It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
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Flavor, Feedback, and Flat Croissants: Alexander’s Patisserie Innovates Through Pastry
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28:33Alexander’s Patisserie combines traditional culinary technique with innovation to create pastries that delight customers—and sometimes go viral. Chef Shu and Vice President David Brungard share how team culture, quality ingredients, and customer feedback keeps them on a path to success; also, Yelp Elite reviewer Taylor P dishes on the flat croissan…
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Influencer Marketing 101: Building Authentic Brand Relationships
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34:40What is influencer marketing—and how can small businesses use it effectively? Emily Washcovick sits down with Julianne Fraser, founder of Dialogue NYC, to break down the types of influencers, how to build lasting partnerships, and why authenticity and creativity are key. Whether you're just starting or scaling your strategy, this episode is packed …
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Junkluggers Turns Curbside Chaos to a Customer-Centered Franchise
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33:08Fast, reliable service and a commitment to sustainability sets Junkluggers apart from other junk hauling providers. President Justin Waltz shares how responsiveness, customer connection, and eco-friendly practices have fueled the company’s growth as a nationwide franchise, while Yelp Elite reviewer Vanessa H. shares how the team’s problem-solving p…
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A Taste of the Unexpected: Venhue's Culinary Show
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28:41In this episode of "Behind the Review," we delve into the journey of Justin Twohig, the innovative founder of Venhue, a fine-dining, tasting-menu restaurant in New York City. Justin discusses how he turned the traditional dining experience on its head using AI and a theatrical approach. We also hear from a delighted customer, Brianne, who emphasize…
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More Than Mowing: Strategies Behind Speno’s Lawn Care Success
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23:34Fast responses and honest service is paramount to small business success. Speno’s Lawn Care owner Sam Speno shares how clear communication and customer-first practices have helped his business grow organically, while reviewer Holly K. explains why his quick replies and follow-through made her experience one to remember. Learn how responsiveness, tr…
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Must-Know Systems and Processes to Keep Business Up and Running
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27:14This episode explores the journey of Krista Cole, the visionary owner of Sur Lie, a renowned tapas bar in Portland. Krista shares her insights on identifying market gaps, leveraging team strengths, and implementing effective systems to drive business success. We also hear from satisfied customer Mike, who highlights the importance of exceptional se…
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Brushing Up on Business: Lessons from Color Me Mine
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24:32Creativity and connection are brushed onto every visit at Color Me Mine, where painting pottery is only the start. CEO and studio owner Teresa Johnson shares how the franchise blends art and entertainment-based experience to create impact, while Yelp reviewer Vannessa W. reflects on how the welcoming space and attentive staff made her visit a speci…
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Small Business Taxes Made Simple: Tips & Tricks from Gusto Experts
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38:59Small business taxes don’t have to be stressful! In this episode, Gusto’s Shelly Abril and Holland King share expert insights on small business taxes. From payroll compliance to tax credits that could save you thousands, they break down what business owners need to know to stay prepared year-round and avoid costly mistakes. Tune in for actionable t…
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Strength in Service: How Nomad Krav Maga Wins with Personalization and Patience
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26:14Nomad Krav Maga is more than your typical gym—it’s a hub for empowerment, self-defense, and personal growth. Founded by Shane Langwell and based in Las Vegas, this modern training center fuses elements of traditional Krav Maga, MMA, and law enforcement tactics to provide real-world skills. Yelp reviewer Alfredo S. shares how the program helped his …
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Yelp’s Trend Tracker - Harnessing Customer Insights to Grow Your Business
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35:44Host Emily Washcovick sits down with Yelp's Trend Expert, Tara Lewis, to explore the power of Yelp's trend data. Discover how Yelp identifies emerging trends and how businesses can leverage these insights to connect with their communities and enhance their offerings. From the rise of mushroom-infused beverages to the evolution of croissant trends, …
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From Crickets to Connections: Cali BBQ Media’s Journey of Digital Engagement
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37:52Former guest Shawn Walchef returns to discuss all things digital hospitality. From his BBQ business’s journey launching in 2008, and growing to a multi-location restaurant, to his experience creating and growing a media business. Learn his tricks of the trade when it comes to great storytelling, the importance of being digital-first, and the power …
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Millers All Day: Leading the Way in Hospitality and Culture
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32:55Millers All Day is an all-day brunch spot in Charleston, South Carolina, committed to eliminating toxic work culture in the restaurant industry. Owned by Nate Thurston, this popular destination is celebrated for its farm-to-table ingredients and iconic dishes like biscuits and grits. Yelp elite reviewer Dave B. shares how the restaurant's glowing r…
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Leadership Lessons from Gary Kusin's Entrepreneurial Journey
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53:34Emily sat down with Gary Kusin, a mentor, investor, entrepreneur, and author of "Always Learning." Gary shares his journey from co-founding GameStop to launching Laura Mercier Cosmetics and leading FedEx & Kinko's merger. Hear the lessons and strategies that helped him build global brands and turn around struggling businesses. If you're an aspiring…
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Creating Community & Impact Through Cuisine with Immigrant Food
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24:05Immigrant Food is a celebrated restaurant brand known for its fusion of global flavors and advocacy. Co-founded by Téa Ivanovic, the restaurant is a platform for cultural celebration, where guests can enjoy diverse dishes while supporting immigrant causes. Hear from a local reviewer Jazzy L. on how Immigrant Food’s knowledgeable staff and vibrant a…
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Curating Connection - The Rally Experience
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24:11Rally is more than just a place to play pickleball — it’s reshaping the way people connect and unwind. Founded by Barrett Worthington and Meg Charity, this dynamic venue has evolved into a lively social destination in Charlotte, North Carolina. With its vibrant courts, delicious food, and inclusive atmosphere, Rally offers an experience that goes b…
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Host Emily Washcovick sits down with Barrett Worthington and Meg Charity to hear the inspiring journey of Rally - a Pickleball and craft cocktail club in North Carolina. This entrepreneurial duo discovered the joys of the game long before it became a trending sensation. And their business transformed the sport into a thriving connection point for f…
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The Key to Building Community with Maypop
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17:40Maypop is a beloved coffee and garden shop in Missouri, celebrated for its unique blend of caffeine and greenery. The shop has evolved into a community hub where visitors can enjoy both a cup of coffee and a stroll through a lush nursery. Hear from a local reviewer Angela P. on how Maypop’s expert staff and tranquil atmosphere created the perfect b…
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Authenticity & Innovation: The Property Brothers' Secret to Success
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26:16Jonathan and Drew Scott, the renowned Property Brothers, share their entrepreneurial journey from childhood ventures to real estate, development, and ultimately TV! Their authenticity and innovative approach have shaped their success in home renovation and merchandising. Hear about their new show, "Don't Hate Your House," and their commitment to ma…
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Unlocking Success: Insights from Kevin O'Connor of This Old House
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34:02Emily Washcovick sits down with Kevin O'Connor, host of the Emmy-winning "This Old House." Kevin shares insights from his 20+ years of experience with real home improvement professionals on set. Kevin also provides tips on work-life balance, the power of saying no, and the importance of storytelling for small businesses. He also shares valuable adv…
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Biz Bite Episode 13 : Yelp's Business Resource Hubs
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11:53In ep. 13 of “Biz Bites," we explore Yelp's Business Resource Hubs, which celebrate diversity and support entrepreneurs of all identities. Discover how attributes like women-owned, Black-owned and LGBTQ+ owned can enhance your business's visibility. And hear highlights from various hubs including the business owner features. Yelp's Diversity Resour…
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Biz Bite Episode 12: Holiday Marketing Musts for Small Businesses
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14:04In ep. 12 of “Biz Bites," we discuss strategies for maximizing the holiday season. Like engaging with customers through social media, creating excitement around holiday offerings, and promoting your hardworking staff. We also dig into how to effectively collaborate with other businesses, participate in local events, and capture more content for pro…
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From Backyard Hobby to Bagel Sensation: PopUp Bagels’ Recipe for Success
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36:26PopUp Bagels isn’t just serving up fresh bagels — it’s redefining the bagel experience. Founded by Adam Goldberg, this business has grown from a backyard project to a beloved sensation across multiple locations. Known for its innovative flavors, personalized customer interactions, and social media buzz, PopUp Bagels creates a community vibe with ev…
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Host Emily Washcovick sits down with Adam Goldberg, the founder of PopUp Bagels. Discover how this at-home hobby turned into a nationwide sensation, complete with viral cream cheese schmears. Adam shares the origin story of the business and the shift that drove him to create a unique bagel experience that could scale. Turn in next week to continue …
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R House: The Art of Casual Fine Dining and Drag Brunch
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25:09R House Wynwood is an award-winning eatery in Miami, known for its fabulous brunches. Owners Rocco Carulli and Owen Bale share their journey from a casual fine dining restaurant to a local hotspot for drag performances. Hear from local reviewers, and Yelp Community team members, Diandra L and Farah A, on how R House balances top-notch food, excepti…
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Mac & Cheese Dreams: Reinventing Restaurant Culture with Erin Wade
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58:03Host Emily Washcovick sits down with Erin Wade, best-selling author, chef, and entrepreneur. Erin shares her journey from being an unhappy lawyer to opening Homeroom, a wildly popular mac & cheese restaurant in Oakland, CA. Hear the lessons Erin learned along the way, and specifically how she built a unique restaurant culture, as well as system for…
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The Challenge of Raising Funds for Your Small Business
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32:31It takes a lot to start a small business, and often, individuals face many barriers along the way. We deep into a common barrier many entrepreneurs face when jumpstarting their small business: a lack of funds. Through interviewing three individuals who have successfully raised money to launch their businesses, we will answer the following questions…
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Simplifying Payroll and Benefits: A Conversation with Gusto’s CEO Josh Reeves
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29:31Host Emily Washcovick interviews Josh Reeves, CEO and Co-Founder of Gusto. They discuss Gusto's mission to simplify payroll, benefits, and HR management for small businesses. Josh shares his entrepreneurial journey, the importance of customer feedback, and how Gusto leverages technology to support over 300,000 small businesses. Whether you're a bus…
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Small Business Secrets from a Pizza Empire
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30:25In this episode hear from Tony Gemignani, the mastermind behind Tony’s Pizza Napoletana and several other pizza concepts. Tony shares his journey from a single pizzeria to an expansive empire, including fast-casual spots, and franchises. Discover how Tony maintains exceptional customer service across different concepts using strong systems, communi…
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Biz Bite Episode 11: Turning Yelp Leads into Sales: Strategies for Service Pros
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13:52In ep. 11 of the "Biz Bites" series, we dive into how services businesses can leverage Yelp to attract and convert leads. Discover impactful features to get your business found, from setting up your service area to selecting the right services offered. Learn tips for optimizing your Yelp profile, responding quickly to job requests, and converting a…
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Digital Marketing Simplified with GoDaddy
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37:28Host Emily Washcovick interviews Amy Jennette, the Integrated Marketing and Product Marketing lead at GoDaddy. Discover how GoDaddy empowers small businesses with digital marketing tools, AI-driven solutions, and SEO strategies. Learn practical tips on building your brand, creating a content calendar, and leveraging customer reviews to enhance your…
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Biz Bite Episode 10: Lessons from MICHELIN-starred restaurants to help any business on Yelp
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16:12In ep. 10 of the “Biz Bites'' series, learn from MICHELIN-starred restaurants on Yelp. Highlighting an article by Kristi Lindahl, Emily discusses how these top-tier restaurants utilize Yelp's free tools to boost visibility and attract customers. From high-quality photos and accurate business hours to leveraging amenities and responding to reviews, …
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Exterminating the Hassle From the Pest Control Experience
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26:14In this rerun of a season 2 favorite, hear how Ben and Jenny McAvoy created Insectek, a pest control business that puts communication and customer service at the forefront. Their efforts have curated life long customers like reviewer Rosie P. Insectek turned her stressful pest encounter into a seamless experience. You’ll also hear more from Ben and…
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Biz Bite Episode 9: Getting Started with Advertising
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13:25In ep. 9 of the “Biz Bites'' series, we talk about online advertising and the options available with Yelp, as well as how to decide if your business should work with a marketing agency. We also cover the available solutions and benefits for marketing agencies that are interested in becoming a part of the Yelp Advertising Partner Program. More about…
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How Salt & Straw Expanded to Miami with Community and Creative Flavors as the Focus
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32:45In this rerun of a Season 2 favorite, hear from owner Kim Malek on how she expanded her community based ice cream shop to be in markets across the country, all with a local feel. Miami reviewer Diandra shares how Salt & Straw made a splash in FL, and what local collaborations had her excited to visit the business. Also hear great advice for growing…
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The Art of Connection: How Black Serum Tattoo Creates a Welcoming Space
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32:39Join host Emily Washcovick as she explores the success behind Black Serum Tattoo with owner Brücius Zylander. In this episode, Brücius shares key takeaways on running a small business: refer clients elsewhere if you don’t offer the service they need, create an atmosphere that reflects your mission and values, and ensure your business mirrors the di…
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Mastering Customer Service & Communication: Lessons from a Landscaping Pro
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26:40Nature’s Friends Landscaping isn’t just transforming gardens – it’s revolutionizing local landscaping services. Founded by Cliff Bressler, this business brings expertise and personalized care to every project. Nature’s Friends Landscaping caters to homeowners, offering a range of services from tree work to complete garden makeovers. Loyal customer …
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How Seizing Opportunities Transformed Think Greek’s Visibility
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25:13In this episode, Emily Washcovick chats with Rosanne, general manager of Think Greek. From originating as a food truck, to winning the South Beach Wine and Food Fest and the title of the Best Bite in Town, Rosanne shares how innovation and creativity have set Think Greek apart. Learn about their journey to being featured on Food Network’s Best Bite…
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Scaling Sweet Success: The Tres Lecheria Journey
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44:16Host Emily Washcovick sits down with Vincent Berretta, co-owner of Tres Lecheria, to discuss their journey from a small bakery to a wholesale supplier for grocery chains. Vincent shares valuable lessons on budgeting, funding, and scaling a business, emphasizing the importance of financial strength for stability and growth. Discover how Tres Lecheri…
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Building a Strong Online Presence: Tips from Previous Guests
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21:20Host Emily Washcovick kicks off Season 3 with a recap of her favorite themes and takeaways from the last 50 episodes. Discover insights from business owners and customers on creating exceptional experiences, the importance of engaging with Yelp, and how to leverage reviews for growth. Tune in for practical advice and inspiring stories from diverse …
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Under the Hood: Honesty and Expertise at Steve's Auto Care
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28:14Steve's Auto Care in Novato, CA, is more than just a repair shop; it's a testament to honesty and quality in the auto service industry. For years, owner Steve Lite has cultivated a reputation not only for expert vehicle repairs but also a community-focused approach that prioritizes genuine service over quick profits. Yelp reviewer Christine P share…
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Branching Out: City Tree Delivery's Seasonal Success
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31:25City Tree Delivery isn’t just providing holiday cheer with Christmas trees. It’s a service revolutionizing the way busy urban dwellers decorate for the season. Founded by Chris Hohenstein, this business caters to convenience, delivering not only trees but also a full holiday spirit directly to your door, with special features like installation, dec…
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From Beige Walls to Beautiful Chaos: The Evolution of Tattooed Mom
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31:07It should come as no surprise that a restaurant called Tattooed Mom is as eclectic as the name implies. Open for 27 years in Philadelphia, Tattooed Mom serves great food for everyone — omnivores, vegetarians, and vegans alike. Owner Robert Perry has built a community-first space by holding as many local events as he can for local activist and creat…
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Books and Business: The Evolution of Powell’s City of Books
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36:03Powell's City of Books is no mere bookstore; it's an institution, community, and treasure for bibliophiles. This literary haven offers new, used, and rare finds that beckon readers from every corner of the globe. Store Manager Bry Hoag helped Powell's flourish into a cultural icon with its unique blend of history, sustainability, and unwavering com…
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Starting a Business That Aligns With Your Passions
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34:05Bonnie Mauldin has been hustling since she was a kid. At eight years old, she was knocking on doors offering to shovel driveways. After graduation, she entered the medical field, but quickly discovered it was not for her. Now, Bonnie owns two successful businesses, The Mauldin Group and Mauldin Production Company. Having learned a lot along the way…
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Marketing Mastery: A Conversation with Marketing Happy Hour Podcast Hosts
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35:53Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best…
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Vegan Chef Turns Food Network Title Into Championship Career
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36:42Chef Priyanka Naik took a very non-traditional route to success as a Food Network Champion. When culinary school didn’t align with her vegetarian upbringing, she didn’t let that stop her from pursuing her dreams of cooking on TV. Instead, she took a tech job to support her while working on becoming the best vegan chef she could. Her tireless self-p…
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Three Lists in Three Years: How Il Canale Uses Yelp to Fuel Growth and Inspire Change
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29:32Alessandro Farruggio and his family, owners of Il Canale in Washington D.C., are experts in the pizza business. Since Alessandro’s father immigrated from Italy in the 1970s, the family has been serving authentic Italian recipes in the D.C. area. Their delicious food, consistent customer engagement, and knack for adaptability has earned them recogni…
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Tea and Milk Owner Expands Both His Business and Customer Horizons
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47:23Tea and Milk owner Mathew Wong has gone to great lengths to create the best bubble tea possible, traveling as far as Japan to research and source his tea. He uses only the highest quality ingredients in all of his products, but found that they weren’t always popular with customers, who had grown used to inferior ingredients. In order to expand, Won…
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Building Community Intentionally: A Conversation With 3 Yelp Community Managers
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46:09It takes a village to raise a small business, as any entrepreneur will tell you. It sounds like a solo act, but the more advocates in a business’s corner, the more likely their success. This week Emily sits down with three of Yelp’s community managers to talk about their roles and what they can do to help make a small business successful — everythi…
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Counter Service and Community Building: Yo’ Mama’s Recipe for Success
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36:43Crystal Peterson, owner of Yo’ Mama’s, has kept service at the forefront of her strategy from day 1. Located in downtown Birmingham, the family-run comfort food restaurant targets the city’s busy visitors and workers during lunch hour with quick and friendly counter service. Reviewer Delia S. shares how her first experience in Yo’ Mama’s welcoming …
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