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Brand Growth Heroes

Fiona Fitz | Brand Growth Heroes Mini MBA |

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Monthly
 
Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.
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The Road Trip Playlists Podcast is an interview show featuring talented musicians across multiple genres. Artists that are indeed on our road trip playlists. Each interview, I explore some of the stories around the art they create, their path to music, go-to karaoke songs, and so much more. Subscribe now to The Road Trip Playlists Podcast.
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The Manifestor Podcast

Jessica Rein-Halvorsen

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Welcome to the Manifestor Only Podcast, where we explore the science of differentiation through the unique lens of Human Design. Each episode features a different Manifestor guest, sharing their personal stories, experiences, and insights. As your host, Jessica—a 6/2 Emotional Manifestor on the Cross of Informing—my wish is to go beyond the surface narratives often seen on Instagram, diving into the intricate details of Human Design charts and offering fresh perspectives. Get ready to questi ...
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Future-Proof Yourself delves deep into the strategies you need to succeed in our ever-changing world. Dive into a rich toolbox of self-leadership essentials with host Oskar Andermo, as he unravels insights from elite athletes, renowned business figures, tech pioneers, and world-class coaches. Explore diverse topics from mental training and happiness to productivity and the latest tech trends. Oskar, a seasoned mental trainer and business coach, brings a unique perspective. Guest includes Lar ...
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"The Vala was there" Norse myth & sagas with Sigrdrifa I explore various subjects in Norse mythology. I speak about the role that a godess, giantess or Valkyries played in Norse society when it comes to initiating kings or warriors. I exploring the purpose of initiations called ”sacred marriage” and the esoterica behind ”finding a spirit spouse”. The great psychologist Carl Jung have greatly contributed to our understanding of the unconscious influence of the archetypes, I speak about this a ...
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Bio & Me is one of the UK’s fastest-growing gut health food brands, co-founded by one of Fiona's former bosses at Nestle UK - Jon Walsh, and leading gut health expert Dr. Megan Rossi. Built on a brand platform that teaches us that consuming loads of different plants each week = better gut health, their award-winning range of granolas, porridges, an…
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In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it. David Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP…
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In this episode of Brand Growth Heroes, Fiona Fitz is joined by one of the most influential figures in UK brand building over the last 30 years: the incredible Perry Haydn-Taylor, the creative mind behind one of the most famous brand consultancies in the business big fish®. Fiona first met Perry in 2006 during her time heading up Gü France, and thi…
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Last night, Amelia Christie-Miller won THE GROCER GOLD ENTREPRENEUR OF THE YEAR 2025!! We're so proud of you, Ed and your team, and honoured to have supported you right from the very start of your journey!! Amelia makes the point that this win is not just hers, but that "it belongs to every single person who believed in the bean revolution: 🏆 The B…
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Sometimes the most the powerful challenger brand stories are also stories of struggle, survival, overcoming personal battles and inspiring strength and resilience. In this episode of Brand Growth Heroes, Fiona sits down with Josh White, co-founder of Cano Water, a brand that’s not only challenging the status quo of the bottled water industry but al…
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In just 5 mins, get your dose of insight and inspiration from Perfect Ted's co-founder Marisa Poster, and their brilliant Head of Sales, Shani Higgs! From the early grind of cold emails and constant rejection through post-Dragons’ Den momentum to scaling a £ 30M+ brand with just a 30-strong team, Marisa and Shani open up about how they’re building …
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What’s the ACTUAL difference between a Chief Growth Officer and a Chief Marketing Officer,what do they do and why might a high-growth brand need both? BGH host Fiona Fitz has been in the industry for 25+ years, and believe it or not, these roles are relatively new, borrowed from the worlds of tech and e-commerce, pure plays. So we decided it was hi…
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In this bite-sized Brand Growth Heroes SHORT episode, Ben Greensmith, Country Manager for the UK and Ireland of Tony’s Chocolonely, reveals: Why out-of-home is Tony’s secret weapon How their sales team of 30+ is structured to drive growth A surprising revenue stream that’s doubling year on year If you want to gobble up even more insights, don’t for…
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In this latest Brand Growth Heroes podcast episode, we’re talking all things gut health, consumer trends, and brand-building at scale with Vince Lawson, CMO of Biotiful Gut Health, the #1 kefir brand in the UK - recently bought by MULLER! Launched initially as Biotiful Kefir, the brand has undergone a bold transformation to become the go-to name in…
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Because your business is only as strong as your team - it really shouldn’t be this hard — but it is...So let’s make it a little easier! Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and …
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If you’ve ever wondered how to transform a niche idea into a mainstream success, this episode is for you. In this special live recording, host Fiona Fitz heads to London to catch up with two friends from the Perfect Ted team: Marisa Poster, one of the brand’s three co-founders, and Shani Higgs, their brilliant Head of Sales. Since their last appear…
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What kind of career helps to make a great future entrepreneur? In this week's Golden Nugget, you can hear all about the career trajectory of Freddy Ward, co-founder of Wild Deo, before he took the leap into 'founderdom'. With it's recent sale to Unilver for a reported £235M, Freddy and Charlie Bowes-Lyons certainly had what it took to build a busin…
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What if the best way to grow your brand wasn't just about selling, but about educating, empowering, and building real trust with your audience? In this latest episode of Brand Growth Heroes, Fiona Fitz is joined by Sunna van Kampen, the founder of Tonic Health, the UK’s fastest-growing vitamin brand. With a run rate of £6M and growing exponentially…
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Kevin and Zeb catch up with John to talk all things transport in and around Naarm.A new accessible transport rally will be held on Saturday 10/05 at 10am at the Brunswick Rd/Sydney Rd tram stop, demanding all tram stops be made accessible. Come along!Petition to ban Israel from competing in Eurovision: https://secure.avaaz.org/campaign/en/eurovisio…
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David Lester, Olipop On Why Founders Must Convince People To Do Unreasonable Sh1t! Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses It's even tougher to find…
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Host Fiona Fitz is joined by two powerhouse co-founders, Amelia Christie-Miller and Ed Whelpton from one of the most recent but well-loved UK challenger brands food - Bold Bean Co. What started as a mission to make people obsessed with beans has become one of the most exciting new category-creating brands in the UK. In this episode, we’re getting b…
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Over the past few years, I’ve become increasingly frustrated at just how HARD it is for founders to find the right people for their business. There are fewer applicants than there used to be for roles in sales and marketing in CPG businesses It's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genu…
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If you're the founder of a scaling brand, you've likely thought about selling your business. But when should you start preparing, and how do you find the right buyer? In this episode, we discuss mergers and acquisitions with Charles Lanceley, Managing Director of Alantra's consumer team. Alantra is a leading investment bank specialising in consumer…
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What if peace on Earth starts with you? In this powerful episode, I share a bold and personal plan for world peace—one that blends ancient wisdom, personal growth, and bold system-level change. It started as half a joke, half serious. But the more I been thinking the more I believe in the project... :) The foundation? Ken Wilber’s four dimensions o…
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Did you know that 1 billion women globally are menopausal at any given time? Yet, until recently, the retail industry has largely overlooked this audience. Well....that’s all about to change! In this episode of Brand Growth Heroes, we explore the groundbreaking work of GenM, the menopause partner for brands and retailers, and its mission to reshape…
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Kevin and Zeb interview Nasser Mashni, president of the Australia Palestine Advocacy Network (APAN) and presenter on 3CR's Palestine Remembered (9.30am on Saturdays).The next Free Palestine rallies coming up are a snap action on Friday 28th 5.30pm at Parliament House and on April 13 12pm at the State Library.We also hear an audio clip from the Tues…
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Web Forum on the risks of nuclear to Far North Queensland, Wed 12/03/25 6.30pm AEST, 7.30pm Melbourne time: https://www.foefnq.org.au/the_risks_of_nuclear_for_fnq_forum?splash=1 Check out interactive mapping showing how a Fukushima-scale nuclear disaster could contaminate different areas depending on proposed reactor sites by the Liberals:https://n…
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A small favour: If this episode inspires you to think about new ways to drive business growth, please please hit FOLLOW and even leave a review!This tiny gesture from you means the world to us, and allows us to share these nuggets of insight and value with you more often. We see every new follow and read every review so thank you in advance! ======…
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This week Kevin goes on holiday and Karina and Zeb go rogue and drink coffee instead of tea! We interview socialist activist Dimitri Tafidis regarding the train disaster in Tempi, Greece 2 years ago which claimed 57 lives, and the general strike that is planned in Greece on the anniversary of this terrible collision.'Greece remains gripped by unans…
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Scaling a CPG brand isn’t just about great products and standout branding—it’s also about navigating a legal maze that can come with fast business growth, in many different guises. In this episode of Brand Growth Heroes, Fiona Fitz sits down with Phil Hails-Smith and Paul Chiappe, managing partners at corporate law firm Joelson, to cover the legal …
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Kevin and Zeb are joined by Freja Leonard, No More Gas Campaign Coordinator for Friends of the Earth Melbourne (and Scourge of the Gas Industry in Victoria) regarding the latest on this polluting and climate destroying fossil fuel.We play an audio excerpt from Radio Ecoshock, a weekly environment bulleting from Canada hosted and produces by Alex Sm…
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