Annie and Emmi revisit games from their respective childhoods. Annie brings Mystery Case Files: Ravenhearst, a game about being friends with your ex, and Emmi brings Pajama Sam: No Need to Hide When It’s Dark Outside, a star vehicle for Pamela Adlon. Spoilers for games that are decades old. This episode was deeply cursed with recording issues, room…

In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement. Their conversation explores the brand’s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing. Courtney offers valuable …

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald’s US. Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald’s anime collabo…

Gird your chthonic loins for the Hades II Early Access anniversary. Emmi and Annie talk muscle mommies, lunar lasers, and so many spoilers. No section on upcoming games this week because we simply had too much to say about Hades II. Corrections: Emmi misspoke when she said Giant Bomb was sold from CBS to Fandom. The 2020 sale of Giant Bomb was from…

In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable. Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies. She dives into Teachable’s latest report on B2B creator…

In their first itch.io Snack Mix episode, Emmi and Annie scale fish, believe and forget, and descend into the depths. Snack along at the links below. Games discussed: Scale the Depths Bulbo’s Belief System my father’s long long legs Upcoming/newly released games: Locomoto (Apr 8) Blue Prince (Apr 10) Rusty Rabbit (Apr 17) Beholder: Conductor (Apr 2…

In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy. They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators. Jamie also shares insights on …

For April Fools’, Emmi & Annie play a little game called Balatro. Upcoming/newly released games: The Chef's Shift (Mar 30) PEPPERED: an existential platformer (Apr 7) Tiny Garden (Apr 8) Maliki: Poison of the Past (Apr 22) News links: https://www.gamesindustry.biz/nintendo-announces-new-lending-feature-for-digital-games https://www.polygon.com/gami…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community. They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel—not ju…

Annie is a know-it-all. Emmi is a know-it-none. No news or upcoming games this week because we spend too long talking about which anthropomorphic animals from Aviary Attorney we would kiss. Vive la France. Links: 2014 Siliconera interview with Darya Noghani and Mandy Lennon Original Kickstarter for Aviary Attorney The Public & Private Life of Anima…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika’s dedication to inclusivity in beauty, and cutting-edge marketing strategies. …

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC). She highlights the importance of strong h…

Emmi & Annie played two games with very different styles. Emmi was disturbed by Mouthwashing's body horror; Annie was disturbed by Europa's cuteness. These problems are the same. TW for discussion of sexual assault. Maddie Myers on motion sickness in Indiana Jones Mouthwashing playthrough Annie referenced Gene Park interview with writer of Mouthwas…

Emmi and Annie played Death of the Reprobate. Content warnings for: Hieronymus Bosch, tomfoolery, bird violence. --- BBC article about 2011 23-day PSN outage Polygon article about PSN outage Emmi wants this Infinity Nikki outfit and she’s stressed about it. This is the pizza box Playdate case that Annie has. Upcoming games: Ale Abbey (Feb 18 - Earl…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch. They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of…

Annie has personal news. Emmi makes an inaccurate Nintendo prediction. And they discuss Drova, which Emmi quit after a shift while Annie put in a 40-hour work week. --- An important note about timing/content: we recorded this shortly after the 2024 election and spent some time up top discussing how we were handling it. We hope we don't sound in any…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success. They explore compensation gaps, visibility struggles, and the future of socia…

Emmi and Annie play Potion Permit, and discuss the tradition of bad mayorship in video game towns. Upcoming games mentioned (now out): Totally Spies! - Cyber Mission Dragon Age: The Veilguard Europa Drova: Forsaken Kin Prim Intro/Outro music: Bit Forest Intro music by Bertsz -- https://freesound.org/s/545457/ -- License: Creative Commons 0 Follow u…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters. They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs. Priscilla highlights the impor…

In which Emmi & Annie introduce themselves, and talk about why they like video games so much. Special guest in the subtext: guilt around lack of productivity brought on by the American-Protestant work ethic. Show notes: Here’s a decent overview of explicit vs implicit memory Joint-media engagement paper Emmi was drawing from: Takeuchi, L., & Steven…

An intro to the intro.By Emmi & Annie

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate. Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networki…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business. She highlights her mission to empower Latinos and celebrate their presence in the …

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property. Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps cr…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping. Sarah shares her journey, from founding the first YouTube talent management company (later acquired by Dr…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios. Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in r…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the …

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career. Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds b…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle. They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation. Vidya discusses YouTube's dominance in podcasting, …

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide. They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role …

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators. They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey fr…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr. Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building stron…

In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marke…

In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry. Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and priorit…

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar. They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors. This innovative model provides creators with the capital and strategic s…

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators w…

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…

Instead of waiting on the tide, Erica Ayala is making it in sports media with Black Rosie Media. Erica is the first Black or Latina broadcaster for the Premier Hockey Federation and likely the first Afro Latina woman to call an NHL game. She joins Dr. Money to dive into how Black women have not only built the league but also the media landscape aro…

For longtime fans of the W - we are not surprised at the growth of the game. We've been here! Rhian Rogan had ideas on how to grow the league five years ago and as those things have come to fruition - there's some new ones on the horizon. She joins Dr. Money to talk about the amazing product of the WNBA and how they can continue to push boundaries.…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…

She’s 5’6 and fully unstoppable! Connecticut Sun point guard Moriah Jefferson joins Dr. Money to talk about holding it down in Texas, supporting the next generation and where exactly the nick name ‘Bonn Bonn’ comes from. Rebound Revolution is an editaudio Original podcast. This episode was produced by Melissa Haughton, Mik Finnegan, and Dr. Money M…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…

From baller to coach to mentor of the next generation - Jennifer George is an advocate for girls in basketball on and off the court. Join Dr. Money and Jennifer as they dive into what being a collegiate athlete looks like, running her nonprofit Girls Basketball Worldwide, and what it means to represent your country on the court! Relevant links: Ins…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…

Women's basketball is not just the moment right now, it’s a certified movement. The Gist co-founder and podcaster Ellen Hyslop joins Dr. Money to talk about building a media brand focused on women and gender-expansive folks, sports as a community space, and coverage that feels good and equitable. Relevant links: WNBA's Diana Taurasi and Wife Penny …

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…

She’s the player everyone’s talking about: it’s time to set the record straight about Caitlin Clark! In this extra special Out of Bounds episode, Dr. Money gets into the nuance of everything from Fendi fashions and Olympic roster dreams, to the harm of racist media narratives, and her hopes for Caitlin’s future amidst all this attention. Relevant l…

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…