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In this interview podcast, brought to you by Frontify, we discuss various branding topics and intriguing stories with branding experts from across the world – piquing the interest of any brand buff.
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The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can ...
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Tune in for heartfelt and raw conversations between a strategic storyteller and a composer who unveils the inner workings of a creative life as business partners and a married couple. Heavily anchored in the human experience and predicament, The Dragon and the Stoic is a podcast for anyone curious about the creative process, our relationship to craft, and our inner self. Meet the hosts: Joseph Wilkinson Joseph is a multi-award-winning composer and audio artist with an undying passion for sti ...
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In this episode of The Media Frenzy Podcast, Sarah and Dave explore what it truly means to create Rich Content—and why it's more than just blogs and videos. From Marriott’s personalized travel quiz to Frontify’s logo-spotting game, they break down how interactivity and gamification are transforming B2B marketing. In just 15 minutes, you’ll learn: W…
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In this episode, we break down how leading brands like Google, Nespresso, and Laneige are winning over Gen Z through emotional storytelling, immersive experiences, and smart segmentation. From Google Pixel’s tearjerker job interview campaign to Nespresso’s iced coffee strategy with The Weeknd, and Laneige’s spa-truck pop-up targeting micro-luxury m…
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In this episode, we explore some of the boldest, most unconventional brand campaigns making waves—from LinkedIn’s satirical spin on B2B marketing, to Miami Beach’s gutsy breakup with Spring Break, to Visit Oslo’s hilariously self-deprecating tourism pitch. We wrap with a nostalgic, high-octane nod to Ferris Bueller’s Day Off featuring F1 legend Lew…
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In this episode of The Media Frenzy Podcast, Sarah and Dave dive into the power of pop culture, unlikely brand collaborations, and the growing trend of unpolished, behind-the-scenes content. From Martha Stewart teaming up with Liquid Death to Asana leveraging Severance memes, we unpack what makes content contagious and culturally resonant. We also …
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In this episode of The Frenzy in the Media, we dive into how major brands are making headlines — for better or worse. We explore Duolingo's bold "death" campaign, the copycat branding mistakes of Elizabeth Holmes and Theranos, how DocuSign unexpectedly trended thanks to a political moment, and Upwork’s clever, culturally relevant “Hey World” campai…
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How does the online climate shape our way of showing up in the world? In this episode, we use recent events to unpack the complexity and potential of community in our time. We share experiences from the polar ends of the spectrum – from when we have been caught in the line of online criticism to the sacred ways of connecting in real life.…
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In this first episode, we dive into the constant unfolding of time. Marking the beginning of a new year with an exciting journey ahead, we discuss the art of planning versus being in the now and the dance between actively creating and allowing for what one wants to become.By Joseph Wilkinson and Cam Brandow
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Why are brand ethics so important today? As a company, is it enough to simply act ethically, “just because,” or do you need to deliver on it continuously? How does a more ethically focused brand impact your bottom line, and can you even afford not to include it in your brand strategy? In this episode, we’re joined by Gia Stridbeck and Freddie Öst f…
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Why is video marketing still so important in building brand affinity? What place does it hold amongst our increasingly remote workforce? And how is the rise of things like VR and the Metaverse changing the way brands connect with their audience, and their teams? Join Frontify’s Brand Manager, Janine, and Wistia CEO, Chris Savage, as we discuss the …
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What is Martech today? How do you measure its impact? What do you need to think about when evaluating your tech strategy? Join MJ (VP Marketing, Frontify), and Scott Brinker (VP Platform Ecosystem at HubSpot) as we discuss the HubSpot brand as well as the past, present, and future of Martech.
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How do you show your company's best brand self on social media? One company that's doing just that (and more) is Gong, and we've got their secret sauce right here. Join MJ and Bryan from Frontify, as we learn how Russell and the team infused their social media with their brand, why you should leverage your employees for social, and tips on how to a…
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Listen in on our talk with Howard Diamond, Chief Strategy Officer of Rise Interactive, where we talk about the connection between brands and performance marketing. How do you combine performance with brand awareness, and how do you make sure that the ads you’re running carry the values of your brand?…
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