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Have you ever wondered why the chicken crossed the road and now costs twice as much at your local grocery store? Maybe you're curious about how alligators, beer, and Bigfoot can all be major drivers of economic activity. Then join us at the table for a monthly serving of F.R.E. Lunch, the official podcast of the UF/IFAS Food and Resource Economics Department (FRE). Whether you're an aspiring economist or an inquisitive individual who wants to learn more about how consumer behavior shapes our ...
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What's Your Motive?

Walter Cullin Jr.

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#WhatsYourMotivePodcast is a podcast driven by diversified perspectives and insight on variety of topics. Your host, Walter Cullin Jr. , speaks with different members of society to discuss motives, intentions and the "Why" behind what they do. Conversations include discussions on education, marriage, raising children, purpose, morals and lifestyle. #WhatsYourMotivePodcast aims to be a resource and community for all ages. New episodes every week. Host: Walter Cullin Jr. Instagram: @intrinsica ...
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A podcast for the intellectual seeking expansive and transformative conversation. A space on the internet that guides you to “DO” your thing! A meeting of the minds for advancement and progression. A resource for all things related to wellness, sisterhood, alternative healing/remedies, economics, travel & lifestyle, health, empowerment, parenthood, love, art, Music, entertainment, Food, culture, mental health, astrology, numerology, Yoga, meditation, sex, agriculture, Afrocentric/eclectic fa ...
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In this episode we are joined by three guests to tackle two topics that are causing major disruption to Florida's freshwater ecosystems: Harmful Algal Blooms and Invasive Species! Abhishek Rajan and Liam Corcoran are graduate students in the Food and Resource Economics Department, whose work with Dr. Olesya Savchenko has focused on the management o…
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How real is the link between Artificial Intelligence and increased productivity? Jon Whittle from the CSIRO, one of Australia's leading science agencies, has been examining the latest research. He helps us sort facts from fiction. Also, literacy and problem-solving skills have taken a dive in many developed countries — could an over-reliance on tec…
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Send us a text In this episode, Walter Cullin Jr. and Wyll Holloway dive into the heart of why they co-authored their third book, **“I Just Need A Minute: A Men’s Guide for Reflection & Reprieve.”** This conversation is about more than just a book — it's about the silent battles men face daily, the pressure to always be strong, and the overlooked i…
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Cities across the world are beginning to sink — some by as much as 10 centimetres a year. A recent study suggests that more than a third of urban Chinese resident now live in a sinking city. The cause is often ascribed to climate change, but is there something else at play? Could our thirst for water actually be the culprit? Also, how much do our u…
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Send us a text What’s it like to be a firefighter, husband, father, mental health advocate, and instructor—all at once? In this powerful episode, we sit down with Justin Young, Milwaukee firefighter and instructor at Milwaukee Area Technical College, to discuss: 🚨 The real-life pressures behind the sirens 🧠 Mental health challenges first responders…
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We face multiple looming demographic crises — and our responses seemingly contradict each other. A rapidly aging population means that we need more children to be born. But it's foreseeable that resources on Earth simply can't sustain many more people. How can we solve this conundrum? Original broadcast on May 22, 2022 Guests Dr Stuart Gietel Baste…
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South Korea is a test case in how to maintain democracy against sustained pressure from dictatorship. The innovative and entrepreneurial country lives in the shadow of China and Russia, and its capital Seoul lies only 50km from the North Korean border. It hasn't been easy, but the difficulties South Korea faces and the way it deals with them could …
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Suffering internal division and stymied by geopolitical bullying, the United Nations is facing a future of diminishing influence. As the organisation marks its 80th birthday, it's also dealing with a serious financial shortfall brought on by both China and the United States, its two biggest donors. Secretary General, Antonio Guterres, has launched …
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Synthetic biologists are hard at work developing artificial biological molecules as the first step toward developing a mirror cell that would be immune from infection. If they're successful, it could transform the world of medicine. But while the potential of mirror life is great, so too are the risks. There are warnings of a catastrophic impact if…
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In this episode, Drs. Weizhe Weng, Andrea Albertin and Yilin Zhuang join us to discuss rules, regulations, and treatment for Florida's drinking water systems. More Resources Hall, N.D. The Safe Drinking Water Act at 50 years. Nat Water 2, 1132–1133 (2024). https://doi.org/10.1038/s44221-024-00356-w Florida Well Owner Network website: https://water.…
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What will Earth look like when humans become extinct? What "technofossils" will paleontologists of the future unearth and no doubt ponder over? Will we be remembered for our achievements or merely our rubbish? Also, which animals might rise to fill our role at the top of the pecking order? And is the future of live music really as dire as many pred…
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History has many lessons for how to develop a successful civilisation. The trick is to understand the patterns that lead to optimism and innovation. So, where do we rate in the 21st century? Also, why all history is revisionist and why a healthy sense of revisionism drives a deeper understanding of the past, present and future. Guests Johan Norberg…
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Send us a text In this episode of the What’s Your Motive? Podcast, we sit down with Mike Bradley, founder of Bradley Golf Academy and the 3rd African American pro golfer in Wisconsin. Mike shares his journey in the world of golf, the mental health benefits of the sport, and how his family played a vital role in his success. We also explore his miss…
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Send us a text In this special collaboration episode, I team up with Mike Adams, host of Tha Table Podcast, for a crossover that blends purpose-driven conversation with food culture. 🎙️🍽️ We pull up to Cream City Social Eatery in Milwaukee to break bread and build community—literally. From reviewing the menu to unpacking what collaboration over com…
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Australia and Canada share much in common, politically, historically and socially. Why then do we know so little about each other? In a time of global uncertainty does it make sense for Canada and Australia to build a closer bond? If the two prosperous liberal middle powers worked together more closely, could they be a greater force for positive ch…
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The International commitment to ban landmines is wavering. Several European countries are reversing their opposition to using them. The shift comes as disarmament negotiators struggle to regulate the spread of "killer robots" — AI-controlled autonomous weapons. So, is the future of weapons containment and control under threat? And are treaties sign…
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Olesya Savchenko, assistant professor of food and resource economics, and Don Rainey, UF/IFAS Extension Specialist, discuss Reclaimed Water reality and perceptions and how it impacts Florida Agriculture. Send us a text The opinions expressed by guests on this podcast are their sole responsibility do not represent positions, policies or opinion of t…
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Researchers and corporations are already working to relocate data servers beyond the Earth's atmosphere — on satellites. Data servers are essential to the functioning of the modern world, but they're both power and water hungry. When they're built, they often meet with community concern and environmental protest. So, why not build data centres in s…
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Forgetting is the only safe response to the world's problems, from a geopolitical perspective, according to author and journalist David Rieff. Sometimes it’s too dangerous to remember. And forgetting is also a good thing in your personal life, say scientists. It moves us forward. The science of memory is giving way to the science of forgetting. For…
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Donald Trump is establishing a US Strategic Bitcoin Reserve. He wants it to rival the country's stockpile of gold. He boasts America will one day be the "Bitcoin superpower of the world", but what's his end game and what will it mean for future global finance? Questions are already being asked about why he's chosen to largely deregulate the cryptoc…
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Send us a text Welcome to the What's Your Motive? Podcast! In this episode, host Walter Cullin Jr. sits down with James Methu, former mayoral candidate, small business advocate, and community leader. James shares insights on small business growth, economic development, and his vision for empowering communities. Whether you're an entrepreneur, commu…
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There's been growing research and investment in projects that use the oceans to artificially remove carbon dioxide from the atmosphere. Such techniques involve both a biological and a chemical approach. To date, carbon removal technologies have been largely land-based, using giant air-purification machines, or planting trees to consume and store ca…
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A Rose by any other name would smell as sweet - but does word choice impact our opinions? In this episode, Dr. Sadie Hundemer, assistant professor of Agricultural Education and Communication, discusses the study of human behavior, and how understanding mental models and trusted sources can improve the way we talk about water science issues. Send us…
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YouTube is the second biggest website in the world, containing more than 14.8 billion videos. It's been a huge success, but its public image as a haven for influencers and digital monetisers belies its true character and role. Ryan McGrady from the University of Massachusetts takes us inside the online behemoth. Also, perspectives on boredom, its p…
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We like to think that increases in efficiency lead to greater sustainability – to lower resource use. But from cars to computers to bitcoin, it seems the reverse is true – efficiency stimulates demand. It’s an oft forgotten rule of economics called the Jevons Paradox, and it might explain why the demand for almost everything keeps going up even whi…
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Send us a text In this episode of What’s Your Motive?, host Walt Cullin Jr. sits down with Tomira White, the passionate entrepreneur and founder of Delicious Bites. Once a dedicated educator, Tomira shares her journey from the classroom to launching a thriving food business that’s feeding more than just customers — she’s feeding the community. We d…
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Human beings have a bias toward optimism, says astrophysicist turned author and editor, Sumit Paul-Choudhury. While we may not always acknowledge it, the power of optimism is what drives our species forward. But beware of the modern craze for "Manifesting" — wishful thinking, no matter how intense, only has impact if it's married to action. Also, w…
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Send us a text Step into the creative world of Ramon "Swift" Sloan — CEO of Swift Motion Pictures, acclaimed director, writer, producer, and author. In this exclusive episode of the What's Your Motive? podcast, we uncover the journey of a visionary filmmaker who’s redefining storytelling in the independent film industry. 🎬 Learn how Ramon built his…
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Artificial intelligence, it turns out, has a heavy human backend — they're called "data labellers"; they mostly live in developing countries, and there are ethical questions about their pay and work conditions. So, why aren't we talking more about them? Also, Google and other search companies have begun replacing hyperlinks with AI summaries. It's …
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Does the spirit of the "Futurist" movement live on today in the likes of Elon Musk and America's intrigue of techno-oligarchs? The Italian poet and fantasist Flippo Tommaso Marinetti almost died in a car crash, and out of that experience was born the "Futurist" movement. It went on to inspire the fascism of Benito Mussolini with an energetic emphas…
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Send us a text 📸 In this powerful conversation, photographer and entrepreneur Rochelle Einsiedel shares her journey of documenting family history, using photography as a tool for healing from trauma, and navigating the industry as a Black female photographer. From capturing intimate family moments to preserving cultural heritage, Rochelle discusses…
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Does modern economic thinking act as a roadblock to change? Economists Kate Raworth and Rainer Kattel certainly think so. The alternatives they propose involve acknowledging limits not just obsessing about growth. And a caution from design and management expert Raz Godelink – it always pays to be skeptical when big business puts on the sustainabili…
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Send us a text In this episode, we sit down with Kia Holloway, therapist, mental health advocate, and Co-Founder of Black Clinicians Milwaukee. Kia shares her journey in co-founding an organization dedicated to supporting Black mental health professionals and the community. She discusses the stigma around mental health, the effects of COVID-19 on m…
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From precipitation to perception, this season of FRE Lunch is all about the economics of fresh water! Today we are joined by podcast guest Dr. Matt Cohen, Director of the UF Water Institute to provide an overview of Florida's freshwater and the challenges associated with its management. The Water Institute brings together collaborators across disci…
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It certainly feels like a very shouty world. But have we really reached a new low point in civility? And, if so, where to from here? We examine what civility really entails and how it can help foster cooperation but also lead to the submission of minorities. And did you know that even the design of our urban spaces can shape and limit acts of civil…
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Known as the Sunshine State, Florida is also synonymous with water. And so, it’s no surprise that as our state’s flagship university, the University of Florida is renowned for its expertise in water-related research. That is why, we are excited to announce the launch of our second season of FRE Lunch – The Food and Resource Economics Podcast. This …
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Send us a text On this episode of the What's Your Motive? Podcast, we sit down with actress, entertainer, and Christian Inspirational Speaker, Uniquica Askew to discuss her incredible journey in the entertainment industry. From being cast in The Six Triple Eight, Lake Terror Drive, Divorce In Black, and Beauty In Black to working with Kerry Washing…
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When a company CEO can be paid 1,000 times the average employee's salary it's probably time to take a long hard look at wealth inequality. And those calling for the rich to pay more aren't always the ones you'd expect – Patriotic Millionaires is a group of mega rich individuals demanding greater, not lesser taxation. Then there's the Dutch philosop…
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Are we really facing an attention crisis? Historian, Daniel Immerwahr, has his doubts. In fact, he says ours is an era of obsession as much as distraction and of zeal as much as indifference. Also, the paradox of certainty: we crave it, argues the University of Alberta's, Timothy Caulfield, even though it's so easy to fake. Guests Daniel Immerwahr …
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Send us a text In this episode of What’s Your Motive?, Walter Cullin Jr. sits down with Rae Hughart—educator, author, and advocate for effective and efficient teaching practices. Rae shares insights from her teaching journey, discussing how to empower educators through practical professional development, real-world exposure in the classroom, and in…
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They're cheaper and safer than their lithium counterparts, they're easier to scale-up, and they can hold power for much longer than conventional batteries, so why aren't flow batteries better known? The technology has been under development for decades, but enthusiasts now say they're finding their place in the sun. Also, why more and more cargo co…
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Send us a text In this inspiring episode of What's Your Motive?, host Walter Cullin Jr. sits down with criminal defense attorney Darryl Watts Jr. to discuss his incredible journey to becoming a lawyer against all odds. From commuting daily from Milwaukee to UIC Law while balancing family responsibilities to overcoming systemic barriers and the chal…
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The Victoria and Albert Museum in London is opening-up its storeroom, turning the back end of the operation into a public resource. It's about attracting new patrons, but it's also about accountability, the Museum's managers have declared. Across the Western world museums are having to reexamine their mission and redefine the relationship they have…
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Send us a text In this episode of What's Your Motive?, we sit down with Khalif El-Amin, co-founder of Young Enterprising Society (YES), to discuss the power of social outlets for young professionals, the critical role relationships play in success, and the real struggles of collaboration. Khalif shares insights on fostering meaningful connections, …
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A series of massive underground tombs for nuclear waste are currently under construction. They've taken decades to plan and build and they're designed to house the world's nuclear waste for millennia to come. So where are they being built? How safe will they be? And how to devise a toxic waste warning sign that will make sense to people living tens…
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Happy Valentine’s Day from F.R.E. Lunch! Whether you're enjoying a romantic dinner out or cooking a meal at home, there’s one big question—where are your leftovers going? In part two of our first-ever two-part episode, we're diving deeper into the behavioral science behind efforts to reduce food waste on college campuses with guest expert Dr. Olesy…
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Send us a text In this inspiring episode, Desmond Bentley, a young entrepreneur in the credit repair industry, opens up about his journey to success and the challenges he's overcome. After being scammed out of $50,000 by his own mentor, Desmond didn’t let this setback define him. Instead, he used it as fuel to learn valuable lessons, reflect on his…
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Terms like "Gen Z", "Boomer" and "Millennial" are popular, but they have no basis in science. Demographers and social scientists are now pushing back. Generational labelling, they argue, is akin to Astrology and while politicians, journalists and media influencers find them irresistible, they actually promote pseudo-science, sew social division and…
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Send us a text In this episode of the What’s Your Motive? Podcast, we sit down with Ben Hailey—a champion, coach, and mentor—to discuss his journey from winning state championships to shaping young men into leaders. 🏀 Messmer Boys Varsity Head Coach 🏆 2x State Champion (Dominican High, ‘04 & ‘05) 📚 Educator & Mentor, Guiding Boys to Men Coach Haile…
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Did you know that, according to the National Resources Defense Council, 22 million pounds of food is wasted annually on college campuses? In today's episode, we'll discuss the economics of food waste, and some of the strategies such as composting, trayless dining, and educational efforts that are being used by the University of Florida to reduce fo…
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