Welcome to the Customer Retention Podcast — your go-to show for actionable insights on growing and retaining your SaaS customers using GoCSM and the HighLevel platform. Each episode dives into practical strategies, real success stories, and proven systems to reduce churn, boost engagement, and scale your customer success operations. Whether you’re a SaaS founder, agency owner, or CSM, you’ll get clear, no-fluff advice you can use immediately.
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Military Advice and Commentary
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This is The Customer Success Pro Podcast, hosted by Anika Zubair. Customer Success is not a destination, but a a journey. Join me on this crazy CS journey as I chat to leaders, strategists and experts in customer success about their experiences and definitions of customer success and share with your their best practices on how to build and scale world class CS organization. Each interview will unlock tips, tricks and best practices to help scale your customer success career and company. I wi ...
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Mastering Time Management in Customer Success
33:41
33:41
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33:41Signup for the RevUP Academy: https://www.thecustomersuccesspro.com/revup In this episode of The Customer Success Pro podcast, Anika Zubair discusses the common challenges faced by customer success professionals, particularly around time management and prioritization. She emphasizes that the real issue is not a lack of time but rather the inability…
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TTV Explained: How To Deliver Customer Value Faster in Customer Success
22:11
22:11
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22:11Signup for the RevUP Academy: https://www.thecustomersuccesspro.com/revup In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical metric of Time to Value (TTV) in customer success. She emphasizes the importance of quickly demonstrating value to customers to enhance retention and drive revenue growth. The episode cov…
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How to Use Segmentation to Drive Value, Retention and Efficiency with Kelley Turner
53:02
53:02
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53:02Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode of the Customer Success Pro Podcast, host Anika Zuber and guest Kelley Turner, SVP of Global Customer Success at Vitally, discuss the critical role of customer segmentation in driving effective customer success strategies. They explore the importance …
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Mastering the Art of Strategic Negotiation in Customer Success
30:13
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30:13Signup for the FREE Masterclass: https://www.thecustomersuccesspro.com/masterclass In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of negotiation skills for customer success managers (CSMs). She discusses how CSMs often overlook their negotiation role, leading to missed opportunities for renewals and upse…
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The Expansion Mindset: How Great CSMs Drive Growth Without Selling
30:51
30:51
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30:51In this episode of the Customer Success Pro Podcast, Anika Zubair discusses how customer success professionals can drive customer growth without feeling like salespeople. She emphasizes the evolving role of customer success as a revenue-driving function and the importance of building trust with customers. Anika outlines common mistakes in customer …
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The AI-Powered CSM: What It Really Looks Like in 2025
29:16
29:16
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29:16In this episode, Anika Zubair discusses the transformative impact of AI on customer success professionals. She emphasizes the importance of embracing AI to alleviate administrative burdens, avoid common mistakes in its adoption, and maximize its potential in daily tasks. Anika provides practical applications of AI in discovery calls, quarterly busi…
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Build Your First Customer Success Retention Program with Parul Bhandari
54:38
54:38
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54:38In this episode of the Customer Success Pro Podcast, host Anika Zubair and guest Parul Bhandari discuss the critical aspects of building effective customer retention programs. They explore the importance of understanding customer goals, the role of product market fit, and the necessity of tracking essential metrics from day one. Parul shares her jo…
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How to Build Strategic Relationships with Your Customers
27:05
27:05
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27:05In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of building genuine human relationships with customers. She discusses the challenges faced by Customer Success Managers in managing multiple accounts and the need to shift from transactional interactions to strategic partnerships. Anika outlines common mista…
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HighLevel Masterclass / SaaS Masterclass w/ John Bermudez
1:28:06
1:28:06
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1:28:06By Timur Sabir
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Killing Churn in HighLevel SaaS Businesses w/ Azhar Siddiqui
58:18
58:18
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58:18By Timur Sabir
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Make More Money WITHOUT More Customers w/ Spencer Harman
1:04:51
1:04:51
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1:04:51By Timur Sabir
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Sell SaaS Mastery Workshop w/ Andy Audate
1:26:52
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1:26:52By Timur Sabir
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Level-up Your SaaS Company with GoCSM w/ Jenna Leadingham
51:02
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51:02By Timur Sabir
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HighLevel Journey, Customer Success, and SaaS Strategies w/ Shawn Greenway
59:11
59:11
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59:11In this podcast, Tim and Shawn discuss their journey with the HighLevel platform and how it helped shape GoCSM, a powerful tool for customer success management. Tim shares insights from years of experience in the SaaS world, explaining how GoCSM was developed to support agencies in managing customer success, reducing churn, and improving client ret…
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Transforming Customer Success: From Reactive to Proactive
19:57
19:57
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19:57In this episode, Anika Zubair discusses the importance of transitioning from a reactive to a proactive customer success strategy. She outlines a step-by-step approach to building a proactive customer success organization, emphasizing the need to define success from the customer's perspective, map the customer journey, automate touchpoints, and regu…
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How to Reduce Churn for HighLevel SaaS Agencies Using GoCSM w/ Nipun Syal
1:08:03
1:08:03
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1:08:03In our very first episode, we sit down with Tim Sabir, founder of GoCSM, to talk about one of the biggest challenges facing SaaS agencies on HighLevel — churn. With 7+ years of experience helping local businesses grow through smart technology, Tim shares practical strategies for reducing churn, increasing product adoption, and building stronger cli…
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Improve Your Storytelling Skills by 200% and Land Your Next Upsell
20:49
20:49
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20:49In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of storytelling in customer success and upselling. She discusses how effective storytelling can significantly enhance a CSM's ability to connect with customers, drive revenue, and create compelling narratives that resonate with clients. Anika outlines a stru…
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Why Your Marketing Team is the Key to CS Revenue Growth with Ashna Patel
1:02:33
1:02:33
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1:02:33In this episode, Anika Zubair discusses the vital collaboration between customer success and marketing with guest Ashna Patel. They explore how aligning these two functions can drive growth, retention, and upsells. Ashna shares her journey from customer success to marketing, emphasizing the importance of messaging and cross-functional teamwork in e…
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How to Identify At-Risk Customers and Save Them
38:16
38:16
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38:16In this episode of the Customer Success Pro Podcast, Anika Zubair discusses the critical skill of identifying customer churn signs and implementing strategies to prevent it. She debunks common myths about churn, emphasizes the importance of proactive engagement, and outlines a five-step framework for recognizing at-risk customers. The episode provi…
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The #1 mistake CSMs make when trying to drive expansion — and how to fix it
23:17
23:17
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23:17In this episode of the Customer Success Pro podcast, Anika Zubair discusses the common pitfalls in customer expansion strategies and emphasizes the importance of proactive engagement. She highlights that expansion should not be treated as a one-time event but rather as an ongoing process that requires continuous conversations and guidance. Anika pr…
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The Anti Check-In: How to CSM on a Daily Basis to Drive Value and Expansion with Melanie Faye
52:19
52:19
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52:19In this episode of the Customer Success Pro Podcast, host Anika Zubair speaks with Melanie Fay, an enterprise Customer Success Manager at Goldcast. They discuss Melanie's journey in customer success, her transition between various roles, and her innovative approach to customer engagement known as the 'anti-check-in.' Melanie shares her experiences …
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The One Thing That Will Make or Break Your Customer Success Career
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33:19
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33:19In this episode of the Customer Success Pro podcast, Anika Zubair discusses the critical role of strategic communication in customer success. She debunks common misconceptions about what defines success in the field, emphasizing that it's not just about product knowledge or churn prevention. Instead, she highlights the importance of effectively com…
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How to Scale a Customer Success Team Without Losing Customer Value with Saahil Karkera
49:43
49:43
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49:43In this episode, Anika Zubair discusses the challenges of scaling customer success teams without losing sight of customer value with guest Saahil Karkera. They explore the importance of understanding customer value, the need for continuous engagement with customers, and the significance of personal relationships in customer success. Sahil shares in…
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The Power of Data Driven Decision Making in Customer Success with Guy Rahamim
48:05
48:05
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48:05Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. Enter the Planhat Giveway to win an all expense trip to Planhat Open: www.planhat.com/giveaway In this episode of the Customer Success Pro Podcast, host Anika Zubair s…
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From CS to Sales Growth: Turning Upsells into New Sales with Ejieme Eromosele
43:30
43:30
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43:30In this episode of the Customer Success Pro podcast, host Anika Zubair speaks with Ejieme Eromosele, an award-winning customer success leader, about her journey from customer success to general management. They discuss the importance of customer advocacy in driving new sales, strategies for upselling and expansion, and the evolving role of customer…
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First time Customer Success Leader to a Revenue Leader with Stijn Smet
51:57
51:57
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51:57In this episode of the Customer Success Pro podcast, host Anika Zubair speaks with Stino, the head of customer success at whale.io. They discuss the evolving role of customer success in the SaaS industry, emphasizing the importance of a revenue-focused mindset. Stino shares his journey from being a tax attorney to a customer success leader, the cha…
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Customer Success Metrics That Drive Growth with Jay Nathan
51:04
51:04
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51:04In this podcast episode, Anika Zubair interviews Jay Nathan, COO of Churnkey, about his extensive experience in the SaaS industry and the evolving role of customer success. They discuss the key metrics that drive growth in SaaS, such as retention, customer lifetime value, and profitability, emphasizing the need for agility in tracking and adjusting…
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How to Get Promoted into an Enterprise CSM with Caly Agar
46:37
46:37
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46:37Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. In this episode of the Customer Success Pro podcast, host Anika Zubair discusses with Carly Agar, founder and CEO of Carly Agar Training, about effective strategies fo…
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Using AI in Your Daily Customer Success Routine with Alex Turkovic
48:23
48:23
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48:23Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. The podcast episode features Alex Turkovic discussing the integration of AI in customer success routines. Key topics include practical applications of AI, tools for cu…
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Leading with Value and Increase Revenue in Customer Success with Madelyn DePrey
36:00
36:00
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36:00Learn more about our show sponsor CSM RevUP Academy: https://thecustomersuccesspro.com/revup Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. In this episode of the Customer Success Pro Podcast, host Anika Zubair spe…
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Driving Customer Retention and Customer Growth at Scale with Daphne Costa Lopes
51:21
51:21
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51:21Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. In this episode, Anika Zubair talks with Daphne Costa Lopez, Director of Customer Success at HubSpot, about strategies for driving and growing customer retention at sc…
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How to Get Hired in Customer Success in a Tough Job Market with Jared Orr
46:02
46:02
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46:02Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. In this episode of the Customer Success Pro podcast, hosted by Anika Zubair, guest Jared Orr, a Senior Customer Success Manager and copywriter, shares his journey over…
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How to become a Strategic Customer Success Manager with Erika Villarreal
46:47
46:47
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46:47Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. In this episode of the Customer Success Pro podcast, host Anika Zubair interviews Erica Villareal, a strategic customer success manager at Eptura and a top 25 CS influ…
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Customer Success Career Path to the C-Suite with Kristi Faltorusso
49:55
49:55
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49:55Navigating your Customer Success Career with Kristi Faltorusso In this episode of the Customer Success Pro podcast, Anika Zubair interviews Kristi Faltorusso, a four times Top 25 Customer Success Influencer award winner and CCO at Client Success. Kristi shares her remarkable journey from a marketing professional to becoming a leading figure in the …
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Psychological Mindset Shift from Reactive to Proactive Customer Success with Rachel Provan
43:25
43:25
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43:25Being a Customer Success Pro is no easy job, but this podcast will help. Remember that Customer Success is not a destination, but a journey and I am here to help you on your journey. Imposter Syndrome, Prioritization, and Mindset Shifts in Customer Success. All topics we covered in Today’s talk with Rachel Provan. Today’s podcast will focus on how …
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Welcome to The Customer Success Pro Podcast by Anika Zubair
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2:04
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2:04This is The Customer Success Pro Podcast, hosted by Anika Zubair. Customer Success is not a destination, but a a journey. Join me on this crazy CS journey as I chat to leaders, strategists and experts in customer success about their experiences and definitions of customer success and share with your their best practices on how to build and scale wo…
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This week in episode #17 of the NCO Guide podcast I host Sgt. Maj. Terwan Crawley, the III Corps G-4 MRD Sergeant Major. In this episode we discuss some of the issues facing inactivating units, and use his experience as the 589th Brigade Support Battalion Command Sergeant Major during their inactivation at Fort Hood, TX. […]…
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This week in episode #16 of the NCO Guide podcast I host Cmd. Sgt. Maj. Ken Graham, the incoming command sergeant major for the 20th CBRNE Command, Aberdeen Proving Ground, MD. In this episode we speak about broadening assignments for noncommissioned officers, and talk about a few things to consider in how to get selected, […]…
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In Episode #15 host Dan Elder sits down with Sergeant Major of the Army Jack L. Tilley, USA, Retired and they talk about his new book Soldier for Life: Leader Lessons From The 12th Sergeant Major Of The Army Jack L. Tilley. He explains that the book is more than just an autobiography of Jack L. Tilley, the […]…
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In this episode CSM (Ret.) Dan Elder discusses getting back to the basics and attempts to identify a few foundational techniques company grade noncommissioned officers should master. Key to a professional leader’s style are in being grounded in the way that they operate, those basic behaviors that set them apart from others. The way we perform is u…
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In Episode #13 I talk about transmitting orders and information, and offer up a tool for building better relationships by using storytelling as a method. The NCO Guide is a forum for the host CSM (Ret.) Dan Elder and his guests to discuss topics of interest to US Army noncommissioned officers and to enhance the […]…
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This episode I talk about providing customized advice via podcasts and explain how the Specialist ranks came to their ultimate demise, and why it was not good for the Army. IMHO, now is not a better time to bring them back, either. I introduce two new segments, This year in NCO History where I highlight […]…
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After an almost 1-year break our podcasts are back. This edition we bring you Episode 11 with a new format and a different way to start the conversation, we hope you the listener engages with us and our listeners at our site NCOGuide.net. In this shortened episode host CSM (Ret.) Dan Elder answers a question […]…
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