Honest weekly conversations about UX design career, challenges, portfolios, mental health, and all things UX. Ioana and Anfisa together have 20 years of experience in the UX field and trying to share their main lessons to help anyone transitioning to design overcome the fears. Our weekly conversations are supported by Wix Studio, the web platform built for agencies and enterprises, and an amazing supporter of the design space. https://www.wix.com/studio To request the next topic DM us on IG: ...
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Where designers never stop learning 💪 Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more. You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club
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Ioana Teleanu - The right (and wrong) ways to design AI into your product
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1:04:27There are two types of companies today: Startups birthed out of AI Existing companies figuring out how to adapt to AI This week’s episode is all about #2 because we get to hear from Ioana Teleanu who was the first AI designer at Miro and is now a dedicated AI+Design consultant. So a big theme of this conversation is how to identify the right opport…
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#137 Growth design in the age of AI w/Kate Syuma
45:48
45:48
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45:48Ioana and Kate delve into the world of growth design, exploring its impact on Miro’s success, the current role it plays within organizations, and how AI is shaping the future of product design roles. This episode was recorded in partnership with Wix Studio. In this episode: • What is growth design? • How has growth design impacted …
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Jesse Kulp - Designing the Future of AI at Google
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58:00This week we get to hear from Jesse Kulp who is the original designer for Google AI Studio. He shares what it was like going 0→1 as the sole designer and his ideas for where AI design is headed next I think we're gonna look back in a couple years, the kind of silly stuff we're doing today and say it looks like child's play… Jesse Kulp some highligh…
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#136 From corporate to creative freedom: The Lumo studio story
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35:30Ioana and Imogen from Lumo Studio delve into how to start your business in the design industry, cultivate a strong studio culture, and navigate the evolving landscape of creativity and entrepreneurship. This episode was recorded in partnership with Wix Studio. In this episode: •What inspired your courage to start Lumo Studio? • How d…
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Stephen Haney - Paper's vision for the future of design tooling
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55:20
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55:20Stephen previously co-founded Modulz which created Radix UI, now used by Vercel, Linear, and Jetsi. Now he’s the founder of the most influential design tool on the market — Paper. In this episode, Stephen gives us a look at how Paper is fundamentally changing the speed of traditional design flows. Some highlights: How to drive alignment as a compan…
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#135 What should you do when you know you're underpaid?
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33:49
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33:49Ioana and Anfisa discuss how to spot if you're underpaid, prepare for salary talks, and decide whether to stay or look for a new job. This episode was recorded in partnership with Wix Studio. In this episode: • How do you know if you're underpaid, and what should you do about it? • How can you get ready for a salary negotiation chat? •…
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The untapped opportunity for design tools💡
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10:38
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10:38A year ago, it felt like AI-generated UI was about to have its moment. But now the landscape looks a LOT different than what people expected. So this episode answers the question "what's next?" Because there's still an untapped opportunity that I believe will become very real soon... Kyle Turman (Designer at Anthropic) https://www.dive.club/deep-di…
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Zach Leach - Principles for designing a great AI product
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46:15This week, Zach Leach (Head of Design at Gamma) gives a behind-the-scenes of what it’s like designing one of the hottest AI products in the world today. He shares a ton of techniques and lessons learned from working with LLMs—including some ways to make AI fun again :) And we also learn what makes design at Gamma a bit unorthodox in all the best wa…
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#134 How to run a successful creative agency w/Hannah Carver
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32:13Ioana and Hannah discuss This episode was recorded in partnership with Wix Studio. In this episode: • How did you go from starting to freelance to having more offers than you could accept? • What questions do you ask potential clients to determine if you should work together? • Describe your process for starting new projects. • Tell …
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The more I study today's top design teams, the more clear it’s becoming that we're entering the era of a new type of design leader— one with taste and the skills necessary to uphold craft. So this episode studies this new archetype of leader by highlighting clips from design leaders at Airbnb, Ramp, Duolingo, and more… Alex Schleifer (Former Chief …
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Mig Reyes - Harsh truths that designers need to hear
1:00:47
1:00:47
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1:00:47Mig Reyes is the VP of Product Experience at Duolingo (and a design director at Instagram before that). In this episode he shared a behind-the-scenes of how design operates at Duolingo (as well as some harsh truths designers need to hear). Common portfolio review mistakes How communication skills build influence Mig’s strategy behind hiring junior …
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#133 How AI is Transforming UX Research w/Tina Ličková
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49:18
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49:18Anfisa and Tina discuss how AI is transforming research and what we can expect moving forward. This episode was recorded in partnership with Wix Studio. In this episode: • What is the current state of AI in the research industry, and how does this influence product development? • What is the current landscape of research and the evolvi…
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I talk to a lot of designers at the pinnacle of their career… So I’m always trying to figure out how they’ve evolved the way they practice design over the years. Once I hear the same answer from a few different people I start to pay attention 👀 So here are a few trends I’m noticing for how the best designers get alignment on their teams. Alex Corne…
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Kyle Turman - Designing Claude and collaborating with AI
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1:01:59Anthropic has quickly become a category-defining company and in this episode Kyle Turman (their first full-time designer) shares a behind-the-scenes of what it was like designing Claude. If you’re interested in startups, AI products, or the art of prompting then this conversation will be right up your alley. Some highlights: Kyle’s story of wearing…
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Ioana and Anfisa discuss how to set up an effective workshop. This episode was recorded in partnership with Wix Studio. In this episode: • How to properly set up a workshop for maximum engagement and productivity? • In what ways do workshops provide advantages over traditional meetings? Check out these links: Join Anfi’s …
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There's a parallel I'm noticing between what's happening today with AI and what happened way back in 2013. So this episode studies the early days of Snapchat, the emergence of high-fidelity prototyping tools, and answers the question “what does it look like to have agency in 2025?” Jack Brody (Chief Product Officer at Suno) Jorn van Dijk (CEO of Fr…
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Tuhin Kumar - From Airbnb to Apple to designing with AI
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1:05:47
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1:05:47Tuhin Kumar has designed at some of the most prolific companies in the world (early Facebook, Airbnb and Apple). But everything’s changing in his new role… Because now he’s the Head of Design at Luma AI which is one of the companies leading the charge on generative AI. So this episode goes deep on how the value prop of design is shifting. Some high…
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There are two goals that designers almost always group together: Make a useful product Make it easy to understand But my interview with Sam Stephenson changed my thinking completely 👀 So this episode breaks down Granola’s go-to-market strategy and why I’m copying it for my own startup. Sam Stephenson (Co-founder of Granola) Colin Dunn (Co-founder o…
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Ioana and Anfia explore ways to identify and leverage personal skills for career growth, and find products that align with you personality. This episode was recorded in partnership with Wix Studio. In this episode: • What helped Ioana realize her interest in the AI field, especially when AI was just becoming popular? • How to identify your…
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Jack Brody - Designing Snapchat and the future of music
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1:01:08
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1:01:08Jack Brody joined Snapchat as one of the early designers where he spent 10 years and eventually became Head of Product. So this week’s episode features a lot of lessons learned from the early design team at Snap and an inside look at what makes their culture so special. But we also go deep into Jack’s new role as the Chief Product Officer at Suno w…
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I’ve interviewed a lot of designers who have landed some pretty high profile roles and I’m starting to notice some trends 👀 So this video breaks down 6 portfolio tips that you can use to stand out.
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Ioana talks about the impact of AI on the field of UX design. This episode was recorded in partnership with Wix Studio. In this episode: • Where can AI support the design process, and where should we be cautious? • What AI tools does Ioana use in her design work? Check out these links: Ioana's AI for designers course …
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Nad Chishtie - A new way to design and build with AI
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54:20Lovable has quickly become the go-to way I build my ideas with AI and this week we get to hear from their first designer Nad Chishtie. We go deep into what it takes to succeed as a founding designer and all of the ways AI is shaping modern product teams. Some highlights: Nad’s tips for collaborating creatively with AI tools How designers can be ena…
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My #1 source of imposter syndrome is when I see designers prototyping beautiful interactions like this or even this. It’s one thing to create gorgeous interfaces, but crafting complex interactions from first principles is designing on expert mode. And it’s a big reason why Linear lists interactions as a requirement three separate times in their job…
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Sam Stephenson - The journey of designing an AI product
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51:10
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51:10I use Granola every single day and it’s quickly become a beloved product in the tech community. But it was a winding journey to get there… So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola: How to navigate the idea maze for an AI product What Sam has learned abou…
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Ioana talks about the impact of AI on the field of UX design. This episode was recorded in partnership with Wix Studio. In this episode: 1:06 - Episode Begins 2:17 - Wix Sponsorship 3:31 - Ioana’s Journey into AI Design 9:02 - What does it mean to be an AI designer, and why should you consider pursuing this career? 17:10 - What are so…
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How Ramp and Plaid create a culture of craft💡
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7:05I’ve spent a lot of time studying how the best design teams operate and two of my favorites are Ramp and Plaid. So this episode shines a light on specific practices they put in place to create a culture of craft 👇
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Ellis Hamburger - Storytelling for today’s top startups
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56:39
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56:39What do Raycast, Daylight, Amo, The Browser Co, and Mainframe all have in common? They all hired Ellis Hamburger to help tell their story. So this episode is a bit different... We're going to get away from the pixels and go deep into how you can use language to tell a compelling story about your product. Some highlights: How to tell a story that pe…
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AI introduces an opportunity for all kinds of novel interaction patterns. But it creates a whole new category of design challenges too… And this episode breaks down the biggest challenge of all. Colin Dunn (Founder and Designer of Visual Electric) Maheen Sohail (Gen-AI designer at Meta) Tyler Angert (Founder of Patina Systems) Maggie Appleton (Desi…
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#128 UX leadership during the tech crisis
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39:37Anfisa and Ioana explore the future of UX maturity in product organizations, examining the shift away from user-centricity, the impact of AI, and how we can redefine the benchmarks for measuring UX effectiveness in the evolving design landscape. This episode was recorded in partnership with Wix Studio. In this episode: 01:04 Episode sta…
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Alejandro Matamala Ortiz - Designing the future of AI video
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46:25
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46:25This week’s episode is with Alejandro Matamala Ortiz, the cofounder and Chief Design Officer at Runway—one of the leading generative AI companies in the world today. The way they work is incredibly unique. So a big focus of this interview is digging into how AI is shifting the way products get built and what it all means for designers: How the line…
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Most designers fall into the same trap when presenting their ideas. So this ~5 min episode breaks down how to pitch your designs like a pro. Chris Abad Gabe Valdivia
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Christophe Tauziet - Plaid’s culture of craft, tips for CRIT, and lessons from early Facebook
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55:21
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55:21This week’s episode is with Christophe Tauziet who is the Head of Design at Plaid—one of today’s leading fintech companies. We go deep into the ways he’s building a culture of craft and the rituals they’ve evolved to consistently sweat the details. There are a lot of practical processes and ideas in this episode. Some highlights: Keys to a great as…
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Anfi and Ioana discuss what factors influence promotions and strategies for designers in various contexts to achieve advancement in your career. This episode was recorded in partnership with Wix Studio. In this episode: • What factors come into play when seeking a promotion? • How can designers in different contexts achieve promotion? • What…
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2 ways to make your design ideas compelling💡
7:23
7:23
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7:23You can have the greatest design concepts in the world, but none of that matters if they don't make it into production. So this episode is all about how to create an aura of inevitability around your ideas. It features stories from early Facebook, Webflow, and Figma 👇 Vincent van der Meulen (Design engineer at Figma) Soleio pt. 1 / pt. 2 (second de…
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Aashman Goghari - Tackling complex design challenges at Palantir
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59:15
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59:15Palantir is one of the most powerful products in existence today. It provides critical government and enterprise infrastructure from the factory floors to the front lines. You can literally build your own Airbnb on top of their development platform. But with great power comes lots of complexity… So in this week’s episode, Design Lead Aashman Goghar…
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4 brand strategy tips from Smith & Diction 💡
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7:29
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7:29When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity). During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met. So here are a few of…
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#126 I am a senior designer now, what's next?
44:39
44:39
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44:39Anfisa and Ioana delve into the challenges that senior designers face as they reach the peak of their careers. In this episode: • Anfi and Ioana share their personal experiences • Should you aim for a management position, or is it better to focus on growing as an individual contributor? • What skills should I learn next? Check out these links: Join…
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Thiago Costa - Cultivating taste as a designer
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58:07
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58:07If you asked me “who has the best taste in design right now?” one of the first people I’d mention is Thiago Costa. His product Fey is in the S-tier of design and I’ve studied his visual techniques for many years. Finally, after over a 12 months of pestering he agreed to share his secrets in a interview 🙌 We go deep into: Mastering the finer details…
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Ammaar Reshi - Unlocking AI’s creative potential
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54:21
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54:21Today we get to hear from Ammaar Reshi who is the Head of Design at ElevenLabs—the AI audio platform that has come up multiple times in past episodes. So a big focus of this conversation is learning what it's like designing an AI-native product. We go deep into topics like: The backstory of Ammaar’s viral AI experiments Predictions for the future o…
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How do designers from today’s top teams collaborate with engineers? After many interviews I'm starting to notice a trend… The highest functioning product teams throw away a lot of code and it’s a good model for what the new “handoff” process will look like. So this video highlights how it works at teams like Figma, Vercel, Perplexity, Airbnb, and m…
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#125 A director's perspective on hiring UX designers in 2025 w/Chris Abad
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1:01:20Chris Abad is a design leader at ex-director at places like Google, Square, Dropbox, and Salesforce. He is launchingDesign Storytelling: Turn Resistance into Buy-in course, which starts on February 17th. Anfisa andChris discuss the essential qualities that make a great designer, the importance of storytelling in portfolios, and the role of de…
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Chris Abad - Storytelling tactics for senior designers
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49:45This week's episode is with Chris Abad who has led design teams at companies like Google, Square and Dropbox so needless to say he's given a lot of design presentations over his 20+ year career. So this conversation is a deep dive into storytelling and everything you can do as a designer to effectively share your vision and persuade stakeholders. H…
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Systems thinking is often mentioned as the #1 trait teams are looking for in designers. But what does it look like to be great at it? This episode answers that question by highlighting stories from Notion, Anthropic, and more 👇
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Anthony Menecola - Insights from a staff designer at Shopify
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44:23
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44:23This week's episode is with Anthony Menecola who is a longtime staff product designer at Shopify so we’re going to do a deep dive into ways you can make a bigger impact at your company as an IC. One of the big themes of this episode is Anthony’s journey becoming more technical and contributing to the Shopify code base so if you’re interested in bui…
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When I say high stakes design project, what comes to mind? How about Ryan Scott redesigning the Airbnb checkout flow right before a $3.5 billion IPO? Now THAT is a big time project… So this episode is all about tactics you can use to make big ideas happen at your company (even as an IC). And if you want to go even deeper you can use these links to…
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Balint Orosz - What it takes to design an award-winning product
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52:58What does it take to create a product worthy of winning Mac app of the year? I interviewed the founder of Craft Docs, Balint Orosz, to find out… So this episode is a deep dive into how they work and what it takes to achieve this level of design excellence, including: What Balint looks for in systems thinkers Craft’s plan to differentiate with perso…
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How to increase your influence as a designer 💡
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9:46I’ve interviewed a lot of staff designers to figure out what it takes to have real influence at companies like Shopify, Github, Airbnb, etc. One thing is clear… if you want to make strategic impact as a designer then you have to get to a place of altitude that allows you to see the bigger picture. This episode is designed to help you do just that. …
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#124 The skills UX designers need in 2025
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39:07
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39:07Anfisa and Ioana explore strategies for navigating the design market in challenging times and discuss what essential skills designers need to acquire. This episode was recorded in partnership with Wix Studio. In this episode: • What skills should I focus on learning now to stay relevant in the design market? • How will technology advance…
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Catt Small - How to influence and lead as a staff designer
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52:24
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52:24How do the best staff designers influence and lead as individual contributors? I interviewed Catt Small to answer that question and it turned into one of the most practical episodes yet. She pulls from her 14+ years of experience designing products like Etsy, Asana, and Soundcloud to share techniques you can use to level up your influence and scale…
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