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Mastering the Business of Interior Design: Success by Design

Katie Decker-Erickson, Business Coach for Interior Designers

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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while ...
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Welcome to design to help your business grow. I'm your host, Randi Lynn Johnson. Each episode will bring tips and insight into how to make sure your interiors are working for you and growing your business. www.pasleycommercialinteriors.com In an increasingly competitive market, the merits of using interior design as a strategic growth tool can make all the difference in not just surviving, but thriving, FEATURING: ROBIN PASLEY, NCIDQ Founder & Design Principal PASLEY COMMERCIAL INTERIORS Des ...
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Designer's Oasis

Kate Bendewald

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How do I build an interior design business? How do I get portfolio-worthy projects? Do I “have to” offer full-service interior design? How do I charge for my services? What if I want to do things differently with my interior design business? How do I take my design business to the next level? Feeling overwhelmed? I got you friend. Welcome to the Designer’s Oasis Podcast. Consider this your place for a fresh drink of water for the inspired, creative, ambitious, and let’s admit it, occasionall ...
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We discuss materials management, specification, interior design, architecture, and things in between -- to help you design better, build more efficiently, and grow your design and build firm. Fohlio is a product specification and data management software for the architecture, engineering, and construction (AEC) industry. Get your trial at fohlio.com.
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Creative Voyage Podcast

Mario Depicolzuane

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The Creative Voyage Podcast features insightful conversations with some of the world’s most inspiring creatives, reveals the stories that shaped their lives and careers and offers actionable strategies to help you take your mindset and skills to the next level. The show's host is Mario Depicolzuane, an internationally acclaimed art director, graphic designer, and consultant who has worked with clients such as Kinfolk Magazine, MENU, Harvard GSD and The Audo.
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Welcome to #ActuallyICan, the podcast for female entrepreneurs ditching societal norms and building businesses that fit their lives—not the other way around. Hosted by business mentor, alignment coach, and serial entrepreneur Katy Ripp, this show is your go-to for tackling imposter syndrome, pricing fears, and marketing overwhelm—without the burnout. Through candid conversations, Katy and her guests dive into the real challenges women entrepreneurs face. Whether you’re learning to trust your ...
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The Wellest Life

Brandi Andres

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Welcome to The Wellest Life Podcast, where we explore "The Heartful Way of Living" in a world shaped by connections and conscious choices. Join us as we engage in compassionate yet courageous conversations with visionaries crafting an ethical, empathetic, and resilient future. We delve deep into topics like sustainability, health and wellness, ethical business, and wildlife conservation. Our aim is to empower you with profound insights and actionable steps for prioritizing self-love, kindnes ...
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Formerly known as Carolina Commercial Real Estate Connection, Timeless Business and Building Strategies pivots its focus to highlight Tony’s expertise in business strategies and construction. This podcast is designed for General Contractors, Specialty Contractors, Developers, and Entrepreneurs looking to start, grow, or scale their businesses to extraordinary success. Are you ready to become one of the most successful contractors or developers in your area? Tony shares the proven strategies, ...
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Are you an interior designer, architect, plumber, electrician, handyman, landscaper, or another similar home service business owner who is looking for industry-specific support? Are you tired of sifting through business and marketing advice that doesn’t pertain to you or your industry? Introducing Construct & Generate, a podcast dedicated to helping home service company business owners. Construct & Generate, hosted by the CEO of Blueprint Digital Marketing Emily Lenning, is for home service ...
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Honestly Imperfect

Alicia Penhorwood

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The Honestly Imperfect Podcast brings you down to earth conversations to inspire you to take imperfect action and proven strategies to help you elevate your marketing, mindset and business. With weekly episodes bringing you powerful tips and honest interviews hosted by Marketing Coach and Founder of Harper Collective, Alicia Penhorwood.
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Want to have better proposals? Start with delivering better consultations. Consultations are the first step in working with your client and the better experience they have, the more likely they will want to work with you Here’s a glance at the episode: I discuss how to effectively set expectations for your clients from the beginning - even before t…
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Send Katie a Text Message!! Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want. In this week’s episode, Katie dives into how leveraging demographic and psychographic data ca…
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Ever feel like your relationship with money is more emotional than logical? You’re not alone—and it’s not your fault. In this episode, I’m joined by financial therapist Lindsey Konchar to unpack the real reasons behind your money guilt and how to finally align your money and values in a way that feels good, not heavy. We dig into the question: why …
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Send us a text Eric Benson shares the journey of Benson Systems, a family business that evolved from a garage startup in 1986 to a thriving 75-employee operation specializing in security, fire alarm, and sprinkler systems in Arizona. • Father started Benson Systems in 1986 from his garage as a security contractor • Expanded into fire alarm and supp…
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Send Katie a Text Message!! Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can…
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Thinking about quitting a job to start a business but paralyzed by fear and “what ifs”? You're not alone. In this episode, I sit down with my friend and former nurse-turned-entrepreneur Kelly Endres to talk about what it really looks like to go from employee to entrepreneur—especially when you're walking away from a job that felt like a calling. Ke…
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Send Katie a Text Message!! Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on. From staggering markups and shifting vendor dynamics, to managing client expectation…
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Today we are putting pen to paper and talking all about the benefits of hiring for your interior design business. I am passionate about this and feel strongly that every interior designer should have at least one assistant. Here’s a glance at this episode… I dive right into why most designers get stuck on hiring and understanding how they would uti…
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Not sure what’s next when it comes to building your business? Here’s how to get re-aligned at any stage of your journey. In this episode, I’m inviting you to slow down, breathe, and meet your business where she’s at—because whether you’re in year one or year ten, it’s never too late for some business goal alignment. And here’s the truth: you don’t …
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Send Katie a Text Message!! Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and cre…
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Send us a text What does it really take to build a successful construction business rooted in integrity? Adam Ferrara, founder of Ferrara Buist Contractors, reveals the surprising path that led him from residential construction to commercial contracting and development during one of the worst economic downturns in recent history. Starting his first…
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Ever find yourself wondering, is email marketing still effective?—or are we just supposed to dance on reels forever? If you’re overwhelmed by the noise online and craving a marketing strategy that actually works (and feels good to do), this episode is for you. I’m sitting down with Dawn Richardson from Flodesk to dig into email marketing for small …
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Send Katie a Text Message!! Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rat…
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You might not always be able to change their minds but if you can look into why a client isn’t moving forward with your services, you can find out where you’re losing a client and if it’s something that you can adjust in your business. In this episode, I’ll dive into the 5 reasons why clients aren’t moving ahead with you that I’ve learned over time…
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Feeling overwhelmed in your business? It might be time to let go of what’s not working and finally create space for an aligned, optimized business that supports your life—not runs it. In this episode, I’m walking you through what I like to call a good old-fashioned spring cleaning for your business. I’m sharing how to figure out my favorite approac…
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Send Katie a Text Message!! In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns. Slowdowns are inevitable—but…
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This episode features Yeohee Kim—known artistically as machìna—a Korean artist based in Tokyo and Berlin. We cover her journey from K-pop to independent artistry, the creative mindset needed to sustain a career in music, the role of solitude in creativity, her approach to music-making, the financial realities of the industry and what it takes to be…
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Have you ever felt like you were meant for more—but didn’t know how to get there without losing yourself in the process? In this episode, I sit down with Claire French, a virtual assistant and entrepreneur who left her corporate job, moved across the world to Australia, and built a thriving heart-centered business rooted in her personal core values…
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What happens when 91% of your employees don't understand their health benefits? Nick Dial, insurance broker and author, joins us to tackle this startling reality facing today's businesses. Nick shares his mission to cut through the noise of employee benefits by eliminating insurance jargon and helping employers structure benefits that truly serve t…
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Send Katie a Text Message!! Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever. We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get t…
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Aim for excellence and know that perfection is impossible. I want excellence in my business and for projects to be complete and done extremely well, but perfect just won’t always happen. Trust me, I get it! I’ve found that I have been a victim of the perfectionist trap for way too long and am just recently figuring out just how much this has held m…
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Ever felt like the moment you start seeing business growth, things suddenly feel harder instead of easier? Like you’ve finally hit a new level, but instead of feeling excited, you’re questioning everything? You want to grow your business—but why does it feel so uncomfortable when it actually happens? In this episode, I’m breaking down why business …
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Send us a text Tony Johnson welcomes Joe Marangolo from JSM Project Management to discuss the critical role owner's representatives play in successful construction projects. Joe explains how construction management connects the early planning phases with actual construction execution, providing value through team building, risk management, and clea…
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Send Katie a Text Message!! In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it. Ready to streamline your projects, increase efficiency, and maximize profits? Don’t miss this power-packed episode—your future self (and clients) will than…
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What if you’re doing everything “right” but still feel out of alignment? I’ve been there. And after a full season of podcasting, I realized I wasn’t following my own advice—I was forcing something that didn’t fit anymore. That’s why #ActuallyICan is evolving. In this episode, I’m pulling back the curtain on my personal shift, my battle with burnout…
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Send Katie a Text Message!! You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in. As interior designers, we are uniquely able to translate our clients’ ideas t…
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Send us a text Ray Garfield shares how his firm has revolutionized public infrastructure development by creating faster, more efficient alternatives to traditional government building processes. Helping public clients bypass lengthy referendums and inefficient bidding systems, Garfield Public Private has delivered nearly $3 billion in essential fac…
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People feel more trusting and eager to work with someone when they can see part of the process or learn more about you from the start. Today’s episode is all about my favorite lead magnet idea for interior designers to help you find the right type of client from the start, share your process, and streamline your business. In this episode, we answer…
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Send us a text Sam Rockaway shares his journey from body shop owner to Senior Vice President at Redcom Design and Construction, where they've doubled company size over 14 years to reach $70 million in annual revenue. His team provides vertically integrated design-build solutions with in-house engineering, architecture, and project management capabi…
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What if there was a healthcare solution that freed physicians from spending their days coding for insurance claims and allowed them to actually care for patients? Travis Bockenstedt, President and Chief Experience Officer at Pinnacle Advanced Primary Care, joins us to unveil the transformative power of the Direct Primary Care model. America faces a…
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Send us a text Jeffrey Rosenberg shares the journey of Big V Properties from a family grocery business to a vertically integrated real estate company managing 10 million square feet across 14 states. He reveals how strategic systems implementation and operational efficiency enabled their impressive growth trajectory. • Started as a family grocery b…
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What happens when life doesn’t go according to plan? For Katie Bryan, motherhood was always part of the vision—but doing it alone wasn’t. After years of searching for the right partner, Katie realized she was done waiting and took her future into her own hands, becoming a single mom by choice. But her journey didn’t stop there. She not only embrace…
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Send Katie a Text Message!! In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective. Grab a notebook and your favorite coffee—this episode is packed w…
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Have you ever stopped to ask yourself, what do you really want in life? Not what your family expects, not what society tells you, but what truly lights you up and fulfills your life purpose? If that question makes you pause—or sends you spiraling into overthinking—this episode is for you. This is part 2 of my conversation with Michelle Theriault fr…
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Send Katie a Text Message!! For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clie…
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You don’t know what is going to work unless you start doing the work. You will ALWAYS be refining so you just have to get started. Limiting beliefs, you know those sneaky thoughts that creep in sabotage your progress? When left unchecked, they can wreak havoc on your potential. I hear a lot of limiting beliefs from the designers I work with. Today …
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Have you ever felt like you’ve checked all the boxes—career, family, responsibilities—but something still feels off? Maybe you’re standing at a crossroads, wondering what’s next. The answer? Learning to trust yourself. But how do you do that when self-doubt keeps creeping in? In this first part of a two-part conversation, I sit down with Michelle T…
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Ever wondered how small businesses can effectively manage HR without a full-fledged team? Join us as we uncover valuable insights with Reanna Werner, the innovative founder of HR Branches. She shares her journey as a chief problem solver, crafting HR solutions tailored for small businesses. - Overview of HR Branches and its services - The importanc…
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Have you ever felt stuck in a job that’s draining your energy and leaving you wondering if it’s possible to start a new career? In this episode, I chat with Brittany Piccola, a former high school teacher who faced teacher burnout head-on and made the bold decision to leave the classroom and start a new career as a virtual assistant. Brittany’s stor…
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Send Katie a Text Message!! As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to…
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You don’t want to look back at your life and feel like you missed opportunities to get the most out of life. Whatever it is, these are the things that matter. Leisure matters. Family time Matters. Time with friends matter. Travel matters. What are the things that matter to you? If we aren’t intentional about our time and protect the things that mat…
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Ever found yourself Googling "how to start a business from scratch", wondering if you can actually turn your passion into a career? Maybe you've dreamed of turning a hobby into a business but felt paralyzed by fear in business—worried you don’t have what it takes. If that sounds like you, then girl, you’re in for a treat! In this episode, I sit dow…
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In our third and final conversation with CPA Brian Werner, we look at how to stay optimistic amid uncertainty. This episode explores the effects of tariffs and inflation on small businesses, emphasizing adaptation and community resilience. Listeners gain insights into creative sourcing strategies, the psychological impacts of economic changes, and …
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Ever felt like life threw you a curveball so hard it knocked the wind out of you? You’re not alone. In this episode, I sit down with screenwriter and storyteller Victoria Male, who turned her most painful losses into creative fuel. After losing her father unexpectedly in 2017, Victoria left her Hollywood career to pursue writing full-time. Her jour…
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Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen! This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well…
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Ever feel like your life is one big, epic story? Well, spoiler alert: it totally is! In this episode, I’m diving into the concept of the hero's journey, a storytelling framework by Joseph Campbell. But trust me, it’s not just for your favorite movies—it’s a powerful way to understand your own life transformations. From the "call to adventure" to ov…
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Send us a text Unlock the secrets to optimizing your commercial real estate investments with our latest episode! Join us for an enlightening conversation with Eric Oliver from Cost Segregation Authority, as we explore how mastering the art of cost segregation can transform your financial strategy. Learn how Eric's journey from a family-owned landsc…
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In today's episode, we discuss how to attract the right kinds of clients for full-service interior design projects. It can be challenging to find clients who are wanting to commit full-service so I am going to share a few methods and tips for attracting these types of clients. We are also going to dive into the benefits of full-service design (for …
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Part two with CPA, Brian Werner. We go quarter by quarter to structure your year for maximum success. This podcast episode focuses on the critical aspects of budget planning for business success. We discuss setting up a budget, assessing it throughout the year, evaluating investments, and year-end tax strategies. • Importance of establishing a budg…
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