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The Health Leader Podcast

The Health Leader co.

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Exploring the Hands, Head and Heart of Massage and Manual Therapy In this podcast you'll hear stories from successful massage and complementary health professionals that have been there before you... with great conversations and a bunch of free tips and tactics so you can grow a practice you love!
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Ads with a Twang

Ben Blackmon Chief Results Getter, Marketing with a Twang

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Facebook ads with a Twang is dedicated to taking the often over complicated process of creating successful Facebook ads and breaking them down step by step in less than 10 minutes at a time.
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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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I’m Jillian Leslie, host of Blogger Genius and founder of MiloTree (https://milotree.com/) —the simple, all-in-one platform that helps bloggers and creators SELL digital products, GROW their email lists, and BUILD their social media followings. I’m also an online business strategist and Stanford MBA. 🚀 Start for FREE: Sell a digital product, offer a freebie or lead magnet, and grow your social media followers today—FREE! No credit card required. 👉 Sign up here: https://milotree.com/join/free ...
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The Go-To Podcast for Content Creators Who Want to Grow & Monetize their Online Business! Hey, Hey my friend ~ Welcome to Creatives on Fire®! Are you lost when it comes to creating content that both grows your audience and makes you money? Do you stay awake at night wondering how to make more money without the constant hustle? Wish you had more time and margin in your life? Well, hey, I’m Melanie Ferguson, a six-figure blog owner who’s made many mistakes and felt the crushing weight and pres ...
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For business owners who don't want to jump up and down on social media all day, nor get their picture taken next to Lamborghinis just to update their profile picture. For business owners who still want to grow their business by using proven strategies and not working overtime every day. The 'CraigMarty.com Podcast' is for you. Tune in to hear more about who I am and what I stand for in the first few episodes. Connect with me here: https://craigmarty.com and https://facebook.com/mrcraigmarty
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Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that ...
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Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers…
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Want the Facebook ad launch formula that actually works? I'll show you how to run Facebook ads like a pro instead of burning cash like everyone else - this isn't a Facebook ads tutorial, it's the exact 3-phase strategy behind multiple 6-figure launches. 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my…
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Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business perfor…
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In this energetic episode of the Health Leader Podcast, Christine Knox chats with the incredible Robin Devine – an internationally trained lymphatic therapist, passionate educator, and the mastermind behind LymphyCon, a superhero-themed conference for all things lymph! Robin shares: Why she calls herself a “lymphomaniac” 😄 How LymphyCon started in …
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This week on the podcast, I had the absolute pleasure of welcoming back my dear friend Danielle Stringer, the talented creator behind Imperfect Dust. Danielle is more than a maker—she’s a business mentor, mastermind host, and now an author. Her new book, The Maker’s Guide to Multiplying, is all about helping creatives scale their skills, their reac…
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Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …
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If you're avoiding Facebook ads, Instagram ads, and Google ads for your digital marketing strategy, then what’s your plan for lead generation and social media marketing? I’ve got the solution on this episode 💡 Create a simple lead magnet in under an hour—and turn it into your first or next $1K. 👉 Get my Lead Magnet Mastery: The $1K System for only …
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🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. Start now! ➡️ https://milotree.com If you’re a blogger, content creator, or online entrepreneur, chances are you’re feeling the effects of a rapidly changing world—AI disruption, economic instability, politics, and tariffs all creati…
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Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to…
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If you’ve ever found yourself stuck in your business at midnight, needing advice and wondering “What do I do now?” — this one’s for you. https://creativesonfirepodcast.com/episode191 In this week’s episode of the Creatives on Fire Podcast, I’m finally unveiling something I’ve been working on behind the scenes for months. It’s called Spark Coaching …
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🎙 Calling all content creators! Sell digital products and grow your audience with MiloTree—completely free, forever. See how easy it is! ➡️ https://milotree.com If you're a blogger, coach, content creator, or online entrepreneur, you've likely wondered, what's the easiest way to start making money online—without needing tech skills, inventory, or a…
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Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results…
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In this episode, we chat with Norelle Pratt, founder of HR for Health Leaders, about how to grow your allied health team with confidence. Norelle shares her experience from both running a clinic and working in HR for over 15 years. We talk about the real differences between hiring employees, using contractors, or renting out rooms - and what the la…
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💰 "How much should I spend on Facebook ads?" - if I had a dollar for every time someone asked me this, I wouldn't need to run Facebook ads! Look, I get it. You're staring at that budget field wondering if $5 a day is too little or if $50 a day will have you living in a van down by the river. The good news? There's a way to figure this out without d…
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Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics f…
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Are you questioning your calling or your direction in business right now? If you're feeling unsure, stuck, or wondering whether you're really doing what you're meant to do, this episode is for you. https://creativesonfirepodcast.com/episode190 This week on the Creatives on Fire Podcast, I’m getting honest about something that’s been weighing on me:…
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Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. D…
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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free If you’re a coach, course creator, blogger, or online entrepreneur struggling to grow your email list or make consistent sales—especially without runn…
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🤖 Can AI really create your ads for you? Let’s talk about it. 🤖 With AI tools like ChatGPT, MidJourney, and AI video generators, it’s tempting to think you can automate your entire ad creation process. But do AI-generated ads actually perform well? Not really. AI can be helpful, but the best ads still need a human touch. 👉 In this episode, I break …
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Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself an…
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This week on the Creatives on Fire podcast, I’m honored to welcome back one of our most inspiring guests—Sara McDaniel of Simply Southern Cottage. If you’ve ever dreamed of using your platform and skills to make a real impact, this episode is for you. https://creativesonfirepodcast.com/episode189 You may know Sara as the woman behind the viral reno…
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In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. …
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In this episode, James, Elicia, and Christine dive into the fascinating and often challenging world of ethics in massage therapy, exploring the grey areas that professionals encounter in their daily practice. From navigating difficult client conversations to setting clear professional boundaries and safeguarding confidentiality, they share real-lif…
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🚀 Confused about where to run ads? Let’s break it down. 🚀 With so many ad platforms—Facebook, Google, YouTube, LinkedIn, TikTok—it’s easy to feel overwhelmed. The truth is, different platforms work better for different types of businesses. If you’re a coach, course creator, or consultant, you need an ad strategy that gets leads, builds relationship…
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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free Blogger, tired of spending endless hours creating digital products only to see disappointing sales? Do you want reliable, sustainable income from your…
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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…
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In this episode of Creatives on Fire, I welcome back one of my favorite returning guests and all-around business genius, KariAnne Wood of Thistlewood Farms. If you're looking for practical, proven strategies to generate income online, this conversation is one you'll want to bookmark. https://creativesonfirepodcast.com/episode188 From blogging and a…
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In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insight…
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In this episode, we delve into the critical world of cybersecurity for small businesses with Kimberly from Cyber Wardens. Kimberly shares valuable insights on the common cyber threats that small businesses face, such as business email compromise, fake invoices, and online banking fraud. She emphasises how these threats can have devastating effects,…
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🎙 Calling all content creators! Grow your audience and start earning with a freebie + tripwire—completely free, forever. No credit card required. See how easy it is! ➡️ https://milotree.com/join/free If you’ve been struggling to grow your email list and start making money online, you’re not alone. Many online entrepreneurs feel stuck—unsure how to …
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🔥 Ever wonder why you keep seeing ads for something you clicked on but didn’t buy? That’s retargeting in action! 🔥 Retargeting ads are one of the most powerful ways to stay in front of people who are already interested in what you offer. Instead of constantly chasing new customers, you can bring back people who have already engaged with you. 👉 In t…
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Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discus…
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If you're looking to boost your income using Instagram Stories, this episode is for you! Today’s episode is a returning favorite—Sara McDaniel from Simply Southern Cottage! Sara is an absolute powerhouse when it comes to Instagram Stories, and today, she’s giving us her best tips on how to use Stories effectively, grow your audience, and increase y…
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Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from…
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Join Elicia, James, and Christine as they explore the world of pricing for bodywork practitioners. Discover common mistakes therapists make when setting their rates and learn how to confidently charge what you're worth. From understanding inflation to pricing strategies that reflect your expertise, this episode is packed with practical advice to he…
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🚀 Think you need to be an ad expert before running ads? Think again. 🚀 Most people hesitate to run ads because they feel like they don’t know enough. But the reality is, the best way to learn ads is by actually running them. Even if you’re new, even if your funnel isn’t perfect, even if you’re not sure where to start—running ads daily teaches you m…
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Turn your influence into income today! 🚀 Start selling digital products, growing your email list, and boosting your social media with ease—all for free with MiloTree. Sign up now! If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. Y…
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