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Welcome to Customer Growth Sessions, presented by Intergrowth. Join host Pat Ahern, Managing Partner at Intergrowth, as we discuss techniques to build and scale systems that boost profitability for up-and-coming ecommerce businesses.
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The Private Equity PErspectives podcast serves as a forum for private equity dealmakers to discuss navigating today’s dynamic investment environment, while preparing for challenges and opportunities on the horizon. In each episode, BDO’s Private Equity practice connects with leaders in the industry to talk deal activity, fund strategies, and portfolio company optimization.
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On BDO's latest Private Equity PErspectives podcast episode, host Todd Kinney is joined for a second time by Abhik Das, partner at Three Hills Capital Partners, and Blair Greenberg, partner at Bregal Sagemount. Together, they discussed: How AI is transforming portfolio company operations, from boosting gross margins to enhancing deal origination an…
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In this episode of Customer Growth Sessions, Pat talks with Corey Maynard, CEO, and founder of BCKR, a startup focused on high-end performance fan apparel. Corey discusses his background, lessons learned from his years as CMO for large brands like YETI Coolers, the challenges of trademarking, navigating licensing deals with universities, and premiu…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with Mike Yarbrough, Founder and CEO of Rustic and Main: A handcrafted jewelry brand that started as a garage hobby and has grown into a thriving company with over 30 employees creating story-driven rings from reclaimed and historic materials. We talked about scaling a handmade produc…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with Brandon Kim, Co-Founder and CEO of Brevite: A backpack brand that evolved from a college Kickstarter project into a direct-to-consumer powerhouse boasting over 2.5 million followers across social platforms. Visit Brevite & follow them on Instagram, YouTube, and TikTok We talked a…
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On BDO's latest Private Equity PErspectives podcast episode, host Todd Kinney is joined by Abhik Das, partner at Three Hills Capital Partners, and Blair Greenberg, partner at Bregal Sagemount. Together, they discussed: How modern PE firms are building specialized operational teams that transform portfolio companies beyond simply providing capital. …
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Dr. Mario McCoy, founder and creative director of NCMPRBL, joins Customer Growth Sessions to talk about building a premium minimalist brand rooted in culture, confidence, and intentional design. He shares how a childhood love for accessories turned into a watch and eyewear company known for its limited releases, how exclusivity can actually deepen …
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In this episode, we delve into the world of sustainable lifestyle brands with Kyle Berner, Founder & CEO of Feelgoodz. Gain insights into the journey of creating and scaling Feelgoodz, a company specializing in footwear and accessories made in countries like Vietnam, Thailand, Turkey, Nepal, and India. Learn how a backpacking trip inspired Kyle to …
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In this episode, we delve into the world of e-commerce and brand building alongside Nicole Krantz Bernstein, Founder & CEO of Meems. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping, engaging in-person events, effective customer service, and utilizing custom…
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In this episode, Alberto Benhamu, Co-Founder of Shoozas, shares his journey of expanding a shoe care brand internationally through Amazon FBA. He discusses how leveraging Amazon’s fulfillment network simplified ecommerce operations and allowed Shoozas to grow in 10+ countries. He covers topics like early challenges, rapid international expansion, m…
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In this episode, we delve into the world of e-commerce and brand building alongside Laura Berens, Founder & CEO of Love and Fit. Gain insights into the strategies and techniques used to effectively scale an e-commerce business, with practical advice about bootstrapping with zero-interest credit cards, managing inventory and cash flow, leveraging pa…
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In our milestone 50th episode of the Private Equity PErspectives podcast, host Todd Kinney is joined by Lloyd Metz, Managing Director at ICV Partners, and Monika Mantilla, President and CEO at Altura Capital. Together, they discussed: Building competitive advantages through disciplined investing and operational capabilities. The role of trust and s…
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In this episode, Dave Munson, founder and CEO of Saddleback Leather, discusses his journey from starting the company in Mexico to creating high-quality leather bags that are now sold throughout the world. He covers topics like early challenges, rapid growth, the importance of delegation, and balancing business success with personal fulfillment. Dis…
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In this episode, we delve into the dynamic world of Meta Ads for ecommerce alongside industry expert Axel Axelsson, Founder of Bright Spot Media. Gain insights into the strategies and techniques used to effectively scale your ecomerce business through Meta Ads, with practical advice about how to create assets for ads, common mistakes Axel sees, and…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Caroline Priebe, the CEO and founder of Driftless Goods, an online marketplace focused on plastic-free, regenerative wool products. Caroline shares the inspiration behind the brand, stemming from her extensive background in sustainable fashion and her desire to create eco-friendly pe…
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In this episode of Customer Growth Sessions, Pat Ahern sits down with MacKenzie Morris, a business coach and visibility strategist. MacKenzie shares her entrepreneurial journey, from launching multiple businesses to helping others build their personal brands. She offers valuable insights into effective content strategies, the power of lead magnets,…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Mayo Santos, the CRO and co-founder of Revol Cares. Mayo discusses the initial challenges and strategies of generating sales and growing the business with co-founder Sarah in the early days, from meeting at a farmers market to scaling to major retail success. They dive into effective…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Kelly Moffat, the COO and co-founder of Kirrin Finch, a pioneering apparel brand specializing in menswear-inspired clothing for women, trans, and non-binary individuals. Kelly discusses the brand’s unique journey, from launching on Kickstarter to becoming a mainstay in the niche fash…
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On BDO’s latest Private Equity PErspectives podcast episode, host Todd Kinney is joined by Chris Grambling, partner at Southfield Capital, and Kevin Condon, partner at Hidden River Strategic Capital. Together, they discussed: How to identify and capitalize on unique investment opportunities in a rapidly changing market. Approaches for strengthening…
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In this episode of Customer Growth Sessions, Pat Ahern interviews Katya Eckert, the founder of A DOMANI. Katya shares her journey of creating A DOMANI, a sustainable sleepwear brand. She discusses the behind-the-scenes process of taking apparel from idea to customer's front door, including determining the right type of fabric and finding a great ma…
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Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. This episode is part 2 of our series on How to Hire an SEO Company. Missed part 1? Check it here. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Aher…
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Today, we're taking a break from interviewing experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. In this episode of Customer Growth Sessions, Intergrowth Managing Partner, Pat Ahern, provides a comprehensive guide on what to consider when hiring an SEO agency. He emphasizes the…
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In this episode of Customer Growth Sessions, Pat Ahern interviews David Casey, the founding partner of Vix Media. David shares his deep insights into TikTok marketing strategies, algorithm-based content's significance, and the importance of effective ad budgeting. David explores why businesses should use TikTok, the advantages for B2B sectors, and …
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In this episode, Ari Tulla, the CEO of Elo Health, shares his expertise in personalized nutrition and the intersection of AI and healthcare. Ari explores why he is so passionate about nutrition, the origins and mission behind starting Elo Health, and the challenges he's faced in building Elo Health and Luminary Vitamins. He also delves into his per…
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Join host Pat Ahern in this interview with Philippe Roireau, the co-founder of Consio. Philippe shares his expertise in using phone sales to boost e-commerce retention and engagement. He offers insights on best practices for launching a phone channel for ecommerce, the hidden benefits of calling past customers, when to make phone calls to potential…
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In this episode, Dan Wood, the founder of Break Digital, shares his expertise in Google Ads. He explores effective strategies for optimizing Google Ads campaigns, offering valuable insights on common pitfalls and best practices. You’ll gain practical tips for setting up conversion tracking, choosing the right keywords, targeting your audience, and …
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On BDO’s latest Private Equity PErspectives podcast episode, host and BDO’s PE National Relationship Director Todd Kinney was joined by Drew Meyers, partner at Seaport Capital, and Benjamin Krause, partner, North American infrastructure, at 3i Group. Together, they discussed: The strategies they employ to support portfolio companies post-investment…
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In this episode, Chase Johnson, the founder of Bloom Creativ, shares his expertise in video production. He explores the key differences between professional and DIY video content, offering valuable insights on the pros and cons of each. You’ll gain practical tips for creating captivating videos, crafting compelling stories, selecting the right tale…
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Join us for an enlightening session with Mickie Kennedy, President and Founder of eReleases. In this episode, Mickie shares his expertise on the importance of press releases for businesses, how to craft a compelling story that captures national media attention, and practical tips for leveraging press releases to build credibility and grow your bran…
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Join us today for an exclusive interview with Jon Mason, the Creative Director and Founder of SwingJuice. In this insightful conversation, Jon shares his remarkable journey from running an energy drink business that reached 300 stores to launching a thriving golf apparel brand. Discover the pivotal moments that inspired his transition, how he smoot…
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Today, we're taking a break from interviewing other experts to bring you our next episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We often see brands wasting money creating content that doesn't align with their business goals. With this episode, we're discussing the only three types of content that busin…
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On BDO’s latest Private Equity PErspectives podcast episode, Jordan Margolin, head of business development at VSS Capital, and Matt Cole, managing director at SBJ Capital, joined host Todd Kinney to discuss: The key role relationships play in their deal sourcing strategies Providing post-investment support for their portfolio companies Which paths …
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Join us today for an interview with Melissa Hollis, Co-Founder and CEO of Taylor Street Collective. Melissa delves into the critical aspects of defining ICPs, and buyer personas, and building effective go-to-market strategies for startups and solo marketing teams. She discusses the fundamentals of persona development, the importance of knowing your…
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Join us today for an interview with Jordan Obinger, Creative Director and Founder at Edition Studios. Jordan delves into the critical aspects of building and elevating brand identity for businesses. He discusses the fundamentals of brand creation, the importance of visual identity, and effective ways to differentiate your brand in competitive marke…
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Join us today for an interview with Alex Holmes, Chief Growth Officer at Influx. Alex delves into the critical aspects of building and scaling a customer experience (CX) strategy for ecommerce businesses. He discusses the importance of early CX planning, essential metrics for measuring success, and the role of both AI tools and human management in …
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In this episode of Customer Growth Sessions, we welcome Audrey Fairbrother, the Content Marketing Manager at EQL, to speak about limited product launches. Audrey shares her expertise on the concept and execution of limited product launches, providing insightful strategies for both established and emerging brands. Connect with Audrey Fairbrother on …
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In this episode of Customer Growth Sessions, Pat chats with Yash Chavan, CEO and founder of SARAL, about building effective influencer marketing campaigns. Yash outlines a six-step framework, covering everything from finding the right influencers to creating compelling offers and nurturing long-term relationships. Tune in for essential tips whether…
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On BDO’s latest Private Equity PErspectives podcast episode, Glenn Harrison, managing partner at private credit fund LO3 Capital and Ken Heuer, principal at Kidd & Company, a family office, joined host Todd Kinney to discuss: The opportunities and challenges posed by longer holding periods How their respective firms have been impacted by the shift …
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Join us today for an interview with Jim Simon, the founder of JiMMYBAR!, a family-owned company known for its healthy food products. Jim dives into the challenges and strategies of running a family business in the competitive CPG industry. Discover how JiMMYBAR! has evolved over the years, from its unique go-to-market strategies to navigating suppl…
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Join us today for an interview with Miklós Kovács, founder and CEO of Gracing Media, and an early inspiration behind the Customer Growth Sessions podcast. Miklós does a deep dive into the benefits of podcasting for businesses and how to successfully launch a podcast to promote your brand. He shares his insights on everything from choosing the right…
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Join us today for an interview with live shopping expert, Marcy McKenna, a serial entrepreneur and the creator and founder of Live Shopping Academy. Marcy does a deep dive into the benefits of live shopping for ecommerce brands and how to successfully launch a live shopping campaign for your business, while also diving into her entrepreneurial jour…
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In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more i…
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In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch wit…
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In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for internati…
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Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into …
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Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisitio…
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On BDO's latest Private Equity PErspectives podcast episode, Corinne Spears, principal at Achieve Partners, and Rohanjit Chaudhry, executive director at Morgan Stanley Capital Partners, joined host Todd Kinney to discuss: How they are managing the high cost of capital The current deal landscape and what they expect to see the rest of the year Their…
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Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple be…
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Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency we…
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Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. Explore how Bill's journey in the industry has led to success and innovation in…
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Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts…
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