Interviews, News and Insights for and from ExactTarget Developers
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Outsider Inc. is dedicated to visionary leaders breaking the mold of tech entrepreneurship. Hosted by Ian Hathaway—co-author of The Startup Community Way: Evolving an Entrepreneurial Ecosystem and co-founder of seed-stage venture capital firm FOVC—each episode delivers exclusive interviews and insider insights from exceptional founders building generation-defining companies. Join us for an in-depth exploration into the real-life stories of entrepreneurs from unexpected places and backgrounds ...
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Lubetkin Global Communications » Society for New Communications Research (SNCR)
Lubetkin Global Communications
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank founded in 2005 to focus on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society.
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Disrupting the Status Quo & Building Global Entrepreneurial Ecosystems w/ Linda Rottenberg, Co-Founder & CEO, Endeavor
57:06
57:06
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57:06On this episode of Outsider Inc., host Ian Hathaway interviews Linda Rottenberg, co-founder and CEO of Endeavor, the global organization supporting high-impact entrepreneurs in emerging markets. Linda shares her unique insights on the benefits of chaos over stability for entrepreneurship, her journey from an unlikely start in Latin America to creat…
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From Central Missouri Hackathon to $5B Automation Platform w/ Wade Foster, Co-Founder & CEO, Zapier
50:40
50:40
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50:40In this episode of Outsider Inc., host Ian Hathaway sits down with Wade Foster, co-founder and CEO of Zapier, an automation platform valued at $5 billion. Wade discusses his unique path to success, starting from a typical middle-class environment in Missouri, leveraging lessons from early marketing roles, and winning a local hackathon with his init…
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From Startup to IPO: Building a FinTech Giant in Charlotte w/ Michael Praeger, Co-Founder, Chairman & CEO, AvidXchange
45:51
45:51
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45:51In this episode of Outsider Inc., host Ian Hathaway interviews Michael Prager, co-founder and CEO of AvidXchange. Michael shares his entrepreneurial journey from founding early ventures to building AvidXchange into a leader in FinTech, processing $200 billion in annual payments. He discusses the importance of starting small, focusing on solving spe…
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Scaling Companies & Leveraging Community in Indianapolis w/ Scott Dorsey, Co-Founder & CEO, ExactTarget; Managing Partner, High Alpha
57:35
57:35
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57:35On this inaugural episode of Outsider Inc., host Ian Hathaway talks with Scott Dorsey, co-founder and former CEO of ExactTarget. Scott shares his journey from founding ExactTarget in 2000, through its $2.5 billion acquisition by Salesforce in 2013, to his current efforts in fostering entrepreneurship in Indianapolis via HighAlpha. Their discussion …
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Introducing Outsider Inc., the podcast that dives into the untold stories of visionary leaders from unexpected places and backgrounds who broke the mold of tech entrepreneurship to build generation-defining companies. In each episode, host Ian Hathaway facilitates a conversation that reveals how founders turned early setbacks into stepping stones, …
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Interview with Joe Wachs, Sr. Manager, Developer & Partner Programs, on the updated ETLabs and their contributions on HubExchangeBy Roger Brinkley
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Interview with Drew Simmons, Rich Lewis and Jeff Hanson on the new HubExchange AMPscript Editor appBy Roger Brinkley
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ETDev #10: Journey Builder Boot Camp Hackathon
35:26
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35:26Interview with eight teams that participated in the Journey Builder Boot Camp HakathonBy Roger Brinkley
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ETDev #9: Beth Leleck on ExactTarget Services
21:30
21:30
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21:30Interview with Beth Leleck, Sr. Program Manager about ExactTarget Client Services and how developers can benefit from them.By Roger Brinkley
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ETDev #8: Jeff Rohrs on His Book AUDIENCE
33:02
33:02
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33:02Interview with Jeff Rohrs who in his first book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Folllowers, looks into how to create what he calls “Proprietary Audience”.By Roger Brinkley
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ETDev #7: Jess Wearn on Social Media and Web Development
16:18
16:18
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16:18Interview with Jess Wearn, known within AMS Media Group as Jess of all Trades, shares her thoughts on developing and managing effective marketing strategies using social media and web development.By Roger Brinkley
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ETDev #6: Joel Book on Marketing Insights for Developers
34:23
34:23
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34:23Interview with Joel Book on digital marketing, the importance of developers in the process and the relationship between developers and marketers.By Roger Brinkley
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Interview with Kevin Parkerson on Fuel UX 2.6 and the ongoing 3.0 effortsBy Roger Brinkley
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ETDev #4: Roost on ExactTarget and the HubExchange
20:10
20:10
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20:10Interview with Casey Haakenson, Dan Stever, and Tim Varner on the intergration of Roost into ExactTarget and the HubExachgneBy Roger Brinkley
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Interview with Matt Trepina and Ryan Moore on ET ElementsBy Roger Brinkley
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ETDev #2 - Rhythm Interactive on Interactive Marketing @rinteractive
18:28
18:28
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18:28Interview with Peter Bohenek and Craig Cooke of Rhythm Interactive on their approach to interactive marketing, integrating with ExactTarget, the salesforce merger, and the future of interactive marketingBy Roger Brinkley
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ETDev #1 - The State of the Platform 2014
23:11
23:11
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23:11Interview with Ed Federici, Senior VP of Global Engineering and Platform Services, and Ian Murdock, VP of Platform Strategy, on the state of the platform in 2014.By Roger Brinkley
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SNCR Podcast: Excellence in New Communications Award Winner Penn State University’s “The U Report” Podcast
19:20
19:20
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19:20John Dolan of Penn State's U Report Podcast Interviews Lions Ambassador Katie Perugini The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we have a three-way conversation with John Dolan, Christina McNeill, and Shannon Ritter, all em…
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SNCR Podcast: Excellence in New Communications Award Winner ExactTarget
22:45
22:45
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22:45Jeffrey Rohrs, Vice President for Marketing Research & Education at ExactTarget The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTa…
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SNCR Podcast: Excellence in New Communications Award Winner Pepsico
14:29
14:29
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14:29Sharon McIntosh, Senior Director of Global Internal Communications, PepsiCo The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Sharon McIntosh, senior director of Global Internal Communications for PepsiCo, which won an I…
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SNCR Podcast: Excellence in New Communications Award Winner Goodwill Industries International
19:42
19:42
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19:42Beth Perell, Goodwill Industries International The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Beth Perell, Vice President of Communications and Information Management and Arlene McCrehan, Senior Director of Online Medi…
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SNCR Podcast: Excellence in New Communications Award Winner Sprint Nextel Corp.
20:19
20:19
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20:19Jennifer Sniderman of Sprint The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Jennifer Sniderman, Group Manager – Employee Communications, and Sara Folkerts, Internal Social Media Manager for Sprint Nextel Corp. Jennife…
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SNCR Podcast: Excellence in New Communications Award Winner Moksh Juneja, CEO of Avignyata
15:42
15:42
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15:42The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Moksh Juneja, CEO of Avignyata, an Indian social media consultancy that helped a Bollywood film production company create a highy successful Facebook fan page for a murde…
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Society for New Communications Research Podcast: Excellence in New Communications Award Winner Satya Krishnaswamy, CEO of Next Principles, Social CRM developer
15:05
15:05
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15:05The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Satya Krishnaswamy, CEO of Next Principles. Next Principles was recognized by SNCR for its Social CRM application. Here is a description of the Next Principles winning en…
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Society for New Communications Research Podcast Series spotlighting 2011 Excellence in New Communications Award Winners
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16:40The Society for New Communications Research (SNCR) has launched a new podcast series profiling the winners of its 2011 Excellence in New Communications Awards. The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board. The podcast series will be published…
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