The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, New Business Diaries, and IPA On... Talent Matters break down the big issues facing advertising and communications business.
…
continue reading
The Zac Anesbury Show is your marketing podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketing academics and practitioners worldwide.
…
continue reading
Bringing you the inside Story of today's New Media and Digital Marketing trends.
…
continue reading

1
Maximize LinkedIn: Tips for Getting Your First Job (Professor Jackie Eastman)
4:59
4:59
Play later
Play later
Lists
Like
Liked
4:59Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
Switching Off After Work: Effective Ways to Relax (Professor Jackie Eastman)
5:24
5:24
Play later
Play later
Lists
Like
Liked
5:24Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
Determinants of positive consumer affect toward luxury brands’ social
25:54
25:54
Play later
Play later
Lists
Like
Liked
25:54Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
AdTalk with Paul Bainsfair: IPA President Karen Martin
31:24
31:24
Play later
Play later
Lists
Like
Liked
31:24IPA President, BBH's Karen Martin, joins the AdTalk podcast to talk about her agenda to reaffirm and celebrate the power and value of creativity in the UK advertising industry.They also explore Karen's journey, from Ireland and via Australia, to the IPA Presidency and what the future of advertising could look like.…
…
continue reading

1
New Business Diaries: Ellie Oliff, Oli Richards and Tom Trevelyan
29:32
29:32
Play later
Play later
Lists
Like
Liked
29:32Neverland Creative's Tom Trevelyan joins the IPA New Business Diaries podcast to talk to BBH London's Ellie Olliff and The Beyond Collective's Oli Richards about the importance of an agency brand in driving growth.By Institute of Practitioners in Advertising (IPA)
…
continue reading

1
Understanding Special Issues in the Journal of Consumer Behaviour (Professor Jackie Eastman)
14:24
14:24
Play later
Play later
Lists
Like
Liked
14:24Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading
Hosted by IPA Commercial Leadership Group Chair Jason Cobbold, The Money and the Magic is the newest IPA’s Podcast series and will explore the intersection of creativity and commerce, and how businesses can turn ideas into profit.In the first episode, Jason is joined by music industry legend Brian Banks. Together, they explore Brian’s thoughts on m…
…
continue reading

1
Writing and Reviewer for the Journal of Consumer Behaviour (Professor Jackie Eastman)
19:29
19:29
Play later
Play later
Lists
Like
Liked
19:29Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
Why Work for an Emerging University? Key Benefits and Opportunities (Professor Jackie Eastman)
6:07
6:07
Play later
Play later
Lists
Like
Liked
6:07Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
AMA Special Interest Groups: Enhancing Your Marketing Career (Professor Jackie Eastman)
16:36
16:36
Play later
Play later
Lists
Like
Liked
16:36Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
Comparing Student Development: Online vs. On-Campus Education (Professor Jackie Eastman)
7:46
7:46
Play later
Play later
Lists
Like
Liked
7:46Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
The Early Days of Online Teaching: Pre-Zoom Era Insights (Professor Jackie Eastman)
9:54
9:54
Play later
Play later
Lists
Like
Liked
9:54Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
Get to Know Prof. Jackie Eastman: Alico Eminent Scholar Professor of Marketing
18:51
18:51
Play later
Play later
Lists
Like
Liked
18:51Welcome. On today's podcast clip, we have Professor Jackie Eastman of Florida Gulf Coast University, United States. Support the showBy Zac
…
continue reading

1
The Zac Anesbury Show S03E01: Insights from Prof. Jackie Eastman
2:03:20
2:03:20
Play later
Play later
Lists
Like
Liked
2:03:20Welcome! On today’s podcast, we have Professor Jacqueline Eastman. Jackie is a Professor at Florida Gulf Coast University, United States. Until now, I had only really known Jackie through our connection with the Journal of Consumer Behaviour – her being one of the Editor-in-Chiefs and I a Senior Associate Editor- but you instantly feel like you are…
…
continue reading

1
New Business Diaries: Gareth Evans and Becky McKinlay
35:23
35:23
Play later
Play later
Lists
Like
Liked
35:23In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.By Institute of Practitioners in Advertising (IPA)
…
continue reading
For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis a…
…
continue reading

1
New Business Diaries: Ellie Olliff and Tina Fegent
34:16
34:16
Play later
Play later
Lists
Like
Liked
34:16In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.…
…
continue reading

1
New Business Diaries: Tracey Barber and Katie Street
44:28
44:28
Play later
Play later
Lists
Like
Liked
44:28In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.…
…
continue reading
Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you’ve met one person with ADHD, you’ve met one person…
…
continue reading

1
New Business Diaries: Jess Gibb and Rebecca Nunneley
35:24
35:24
Play later
Play later
Lists
Like
Liked
35:24In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones…
…
continue reading

1
IPA On... Paternity Leave with The Dad Shift
24:19
24:19
Play later
Play later
Lists
Like
Liked
24:19Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship.Find out more about The Dad Shift…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
Virtual reality and Artificial Intelligence in Marketing (Bob Moore)
8:49
8:49
Play later
Play later
Lists
Like
Liked
8:49Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
Consumer Behaviour with Inflation and Cost of Living Crisis (Bob Moore)
7:59
7:59
Play later
Play later
Lists
Like
Liked
7:59Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
Social Media and Podcast Recommendations (Bob Moore)
12:10
12:10
Play later
Play later
Lists
Like
Liked
12:10Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
Ehrenberg-Bass Institute Affiliation (Bob Moore)
17:42
17:42
Play later
Play later
Lists
Like
Liked
17:42Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Bob Moore _______________________________________________________________ Guest Profile Bob Moore LinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
The Effectiveness Files: Lessons from the IPA Effectiveness Awards
1:05:31
1:05:31
Play later
Play later
Lists
Like
Liked
1:05:31In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers.First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's u…
…
continue reading

1
The Zac Anesbury Show Season 2 #EPISODE 5 (Bob Moore)
1:43:23
1:43:23
Play later
Play later
Lists
Like
Liked
1:43:23Welcome! On today’s podcast clip, we have our very first return guest, Bob Moore. Bob is the podcast's, which is undoubtedly an honour for me and the audience. Bob has had an extensive career in brand management and customer insights in the United States for some brands you would recognise, such as Campbell’s Soup, Sara Lee, Nabisco, and SC Johnson…
…
continue reading

1
How to Land Your First Marketing Job (Professor Colin Campbell)
8:03
8:03
Play later
Play later
Lists
Like
Liked
8:03Welcome! Today’s podcast clip comes from an interview with Colin Campbell _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar…
…
continue reading

1
Work Efficiency Tips (Professor Colin Campbell)
8:10
8:10
Play later
Play later
Lists
Like
Liked
8:10Welcome! Today’s podcast clip comes from an interview with Colin Campbell _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar…
…
continue reading

1
How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry (Professor Colin Campbell)
18:12
18:12
Play later
Play later
Lists
Like
Liked
18:12Welcome! Today’s podcast clip comes from an interview with Colin Campbell _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar…
…
continue reading
Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.By Institute of Practitioners in Advertising (IPA)
…
continue reading

1
Specializing vs Generalizing Research Agendas (Professor Colin Campbell)
10:22
10:22
Play later
Play later
Lists
Like
Liked
10:22Welcome! Today’s podcast clip comes from an interview with Colin Campbell _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Scholar…
…
continue reading

1
Marketing Education Research (Professor Colin Campbell)
5:31
5:31
Play later
Play later
Lists
Like
Liked
5:31Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Schola…
…
continue reading

1
AdTalk with Paul Bainsfair: Finding a Rembrandt in the attic
23:07
23:07
Play later
Play later
Lists
Like
Liked
23:07In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT’s new archive service, Brand Archaeology, and how it can not only preserve advertising’s history for future generations but a…
…
continue reading

1
Reviewing and Editing the Journal of Advertising Research (Professor Colin Campbell)
21:56
21:56
Play later
Play later
Lists
Like
Liked
21:56Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Schola…
…
continue reading

1
New Business Diaries: Tobi Asare and Andy Freeman
20:24
20:24
Play later
Play later
Lists
Like
Liked
20:24In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas.They explore all things pitching, new business and building strong client/agency relationships.By Institute of Practitioners in Advertising (IPA)
…
continue reading

1
Meet the Guest (Professor Colin Campbell)
23:02
23:02
Play later
Play later
Lists
Like
Liked
23:02Welcome! Today’s podcast clip comes from an interview with Colin Campbell. _______________________________________ Guest Profile Colin Campbell Staff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256 Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host Profile Dr Zac Anesbury Google Schola…
…
continue reading

1
The Zac Anesbury Show Season 2 #EPISODE 4 (Professor Colin Campbel)
1:31:45
1:31:45
Play later
Play later
Lists
Like
Liked
1:31:45Welcome to today's podcast. We have Professor Colin Campbell. Colin is an Associate Professor of Marketing at the University of San Diego in California, United States. Colin is also famous for being the editor-in-chief of the Journal of Advertising Research. One of our field's top-tier journals bridges the gap between academia and industry. Colin h…
…
continue reading
Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.By Institute of Practitioners in Advertising (IPA)
…
continue reading

1
Build your personal brand and life advice (Danielle Talbot)
8:23
8:23
Play later
Play later
Lists
Like
Liked
8:23Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Book Recommendation: Byron Sharp’s: How Brands Grow Hardcover (Amazon) - https://amzn.to/48oQaxL Kindle (Amazon) - https://amzn.to/3uK3oHL _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://…
…
continue reading
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.By Institute of Practitioners in Advertising (IPA)
…
continue reading

1
Evidence-Based Industry Campaigns (Danielle Talbot)
15:23
15:23
Play later
Play later
Lists
Like
Liked
15:23Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
How to Stay Up-to-Date in Marketing (Danielle Talbot)
8:14
8:14
Play later
Play later
Lists
Like
Liked
8:14Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading
Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading

1
Demonstrating Leadership Skills (Danielle Talbot)
10:37
10:37
Play later
Play later
Lists
Like
Liked
10:37Welcome! Today’s podcast clip comes from an interview with Danielle Talbot. _______________________________________ Guest Profile Danielle Talbot Staff Home Page: https://www.adelaide.edu.au/directory/danielle.talbot Host Profile Dr. Zac Anesbury Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twit…
…
continue reading