’s so hard for the average CPG startup to build an entertainment-based brand. It’s not the category. That’s not the barrier. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsol…

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Episode 131 - A Startup’s Recession Playbook 6:28

8M ago6:28

6:28

In 2025, the Trump administration’s stated policy moves may easily trigger a recession in the U.S. by late in the year or in 2026. This is a great time of year to create a Plan B for your marketing playbook to adjust how recessions impact premium-priced early-stage CPG brands. Have a listen and spend a day getting ready in advance. Your Host: Dr. J…

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Autumnal Beers & Jeers, Pumpkin Beer Review 40:23

9M ago40:23

40:23

Send us a text In this festive fall edition, hosts Kirk and Andy get together for their annual pumpkin-themed design review. With their signature wit and charm, the duo explores the bold, bizarre, and beautiful world of pumpkin-inspired product packaging and branding. From Andy’s critique of a pumpkin-spiced spiked latte with questionable flavors b…

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Lex Evan, Founder, CEO & Chef at LEXINGTON BAKES, Designer, Creative 48:32

9M ago48:32

48:32

Send us a text Join hosts Kirk and Andy in this deliciously inspiring episode! We welcome the audacious and innovative Lex Evan, founder, CEO, and chief of Lexington Bakes (LXB), an eco-conscious luxury dessert brand redefining nostalgic treats. With 15 years of experience leading design and strategy for global beauty and wellness giants, Lex has s…

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40 Years of Grocery Evolution: Lessons from Kevin Coupe, Host of MorningNewsBeat by Innovar Marketing Agency | GroceryPulse Vol. 7 49:38

9M ago49:38

49:38

In this episode of the GroceryPulse Podcast, we sit down with Kevin Coupe, the host of the renowned MorningNewsBeat and a grocery industry veteran with over 40 years of experience. Kevin shares his invaluable insights into the evolving world of grocery retail, offering advice on how retailers can stay relevant, embrace technology, and create a uniq…

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Episode 130 - Your Year-Round Horror Show - The Death Funnel 11:54

9M ago11:54

11:54

The perils of the first $500,000 in recurring sales are many. Most are related to cash flow and getting paid by distributors or retailers. Without the proper seed monies, many companies evaporate despite the power of their innovation. In this episode, I’m updating the episode that launched this tough love podcast. There is less space on shelves tha…

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Building a Healthier World with Ayoub’s Dried Fruits and Nuts by Innovar Marketing Agency | GroceryPulse Vol. 6 26:20

9M ago26:20

26:20

Join George Goodwin on Grocery Pulse as he talks with Amir Hosh, founder of Ayoub’s Dried Fruits and Nuts. Learn how Ayoub’s is transforming North America’s snack culture with fresh, healthy options. They discuss overcoming challenges, fostering positive team energy, and building a family legacy. Tune in to hear how Ayoub’s is shaping a tastier fut…

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Episode 129 - The Six Elements of a Good Strategic Plan 9:06

9M ago9:06

9:06

It’s that time of year, folks. Preparing for 2025! The most underthought aspect of early-stage business plans is the strategic plan. It’s the front half of your business plan focused on growth. And all too often, it resembles an investor pitch. In this episode, I narrate material from my Blog for a broader audience so that you can focus on a measur…

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Samantha Fagan, Website Strategist and Developer, Web Design, UX/UI, and WordPress Expertise 54:40

9M ago54:40

54:40

Send us a text In this episode of the Kirk & Kurtts Design Podcast, Kirk and Andy chat with Sam Fagan, a "Swiss Army knife" of digital design and development. Sam’s skill set spans website design, HTML/CSS coding, WordPress development, project management, and copywriting. Beyond her technical expertise, she’s dedicated to helping small businesses …

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Episode 128 - One Industry Pro Please 9:03

10M ago9:03

9:03

You may be an amateur with an idea. A great idea. And you may be smart, organized and well-funded. But you still should have at least one other person on your team with 10 years plus functional experience in the early stage world. Most likely, this should be an ops person. This is the skill most founders simply do not have. And it often shows. Your…

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Cpg Packaging Design Podcasts

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