show episodes
 
The Brassy Broadcast is an exploration of ways we create, engage, and communicate more effectively using the technology, social media, and platforms available to us. We're living through a revolution in how content is created. AI tools can now help with every aspect of content creation - from ideation to research, copywriting, editing, creating graphics, and beyond. These tools can save you hours of work and help you produce more polished content than ever before, but there's a darkside to t ...
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Beauty and the Gi is a Brazilian Jiu-Jitsu podcast that explores the transformative power of Jiu-Jitsu and uncovers the connections between Jiu-Jitsu and life beyond the mat. Whether you are a new white belt, or a seasoned grappler, this podcast offers a unique blend of personal experiences, challenges, and breakthroughs. In each episode, you get the perspectives of the ever-curious Blue Belt Jen Edds, along with Black Belt and coach AJ Clingerman. Episodes are usually 30 minutes or less bec ...
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A marketing conversation for business owners. In these brief conversations with marketing pros from around the world we discuss digital and traditional marketing, web design, technology and life as an entrepreneur. - Marketing Podcast.
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show series
 
What if the real secret to getting better results with AI isn’t finding the “perfect” tool, but learning how to work with the tools you already have to create the results you want? In this episode, I’m joined by Sonya Sigler, an executive coach, attorney, and someone who’s been working with AI technology inside businesses long before AI became the …
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Most small business owners dream of growing our small businesses into something bigger. But scaling comes with challenges—hiring, infrastructure, and managing processes without losing control. I sat down with Anthony Franco, a serial entrepreneur who has launched, scaled, and sold multiple businesses. He’s also the host of How the Founder, a podcas…
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Have you ever wondered if you might be the one slowing down your Jiu-Jitsu progress? Yeah, we’ve been there too. In this episode, we explore the ways we unintentionally sabotage our own progress in jiu-jitsu and how we can start to shift out of those patterns. From skipping warm-ups and rolling half-heartedly to full-on downward spirals and “oops, …
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My guest today is Iris Goldfeder, founder of Gas Stove Creative. Iris and I are two out-of-sync New Yorkers who somehow ended up in Indiana, crossing paths in the small business community for years. But today, instead of swapping stories about pizza and city life, we’re talking about something every business owner faces at some point: the growing p…
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What if using AI in your business isn’t just a tech decision—but a values decision? That’s the question I’ve been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity. This is the first episode in a new series in which I’m exploring how solo and small professional services p…
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We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you’re permanently closed (even when your business is booming), potential customers won’t bother double-checking. They’ll just move on. That’s why…
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Have you ever reached a goal, only to skip the celebration and immediately focus on what's next? We are challenging you to slow down and revel in even your small Jiu-Jitsu accomplishments. Jiu-Jitsu is hard. There are days when just getting on the mat is a victory. We’re using AJ's recent experience at Pans as an example of what to celebrate and wh…
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Marketing is all about connections, but too often, we skip over the most important piece—people. Sure, we love talking about product, price, place, and promotion, but what about the humans behind the strategy? That’s why I brought back Dave Dave Charest, Director of Small Business Success at Constant Contact, for a lively chat about the Four P’s of…
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Tina Bakehouse is living proof that even the best teachers are always learning. As an intuitive communication coach, she’s built a reputation for helping others communicate with confidence and authenticity. But as she shares in this conversation, her early days in business were filled with valuable lessons—especially about getting clear on her offe…
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Feeling like you're trapped under a mountain of pressure both on and off the mats? Ever wondered what to do when you're wrestling with exhaustion, frustration, and a whirlwind of self-doubt? We’re here to help you navigate those rollercoaster days when Jiu-Jitsu imitates life just a little too well. Imagine walking into a class, already battling th…
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A few years ago I sat down with Wayne Mullins, founder of Ugly Mug Marketing, to dive into his unique “3-5-3” formula for turning your website from a static space into a real business driver. If you missed the original release of this episode, you want to be sure to catch it now. His approach is all about honing in on what users need, and it starts…
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Sometimes, as business owners and marketers, we get so wrapped up in what excites us about our products or services that we lose sight of what matters to our audience. That’s exactly what Brad Koch, a coach and business strategist, discovered the hard way. Brad talks about what went wrong as he shared a story of a marketing campaign that fell flat—…
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Let’s face it: whether it’s a middle school rumor or a scathing online review, negative feedback stings. As business owners, those harsh words often hit close to home because they’re not just about our work—they’re about us. In this episode of More Than a Few Words, I chatted with David Oates, a seasoned crisis communications expert, about how to h…
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Have you ever found yourself standing at the crossroads with your podcast? That quiet, empty intersection where the path forward isn't clear? The road stretches in three directions. One road continues the miserable soul-sucking journey of producing your podcast even though the spark is gone. Another veers toward a pivot - changing direction while k…
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We've all been there, when a great idea turns out to be, well, not so great? We’ve all been there, right? That lightning bolt moment where we think, “This is it! This is the idea that’s going to change everything.” And then reality sets in. To share her own “What Was I Thinking?” moment, I’ve invited my friend Jen Edds, the head brassy boss at Bras…
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Who do you think you are? Do you find this question inspirational or accusatory, or does it spark your curiosity to dig a little deeper to answer the question for yourself? Don't let anyone else define you. You are writing your story. If you're not happy with who you are today, take one small step to become the person you want to be. Follow The Uku…
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Let’s face it—if you’ve been in business for a while, you’ve got knowledge people would pay for. Years of experience, hard-won lessons, and insights that could save someone else time, money, and frustration. But turning that wisdom into a profitable business? That’s where things get tricky. It’s not enough to just “know stuff.” You need a structure…
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We put you, our Jiu-Jitsu community, in charge of questions for this episode. We answer an array of listener questions about jiu-jitsu, promotions, dealing with different body types (boobs included), competition, and even a break dance battle scenario. Whether you're curious about belt promotions, starting a women's BJJ class, or just want to feel …
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As a business owner, decision-making comes with the territory. But some people do it better than others. What sets them apart? That’s what I talked about with Andrea Liebross, a business and life coach who helps female entrepreneurs think and manage like CEOs. She shared insights from her book She Thinks Big: The Entrepreneurial Woman’s Guide to Mo…
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In another of my continuing What Went Wrong series I chatted with Tracy Brinkman, a business success coach, podcast creator, and host of the Dark Horse Entrepreneur podcast. Tracy shared a story that every business owner can relate to: the time he created something he was certain people would love—only to be met with silence. Years ago, Tracy poure…
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Using AI to add a neighborhood feel to your marketing may sound contradictory, but it’s possible when approached with the right mindset and structure. In this conversation with Peter Murphy Lewis, a fractional CMO and founder of StrategicPete.com, we explored how AI can actually make your messaging more authentic and personal. Peter shared actionab…
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I know you think you know everything there is to know about LinkedIn, but trust me—there’s always more to learn. That’s exactly what I found when I chatted with Sam Swirsky, a LinkedIn coach and writer who’s helped some of the biggest content creators build hyper-engaged fan bases. He shared actionable advice on how small business owners can do mor…
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Is hopping onto the video bandwagon necessary for your podcast success or just an overhyped distraction? This episode has some key considerations to get you thinking about strategically adding, or not adding, video as a podcast format. Chapters (00:00) Are you feeling pressured to add video to your podcast? (01:53) Questions to ask yourself BEFORE …
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In every sales conversation, there comes that moment when you're so excited about what you do, you want to share everything you know. But that is often a mistake, as Janice Porter, a LinkedIn trainer and relationship marketing strategist explained in our conversation, for the What Went Wrong Series Janice found herself giving away premium insights …
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If you’ve been playing around with ChatGPT to write a few social posts or even draft a blog, congratulations—you’re off to a good start. But let’s be honest, that’s just the tip of the iceberg. In this conversation with Stephen Lewis, a seasoned marketer and head of Sydney-based agency Tailist, we explore how to make ChatGPT your marketing partner …
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Are you ready to step up and coach your teammate at a Jiu-Jitsu competition even when you're not officially a coach? Regardless of your rank, there are a number of ways to support your teammates during competition season. Learn practical tips on timing, point calling, and strategically supporting your teammates, not only in competitions but also du…
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E-mail marketing has changed, and so must your approach if you want to reach your audience in 2025. I chatted with MV Braverman, founder of Inbox Welcome, to talk about e-mail deliverability—a topic often overlooked but absolutely essential. While we all obsess over catchy subject lines and beautiful designs, none of that matters if your e-mails ne…
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I sat down for a conversation with Vince Warnock, an 11-time bestselling author and one of Adobe's top 25 marketers in the world. But what made our chat truly special wasn't his impressive credentials - it was his willingness to share his biggest mistakes and what he learned from them. Main takeaways from our conversation: 1. Even accomplished prof…
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I love podcasts! As a host and a guest, I’ve seen firsthand how they spark connections, showcase expertise, and open doors to new opportunities. But being a podcast guest isn’t just about showing up—it’s about building relationships, adding value, and promoting your appearance long after the recording ends. That’s why I was so excited to chat with …
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Consistency, Community, and Credibility There’s this common myth that as a business owner, you’ve got to do it all. LinkedIn can feel overwhelming, but today, Nina Froriep debunked that myth and showed us how to simplify and thrive on the platform. Her approach is a breath of fresh air—practical, doable, and built for business owners who’d rather s…
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You know that sinking feeling when you realize you’ve been ignoring great advice or giving up on something that actually worked? We’ve all been there, myself included. That’s why I loved this conversation with Matt Nettleton. As my most frequent podcast guest, Matt brought his signature blend of insight and candor to our “What Went Wrong?” series. …
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When I was Vice President of Creative Services at Conseco, we were always out of literature for key products. In the insurance business literature is all you have to sell, so these outages would cripple our sales team. Out out of stock list was routinely close to 300 different items and climbing. While we had numerous meetings on the subject nothin…
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I love games. Whether it’s playing cards with family, a quick round of trivia, or even the occasional video game, there’s something so engaging about the world of play. But I’ve never really thought about applying the principles of games to business—until I spoke with Rob Alvarez of Professor Game. Gamification, as Rob explains it, is about using e…
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Have you ever been told you need to be "more aggressive" on the mats, only to find yourself awkwardly trying to manufacture anger toward your competition or training partners? Or maybe you've been labeled "too aggressive" at work when being direct about your boundaries, expectations, or needs. The line between assertive and aggressive is often blur…
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Good marketing isn’t all one thing or another. It’s really about creating a hybrid approach, pulling together the best elements of different strategies to move your brand forward. In today’s episode, I spoke with Alex Thoric, a seasoned digital marketer and entrepreneur, about how combining organic content and paid advertising can create a winning …
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Failure can feel like a four-letter word for entrepreneurs, but it doesn’t have to be. It can also be an opportunity to learn and grow, but let's face it failure is painful, so sometimes it is nice to learn from other people's mistakes. That's why I decided to launch the What Went Wrong series, I wanted to create a space for honest conversations ab…
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Stand Out by Finding Your Unique Flavor How often have you been told that the first step to creating marketing is getting crystal clear on your customer. Who are they? What do they need? That's just the starting point. The real magic happens when you figure out how to be different. And I'm not talking about different for the sake of being different…
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If you’re like me, you’ve probably found yourself working so hard on your business that burnout feels inevitable. That’s why I was excited to talk with Rob Tracz, a performance coach who helps entrepreneurs transition from burnout to breakthrough. With his holistic Prime Performance Coaching framework, Rob tackles the physical, mental, and emotiona…
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Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees, And Lisa is probably working with those potential employees, telling them not to apply for a job with your company. In this lively conversation, we talk about the mistakes employers make …
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I bet you're thinking this is going to be another marketing tip. Well, not today. Instead, I want to tell you about something I'm working on that I'm really excited about. We all learn best from our mistakes, but mistakes can be painful. So I want to help you learn from other people's mistakes. That's why I'm inviting back some of my favorite guest…
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Content Co-Creation with AI: The Human Touch Makes It Greater You know, when it comes to creating standout content these days, the real magic happens when you get humans and AI working together. Now, I know what you might be thinking - "But Lorraine, won't the AI just do it all?" Well, let me tell you, that's not the case at all. You see, while AI …
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There’s a common myth that as a business owner, it’s your business, so you must do it all. Carolyn Bisaleeski’s journey shows just how limiting that mindset can be. A former accountant turned coach and author, Carolyn shared her story on More Than a Few Words about breaking free from micromanagement, finding clarity, and creating a business aligned…
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Have you ever had to fight one of your friends or a training partner in a competition? Has the thought of fighting your friend ever kept you from registering for a competition? In this episode, we're helping you navigate that situation with what to do before the match, day of, and after. We’re sharing our insight and experiences from competing agai…
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Every great story starts with a spark—an idea that captures attention and draws people in. But to tell a story that truly connects, you need more than just inspiration. You need a clear picture of your audience and the problem you’re solving for them. Whether you’re talking to customers, your team, or the world at large, a good story is your secret…
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You know the feeling - you're staring at a blank screen, desperately searching for inspiration. The creative well has run dry, and no matter how hard you try, you just can't seem to come up with any fresh, innovative ideas. Been there, done that, right? Well, my friend, the solution is simpler than you might think. Just like your car needs gas to k…
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How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Ye…
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If you’re trying to grow your business, one of the best places to go is where other businesses hang out—and that’s LinkedIn. But maybe you’re there already and just not getting the results you want. That’s exactly where Deanna Russo, founder of Leverage Up, comes in. Deanna took her LinkedIn following from a modest 400 to an impressive 30,000 and c…
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As a small business owner or consultant, creating consistent marketing content can feel like yet another task on your already long to-do list. That’s why I invited Sally Loftus, an expert in human resources and organizational improvement, to share her practical approach to using themes to simplify content creation. By organizing her marketing aroun…
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On a cold rush hour morning, a good looking man, dressed in jeans and a baseball cap walked into a train station, carrying a violin case. He opened the case, dropped a few dollars in to encourage others to do the same. Over the next 45 minutes, he earned less than $35 for his performance. Most people simply walked by, barely stopping to listen to t…
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