Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.
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228: Return on Time: The Mindset Shift That Changed My Business
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14:38Send us a text I used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time. In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’l…
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227: 5 Surprising Ways to Make Money with AI (Even If You're Not Techy)
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9:51Send us a text How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator…
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226: Turn Subscribers Into Fans with a High-Converting Welcome Email
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10:37Send us a text Stop Ignoring This One Email That Can Make or Break Your Subscriber Relationship If you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability. In this episode of the Creator’s MBA podcast, …
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225: How I Run 4+ Memberships Without a Community Platform
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11:40Send us a text Does running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, n…
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224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue
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9:18Send us a text If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode. This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for …
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223: The Future of Courses: What AI Means for Digital Product Creators
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9:33Send us a text AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personall…
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222: The AI Conversation You Didn’t Know You Needed
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1:26:56
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1:26:56Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” We recorded the conversation and I knew I had to bring it to the…
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221: Stop Building Your Business on Rented Land
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18:48Send us a text If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We …
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219: Why Most Paid Newsletters Fail—and How to Build One That Sells
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10:13Send us a text I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same…
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220: How to Diagnose & Fix Your Funnel in One Hour
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12:38Send us a text Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a f…
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218: The Rinse and Repeat Business Model That Made My Revenue Predictable
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16:05Send us a text If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you. In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system dr…
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217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
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20:34Send us a text If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you. This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use to…
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216: Grow Your List 10X Faster By Leveraging Existing Audiences
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15:45Send us a text If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!). Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list…
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215: Turning Emails into ATMs: My Newsletter Monetization Framework
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29:18Send us a text Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit. I break down exactly how I went from feeling trapped by social media a…
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214: The Truth About “Overnight Success” Stories (And Why They’re So Dangerous)
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13:03Send us a text Ever feel like you’re the only one not making six figures from a single PDF or going viral every other week? In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of …
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213: Automate Student Success in Your Digital Products with AI
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13:53Send us a text Have you ever wished you could be there for every single one of your students without being chained to your computer 24/7? In this week's Creator's MBA podcast episode, I'm diving into something that's completely changed the game for my digital product business – and could do the same for yours. I'm breaking down 5 practical ways to …
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212: Double Your Revenue Without Doubling Your Client Load
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14:54Send us a text Ever feel like you're stuck on the service provider hamster wheel? You know you want to create digital products, but your calendar is already packed with client work, and finding time to build something new feels impossible. In this week's episode, I break down exactly how to balance both worlds without burning out. You'll learn a pr…
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211: Why Nobody Finishes Online Courses Anymore and How to Fix It
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8:55Send us a text Have you noticed how many online courses sit untouched after purchase? In this week's episode, I'm tackling the uncomfortable truth about why traditional online courses aren't working anymore in 2025 – and exactly what you need to do about it. I recently gave my own programs a complete makeover after realizing that people weren't loo…
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210: The Messy Art of Juggling Multiple Successful Businesses
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25:56Send us a text This week's podcast episode is a bit different - and I think you'll love it! I'm sharing a recent interview where I was on the other side of the microphone, opening up about what it really takes to run multiple successful businesses at once. In this conversation from The Mess of Success Summit, I pull back the curtain on how I manage…
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209: Is Your Newsletter Actually Working? Simple Metrics to Know for Sure
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10:23
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10:23Send us a text Ever found yourself staring at your newsletter stats wondering if all your hard work is actually paying off? In this week's episode, I'm tackling one of the questions I hear most often from digital product creators: how to know if your newsletter is truly performing. Beyond just watching subscriber counts tick up (or down), there are…
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208: The Five Jobs Of Newsletters That Actually Get Read
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6:13Send us a text Ever wonder why some newsletters get eagerly opened while others languish unopened in the inbox abyss? In this week's episode of Creators MBA, I'm pulling back the curtain on what makes the difference between newsletters people can't wait to read and those they quickly archive (or worse... unsubscribe from). Here's the truth that tra…
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207: Behind The Scenes Live Coaching For Digital Product Revenue Growth (Session #1)
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21:14Send us a text For the first time ever, I'm pulling back the curtain and sharing a real, unfiltered coaching session on the podcast. This isn't a polished interview or a carefully edited presentation—it's actual coaching happening in real time. In this first session, you'll meet Abby from The Content Experiment, a fractional marketing director who …
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206: Are You Busy or Profitable? How to Tell the Difference
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15:23Send us a text Have you ever found yourself excited about a new platform, collaboration opportunity, or marketing strategy only to realize weeks later that it didn't actually bring in any revenue? You're definitely not alone! In this week's episode of the Creators MBA Podcast, I'm tackling the question that every business owner needs to ask themsel…
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205: The Overlooked Secret to Scaling Your Business
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16:48Send us a text Have you ever wondered why some entrepreneurs make business growth look almost effortless, while others (maybe including yourself sometimes!) seem to be constantly pushing a boulder uphill? In this week's episode of the Creators MBA podcast, I'm pulling back the curtain to share something I rarely talk about in such detail – the exac…
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204: The 15-Minute Newsletter Hack That Keeps You in the Primary Inbox Forever
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24:22Send us a text Ever wonder why some people's newsletters land in the primary inbox while yours keeps getting lost in the promotional tab? This week on the Creators MBA podcast, I had an amazing conversation with email marketing expert Jay Schwedelson, with the Do This, Not That! top 10 marketing podcast, that I just can't wait to share with you. Ja…
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