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Mastering the Business of Interior Design: Success by Design

Katie Decker-Erickson, Business Coach for Interior Designers

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As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while ...
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Welcome to design to help your business grow. I'm your host, Randi Lynn Johnson. Each episode will bring tips and insight into how to make sure your interiors are working for you and growing your business. www.pasleycommercialinteriors.com In an increasingly competitive market, the merits of using interior design as a strategic growth tool can make all the difference in not just surviving, but thriving, FEATURING: ROBIN PASLEY, NCIDQ Founder & Design Principal PASLEY COMMERCIAL INTERIORS Des ...
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Side Hustle School

Chris Guillebeau / Onward Project

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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
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Designer's Oasis

Kate Bendewald

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How do I build an interior design business? How do I get portfolio-worthy projects? Do I “have to” offer full-service interior design? How do I charge for my services? What if I want to do things differently with my interior design business? How do I take my design business to the next level? Feeling overwhelmed? I got you friend. Welcome to the Designer’s Oasis Podcast. Consider this your place for a fresh drink of water for the inspired, creative, ambitious, and let’s admit it, occasionall ...
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Roadmap to Referrals

Stacey Brown Randall

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You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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We discuss materials management, specification, interior design, architecture, and things in between -- to help you design better, build more efficiently, and grow your design and build firm. Fohlio is a product specification and data management software for the architecture, engineering, and construction (AEC) industry. Get your trial at fohlio.com.
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Creative Voyage Podcast

Mario Depicolzuane

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The Creative Voyage Podcast features insightful conversations with some of the world’s most inspiring creatives, reveals the stories that shaped their lives and careers and offers actionable strategies to help you take your mindset and skills to the next level. The show's host is Mario Depicolzuane, an internationally acclaimed art director, graphic designer, and consultant who has worked with clients such as Kinfolk Magazine, MENU, Harvard GSD and The Audo.
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The Uplifters

Aransas Savas

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The Uplifters Podcast is the 2023 Gold Signal Award Winner for Most Inspiring Podcast. This show is dedicated to celebrating the Uplifters. In each episode you’ll discover: -The deeply personal stories of courageous and inspiring women who have worked through challenges to create big, joyful lives -The way their blocks and barriers became tools for success -The powerful mindset techniques you can use to create your biggest life The research is clear: If we surround ourselves with people who ...
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The Wellest Life

Brandi Andres

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Welcome to The Wellest Life Podcast, where we explore "The Heartful Way of Living" in a world shaped by connections and conscious choices. Join us as we engage in compassionate yet courageous conversations with visionaries crafting an ethical, empathetic, and resilient future. We delve deep into topics like sustainability, health and wellness, ethical business, and wildlife conservation. Our aim is to empower you with profound insights and actionable steps for prioritizing self-love, kindnes ...
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How do I get started? What if I fail? Who will hire me? Is it really possible to create a consistent, full-time income from home?Welcome to the Live Free Podcast with Micala Quinn where we will be answering these questions PLUS many more! Whether you’re just starting your freelance business (heck even if you don’t know what freelancing is yet) or you’re looking to scale, this podcast will give you tangible business advice along with inspiring interviews to help you create a life and career t ...
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Are you an interior designer, architect, plumber, electrician, handyman, landscaper, or another similar home service business owner who is looking for industry-specific support? Are you tired of sifting through business and marketing advice that doesn’t pertain to you or your industry? Introducing Construct & Generate, a podcast dedicated to helping home service company business owners. Construct & Generate, hosted by the CEO of Blueprint Digital Marketing Emily Lenning, is for home service ...
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Honestly Imperfect

Alicia Penhorwood

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The Honestly Imperfect Podcast brings you down to earth conversations to inspire you to take imperfect action and proven strategies to help you elevate your marketing, mindset and business. With weekly episodes bringing you powerful tips and honest interviews hosted by Marketing Coach and Founder of Harper Collective, Alicia Penhorwood.
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Formerly known as Carolina Commercial Real Estate Connection, Timeless Business and Building Strategies pivots its focus to highlight Tony’s expertise in business strategies and construction. This podcast is designed for General Contractors, Specialty Contractors, Developers, and Entrepreneurs looking to start, grow, or scale their businesses to extraordinary success. Are you ready to become one of the most successful contractors or developers in your area? Tony shares the proven strategies, ...
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Is scouting cool locations for film sets a job you can do solo—and without Hollywood ties? In this episode, we explore the surprising ways city explorers can turn their local knowledge into income. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This yea…
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Is late-90s internet culture more than just a vibe? In this episode, we explore whether digital nostalgia can become a sustainable business—or if it’s better left as a passion project. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show i…
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Episode 117 Episode Description Host Aransas Savas sits down with multihyphenate artist Karisma Jay to explore how to build an abundance mindset even when resources feel scarce. Karisma, a Broadway performer, filmmaker, educator, and founder of Abundance Academy, shares her powerful reframe from asking "What don't I have?" to "What's in my luggage …
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In this week’s Throwback Thursday segment, hear how one side hustler learned to repair broken guitar pedals using YouTube tutorials—and built a profitable business fixing, modifying, and reselling vintage gear. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their …
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Send Katie a Text Message!! Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away. In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure …
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This podcast episode features an insightful conversation with general contractor, Matt Raine of Raine Building. Alongside Robin Pasley of Pasley Commercial Interiors, they discuss how comprehensive construction and interior design services go beyond aesthetics to solve logistical challenges, ensure project deadlines are met, and create spaces that …
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An Aussie man spends a year eating nothing but potatoes to conquer his food addiction. Along the way, he loses 121 pounds and gains a $1,500 a month side hustle. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided les…
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In this episode, I had the pleasure of welcoming Michele Williams, the host of the Profit is a Choice podcast, as part of our podcast takeover series. We have been friends and collaborators since we co-authored a book together in 2019. Michele and I discuss how to cultivate relationships with your referral sources and the language tactics you can u…
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Can you run a resale business using nothing but Instagram? In this episode, we explore how creators are flipping vintage and preowned goods—without using any marketplace apps at all. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show inc…
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In this episode of the Live Free Podcast, I’m chatting with Jackie, a mom of five, mini-farm enthusiast, and now a thriving Online Business Manager (OBM) for interior designers. Jackie shares her inspiring journey of leaving behind her 40-hour office job and a home daycare business to finally build the flexible freelance life she dreamed of. After …
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In this week’s First $1,000 segment, meet a resourceful freelancer who used ChatGPT to create a one-stop shop for executive LinkedIn posts. Learn how they landed their first paying clients, built a monthly subscription model, and turned AI-based writing into a no-code content agency. Side Hustle School features a new episode EVERY DAY, featuring de…
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This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: what to do once your hustle is up and working well. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of p…
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Can you make money finding and reselling discontinued snacks or cult-favorite condiments? In this episode, we explore the surprisingly lucrative world of rare grocery resale. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes fr…
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Could your love of puzzles turn into a creative business? In this episode, we explore the world of interactive scavenger hunts—and how people are making real money designing them. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includ…
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Meet Emily Levin, who made a stunning career pivot from trauma therapist to tech co-founder, creating AI solutions for the affordable housing crisis. In this powerful conversation, Emily shares how she went from helping individuals heal to transforming entire systems, co-founding Access—an AI platform that's already raising capital and getting fami…
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In this week’s Throwback Thursday segment, hear how one sarcastic embroidery project turned into a booming side hustle—after a single joke hat went viral and sparked thousands of sales. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show …
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A construction engineer discovers how much energy is wasted by attics, creates a simple product that saves homeowners money, and builds a side hustle that earns more than two million dollars a year. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This ye…
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Send Katie a Text Message!! Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers. This week, I'm sharing exactly how I've structured my business around clear, reliable …
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Our next podcast takeover episode features Larry Kendall from Ninja Selling. It also was a unique opportunity, as we were able to record in the same room! We discussed the importance of building genuine relationships in business because referrals are all about connections, not just asking for them outright. I shared personal stories from my journey…
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Can you turn a love of sleep into a legit business? In this episode, we explore whether reviewing sleep products can make money—and what to do if it’s not the goldmine this listener hoped for. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, th…
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Hey there, and welcome back to the Live Free Podcast! I am so excited to introduce you to Britnee—an inspiring mama, former second grade teacher, and Live Free Academy alum. In today’s episode, Brittnee shares her journey from the classroom to freelancing and how she’s built a business that allows her to be home with her two girls. After struggling…
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In this week’s First $1,000 segment, discover how a corporate attorney started custom-painting sneakers for fun—until Lil Nas X gave her a social media shoutout and made her phone blow up. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the sh…
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This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: “get it out of your head” by creating business systems. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies …
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Could documenting home belongings be a profitable business? In this episode, we explore whether a home inventory service makes sense, how to find clients, and what it takes to make it work. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the s…
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In this week’s Throwback Thursday feature, revisit how a graphic designer turned her digital sticker packs for note-taking apps into a $500,000 eCommerce empire. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided les…
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Guest: Mahogany L. Browne - Award-winning writer, playwright, organizer, educator, Lincoln Center's inaugural poet in residence, and founder of the Woke Baby Book Fair Episode Summary: In this powerful conversation, Mahogany L. Browne shares her journey from a young mother who almost dropped out of college to becoming Lincoln Center's inaugural poe…
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A Pennsylvania couple turns a difference in home decorating taste into a bustling business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSc…
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Send Katie a Text Message!! Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn’t found in the latest trends or marketing hacks, but within the core of your business itself? In this episode, I'm revealing the hidden …
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In our first podcast takeover episode, I had the pleasure of being interviewed by Jay Berkowitz, the host of the Ten Golden Rules of Internet Marketing for Law Firms podcast. Together, we crafted the 10 Golden Rules of Generating Referrals Without Asking for attorneys. Whether you're an attorney aiming to improve your referral strategy or a busines…
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Is renting out your car on Turo an easy side hustle or just extra wear and tear? In this episode, we break down the real numbers, risks, and whether it’s worth it with just one vehicle. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show …
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In this week’s First $1,000 segment, discover how one weekend hiker used a basic 3D printer to create custom trekking pole grips that fit like a glove—and quickly sold them to fellow backpackers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year,…
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This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: how to look for money lying under a rock. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who …
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Is offering a free course before launching a paid one a smart strategy, or does it just attract freebie seekers? In this episode, we break down when a free course can boost sales—and when it’s just a distraction. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting thei…
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Can you turn a free Facebook group into a revenue stream without upsetting your members? In this episode, we explore ethical ways to monetize an engaged online community. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free g…
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Episode Description In 2006, Terry Grahl received a simple phone call asking if she'd volunteer to paint one wall at a women's shelter. What she discovered in that dormitory—30 women sleeping on prison-donated bunk beds held together with duct tape—changed the trajectory of her life forever. Today, Terry is the founder and CEO of Enchanted Makeover…
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In this week’s Throwback Thursday segment, see how a side hustler built a thriving print-on-demand business by tapping into ultra-specific niches—like “retired paramedic” mugs—without ever spending on ads. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. …
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A New Zealand-based software developer puts her digital skills to artistic use by creating virtual lettering brushes for budding digital calligraphers. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and l…
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Send Katie a Text Message!! Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients? In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practic…
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This summer, we are doing something a little different — a podcast takeover! Join me as I share insights from other podcast hosts who interviewed me on their shows. Get ready for conversations that go beyond just referrals. Our Summer Series kicks off next week with Jay Berkowitz, where we discuss the 10 golden rules of getting referrals without ev…
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Would a high-ticket offer boost your business or drive away your customers? In this episode, we break down when (and how) to introduce a premium package without losing your audience. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show inc…
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In this week’s First $1,000 segment, meet two friends who took the daring route of buying someone else’s failure—a laundromat on the brink of closing—and revived it with cost-efficient fixes and grassroots marketing. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting …
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This new segment is all about helping you learn the key steps to a new side hustle in 2025, one step or concept per week. It includes activities, examples, and more—and of course it’s all free. Today’s topic: grow what works, let go of what doesn't. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who e…
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What do you do when a refund request doesn’t follow your policy? In this episode, we talk about how to protect your business while keeping customers happy—and when it’s smarter to just move on. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, t…
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Holiday gift guides can bring a flood of new customers—but only if you get featured. In this episode, we’ll break down how to pitch your products to media outlets and when to start preparing. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the…
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In this week’s Throwback Thursday segment, find out how a lifestyle blogger ditched her old site and scaled up her Pinterest affiliate marketing into a full-time income. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free gu…
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Guest: Jennifer Allebach Former Chief Girl Experience Executive at Girl Scouts USA and MDA (Muscular Dystrophy Association) Episode Summary Jennifer Allebach's life changed forever when her husband Brian was diagnosed with ALS in 2019. After 32 years of marriage and five children together, she became his primary caregiver while continuing to work f…
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Dark winter days were no match for four Dutch friends looking to spark meaningful conversations. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHus…
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Send Katie a Text Message!! In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish…
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Are you feeling the impact of a trust recession in your business? Referrals are the antidote to a trust recession. Over 80% of people prefer to make buying decisions based on recommendations from someone they trust. In business, trust is the real currency, and relationships are the economic driver. Tune in to discover how to nurture your referral s…
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Does adding live chat to your website actually help sales, or does it just create more work? In this episode, we explore the pros and cons of live chat and whether it’s right for your business. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, t…
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