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Fetch the Mic is the podcast for pet professionals who are passionate about their work - but overwhelmed by marketing. Hosted by Linda Purvis, founder of Fetch & Grow Marketing, this show delivers bite-sized, tail-wagging content tips to help you build your brand, take care of the clients you already have, and continue growing your business with ease. From social strategy to time-saving tools, Linda breaks it all down in a way that's friendly, fun, and free of fluff. Tune in weekly for episo ...
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Pet Marketing Unleashed Podcast

Mikaela Vargas of Pet Marketing Unleashed

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Your Ultimate Guide to Growing a Thriving Pet Business—Stress-Free Welcome to The Pet Marketing Unleashed Podcast, the go-to resource for petpreneurs (AKA pet business owners) who want to scale their service-based pet businesses without the overwhelm. Whether you're a dog walker, pet sitter, dog trainer, pet photographer, dog daycare owner, or any other pet care professional, this podcast is packed with actionable marketing, branding, and website strategies tailored to your unique needs. Hos ...
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Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream ent ...
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Looking for your new Biz Besties? "You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those." Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further. No fluff. ...
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Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care? Well, it could be…
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Devastating wildfires tore through Los Angeles at the start of 2025. Nonprofit Baby2Baby was on the ground leveraging its deep knowledge of how to respond to natural disasters to help families in need. Co-CEOs Norah Weinstein and Kelly Sawyer Patricof joined host Jeff Berman on stage to reflect on what it was like to use everything they’d learned s…
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For over a decade, Canva has made design and publishing more accessible than ever. Now, the company is wrestling with how to harness AI while staying true to its mission of empowering individual creators. Co-founder and COO Cliff Obrecht joins Rapid Response to reveal how Canva is navigating this shift—and why the stakes are so high when it comes t…
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What if burning it all down was the first step to building something better? In this deeply honest and powerful episode, Lisa sits down with Alisha Robertson - founder of Doing Everyday Well - to explore what happens when the hustle culture nearly breaks you. After experiencing severe postpartum burnout, Alisha made the bold decision to shut down h…
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This podcast is for you—if you’re ready to stop guessing and start learning how real marketing works. Fetch the Mic exists to help pet pros who want to grow with intention. The blog and podcast are here for that. But let me be clear: If you’re here hoping I’ll walk you through things one-on-one for free… that’s not what I do. In this first episode,…
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Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I’m fresh off a sun-soaked break in Men…
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Zillow co-founder Spencer Rascoff and Dotloop founder Austin Allison both knew that owning a vacation home was a great privilege — and an expensive hassle. They’re leveraging their decades of experience in real estate to reshape how owning a vacation home works with a new business: Pacaso. They join host Jeff Berman to reveal how it became the fast…
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While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need. Instead of panic-posting on social media or desperately adding more services to your already ful…
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Even after the fighting stops, the impact of war is felt for generations. Dr. Samantha Nutt, President of War Child USA and Canada, joins Rapid Response to share how the nonprofit is serving families in conflict zones around the world — from Sudan to Afghanistan, utilizing local leaders and community organizers to spark meaningful and long term cha…
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How do you build a cult brand without selling out or cutting corners? In this episode, Lisa sits down with Mukti, the founder of Mukti Organics - a trailblazing Australian skincare brand built on the pillars of clean beauty, bioactive botanicals and radical transparency. From her humble beginnings mixing formulas in a spare room to becoming a globa…
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Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top? What if you didn’t have to “pay your dues” and could skip straight to the front of the line? And what would your business look like if your competitors couldn’t even see you - let alone catch you? In this sun-soaked, cocktail-fuelled episode recorded just be…
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After wildly successful stints at Google, as CEO of Taskrabbit, and on prominent boards, Stacy Brown-Philpot decided it was time to start her own venture capital fund. She talks with host Jeff Berman about how she raised $172 million for Cherryrock Capital, why she’s focusing on underinvested founders, and how she owes it all to a six-day silent re…
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What happens when a sliding door moment turns into a game-changing business opportunity? In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no gu…
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Amid global conflict, domestic unrest, and AI’s surging impact in all corners of business, it’s getting harder than ever to decipher noise from substance. To help us navigate this challenge, Reid Hoffman returns to Rapid Response, sharing valuable insights about Trump’s public spat with Elon Musk, the crisis in the Middle East, and how his new AI h…
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A group of graduating students asked Reid Hoffman the biggest questions looming in their minds as they venture out into their careers. Plus, we asked a dozen incredible CEOs, founders and authors for the one piece of advice they’d give to a new graduate. It’s excellent wisdom whether you’re a new graduate or not. Read a transcript of this episode: …
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Are you full of great ideas but unsure which one will actually grows your pet business? Do you keep launching new offers while ignoring the easy wins sitting right under your nose? Are you offering amazing services but suck at selling and making money fro your passion for pets? In this behind-the-scenes episode, I take you inside a week in the life…
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What started as five friends filming trick shot videos 16 years ago has become a new media empire. Dude Perfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans, content, products, event…
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Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automat…
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What if your dream took off so fast it nearly broke you? Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger. In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky …
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While the first family engage in their own memecoin ventures, the crypto market is booming. Crypto expert and host of the podcast Unchained, Laura Shin joins Rapid Response to reveal the sector’s emerging economic, political and geopolitical implications. Shin also provides a primer on how to best experiment with crypto today, why Stablecoin is gro…
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What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever’s left? And how do some daycares seem to have a pipeline of great candidates - while you’re stuck covering shifts yourself? In this episode, I’…
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Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend. Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.pengu…
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What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream? For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in. In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be…
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Sports business has never had higher stakes—for every league, every team, every streaming service, and every player. Sarah Spain, host of the podcast Good Game with Sarah Spain, longtime ESPN personality and sports journalist, joins Rapid Response to unpack the complexities behind the WNBA’s mainstream moment, the future of ESPN’s streaming, and th…
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Reid Hoffman recently stopped by Pioneers of AI to talk with host Rana el Kaliouby, and we didn’t want you to miss their fascinating conversation on AI’s environmental impact. They discuss AI’s potential for help and harm, explore what sustainable AI could look like, and predict how it could unlock scientific solutions to climate change. Learn more…
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What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire? What’s the right way to go from garage-grooming to a full-blown dog daycare dynasty? And how can hiring a VA finally give you back your time and sanity? In this week’s episode, I’m joined by special guest and keynote speaker of Impact …
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Trilith Studios CEO Frank Patterson joined host Jeff Berman on stage at the Fox Theatre in Atlanta as part of our Masters of Scale live tour in May. Patterson shares insights for thriving as a creative entrepreneur and reveals the philosophy behind the success of Trilith’s growing influence in the entertainment industry. Later in the conversation, …
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Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised. In this value-packed episode, I break down exactly how to stop wasting time on…
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Can you really walk away from a cult swimwear brand and build something even bigger? In this episode, Lisa chats with Rebecca Klodinsky, the powerhouse founder behind The Prestwick Place and formerly IIXIIST Swimwear, the cult bikini brand worn by Kylie Jenner and Hailey Bieber. From riding the early Instagram wave (back when Valencia filters were …
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OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the…
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Are you unknowingly sabotaging your profits with outdated pricing? What’s the real cost of keeping your fees just a little higher than your competitors’? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare…
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Therapist Esther Perel wants us all to build stronger relationships at work. Her coveted advice is the centerpiece of her books, TED talks and podcast “Where Should We Begin?” During the pandemic, she launched a conversational card game. Now, she joins host Jeff Berman to talk about why she just released a new edition, Where Should We Begin? At Wor…
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Can you really build a luxury pet brand while raising four kids? In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surge…
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The buzz in Silicon Valley around AI agents has many asking: What’s real and what’s hype? Box’s co-founder and CEO, Aaron Levie, joins Rapid Response to help decipher between fact and fiction, taking listeners inside the fast-paced evolution of agents and its impact on the future of enterprise AI. Plus, Levie unpacks how AI is really being adopted …
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Can you really write the script of your own success story in the pet business world? What would happen if you planned a whole 12 months ahead instead of just 12 days? And how much progress (and profit) are you leaving on the table by winging it month-to-month? In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in La…
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John Green has spent his career telling stories — through novels, YouTube videos, and educational projects like Crash Course. Now, he’s on a mission to eliminate tuberculosis: a curable disease that still kills more than a million people every year. In this episode, Green joins host Jeff Berman to talk about how we could scale solutions to this glo…
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If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode. In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity). She lifts the lid on how SHE-com’s cultu…
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In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the …
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Amid polarization, AI disruption, and eroding trust in institutions, retired four-star general, Stanley McChrystal, argues that what leaders need now more than ever, is character. Head of the business consulting firm McChrystal Group, Gen. McChrystal returns to Rapid Response to discuss his new book on the subject of character. From AI ethics and m…
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A short, sweet but very special (400th) episode this week. See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo... You’ll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in…
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To scale sustainably, founders must not neglect their mental health. Arianna Huffington learned this the hard way after collapsing from burnout while leading The Huffington Post. She talked with host Reid Hoffman about how that wake-up call sparked her next venture, Thrive Global, which helps companies build cultures that prioritize well-being. Wit…
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When Ju Rhyu moved to South Korea for a corporate job, she noticed people unapologetically wearing hydrocolloid pimple patches on their faces — on the street, at the office, anywhere. She soon realized no one had cornered the US market yet on this skincare secret, and Hero Cosmetics was born. Rhyu joins host Jeff Berman this week to reveal the less…
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Bill Gates announced this week that he will shutter his philanthropic foundation in 20 years – but not before using it to give away $200 billion to fight global diseases. In this archival episode from 2019, he tells host Reid Hoffman the story of how it all started – and how he learned to scale his impact as a philanthropist. In Part 2 of this spec…
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Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits. In Part One, Lisa gets rea…
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When Elon Musk stepped into the White House spotlight and brought his DOGE chainsaw, no one was better poised to cover the fallout than WIRED. The tech journalism outlet knew Musk’s playbook from the get-go, from years of covering his companies and his takeover of Twitter. WIRED’s Global Editorial Director Katie Drummond joins Rapid Response to tak…
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Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I’m bringing you along for a unique peek be…
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Dr. Iman Abuzeid didn’t set out to disrupt the healthcare hiring system. But after she began listening more closely — especially to nurses — what she heard was an industry full of friction, delays, and burnout. Fixing that friction became the foundation for Incredible Health, a hiring marketplace now used by more than a million healthcare workers. …
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What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries? What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner? In this inspiring conversation, I welcome my friend and client, Heidi Lewis…
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Could your escape plan become a $50M global brand? In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue. What started as a creative escape from a demanding job as a psychologist has become one of the most …
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In his return to Rapid Response, the billionaire entrepreneur, NBA owner, and CEO of Wonder, Marc Lore, told us he plans all his meals with AI – and he loves it. It’s just one part of his vision for transforming our relationship to food and health. His startup Wonder has already acquired Blue Apron, Grubhub and the media brand Tastemade, and he sha…
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