Best Garcia Bros Podcasts (2025)

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146 - Inside Fandom, Innovation & Global Research with Sofia Gomez-Garcia of Warner Bros. Discovery 36:59

19d ago36:59

36:59

In this episode, Karen Lynch sits down with Sofia Gomez-Garcia, Executive Director of Innovation, Special Projects, and Global Community Management at Warner Bros. Discovery. Sofia shares the behind-the-scenes story of managing the A-List—WBD’s long-standing, non-incentivized insights community of over 45,000 fans—and how fandom fuels research agil…

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147 - How JDE Peet’s Uses AI to Transform Market Research – with Sarah Snudden 46:32

5d ago46:32

46:32

In this episode, Greenbook’s Karen Lynch sits down with Sarah Snudden, Head of US Consumer Insights at JDE Peet’s, for a lively conversation spanning career journeys, coffee obsession, and cutting-edge AI innovation. Sarah shares how her path led from Clorox and Seventh Generation to premium beverage insights at JDE Peet’s, and how she’s using AI a…

1
145 - Beauty Intelligence: Kalindi Mehta of Estée Lauder on AI & Trends 41:01

1M ago41:01

41:01

In this episode of the Greenbook Podcast, Karen Lynch sits down with Kalindi Mehta, Global VP of Consumer Foresight, Strategy, and Predictive Analytics at Estée Lauder Companies. Kalindi shares how the beauty industry’s emotional, cultural, and highly personalized nature requires real-time consumer insight and constant innovation. She discusses how…

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144 - Inside Qualtrics Edge: Ali Henriques on AI, Insights & Innovation 45:23

2M ago45:23

45:23

In this episode, host Karen Lynch welcomes Ali Henriques, Global Director at Qualtrics Edge, for a deep dive into the transformation of research services at Qualtrics and how AI is shaping the future of insights. Ali shares her journey from cruise industry research to leading a $120M insights division, revealing how Qualtrics Edge is democratizing …

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143 - Driving Innovation and Elevating Talent: Katie O’Connor on the Future List & Behaviorally’s Mission 40:51

2M ago40:51

40:51

In this inspiring episode of The Greenbook Podcast, host Karen Lynch is joined by Katie O’Connor, incoming SVP of Key Accounts at Behaviorally, to celebrate the 2025 Greenbook Future List honorees. Together, they explore the importance of innovation, mentorship, and visibility in shaping the future of insights. Katie reflects on her career journey,…

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142 - Navigating AI, Data Science, and the Future of Insights with Deb from Sigmoid Analytics 31:22

2M ago31:22

31:22

In this episode of The Greenbook Podcast, host Lenny Murphy sits down with Deb, Director of Data Science at Sigmoid Analytics and a 2025 Greenbook Future List Honoree. Deb shares insights into solving complex data challenges, the evolving role of Gen AI in analytics, and how companies are integrating AI-driven efficiencies. They discuss the future …

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141 - Bringing Consumer Centricity to Pharma: Val Pastrana on Innovation, Insights, and the Future of Research 44:29

3M ago44:29

44:29

In this episode, Greenbook Podcast host Karen Lynch sits down with Val Pastrana, Global Consumer Science Lead for the AMEA region at Sanofi. With a career spanning leading CPG giants like P&G, Unilever, and Mondelēz, Val shares his journey in insights, innovation, and consumer science. He discusses the importance of embedding consumer-centricity in…

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140 - Future-Proofing Innovation: Aeton Lim on Strategy, DEI, and the Evolving Role of Insights 36:38

3M ago36:38

36:38

In this episode of The Greenbook Podcast, host Karen Lynch sits down with Aeton Lim, an Innovation Consulting Manager at Nielsen IQ and a 2025 Future List honoree. Aeton shares his global perspective on market insights, innovation strategy, and how organizations can future-proof their decision-making. He discusses his expertise in emerging markets,…

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139 - Challenging the Status Quo: Daniel Wu on Innovation, Inclusion, and the Future of Market Research 42:24

4M ago42:24

42:24

In this episode of The Greenbook Podcast, host Karen Lynch sits down with Daniel Wu, Founder and CEO of Nimbly Research and a 2025 Future List honoree. Daniel shares his journey from digital marketing to founding a research firm, driven by a desire to challenge industry norms and push for more inclusive methodologies. They discuss his approach to e…

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138 - Insights, Spirits, and Strategy: A Conversation with Suntory’s Paul Thomas 42:07

4M ago42:07

42:07

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Paul Thomas, International Insight Director and Global Head of Shopper Insight at Suntory Global Spirits. Known for his extensive experience and leadership in the insights industry, Paul shares his journey from working on the agency side to leading global insights for top-tie…

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Episode 15: Bud Light Frisbee Team's China Tour-Dragon Lady's Shoe and Snakes 13:57

4M ago13:57

13:57

Send us a text Welcome to "Stories from the Trailer with Chipper Bro," where I bring you some jaw-dropping tales from the road. In today's episode, I dive into the incredible adventure I had with the Bud Light Frisbee Team on their first American rock & roll tour in China. Imagine this: We had just arrived in China and were doing our show in the bu…

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137 - Unlocking the Power of Synthetic Data: Samuel Cohen on Transforming Market Research 44:01

5M ago44:01

44:01

In this episode of the Greenbook Podcast, Lenny Murphy sits down with Samuel Cohen, CEO and co-founder of FairGen, to explore the transformative potential of synthetic data in market research. Samuel shares his journey from pursuing a PhD in AI and synthetic data at UCL to founding FairGen and revolutionizing data quality for hard-to-reach audience…

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136 - Bridging Insights and Innovation: Dilek Ozler of Colgate-Palmolive on AI, Semiotics, and Consumer Connections 36:36

5M ago36:36

36:36

In this episode, Lenny Murphy welcomes Dilek Ozler, Global Strategic Insights and Analytics Director at Colgate-Palmolive, to discuss the evolving world of consumer insights. Dilek shares her journey from the supplier side at Ipsos to leading roles at Unilever, Kenview, and now Colgate-Palmolive. They dive into the importance of balancing advanced …

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135 - Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI 37:30

6M ago37:30

37:30

In this episode, Karen Lynch sits down with Barry Jennings, Director of Cloud and Commercial Business Planning Insights at Microsoft, to explore the fascinating world of B2B research and its intersection with cutting-edge AI technologies. Barry shares insights from his extensive experience at Microsoft, Dell, and BlackBerry, providing a behind-the-…

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Episode 14: Ben Masters- Rad Ass Cowboy 40:11

6M ago40:11

40:11

Send us a text Ben Masters Ben Masters and I first met about a decade ago at the energizing DO Lectures in Hopeland, California and have remained friends ever since. At the time he was in Los Angeles working on his latest film with his crew of three who drove to Ventura for a surf. In the evening we gathered in the ’56 Kenskill trailer as Ben refle…

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134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research 54:25

6M ago54:25

54:25

In this episode, JD Deitch, veteran market researcher and advisor, joins us to dive deep into the complexities of programmatic sampling, data quality, and the evolving role of AI in research. We discuss how the "enshittification" of sampling has impacted the participant experience and what innovative solutions are emerging to address these challeng…

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133 - Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short 36:12

6M ago36:12

36:12

In this episode of The Greenbook Podcast, host Karen Lynch is joined by David Deeley, Senior Insights Manager, and Brian Short, Consumer Insights Specialist, from Kerry. Together, they discuss the importance of scenario testing to tackle uncertainty in the food and beverage industry. Drawing from their presentation at IIEX Europe, David and Brian e…

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132 - Empowering Women in Research with Michelle Andre & Jessica Sage from WIRe 34:46

7M ago34:46

34:46

In this inspiring episode of The Greenbook Podcast, host Karen Lynch chats with Michelle Andre, Managing Director, and Jessica Sage, Marketing Director, of WIRe (Women in Research). Michelle and Jessica share the impact of WIRe’s programs on advancing women’s careers within the market research industry, from global networking events to targeted men…

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131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry 51:10

7M ago51:10

51:10

In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that’s reshaping the consumer insights industry. Together, they dive into how PepsiCo and Zappi collaborated to transform the insight…

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130 — Wealth & Purpose: The Transformation of the American Dream with Robert Moran 29:44

7M ago29:44

29:44

In this episode of the Greenbook Podcast, host Lenny Murphy speaks with Robert Moran, a market research and public opinion expert, about the evolving concept of the American Dream and its impact on businesses. Robert shares insights from his career in political polling and consulting at Brunswick Group, explaining how the American Dream has shifted…

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129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights 39:53

8M ago39:53

39:53

In this episode of the Green Book Podcast, Lenny Murphy and guest Rafa Cespedes recap the IIEX LATAM event, discussing the growth of the insights industry in Latin America and the impact of fostering innovation and cross-pollination between Latin American and U.S. markets. They explore how technology, including AI, has transformed the industry, whi…

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128 — Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage 50:01

8M ago50:01

50:01

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Jennifer Lien, UX Research Lead at Away, and Aaron Cannon, CEO and Co-Founder of Outset AI, to explore the collaborative journey behind Away's new soft side luggage line. They dive into how AI and user research came together to inform the product’s design, focusing on key ins…

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127 — On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence 40:33

8M ago40:33

40:33

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Tino Klähne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, to explore how his team is shaping the future of travel. Tino discusses how they use strategic intelligence to spot emerging opportunities and threats, employing cutting-edge tools lik…

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126 — Listen Labs’ Path to Winning the Greenbook Insight Innovation Competition 34:35

8M ago34:35

34:35

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Alfred Wahlforss, co-founder of Listen Labs and recent winner of Greenbook’s Insight Innovation Competition. Alfred shares how Listen Labs is transforming the world of qualitative research through AI-powered moderators, enabling brands like Google and Nestlé to gain meaningf…

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125 — Innovation in Every Step with Nestlé’s Ritanbara Mundrey 39:18

9M ago39:18

39:18

In this episode, Karen Lynch sits down with Ritanbara Mundrey, Global Head of Innovation and Insights at Nestlé Dairy, focusing on how innovation drives business growth. Ritanbara shares her expertise on navigating the complex world of product innovation, from identifying emerging consumer trends to fostering cross-functional collaboration that tur…

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124 — Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision 37:17

9M ago37:17

37:17

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Martha Llobet, CEO of Q2Q Global and board member of the Association for Qualitative Research (AQR). Martha shares her journey from quantitative to qualitative research, highlighting the deeper insights qualitative offers and the importance of cultural interpretation in globa…

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123 — The Politics of Polling: A Deep Dive with Clifford Young 44:59

9M ago44:59

44:59

What should we really make of the political polls that dominate the headlines? In this episode of the Greenbook Podcast, hosts Lenny Murphy and Karen Lynch sit down with Cliff Young, President of Polling and Societal Trends at Ipsos, to explore the complexities and significance of political polling. The conversation delves into the challenges polls…

1
122 — AI and the Art of Asking Better Questions: A Conversation with Seth Minsk 39:45

9M ago39:45

39:45

In this episode of the Greenbook Podcast, host Lenny Murphy is joined by Seth Minsk, principal of Finish Line Insights, for a deep dive into the evolving role of insights professionals in the age of AI. Seth shares his unique journey from his early days in research to leading global insights for brands like Allegra and Advil at Sanofi, and now help…

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121 — Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy 38:39

10M ago38:39

38:39

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Mark Hardy, head of Walmart Data Ventures, to explore how Walmart is harnessing the power of first-party data to transform retail and enhance customer experiences. Mark shares his journey from the CPG industry to Walmart and discusses the innovative Walmart Luminate platform…

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120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid 43:06

10M ago43:06

43:06

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with market research legend Angus Reid to discuss his extensive career and the evolution of the industry. Angus shares insights on the challenges of modern polling, the impact of AI on research, and the importance of maintaining respondent engagement and data integrity. They also…

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119 — Dare to Be Different: A Conversation with Pravin Shekar 39:44

10M ago39:44

39:44

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Pravin Shekar, a multifaceted entrepreneur, author, poet, adventurer. The conversation explores Pravin's approach to "unconventional decision making," emphasizing the importance of standing out by thinking and acting differently in business and life. They delve into Pravin's…

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118 — Sparking Your Career with Doug Keith and the ICN 49:15

10M ago49:15

49:15

Join Karen Lynch as she sits down with Doug Keith, co-founder of the Insights Career Network (ICN) and founder of Future Research Consulting, to explore his extensive career in market research and the vital role of ICN in supporting professionals in the industry. Doug shares the origins and mission of ICN, its rapid growth to 1,700 members, and the…

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117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata 42:44

10M ago42:44

42:44

In this week's episode of the Greenbook Podcast, host Lenny Murphy sits down with Steven Millman, Global Head of Research and Data Science at Dynata, to delve into the current landscape of data quality in online surveys and the transformative role of AI in market research. Steven shares insights on how Dynata ensures high data integrity, combats su…

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116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez 46:54

11M ago46:54

46:54

In this episode of the Greenbook Podcast, host Karen Lynch engages in a compelling conversation with Nick Graham, the SVP Global Head of Insights and Analytics at Mondelez International. They dive into Nick’s extensive career journey and his pivotal role in leveraging data to guide strategic decisions at Mondelez. Nick discusses the delicate balanc…

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115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights 38:45

11M ago38:45

38:45

In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that truly means in a world of abundant data. He discusses his transition to founding iGeni…

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114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research 51:33

11M ago51:33

51:33

In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Joyce Chuinkam, Senior Research Manager at Talk Shoppe and a 2024 Greenbook Future List Honoree, to discuss her diverse background and experiences in market research. Joyce shares her journey from politics to entertainment, legal, and now market research, highlighting her extensiv…

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113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller 45:00

12M ago45:00

45:00

What makes a team truly effective? In this episode of the Greenbook Podcast, Karen Lynch hosts Sarah Thurber and Blair Miller from FourSight to explore the science of building effective teams. They discuss the FourSight Thinking Profile, which identifies four thinking styles—clarifying, ideating, developing, and implementing—and how these styles ca…

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112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo 35:28

12M ago35:28

35:28

In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo. They explore Stephan's career path from marketing at Unilever to leading global consumer insights at PepsiCo, emphasizing the integration of analytics, capability building, and the importance of empathy in underst…

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111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership 29:50

12M ago29:50

29:50

What are the key skills researchers need to thrive in today's fast-paced market? In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Bianca Johnston, who shares her journey from a hybrid research and marketing role at Shopify to launching her own research consulting and education company. Bianca discusses the importance of bridging…

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Episode 13: Eduardo Garcia-Charged with Love 45:47

1y ago45:47

45:47

Send us a text In this episode you will meet my dear friend, Eduardo Garcia. A celebrity American Chef, Avid world class hunter, surfer, fisherman, and wild foods explorer. We met up here in Ventura late spring 2024. Eduardo, my wife Kelly and I had a sunset-moonrise beach cooked dinner in a sandy shack on the beach in West Ventura. It was so cool …

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110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur 35:11

1y ago35:11

35:11

How do hidden dynamics fuel successful e-commerce strategies? In this episode of the Greenbook Podcast, host Karen Lynch engages with Rasika Mathur, Head of Consumer Insights at Snapdeal. Rasika delves into her extensive career, highlighting her expertise in understanding consumer behavior and her journey in the industry. She shares her passion for…

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109 — Unlocking Market Potential through White Space with Tulika Chikersal 37:21

1y ago37:21

37:21

How do leading companies turn market insights into innovative products that resonate with consumers and drive long-term success? In this edition of the Greenbook Podcast we join you live from IIEX North America, host Karen Lynch welcomes Tulika Chikersal, the global lead for innovation insights at Post. Tulika shares her journey from agency roles a…

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108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy 25:33

1y ago25:33

25:33

Step into the forefront of innovation with key takeaways from IIEX North America 2024 In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar fa…

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107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl 39:01

1y ago39:01

39:01

How does Olly use consumer insights to craft products that stand out in the crowded wellness market? In this episode of the Greenbook Podcast, host Karen Lynch interviews Liz Raukohl, Director of Insights at Olly—a vibrant vitamin and supplement brand celebrated for its consumer-friendly and innovative packaging. Liz shares her career journey from …

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106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research 44:34

1y ago44:34

44:34

How did conjoint analysis revolutionize market research? In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from e…

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105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX 32:29

1y ago32:29

32:29

Unexpected paths often lead to the most rewarding destinations In this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher,…

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Episode 12: Sean Willmore The Thin Green Line 54:24

1y ago54:24

54:24

Send us a text When Sean Willmore and I met over 10 years ago, we felt an immediate bond as if we had known each other for years. Maintaining close contact, I had the good fortune to visit with Sean last month on this side of the pond. While in Ventura meeting with a member of the Holdfast Collective, he discussed his endeavors protecting extensive…

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104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care 31:21

1y ago31:21

31:21

The human element of research is vividly brought to life in the realm of healthcare and patient data. In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her r…

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103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber 35:42

1y ago35:42

35:42

How can nurturing emerging talents catalyze groundbreaking innovations? In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook F…

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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman 33:03

1y ago33:03

33:03

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change. Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the v…

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