Best Ed Marsh Consulting Podcasts (2025)

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Public Relations and Industrial Marketing in a Post SEO Content Apocalypse with Greg Matusky 1:17:52

3d ago1:17:52

1:17:52

If you're not embracing PR as a key pillar of your industrial marketing strategy, you're probably not going to survive the collapse of traditional SEO driven content marketing! AI is disrupting everything about how buyers think, research, learn, evaluate and buy. It's overwhelming and we can only guess about where we'll be in five years. In the mea…

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The Five Buying Decisions Key to Industrial Sales Success 27:04

10d ago27:04

27:04

A simplistic sales process sets your team up to fail. Most industrial sales teams never even know who makes the real buying decision! Want to forecast accurately? You must understand how these five buying decisions shape the buying journey, and your sales process must address them! Host Ed Marsh lays out his theory of five buying decisions in this …

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DigitalituM Podcast Episode 19 - Holger Schlaps - Steve Forrest - The Future of Manufacturing with AI 1:03:01

12d ago1:03:01

1:03:01

Send us a text 🎙️ DigitalituM Podcast Episode At the Intersection of Manufacturing and Digital Transformation Topic: The Future of Manufacturing with AI Guests: 👤 Holger Schlaps, Head of R&D at SULZER GmbH 🔗 Connect with Holger on LinkedIn 👤 Steve Forrest, VP of Operations at AutoTool Inc. 🔗 Connect with Steve on LinkedIn 🎧 In this episode, host Ma…

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Selling a Family Owned Manufacturing Business - Michael Horn Jr. 1:12:20

17d ago1:12:20

1:12:20

Selling a business after a great run. Finding the right buyer, making the right decision, doing the deal right - Episode 70 of the Industrial Growth Institute Podcast with Michael Horn, Jr. Summary This week, Michael Horn, Jr., former CEO of AC Horn, a fourth-generation family-owned food processing machinery builder, is in the studio chatting about…

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Episode 69 - Radu Spineanu on How AI is Poised to Disrupt Enterprise Manufacturing Software 1:27:56

24d ago1:27:56

1:27:56

Rewriting the Rules of Enterprise Software for Manufacturing - Episode 69 of the Industrial Growth Institute Podcast with Radu Spineanu Summary Radu Spineanu is in the studio with Ed Marsh this week to discuss the intersection of AI and manufacturing, and explore how AI is poised to completely change enterprise software. Radu shares his journey as …

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Episode 68 - Jim Vinoski on American Re-Industrialization and Marketing Content 1:13:12

1M ago1:13:12

1:13:12

Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast with Jim Vinoski, Forbes contributor and the voice of Manufacturing Talks Summary Manufacturing podcast veteran Jim Vinoski joins Ed Marsh in the studio this week to discuss manufact…

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Episode 67 - Marcus Sheridan on Endless Customers, Trust, Marketing, Sales & Video 1:19:50

1M ago1:19:50

1:19:50

Building a Known and Trusted Brand Through Effective Content Marketing in a Zero-Click World - Episode 67 of the Industrial Growth Institute Podcast with Marcus Sheridan, Author of "Endless Customers" Summary Ed Marsh and Marcus Sheridan explore the evolution of content marketing, the impact of AI on business, and the importance of transparency and…

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Episode 66 - Jeff Tehan on Sensemaking 1:09:10

1M ago1:09:10

1:09:10

Sensemaking & Leadership - Turning Technology into Sustainable Business Impact - Episode 66 of the Industrial Growth Institute Podcast with Sensemaking Evangelist Jeff Tehan Summary Jeff Tehan, a former Army Blackhawk pilot, technology product manager and "sensemaking evangelist," joins Ed Marsh in the studio to discuss navigating business uncertai…

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Episode 65 - Rick Kranz on AI For Industrial Sales and Marketing 1:15:49

2M ago1:15:49

1:15:49

AI Talk is Cheap. It's time for straight talk about what's really necessary to implement AI for marketing and sales in industrial manufacturers - Episode 65 of the Industrial Growth Institute Podcast with Rick Kranz Summary Rick Kranz is in the podcast studio this week to delve into the practical applications of AI in marketing and sales. He emphas…

1
Episode 64 - Leslie Greenwood on Building Online Community 1:06:32

2M ago1:06:32

1:06:32

Trust & Relationships Matter in B2B Sales, and every company should be asking whether and how to build an online community in 2025 - Episode 64 of the Industrial Growth Institute Podcast with Chief Evangelist Leslie Greenwood Summary Leslie Greenwood joins Ed Marsh to discuss the evolving landscape of marketing and the importance of community build…

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Episode 63 - Walter Crosby on Fractional Sales Management 1:19:15

2M ago1:19:15

1:19:15

When it's time to improve sales management with an upgrade or a new role, fractional sales management may be the answer - Episode 63 of the Industrial Growth Institute Podcast with Walter Crosby of Helix Sales Development Summary Walter Crosby joins Ed in the studio this week to delve into the critical role of sales management in driving revenue gr…

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#28 - DEA Ranch: A 21st-Century Texas Game Ranch with Leo and Madison Martinez 42:34

2M ago42:34

42:34

Join Dan Allford as he dives into the fascinating world of 21st-century game ranching with Leo and Madison Martinez. Discover how the Dancing Elk Alexander Ranch in Mathis, Texas, a 1600-acre property located between San Antonio and Corpus Christi, thrives by diversifying its operations from hunting exotic and native animals to cattle ranching, bee…

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Episode 62 - Belinda Ephraim on Corporate Development and Corporate VC for Industrial Manufacturers 1:20:42

2M ago1:20:42

1:20:42

Corporate development and corporate VC are two important growth levers that many middle market industrials overlook - Episode 62 of the Industrial Growth Institute Podcast with former investment banker and now Deep Tech VC Belinda Ephraim of Tenseur Capital Summary In this episode, Ed Marsh and Belinda Ephraim delve into the world of deep tech and …

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Episode 61 - Michael Feuz Provides ITR Economics' Forecast of the 2030s Depression 1:09:53

3M ago1:09:53

1:09:53

How long will economic growth last? Join Michael Feuz for Episode 61 of the Industrial Growth Institute Podcast for more on ITR Economics' explosive prediction of a 2030s depression! Learn what you need to do to prepare your company now. Summary Michael Feuz, an economic speaker from ITR Economics, is in the Industrial Growth Institute Podcast stud…

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Episode 60 - Taylor Evans on Manufacturing Workforce and the False Binary of Automation vs. Talent 1:15:53

3M ago1:15:53

1:15:53

Does Industrial Automation Complement or Compete Against Skilled Trades in Manufacturing? - Taylor Evans on Episode 60 of the Industrial Growth Institute Podcast Summary Taylor Evans joins Ed to discuss the current state of manufacturing and workforce development, emphasizing the importance of talent acquisition, employer branding, and the challeng…

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DigitalituM Podcast Episode 18 - Martin Lääts - Evocon - Production Visualization and OEE with Evocon 32:29

3M ago32:29

32:29

Send us a text 🎙️ DigitalituM Podcast – Episode 18 Guest: Martin Lääts, Co-Founder & Head of Product at Evocon Topic: Making OEE Simple – Scalable Production Monitoring with Evocon Markus Rimmele talks with Martin Lääts, Co-Founder and Head of Product at Evocon, about how manufacturers can improve performance using one of the most practical KPIs in…

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Episode 59 - Ted McKenna on The JOLT Effect and Overcoming Buyers' Fear of Messing Up 1:17:40

3M ago1:17:40

1:17:40

Stop Losing Deals to Buyer Indecision: How to Apply the JOLT Effect in B2B Sales - Ted McKenna on Episode 59 of the Industrial Growth Institute Podcast Summary Ted McKenna, coauthor of The JOLT Effect and founding partner of DCM Insights, joins Ed Marsh to dissect why B2B deals often die not from rejection but from buyer indecision. With research s…

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DigitalituM Podcast Episode 17 -Gerd Bart - Transaction Network - Digital Services Platform for OEMs 36:14

3M ago36:14

36:14

Send us a text 🎙️ DigitalituM Podcast – At the Intersection of Manufacturing & Digital Transformation Episode Title: Rethinking Aftermarket Services In this episode of the DigitalituM Podcast, host Markus Rimmele welcomes Gerd Bart, Founder and CEO of Transaction Network, a pioneering provider of digital service platforms for machine builders and m…

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Episode 58 - John Barrows on Sales Excuses, AI, SKOs and Sales Management 1:24:09

3M ago1:24:09

1:24:09

The Plague of Sales Excuses is Costing You Wins: It's Time for Extreme Ownership of Results in B2B Sales - John Barrows on Episode 58 of the Industrial Growth Institute Podcast Summary John Barrows is the CEO of JB Sales and a legendary figure in tech sales. He joins Ed to discuss AI, how B2B sales is evolving, the importance of training and the cu…

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Episode 57 - Elizabeth Freedman on Selling to the C-Suite 1:08:50

4M ago1:08:50

1:08:50

Mastering Selling the the C-Suite and Shepherding Decisions - Elizabeth Freedman in Episode 57 of the Industrial Growth Institute Podcast Summary Selling to the C-suite has never been easy, and it's rapidly getting much harder. How can teams succeed? Elizabeth Freedman brings years of personal experience selling to the Csuite to the Industrial Grow…

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DigitalituM Podcast Episode 16 - Ed Marsh - Ed Marsh Consulting - Rethinking B2B Sales in Manufacturing with Ed Marsh 39:04

4M ago39:04

39:04

Send us a text Beyond Specs: Rethinking B2B Sales in Manufacturing with Ed Marsh 🔧 Episode Summary: In this episode of the DigitalituM Podcast – at the intersection of Manufacturing and Digital Transformation, host Markus Rimmele welcomes Ed Marsh, an expert in B2B industrial sales and global market strategy. Together, they explore how traditional …

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Episode 56 - Roi Carmel on Using AI Sales Agents for Better B2B Sales Opportunity Qualification 1:14:34

4M ago1:14:34

1:14:34

Autonomous Deal Execution and the Power of AI Sales Agents - Roi Carmel in Episode 56 of the Industrial Growth Institute Podcast Summary Roi Carmel, CEO of Spotlight.ai, joins EdMarsh to discuss the intersection of sales, technology, and the impact of AI on the sales process. They explore the importance of viewing sales as a core function across al…

1
DigitalituM Podcast Episode 15 - Mark Winker - replique - Additive Manufacturing as a Service 44:15

4M ago44:15

44:15

Send us a text Manufacturing Without Warehouses – Additive Manufacturing as a Service with Replique’s Mark Winker 🔧 Episode Summary: In this episode of the DigitalituM Podcast – At the Intersection of Manufacturing and Digital Transformation, host Markus Rimmele speaks with Mark Winker, business leader at Replique, a German startup revolutionizing …

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Episode 55 - Dan Schobel on Turning Trade Credit Insurance into a Competitive Sales Advantage 52:06

4M ago52:06

52:06

Just Sell That Hairy B2B Deal! Gain a Competitive Sales Advantage Through Trade Credit Insurance - Dan Schobel in Episode 55 of the Industrial Growth Institute Podcast Summary Dan Schobel joins the Industrial Growth Institute podcast to chat with host Ed Marsh about the often-overlooked topic of trade credit insurance. They explore how this financi…

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Episode 54 - Dianna Huff on the Curse and Blessing of Private Equity in Mid-Size Industrial Manufacturing 1:08:05

4M ago1:08:05

1:08:05

Is Private Equity Good or Bad for American Manufacturers? - Dianna Huff in Episode 54 of the Industrial Growth Institute Podcast Summary Diana Huff, a marketing expert focused on American manufacturing chats with host Ed Marsh. They discuss her journey from a background in English literature to industrial marketing, her passion for promoting Made i…

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Episode 53 - Steve Maurer on Industrial Content Marketing from the Heart and Factory Floor 1:19:52

5M ago1:19:52

1:19:52

Industrial Content Marketing Can't Fake a Genuine Industrial Connection if It's Going to Resonate - Steve Maurer in Episode 53 of the Industrial Growth Institute Podcast Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews Steve Maurer, an industrial content marketing copywriter with a rich background in maintenan…

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Episode 52 - Lew Weiss on How Manufacturing Talk Radio Transformed His Metals Distribution Business 1:12:00

5M ago1:12:00

1:12:00

Manufacturing Talk Radio Quickly Morphed From an Experiment to an Industrial Marketing Juggernaut that Drove 30% Growth in Sales - Lew Weiss in Episode 52 of the Industrial Growth Institute Podcast Summary Lew Weiss, founder of All Metals and Forge Group and Host of Manufacturing Talk Radio joins Ed to share his extensive experience in industrial s…

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DigitalituM Podcast Episode 14 - Richard Phillips with Polytron - MES - Manufacturing Execution System Implementation 33:39

5M ago33:39

33:39

Send us a text 📢 DigitalituM Podcast: Implementing MES Systems with Richard Phillips from Polytron 🎧 Episode Title: Unlocking Manufacturing Efficiency: Implementing MES Systems with Richard Phillips from Polytron 🚀 Episode Description In this episode of the DigitalituM Podcast, "At the Intersection of Manufacturing and Digital Transformation," host…

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Episode 51 - Jean Rabatin on Optimizing Industrial Sales Channel and Avoiding Channel Conflict 1:13:55

5M ago1:13:55

1:13:55

Avoiding Channel Conflict and Driving Profitable, Sustainable Growth - POV From Both Sides of Sales Channel in Automation and Machinery Sales - - Jean Rabatin in Episode 51 of the Industrial Growth Institute Podcast Summary Jean Rabatin, a successful woman in sales and a long-time professional in the automation industry, discusses her journey from …

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Episode 50 - Mike Miller on the Evolution from Engineer to Sales to Sales Manager 1:26:55

5M ago1:26:55

1:26:55

From Air Force ICBM Missaleer to Sales Engineer and on to Sales Manager - Mike Miller in Episode 50 of the Industrial Growth Institute Podcast Summary Mike Miller is an Air Force Veteran and experienced capital equipment sales engineer. Today, he's a sales manager with a unique background in aerospace engineering and military service. Mike and Ed d…

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Episode 49 - Eric Rose on Innovation Management and New Product Development 1:14:43

5M ago1:14:43

1:14:43

Episode 49 - Eric Rose on How to Turn Innovation Management and New Product Development into a Revenue Growth Superpower Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh and Eric Rose, a product innovation expert, delve into the critical role of new product innovation in driving business growth. They explore the concept …

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DigitalituM Podcast Episode 13 - Michal Ukropec - twinzo Visualization with Digital Twin 37:11

6M ago37:11

37:11

Send us a text Episode Description: DigitalituM Podcast – Exploring Digital Twins with Michal Ukropec from twinzo Topics Covered Michal’s Journey: From a background in taxation and IT to founding Twinzo, a company revolutionizing Digital Twin technology. Defining Digital Twins: Understanding what a digital twin is and the diverse interpretations ac…

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Episode 48: Family Dynamics & Business Success - A Conversation with Josh Gentine 1:24:40

6M ago1:24:40

1:24:40

Episode 48 - Josh Gentine on Navigating the Challenges of Family and Business in Family Business Summary In this conversation, Ed Marsh and Josh Gentine explore the complexities of family-owned businesses, focusing on the challenges of succession planning, the importance of outside experience, and the balance between preserving legacy and embracing…

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Episode 47 - Jake Meth on How To Avoid Crappy Thought Leadership Content 1:24:49

6M ago1:24:49

1:24:49

Episode 47 - Jake Meth Puts on His Editor Cap and Coaches on How to Create Effective Thought Leadership Content Summary In this episode, Ed Marsh and Jake Meth discuss the evolution of thought leadership and journalism, exploring Jake's journey from traditional media to entrepreneurship. They delve into the importance of authenticity, the role of a…

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Episode 46 - Stephen Sears with Tips on Maximizing Your Investment in Industrial Trade Associations 1:23:43

6M ago1:23:43

1:23:43

Episode 44 - Stephen Sears details how industrial manufacturers can extract maximum business value from trade associations Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh and Stephen Sears discuss the importance of maximizing trade association memberships for industrial manufacturers. They explore the multifaceted role …

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Episode 45 - Jim Kraus on a Buyer Persona as a Single Source of Marketing and Sales Truth 1:20:37

6M ago1:20:37

1:20:37

Episode 45 - Jim Kraus on why a Killer Buyer Persona Improves Marketing and Sales Summary In this episode, Ed Marsh and Jim Kraus discuss the importance of understanding buyer personas and high consideration or complex buying decisions in the industrial manufacturing space. They explore the need for updated buyer persona frameworks, the significanc…

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Episode 44 - Dave Kurlan Talks Baseline Selling, Sales Training and Accountability 1:28:04

7M ago1:28:04

1:28:04

Episode 44 - Dave Kurlan on the Power of Baseball Analogies in Impactful Sales Training Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews sales legend Dave Kurlan, who shares his unconventional journey into sales, the importance of mentorship, and the lessons learned from early experiences. Kurlan discusses the…

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Episode 43 - Ed Marsh Breaks Down Secular Changes in Impacting Industrial Sales and Marketing 30:11

7M ago30:11

30:11

Episode 43 - Industrial Sales and Marketing are Undergoing a Massive Change, and Ed Marsh explains why manufacturers need to adapt. Summary In this episode, Ed Marsh discusses the secular changes occurring in B2B buying and their implications for industrial marketing and sales. He emphasizes the need for adaptation in response to gradual shifts in …

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DigitalituM Podcast Episode 12 - Dr. Alexander Neb - Assemblio - Assembly Planning with Technology 31:06

7M ago31:06

31:06

Send us a text In this episode of the DigitalituM Podcast, host Markus Rimmele delves into the transformative world of AI-powered assembly planning with Alexander Neb, Founder and CEO of Assemblio. Based in Stuttgart, Germany, Assemblio is pioneering a new era in assembly processes by leveraging advanced AI to simplify and accelerate one of the mos…

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Episode 42 - 2024: Industrial Growth Institute Year in Review 26:50

7M ago26:50

26:50

A Year in Review - Industrial Growth Institute Podcast episodes from 2024 Episode 1 - Chris Fox, Video for Industrial Marketing Youtube & Audio Episode 2 - Sean Hurd, Veterans in Sales YouTube & Audio Episode 3 - Bob Apollo, Outcome-Centric Sales YouTube & Audio Episode 4 - Markus Rimmele, Technical Service and Revenue YouTube & Audio Episode 5 - P…

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#27 - Ed Marsh | Strategy & Revenue Growth Consultant for Industrial Manufacturers 49:25

8M ago49:25

49:25

In this episode of Dan's Cadre of Experts, host Dan Allford sits down with marketing and sales expert, Ed Marsh, to discuss the evolution of modern marketing and sales strategies. Ed and Dan delve into the challenges and opportunities facing businesses in today's digital age. They explore the shift from traditional marketing tactics to a more relat…

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Episode 41 - David Anderson on AI Technical Sales and Industrial Marketing to LLMs 1:19:01

8M ago1:19:01

1:19:01

Episode 41 - David Anderson on How Manufacturing Marketers Need to Handle AI and why Industrial Sales Reps May be Extinct Summary In this conversation, Ed Marsh speaks with Dr. David Anderson, an expert in machine learning and engineering design, about the transformative potential of AI in the engineering sector. They discuss the importance of taci…

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DigitalituM Podcast Episode 11 - Matthias Koehler - Transatlantic Business Results. 51:51

8M ago51:51

51:51

Send us a text DigitalituM Podcast Shownotes: Navigating Transatlantic Business Success with Matthias Köhler Episode Summary In this special episode of the DigitalituM Podcast, host Markus Rimmele sits down with Matthias Köhler, founder of Köhler Transatlantic Businesses, to explore the challenges and opportunities of transatlantic business operati…

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Episode 40 - Mike Sibley on the Importance of Strategic Finance to Enhance Manufacturing Growth and Valuation 1:16:54

8M ago1:16:54

1:16:54

Episode 40 - Mike Sibley on the Importance of Strategic Finance to Enhance Manufacturing Growth and Valuation Summary Mike Sibley is a CPA and partner at James Moore & Co who specializes in manufacturing and distribution. Mike brings a unique approach to accounting, which goes beyond traditional "number crunching" practices to include business cons…

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DigitalituM Podcast Episode 10 - Jordan Dieterle - R&E Automated Digitalization in Manufacturing 34:31

8M ago34:31

34:31

Send us a text DigitalituM Podcast Shownotes: Manufacturing at the Intersection of Digital Transformation with Jordan Dieterle Episode Summary In this episode of the DigitalituM podcast, host Markus Rimmele interviews Jordan Dieterle, Service Account Manager at R&E Automated. Based in Greenville, South Carolina, Jordan shares his journey from elect…

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Episode 39 - Micki Vandeloo on Business Grants to Fund Revenue Growth Investments 1:12:32

8M ago1:12:32

1:12:32

Episode 39 - Micki Vandeloo on Business Grants to Fund Revenue Growth Investments Summary Most industrial manufacturers are leaving money on the table! That's the experienced voice of Micki Vandaloo, president of Lakeview Consulting, chatting with host Ed Marsh for this week's episode. Micki speaks in depth about the often-overlooked opportunities …

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Episode 38 - Kurt Palmer on Succession Planning, Family Business Exits, and Industrial Sales Leadership 1:00:46

8M ago1:00:46

1:00:46

Episode 38 - Kurt Palmer on Succession Planning, Family Business Exits, and Industrial Sales Leadership Summary In this episode of the Industrial Growth Institute podcast, Ed Marsh interviews Kurt Palmer, a seasoned professional in the PCB manufacturing industry. Kurt shares his journey from studying chemistry to leading a family business, discussi…

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Episode 37 - Salim Awad on LinkedIn Lead Generation for Industrial Sales and Marketing 48:46

9M ago48:46

48:46

Episode 37 - Salim Awad shares his inspiring personal story and his journey experimenting with LinkedIn Lead Generation Summary In this episode of the Industrial Growth Institute podcast, host Ed Marsh interviews Saleem Awad, president of Spinner North America. Saleem shares his remarkable journey from Colombia to the U.S. Army, his transition to l…

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DigitalituM Podcast Episode 9 - Sina Volkmann - FindIQ - Knowhow transfer in Field Service & Maintenance with AI 55:08

9M ago55:08

55:08

Send us a text Enhancing Field Service with AI-Driven Knowledge Transfer - An Interview with Sina Volkmann of FindIQ Episode Description: In this episode of the DigitalituM Podcast - At the Intersection of Manufacturing and Digital Transformation, host Markus Rimmele talks with Sina Volkmann, Co-Founder and CEO of FindIQ, a German startup revolutio…

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Episode 36 - Samantha Gadenne on Optimizing Partnership Marketing and Sales for Industrial Companies 1:06:55

9M ago1:06:55

1:06:55

Episode 36 - Partnership marketing and sales secrets and real-world lessons learned from Samantha Gadenne on the Industrial Growth Insitute Podcast Summary Samantha Gadenne, Director of Portfolio Development at EIT Food, joins the podcast to talk about her experience implementing partnerships in the agri-food industry. Samantha shares her insights …

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Ed Marsh Consulting Podcasts

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