This podcast is all about B2B eCommerce with a focus on helping manufacturers and distributors modernize their businesses. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce! This podcast is hosted by Isaiah Bollinger SVP of https://zaelab.com and Timothy Peterson who can help you with all things B2B eCommerce.
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www.enginecommerce.com Content + Commerce is a weekly show about how to win in the ecommerce world. Presented by Engine ECommerce.
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Shaping eCommerce is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. We aim to share content of value for merchants whether they are new to eCommerce or have been in the space for years. Topics include commerce technology introductions such as Algolia, Gorgias, and BigCommerce among many others. We also review best practices for developers and merchants alike who may be looking for guidance in their own eCommerce journeys. Subscribe n ...
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Episode 150: Denis Dyli, Shopify B2B eCommerce
58:33
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58:33Send us a text Denis Dyli is the founder of Uncap and has been in eCommerce for over a decade. Like many of us in the eCommerce world, he started with Magento and eventually found his way to Shopify as the market changed over the years. We discuss his specialization of Shopify B2B and how the rise of Shopify is now coming to the b2b world for distr…
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Episode 149: Carlos Camacho, Sr. Manager IT, Global eCommerce at Bausch + Lomb
1:13:22
1:13:22
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1:13:22Send us a text Carlos Camacho started out growing through the ranks in B2C eCommerce that eventually evolved into B2B eCommerce leadership. Currently, he leads eCommerce at Bausch & Lomb, a leading global eye health company operating in both direct to consumer and B2B markets. We discuss what it takes to create change in large B2B organizations tha…
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Episode 148: Greg Gesswein, CEO of Gesswein - Distribution B2B eCommerce
1:06:10
1:06:10
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1:06:10Send us a text Greg Gesswein is a fourth generation distributor owner operator that has digitally transformed a 100 plus year old company. Gesswein is on their third generation of B2B eCommerce and has also modernized their ERP system to Acumatica. With a mix of modern SaaS platforms, Shopify and Acumatica, Gesswein is able to accelerate digital ad…
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Episode 147: Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360
52:34
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52:34Send us a text Mark Brohan, Senior Vice President, B2B and Market Research at Digital Commerce 360, is our first threepeat guest! He is arguably the first and only real historian of B2B eCommerce and saw its come up years ago. We discuss the history of how we got here and what we are seeing in 2025. With looming Tariffs and economic uncertainty, th…
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Episode 146: Ljubitza Frkovich Mallqui, Digital Transformation at Promelsa
1:12:34
1:12:34
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1:12:34Send us a text Ljubitza Frkovich Mallqui, leads digital transformation at Promelsa, a Peruvian distributor of construction and electrical equipment. Ljubitza has helped Promelsa shift from an entirely offline business to a multichannel digitally enabled business. We discuss the journey of getting eCommerce started, integrated with their ERP, and th…
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Episode 145: Sarah Falcon, SVP of Marketing At The B2B eCommerce Association
1:04:55
1:04:55
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1:04:55Send us a text Sarah Falcon got her start in tradition B2C eCommerce that led to B2B eCommerce in the early days of building a customer portal. That led her to Justin King and B2X partners which has no transformed into The B2B eCommerce association. Sarah is leading the charge bringing industry leading information to manufacturers and distributors …
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Episode 144: Scott Detar, eCommerce Manager at EB Bradley
1:11:07
1:11:07
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1:11:07Send us a text Scott Detar has been in the trenches of distribution for over 18 years at EB Bradley. EB Bradley is a building materials distributor in the west coast that has evolved their B2B eCommerce experience over the last ten years. We discuss the challenges of this evolution and what they have done to improve adoption as it becomes more and …
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Episode 143: Marc Vasquez, Global Technical Director of eCommerce at Ideal Clamp Products
1:06:01
1:06:01
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1:06:01Send us a text Marc Vasquez has a mix of a technical, business and sales background, which led to a perfect transition into B2B eCommerce. He know leads eCommerce at Ideal Clamp Products, a holding manufacturer of 7 brands with a global presence. We discuss the challenges of a B2B eCommerce for a mid market enterprise with multi-website requirement…
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Episode 142: Denis Clifford, Chief Customer Office at Virto Commerce
1:13:18
1:13:18
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1:13:18Send us a text Denis Clifford cut his teeth in B2B eCommerce by playing a pivotal role in rolling out the first B2B eCommerce systems and processes for global beverage company Heineken. Realizing the complexity of a global B2B eCommerce setup, Denis saw value in composable architecture and moved over to his new role at Virto Commerce. We discuss th…
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Episode 141: Jack Freeman, Partner at PeakSpan Capital (B2B eCommerce Investments)
1:06:26
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1:06:26Send us a text Jack Freeman is a repeat guest and partner at PeakSpan Capital who makes series A, B, and C investments in eCommerce related software companies. PeakSpan recently invested into PDQ (delivery logistics for Shopify), Sales Layer (PIM software), and ShipHawk (Logistics). We discuss that growing trend of manufactures and distributors rea…
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Episode 140: Kyler Nixon, B2B eCommerce Marketing Expert
1:11:48
1:11:48
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1:11:48Send us a text Kyler Nixon has run marketing and sales for a mid market distributor, Gemplers, where he learned the ins and outs of B2B eCommerce. Now, as an independent consultant, Kyler is helping mid market distributors to grow via modern eCommerce and marketing strategies. We discuss the common mistakes and solutions manufacturers & distributor…
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Episode 139: Jennelle McGrath, CEO at Market Veep (Hubspot & Marketing Automation Expert)
1:04:31
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1:04:31Send us a text Jennelle McGrath is the CEO of Market Veep, a full service marketing agency. We discuss the importance of marketing in manufacturing & distribution, and how tools like Hubspot can play a critical role. Hubspot allows companies to unify their CRM, marketing, and operations. We discuss the challenges of keeping sales, marketing, and op…
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Episode 138: Isaiah & Tim's Prediction For 2025 B2B eCommerce
1:01:47
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1:01:47Send us a text Co-host Isaiah Bollinger, and Timothy Peterson host our first 2025 Solocast where we cover they key trends we are seeing in B2B eCommerce. We make our top 5 predictions such as how AI will impact B2B eCommerce and much more. Predictions are always and don't always come trust but one thing we know for certain is that being setup to be…
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Episode 137: Colin Boothe, CEO of Esonus (Netsuite & B2B eCommerce)
57:46
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57:46Send us a text Colin Boothe has spent his entire career in the Netsuite ecosystem. In fact his experience goes back a previous generation to his father who also started early on in the Netsuite world. Colin Boothe companies, Esonus, builds Suiteapps and helps companies leverage Netsuite which often involved integrating with eCommerce platforms like…
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Episode 136: Justin King, Global Managing Director of the B2B eCommerce Association
1:12:20
1:12:20
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1:12:20Send us a text Justin King's mission is to educate and train the B2B eCommerce industry. There is so much to learn to level up the manufacturing and distribution industry to become more self sufficient with digital strategies. B2B eCommerce is a central place that manufacturers and distributors need to invest in, but without the proper knowledge th…
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Episode 135: Rupesh Agrawal, CEO & Tom Flierl CCO at Znode
1:03:20
1:03:20
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1:03:20Send us a text Znode is an eCommerce platform entirely focused on B2B eCommerce. Rupesh Agrawal talks about how there are so many complex scenarios regarding B2B that its not possible for any one platform to tackle all of them. Znode makes tackling such challenges easier and easier with their pure focus being to help manufacturers and distributors …
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Episode 134: Boris Lokschin, CEO of Spryker (Mastering Complex Commerce)
1:10:58
1:10:58
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1:10:58Send us a text Boris Lokschin started Spryker out of Germany to assist companies with complex commerce needs. B2B is often much more complicated than B2C and naturally the mission of Spryker to democratize complex commerce led Spryker to became more and more focused on B2B. We discuss different scenarios involving complex commerce and how they appl…
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Episode 133: Matt Eichner, President at Emporix (Enterprise B2B Processes)
54:07
54:07
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54:07Send us a text Matt Eichner is the Executive Chairman & President at Emporix, a modern B2B eCommerce platform built for complex processes. Matt Eichner helped build Endeca as an SVP and was a Director at Google for 12 years. He recently joined Emporix in 2024 to disrupt commerce with a process driven platform designed to handle and adapt to complex…
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Episode 132: Alex Witcpalek, CEO of Continuum (Solving B2B Returns)
53:04
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53:04Send us a text Alex Witcpalek spent his entire career in the B2B space such as SaaS companies like Conexiom that automate B2B ordering processes. Alex started Continuum to solve B2B returns which are often the most expensive order for distributors and manufacturers. By creating a holistic digital solution for B2B returns, Alex is able to get manufa…
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Episode 131: Dwayne Doshier, Enterprise B2B eCommerce at Shopify
1:02:51
1:02:51
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1:02:51Send us a text Dwayne Doshier has multiple decades of experience working in eCommerce on both the agency and platform side. He has seen the evolution of eCommerce platforms such as Insite (now Optimizely), Magento, SAP Hybris, and many others. He is now leading enterprise B2B eCommerce growth at Shopify to bring the simplicity of Shopify to complex…
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Episode 130: Evan Klein, CEO of Zaelab (Best In Class B2B eCommerce)
52:54
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52:54Send us a text Evan Klein, CEO of Zaelab, joins us to discuss best-in-class Commerce and what the future holds in B2B eCommerce. Zaelab & Trellis merged on November 1st To build a best-in-class digital consultancy for manufacturers and distributors. Zaelab + Trellis are pushing the limits on what a top B2B eCommerce experience should be as the spac…
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Episode 129: Dave Malda, Director of Partnerships at Jitterbit
54:19
54:19
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54:19Send us a text Dave Malda is the director of partnerships at Jitterbit, an iPaaS platform with multiple facets beyond your typical use case. Jitterbit can help with integrations, low-code development of additional software, EDI, and more. We discuss how integrations and combining multiple complex enterprise software solutions are key to B2B eCommer…
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Episode 128: Larry Ramponi & Lee Riesterer, CEO & CRO of VIAX.io
57:58
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57:58Send us a text Lee Ramponi & Lee Riesterer, CEO & CRO of Viax.io join us to discuss the complexities of B2B commerce and why they started the company. Viax was built because there is a gap in the market where all the complexity builds up. ERP in the backend and eCommerce on the frontend leave complex unique business challenges in the middle. Hence,…
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Episode 127: Chris Peer, CEO of Sync Show (8 Pillars of B2B Marketing)
1:06:45
1:06:45
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1:06:45Send us a text Chris Peer is the CEO of Sync Show, a B2B marketing agency focused on manufacturing, transportation and logistics, distribution, and professional services. He follows their successful model, which includes 8 pillars of B2B marketing. We discuss each pillar and how it can be used to improve your eCommerce and B2B business with modern …
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Episode 126: Chris Baltusnik, E-Commerce Transformation and Operations Leader at Owens Corning
1:11:19
1:11:19
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1:11:19Send us a text Chris Baltusnik is bringing forward Owens Corning, an enterprise manufacturer with B2B eCommerce that has historically been handling commerce with one-to-one sales reps. He has experience in an eCommerce agency and on both the B2C and B2B manufacturer sides. After building a best-in-class eCommerce program at Good Year, Chris has tak…
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Episode 125: Jay Schneider, Founder of B2B Squared
1:08:38
1:08:38
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1:08:38Send us a text Jay Schneider has spent over a decade in B2B eCommerce on the operating side, software provider side, and agency business side. Jay is now the founder of B2B Squared, which is focused on helping B2B companies gain traction on their B2B eCommerce stores via email marketing and other marketing tactics. Most B2B companies struggle to ga…
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Episode 124: Beth Segovia & Kevin Kazenmayer of TradeCentric (B2B Connected Commerce)
1:07:55
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1:07:55Send us a text We speak with Beth Segovia and Kevin Kazenmayer of TradeCentric on the topic of B2B Connected Commerce. What is Connected Commerce? It means connecting all your commerce channels so that your customers, supplies, and everyone in the supply chain are fully integrated. We discuss how companies that have a strong B2B eCommerce presence …
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Episode 123: Ben Marks, Director Global Market Development of Shopware and Former Magento Community Manager
1:22:17
1:22:17
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1:22:17Send us a text Ben Marks is a legend in the eCommerce space, having been in the space for roughly 20 years. Ben started with the early platforms that you no longer hear about but joined Blue Acorn in the early days of Magento's rise with Blue Acorn. We discussed the evolution of B2B eCommerce from his early days to now, working at a challenger comp…
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Episode 122: Lucas Robinson, CEO of WebLife Stores & BudgetMailBoxes.com
1:09:22
1:09:22
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1:09:22Send us a text Lucas Robinson, is the driving force behind WebLife Stores and BudgetMailboxes.com. With over a decade of eCommerce experience, Lucas has transformed WebLife Stores into a thriving hub of creativity and expertise, serving prestigious clients like NBC, MLB, Harvard University, and JP Morgan. From humble beginnings selling a single mai…
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Episode 121: Mark Fitzgerald, COO of POS Supply
1:10:30
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1:10:30Send us a text Mark Fitzgerald has been in eCommerce for over two decades. As he progressed in eCommerce he found more and more opportunities in B2B eCommerce. He joined the founder of Pos Supply to help with just that and brought them to 50% plus sales in eCommerce as a business. They now use SuiteCommerce to power eCommerce along with Netsuite on…
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Episode 120: Diego Terra, Founder of SuiteCommerce and Hairball.io
1:06:27
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1:06:27Send us a text Diego Terra has been in eCommerce since the early days of Netsuite. He ended up building the best Commerce platform for Netsuite, what is now called SuiteCommerce. His firm SuiteCommerce got acquired by Netsuite and went on to continue building on Netsuite for eCommerce. He has since moved on to starting Hairball, which helps compani…
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Episode 119: Matt Harris, Founder of Harris Web Works & B2B eCommerce Veteran
1:22:33
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1:22:33Send us a text Matt Harris has been working on web projects for nearly three decades. In the early days, eCommerce was the wild west, and there were fewer high-quality platforms from which to choose. Now there are many great platforms, and Matt has focused on B2B eCommerce around Magento, which has been a leading B2B eCommerce platform for over a d…
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Episode 118: Alex Back, CEO of Couch.com & Furniture Expert
1:05:25
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1:05:25Send us a text Alex Back is an e-commerce veteran who co-founded the well-known DTC furniture brand, Apt2B, before a successful exit last year. He is currently building out an exciting new platform called Couch.com that will change the future of AI in the furniture industry and e-commerce in general. We discuss the complexity of furniture eCommerce…
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Episode 117: Timothy Peterson & Isaiah Bollinger On The Future Of B2B eCommerce
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12:20Send us a text Timothy and Isaiah have been doing eCommerce projects for over 30 years combined. After 4 years of running the podcast, we have a pretty good idea of whats coming next for B2B eCommerce. Hear our predictions and ideas about what we believe the future of B2B eCommerce will be like.By Isaiah Bollinger
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Episode 116: Tom Pierce, The Art of ERP implementation: Why It's More Than Just A Science
55:16
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55:16Send us a text Tom Pierce is a highly experienced problem solver with a diverse background that includes military service, pastoral ministry, and application software. Tom has a deep background in ERP implementation and has worked on some of the most sophisticated defense industry manufacturing problems. We discuss the complexity of enterprise soft…
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Episode 115: Vladimir Diakonov & Brandon Briggs (B2B eCommerce Solutions)
56:00
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56:00Send us a text Vladimir Diakonov & Brandon Briggs implement B2B eCommerce solutions across Magento and Shopware at IT Delight. We discuss the many challenges of B2B eCommerce such as scaling product data to large data sets, integrations, and marketing. We also discuss the internal politics that often hinder B2B organizations.…
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Episode 114: Jason Nyhus, President of Shopware
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1:02:45Send us a text Jason Nyhus spent over 20 years building one of the most successful eCommerce companies in the world, Digital River. He recently joined Shopware as the president of Shopware to expand its presence in the United States. Shopware is gaining traction in B2B eCommerce and has a very strong focus on B2B eCommerce, especially the midmarket…
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Episode 113: Derek Sewell, Director Strategic Accounts at dataX.ai (Product Data Expertise)
56:41
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56:41Send us a text Derek Sewell is the Director of Strategic Accounts and partnerships at dataX.ai, an Enterprise AI / Deep Learning algorithm for solving the most complex data challenges. dataX.ai does some of the most robust product data transformations for large enterprises in the world. They are now a strategic partner of affiliated distributors. W…
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Episode 112: John Hill, Chief Digital Information Officer at MSC Industrial Supply
1:03:19
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1:03:19Send us a text John Hill is a technology and operations executive with more than 30 years of multi-industry experience spanning retail, distribution, insurance, automotive, pharmaceuticals/biotechnology, software as a service, high technology, and the public sector. At MSC Industrial Supply John Hill is tasked with improving B2B eCommerce for a mul…
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Episode 111: Paul Vragel, Manufacturing Productivity Expert
1:00:49
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1:00:49Send us a text Paul Vragel has worked in manufacturing his entire career. He founded 4aBetterBusiness 25+ years ago, to assist management teams and employees of manufacturing companies to radically improve their efficiency. By allowing the employees and experts on the ground floor to improve processes, teams can rapidly solve problems. We cover fou…
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Episode 110: Amit Bhaiya, CEO at DotcomWeavers, ERP Integration Experts
1:01:10
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1:01:10Send us a text Amit Bhaiya is the founder and CEO at DotcomWeavers. They have been Adobe Commerce (Magento) partners for years and developed a deep niche in the Epicor ERP integration space. Epicor is a difficult ERP to integrate with. However, they have figured out how to make mid-market B2B companies successful with Magento integrated into Epicor…
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Episode 109: David Bradley, Founder of Qpilot, and Master of Recurring Orders
1:00:50
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1:00:50Send us a text David Bradley has a background in back office software such as ERP and other logistics-related software. He then went on to found Qpilot, which runs the most flexible product subscriptions and repeat delivery programs on the planet. We discuss how recurring deliveries or scheduled deliveries are a massive opportunity for B2B companie…
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Episode 108: Jason Somerville (Founding Partner at GW Partners)
1:06:17
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1:06:17Send us a text Jason Somerville is a 20-year eCommerce veteran and Founding Partner at GW Partners. We discuss all the challenges Jason has faced in eCommerce that has evolved from B2C to a more multichannel and B2B eCommerce format. We also discuss the investment landscape for brands and what brands can do to better set themselves up for investmen…
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Episode 107: Nate Obray (President & Founder of OBV | CTO of ZAF | Advisor at Mobrium)
1:06:17
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1:06:17Send us a text Nate Obray has three current roles, President and founder of OBV, CTO of ZAF, and as an advisor at Mobrium. Nate has a technical background but also has ventured into the business side as a founder and operator. Nate has deep experience in logistics, 3PL, and warehouse operations, all of which tie heavily to B2B eCommerce operations.…
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Episode 106: Ryan Lee, Founder & Former CEO of Nautical Commerce
1:02:50
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1:02:50Send us a text Ryan Lee founded Nautical Commerce to democratize marketplace technology. It turned out that most distribution and B2B businesses really were operating as marketplaces but without modern marketplace technology. Hence, Nautical has focused on enabling B2B companies to automate and modernize their business models with world-class techn…
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Episode 105: Bill Mirabito, Partner at Chameleon Collective (Live In Boston!)
28:53
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28:53Send us a text We did a special episode 105 live in Boston at our annual Digital Commerce Today event with guest Bill Mirabito. Bill is a partner at Chameleon Collective, and veteran in the eCommerce industry. We discuss why B2B eCommerce often lags behind B2C eCommerce and how companies can use modern tools like iPaaS and other technologies to cat…
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Episode 104: Rick Watson, Founder of RMW Commerce
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51:50Send us a text Rick Watson is a commerce veteran with more than 20 years experience. He is both a consultant and analyst in the eCommerce industry. We cover many common reasons companies struggle with B2B eCommerce and what they can do to overcome those common themes we see over and over. Rick is an independent consultant and is especially adept at…
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Episode 103: Ed Kennedy, Senior Product Marketing Manager, B2B Commerce, At Adobe
59:28
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59:28Send us a text Ed Kennedy has been in B2B eCommerce for almost two decades. He has seen everything from integration challenges to sales rep enablement and other common B2B eCommerce challenges. We discuss the challenges Manufacturers and distributors face in trying to modernize or adapt to B2B eCommerce. Ed discusses how distributors that aren't do…
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Episode 102: Lance Owide, General Manager B2B at BigCommerce
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1:05:27Send us a text Lance Owide is in charge of ensuring BigCommerce is the best-in-class B2B SaaS eCommerce platform of the future. Lance helped BigCommerce through its Feedonomics acquisition and has transitioned to helping grow their B2B product offering. BigCommerce has always had a B2B eCommerce segment of customers but is now really focused on gro…
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Episode 101: Chris Shipferling, Partner of SouthCol (DTC Commerce Expanding into B2B)
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45:40Send us a text In this episode, we have the pleasure of meeting with Chris Shipferling, a veteran in the eCommerce and retail space, who is now buying and operating eCommerce businesses at South Col. South Col provides strategic advice and capital to help founders get to the next level in eCommerce. We talk about the latest changes happening in the…
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