Best Gtm Team Training Podcasts (2025)

1
Running sales and marketing as one engine with Dan Chapman 22:38

4d ago22:38

22:38

In this episode of Executive Conversations, Maeva Cifuentes speaks with Dan Chapman, VP of sales and marketing at DocNow. Dan tells the story of walking into a startup that was generating one or two MQLs a month, then building a 90-day lead-gen engine that lit up the entire pipeline. He explains how owning both sales and marketing forces a single-f…

1
Season 2, Episode #7 - Competitive Intelligence 10:01

10d ago10:01

10:01

Chapter 15 of Accelerating Revenue explores a critical element of revenue generation: Competitive Intelligence. In this episode, our Notebook LM hosts “Lucas & Maren” cover how to best plan for and deliver competitive intelligence training to your GTM teams, including the importance of using data to inform priorities, topics to cover, information t…

1
Leading without authority with Igor Kranjcec 32:47

12d ago32:47

32:47

In this episode of Executive Conversations, Maeva Cifuentes speaks with Igor Kranjcec, VP of marketing at Farseer and at the Sastanak conference. Igor traces his 15-year shift from traffic-obsessed marketer to revenue-owned operator, explaining how linking every marketer’s bonus to closed-won deals ended budget battles and vanity metrics. He breaks…

1
Season 2, Episode #6 - Product Training & Resources 9:35

18d ago9:35

9:35

Chapter 14 of Accelerating Revenue is all about Product Training & Resources. In this episode, our Notebook LM hosts “Lucas & Maren” delve into designing and delivering GTM product training based on release tiers, timing of the releases, the critical importance value, and (of course!) the learning objectives for each selling role within the GTM tea…

1
Aligning marketing, sales and CS with Janet Jaiswal 23:40

1M ago23:40

23:40

Welcome to Executive Conversations, where we dig into the gritty realities of leading modern marketing teams. In this episode, Maeva Cifuentes sits down with Janet Jaiswal, chief marketing officer at Blueshift and long-time marketing advisor. Janet unpacks why her team now owns 90 percent of pipeline, how she killed the vanity of MQLs in favour of …

1
Season 2, Episode #5 - Sales & Success Process 11:55

2M ago11:55

11:55

Chapter 13 of Accelerating Revenue, is all about Sales and Success processes, why they matter and how to structure them effectively. Process is the foundation and objective framework that every other Enablement initiative is housed within, making it even more critical to approach strategically. In this episode, our Notebook LM hosts “Lucas & Maren”…

1
Balancing effectiveness and efficiency with Amir Jadbari 22:41

2M ago22:41

22:41

In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-atti…

1
Season 2, Episode # 4 - GTM New Hire Onboarding 15:13

2M ago15:13

15:13

As we progress through the chapters of Accelerating Revenue, this episode focuses on Chapters 11 and 12, where we focus on how to tackle one of the biggest Enablement programs for any company: GTM New Hire Onboarding! Our Notebook LM hosts “Lucas & Maren” delve into using agile Enablement to plan, build, and deliver effective GTM onboarding. They a…

1
Marketing’s Role in Training AI (and Teams) with Rachel Weeks 23:26

2M ago23:26

23:26

In this episode of Executive Conversations, Maeva Cifuentes speaks with Rachel Weeks, former VP of Marketing. Rachel shares her experience leading B2B SaaS marketing teams and how she’s adapting to the rapid rise of AI across GTM functions. She discusses why AI should be treated like a junior hire, not a plug-and-play solution, and why marketers to…

1
Breaking the D2C mindset: launching B2B marketing from scratch with Natalie Naik 22:19

3M ago22:19

22:19

In this episode of Executive Conversations Natalie Naik shares her experience launching a B2B marketing function from scratch inside a traditionally D2C-focused company. Natalie tells us how she navigated educating leadership unfamiliar with B2B marketing, especially around handling long sales cycles and fundamentally different KPIs. Natalie also t…

1
Season 2, Episode # 3 - Building & Delivering Content for GTM Teams 18:13

3M ago18:13

18:13

As we work our way through the chapters of Accelerating Revenue, this week’s Notebook LM deep dive focuses on Chapters 9 and 10 where we cover the strategy and mechanics behind designing, building, and delivering GTM Enablement programs. “Lucas & Maren” look through the lens of our LEVEL+ Framework, highlight actionable ways to work with SMEs, as w…

1
Season 2, Episode # 2 - Leveraging Instructional Design for Training Revenue Teams 11:45

3M ago11:45

11:45

This episode is the second installment of our new series using Notebook LM and our AI “co-hosts” we have named Lucas & Maren to bring you bite-sized portions of our Accelerating Revenue book. Same disclaimer that they might butcher a few acronyms along the way, but they do a great job of delving into Chapters 5 - 8, pulling out all the key points r…

1
Why SEO needs a seat at the exec table with Malte Landwehr 31:36

3M ago31:36

31:36

In this episode, Maeva Cifuentes speaks with Malte Landwehr, VP of SEO at Idealo. Malte shares how SEO isn’t just a channel, it’s the foundation of Idealo’s business model and what it actually means to lead SEO at executive level. He walks through how he filters out 75% of ideas using prioritization frameworks, how he scopes influence across five d…

1
Season 2, Episode # 1 - Foundations of Enablement 13:07

3M ago13:07

13:07

Welcome to Season 2 of Fueling the Revenue Engine! This episode covers the first 4 chapters of our book, Accelerating Revenue. We’re using Notebook LM, aka our new co-hosts we have named Lucas & Maren, to bring these to you in bite-sized portions. Fair warning: they might butcher a few acronyms along the way (turns out AI isn’t up to speed on all t…

1
Failing fast: Embracing experimentation with Lindsay Kelley 28:15

3M ago28:15

28:15

In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay talks us through her techniques for advocating for marketing initiatives within the organization to secure necessary resources. They also discuss methods to develop and present budgets that reflect marketing goals and c…

1
Podcast Episode Title: Marketing Marketing: Selling Your Ideas Internally with Jordan Hwang @OpenPhone 29:03

4M ago29:03

29:03

In this episode of Executive Conversations, Maeva Cifuentes speaks with Jordan Hwang, VP of Marketing at OpenPhone. Jordan explains why marketing leaders must learn to "market marketing" within their organization to secure buy-in for initiatives. Jordan and Maeva also discuss expanding influence across teams and aligning stakeholders around shared …

1
Why GTM Leaders Should Sell the Strategy Before the Budget with Hannah Garner 26:23

4M ago26:23

26:23

In this episode of Executive Conversations, Maeva Cifuentes speaks with Hannah Garner, CRO at Arctic Shores, about the real work behind getting leadership on board with a marketing strategy. Hannah explains why starting with budget is a losing game—executives need to agree on what "good" marketing looks like before numbers even enter the conversati…

1
How to align marketing and sales for shared accountability with Silvia Valencia 28:06

5M ago28:06

28:06

In this episode of Executive Conversations, Maeva Cifuentes speaks with Silvia Valencia, VP of Revenue Marketing at Docebo, about her journey from agency to in-house marketing. Silvia shares how her experience at Refine Labs taught her to manage buy-in, present strategic investment cases, and reallocate budgets effectively. Maeva and Silvia also em…

1
Why Internal Buy-In is the Hardest Sale with Charlie Riley 30:16

5M ago30:16

30:16

In this episode of Executive Conversations, Maeva Cifuentes speaks with Charlie Riley, Head of Marketing at OneScreen. They discuss the importance of establishing trust with internal stakeholders and the need to understand each department’s motivations so you can communicate the value of marketing in their terms. Charlie also shares insights into t…

1
Making Trade-Offs in Go-to-Market Strategies with Mark Huber 27:45

6M ago27:45

27:45

Mark and Maeva discuss navigating experiment overload in GTM strategies, emphasizing the need for trade-offs. The conversation covers the importance of aligning marketing and sales efforts, with a focus on multi-threaded outreach to decision-makers. Mark shares his approach to working closely with the VP of sales to present a united front to the co…

1
Building trust and authenticity in B2B marketing with Ana Laura Zain 25:02

7M ago25:02

25:02

In this episode of Executive Conversations Ana Laura and Maeva discuss the importance of building relationships and connections with leadership and key stakeholders within an organization. She emphasizes the need to bridge the gap between marketing and sales, focusing on mutual understanding and collaboration to drive business growth. Ana Laura als…

1
Internal Marketing Strategies for GTM Leaders: Matt Klingbeil's Perspective 28:06

7M ago28:06

28:06

Summary Executive Buy-In and Influence: Matt discusses the challenges of gaining executive buy-in and influence in a mid-market SaaS company. He emphasizes the importance of aligning marketing strategies with company goals and demonstrating ROI through data-driven storytelling. This involves convincing stakeholders that marketing initiatives are no…

1
Rewriting the GTM Playbook: Hard Conversations and Budget Narratives with Mohamed Reza 29:49

8M ago29:49

29:49

Summary Mohamed Reza shares insights into how he navigates executive conversations and aligns marketing strategies with long-term goals. Discusses the challenges of securing executive buy-in and how he overcomes these hurdles using data-driven storytelling. Explains his approach to presenting budgets in a way that aligns with company targets, even …

1
Earning a seat at the table: showcasing marketing's impact with Lauren Lang 30:18

8M ago30:18

30:18

SummaryCommunicating value effectively: Emphasizing that communication happens not just at the speaker's mouth, but at the listener's ear. It’s essential for marketing leaders to think about how they communicate value to executives and ensure it’s framed in a way that resonates with the listener's perspective.The power of framing and narrative: Mar…

1
Building influence without direct authority in marketing with Shana Haynie @MoEngage 28:27

11M ago28:27

28:27

“It’s not just about getting things done, but doing it in a way that doesn’t ruffle feathers while making sure people are on your side. “ Shana Haynie, Head of Content & Organic Growth at MoEngage In this episode of Executive Conversations, Maeva chats with Shana Haynie, Head of Content and Organic Growth at MoEngage North America, as she shares he…

1
The dynamics of reporting to different stakeholders with Lisa Vecchio 31:21

12M ago31:21

31:21

“Communicate- Be transparent, set expectations and then mitigate” Lisa Vecchio, GVP of Integrated Marketing from Aircall In this episode of Executive Conversations, Maeva chats with Lisa Vecchio, former GVP of Integrated Marketing at Aircall. She previously worked with Hootsuite and Expedia and shares her experiences navigating leadership transitio…

1
Creativity on a Budget with Jobylon's Tove Hernlund 23:25

12M ago23:25

23:25

"It's about finding creative ways to make an impact, even when budgets are tight. That's where true innovation happens." - Tove Hernlund, Marketing Team Lead at Jobylon In this episode, Maeva chats with Tove Hernlund, Marketing Team Lead at Jobylon, as she shares her journey from university to leading a marketing team. She discusses the importance …

1
Crafting the perfect pitch with Devin Reed @theReeder 31:31

1y ago31:31

31:31

"Being confident and convicted gives other people the confidence that this guy might know what the hell he's talking about" Devin Reed, Founder, The Reeder In this episode of Executive Conversations, Maeva chats with Devin Reed, founder of The Reeder, about architecting the perfect pitch. Devin shares practical tips from his experience, such as sta…

1
Strategic Alignment: From Vision to Execution with William Chia @Styra 29:46

1y ago29:46

29:46

“What’s more critical to me than reporting structures is strategic alignment. What is strategically and critically important to the business? “ William Chia, VP of Marketing at Styra In this episode of Executive Conversations, Maeva Cifuentes interviews William Chia, the VP of Marketing at Styra. They discuss the challenges of getting buy-in from v…

1
Marketing Experimentation: Taking Risks with Chris C. Anderson @Greenslate 29:28

1y ago29:28

29:28

“Take risks. Don't be shy. Throw every idea against the wall—you never know what's going to stick.” - Chris C. Anderson, VP, Head of Content @GleenSlate In this episode, Maeva chats with Chris Anderson, VP Head of Content at Greenslate. They dive into the art of building executive relationships, presenting data-backed ideas, and navigating the uniq…

1
From Traffic to Tangible Results with Jakub Rudnik @Softr 28:07

1y ago28:07

28:07

In this episode of Executive Conversations, Maeva talks with Jakub Rudnik, Head of Content and SEO at Softr, about the beauty of internal marketing, proving ROI for marketing initiatives, and leveraging content to drive measurable results. Jakub shares his experiences from G2, Scribe, ActiveCampaign, and Softr, highlighting the importance of effect…

1
Aligning Marketing and Sales with Gustav Wallberg @Republiken 28:42

1y ago28:42

28:42

In this episode of Executive Conversations, Maeva interviews Gustav Wallberg, B2B Marketing Lead & Partner at Republiken. They explore how marketing leaders navigate conversations with CEOs, CFOs, and boards to bring their ideas to life. Gustav shares his experiences and pain points in aligning marketing and sales, balancing short-term and long-ter…

1
From Creative to Operational: Julien Sauvage's Marketing Journey @Clari 32:46

1y ago32:46

32:46

"You shouldn't wait until you're in a leadership position before you start going deeper into the operational aspect of a business"- Julien Sauvage In this episode of Executive Conversations, Maeva chats with Julien Sauvage, who shares his journey from creative marketer to an accomplished data-driven executive at Clari. Julien discusses the importan…

1
Transforming SEO & Data into Long-Term Marketing Success with Ran Yosef @Glassix 28:17

1y ago28:17

28:17

Welcome to Executive Conversations, where we explore how GTM leaders navigate executive discussions, market internally to gain support, and secure buy-in for long-term GTM strategies. In this episode of Executive Conversations, Maeva talks with Ran Yosef, VP of Marketing at Glassix. Ran Yosef had extensive experience in various marketing roles befo…

1
Securing Marketing Budget and Executive Buy-In with Mick Essex @POWR 28:03

1y ago28:03

28:03

“What I learned is that the farther up the chain I went, the more difficult it was to get things done for an end result. I was so used to being at the end result. I didn’t get to see all of the pieces that go into play in the beginning, which of course starts with marketing budget.”- Mick Essex Welcome to the very first episode of Executive Convers…

1
Ep. 37- Using RFPs to Improve Your Sales Process w/ Brad Rosen and Tony Germinario 26:04

1+ y ago26:04

26:04

Show Notes: This episode discusses best practices around responding to RFPs (requests for proposals), including when to bid or not bid, managing internal collaboration, maintaining relationships even if declining to bid, and leveraging AI for efficiency and learning. Listeners can gain insights into strategically approaching RFPs. Key Discussion Po…

1
Ep. 36- Scale Through Skill, NOT Headcount l Sales & Stuff & Things w/ Matt Green, Sam McKenna, & Todd Caponi 58:40

2y ago58:40

58:40

This session of Sales and Stuff and Things discusses how revenue organizations can scale through developing seller skills, rather than solely through adding more headcount. The guests provide historical context on why sales leaders often default to hiring more, despite data showing skill development is needed. They outline essential modern seller s…

1
Ep. 35- [New Data] Why Sales Cycles in 2023 are 30 Days Longer w/ Brad Rosen, Michelle Vu, & Jonah Mandel 40:45

2y ago40:45

40:45

In this episode, Michelle Vu discusses the current state of B2B SaaS sales and customer success with Jonah Mandel of Capchase and Brad Rosen of Sales Assembly. They dig into findings from a recent survey conducted by Capchase on sales procurement in the B2B SaaS space. Key topics include increasing sales cycle length, rising customer acquisition co…

1
Ep. 34- Creating a Culture of Learning: How to Drive Productivity and Innovation in Your Sales Team 24:22

2y ago24:22

24:22

In this episode of Revenue Jam, Matt Green and Alex Mislan discuss how to create a culture of learning within a revenue organization. Listeners can expect to gain insights on why building a culture of learning is important, how it differs from just having coaching, and practical steps leaders can take to start fostering this culture. Key Discussion…

1
Ep. 33- Creating a Positive Sales Culture: Strategies for Weekly Wins and Celebrating Success l Sales & Stuff & Things w/ Matt Green, Sam McKenna, Todd Caponi, & Jen Allen-Knuth 53:17

2y ago53:17

53:17

In this episode of Revenue Jam, Matt Green is joined by sales leaders Sam McKenna, Jen Allen-Knuth, and Tod Caponi for a monthly session discussing how sales leaders can create weekly wins for their teams. They provide insights on building a positive sales culture, celebrating the right behaviors, delivering effective feedback, and more. Key Discus…

1
Ep. 32- Practical Personalization Templates from LinkedIn's Sales Team l Fireside Friday w/ Jeff Rosset & Kelly Marberry 19:40

2y ago19:40

19:40

In this episode, Jeff Rosset is joined by Kelly Marberry, Sales leader at LinkedIn, to discuss deep sales, focusing on quality over quantity, and strategies for achieving happiness and satisfaction in sales careers. Kelly provides insights into tailoring outreach, building rapport, and crafting personalized messages to connect with prospects. The t…

1
Ep. 31- Building a Successful Sales Team: Tips for Founders l SaaSy Talks 37:36

2y ago37:36

37:36

Episode Summary: Matt Green, co-founder of Sales Assembly, shares his insights on building successful sales teams and developing a strong sales playbook. He emphasizes the importance of finding the right people for your team, rather than relying on big logos or established organizations. Matt also discusses the challenges of transitioning from a fo…

1
Ep. 30- Humans vs. The Machines l Walnut #WeAreProspects w/ Matt Green, Marie Brunet, Devin Liu, & Aryeh Abramowitz 45:33

2y ago45:33

45:33

How do we keep all our tech in check? Well, that’s exactly what Walnut asked their panelists from AI21 Labs, Sales Assembly, and Uniphore during their latest #WeAreProspects webinar. And while the event was a blast, what really knocked our virtual socks off was just how many sales leaders tuned in. This shows just how important it is to ensure that…

1
Ep. 29- The Art of Authenticity and Empathy in Sales l MasterSaaS Live w/ Matt Green & Alina Vandenberghe 15:38

2y ago15:38

15:38

Matt Green discusses with Alina Vandenberghe his journey into sales and the qualities that make a great salesperson and sales manager. He emphasizes the importance of empathy and authenticity in building relationships with clients and team members. Matt also explains the purpose of Sales Assembly and how they provide comprehensive training and deve…

1
Ep. 28- Adapting to Market Dynamics w/ Matt Green & Collin Stewart 51:09

2y ago51:09

51:09

As the Chief Revenue Officer (CRO), Matt continues to work as an Account Executive (AE) within his company. Let's uncover the motivations behind this unconventional choice and discover the insights it brings to Sales Assembly's sales motion. Highlights include: Holding on to the AE role as a Founder and CRO (2:00) The Benefit of Having a Very Speci…

1
Ep. 27- From Rookie to Revenue Generator l Transform Sales w/ Brad Rosen & Amir Reiter 20:52

2y ago20:52

20:52

In this episode, Amir Reiter interviews Brad Rosen, President of Sales Assembly, to discuss the importance of sales training and enablement. Brad explains that Sales Assembly is a skill development platform for go-to-market teams that offers fundamental sales training to individuals at different stages of their careers. They address the challenges …

1
Ep. 26- Sales Assembly Proposal Power-Up l The Closing Show w/ Tanner Lacey & Nadia Milani 33:06

2y ago33:06

33:06

Want to make your proposals better? Of course! Proposals are often an after thought but are the last thing (and sometimes the first thing) a decision-maker sees when you're selling your product. Your proposals are the last step in a closed deal. So you better make them effective. We’re discussing: - The current proposal process at Sales Academy - T…

1
Ep. 25- The Revenue Impact of Executive Emotional Intelligence l Sales & Stuff & Things w/ Matt Green, Todd Caponi, & Jen Allen-Knuth 55:29

2y ago55:29

55:29

Have you directly addressed the economic environment with your team? Your people are stressed. They don’t feel safe. There have been 201,860 layoffs in Tech in 2023. They are worried they might be next. And a lack of psychological safety creates a negative revenue impact. Because people start looking for jobs instead of new customers. But as leader…

1
Ep. 24- Balancing Performance and Purpose: A G2 Culture Deep Dive l Fireside Friday w/ Jeff Rosset & Michelle Vu of G2 18:04

2y ago18:04

18:04

In this enlightening episode, Jeff Rosset & Michelle Vu delve into the inner workings of G2, a company renowned for its robust culture and commitment to performance, entrepreneurship, kindness, and authenticity. Our guest shares key insights into how they maintain a healthy balance between performance pressure and their team members' individual "wh…

1
Ep. 23- Best Practices for Creating and Maintaining a Winning Sales Territory Plan l Closing Time w/ Brad Rosen & Dave Osborne 17:49

2y ago17:49

17:49

New and experienced sales leaders know that creating and redistributing sales territories can be a challenging task. There are numerous factors to consider – industries, geography, ideal customer profile, deal size, and more – and it’s not a one-time process. If your team operates remotely, it could be even more complex. So, how do you begin creati…

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Gtm Team Training Podcasts

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