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Welcome to the Pursuing Private Practice podcast, hosted by Jennifer McGurk, a Registered Dietitian and business coach. This podcast is your go-to resource for everything related to building and growing your private practice, whether you’re just getting started, leading your team, or celebrating a season of coasting. In each episode, we’ll dive into the real stories of dietitians navigating the ups and downs of private practice. You’ll hear about the challenges, wins, and lessons learned fro ...
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What Every Dietitian Needs to Know About Website Design
1:02:55
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk with guests Courtney Vickery, Whitney Bateson, and Morgan Sinclair as they share their unique journeys and expertise in creating impactful websites for healthcare professionals. Discover the importance of a well-designed website as an extension of your business, learn about the …
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How a Book Idea Becomes a Business Project
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges…
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From Solo to Team and Back To Solo to Find the Right Business Model
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Maggy Doherty, the dietitian behind the Maggy the Dietitian. Together, they explore the theme of "one size does not fit all" in business, discussing the pros and cons of small versus large practices, the complexities of insurance-based …
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More Than Nutrition: The Life-Changing Work of Dietitians
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, for a special bonus episode of the podcast to celebrate Registered Dietitian Nutritionist Day! Jennifer shares her journey to becoming a Registered Dietitian, highlights the powerful impact dietitians have on their clients, and explains why…
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Exploring Diverse Business Offers for Dietitians
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Elizabeth Stasny, owner of Live With Nutrition, to discuss the nuances of running a private practice as a dietitian. They explore the various business models available, including the decision to take insurance vs. private pay, the benef…
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How To Improve Your Counseling and Retain More Clients
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann, Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice. The heart of a successful private practice isn’t just about providing nutrition e…
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Counseling Strategies That Will Change Your Client Sessions
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs. Shawna shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling. Development & Grow…
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants, and Jordyn Springer, lead VA at Flourish and Jennifer’s assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports d…
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My “Weird” Word of the Year & 2024 Reflections
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, the owner of Declet Designs to discuss the highs and lows of 2025 and what’s ahead. Whether you’re just starting your private practice or have been a CEO for years, you'll relate to Jennifer and Courtney’s reflections …
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BONUS: Hiring, Team Management, and Leadership
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Welcome to a bonus episode of the Pursuing Private Practice podcast! In this podcast episode, Jennifer McGurk, CEO of Pursuing Private Practice, answers questions about hiring and leadership in business. Topics include hiring your first team member, the interview process, the difference between employee and contractor positions, the importance of s…
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Pivoting Your CEO Role with Stefani Reinold and Lindsay Stenovec
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Welcome to the Pursuing Private Practice podcast! This is our last episode of Season 2. Season 3 will be back in 2025! In the meantime, visit our website, check out our programs, Business School and EXPAND, and make sure you're on our email list to stay tuned about upcoming events. Also, follow us on Instagram! @pursuing.private.practice Join Jenni…
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Scale Your Business Using Technology with Stephanie Hofhenke
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Stephanie Hofhenke, the CEO of String Marketing, to discuss an update on technology as a business owner. Episode Highlights: Trends in Technology for Entrepreneurs: Stephanie goes through trends in technology, mindset shifts, and how se…
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Design Your CEO Role To Transform Your Life
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49:20
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they define what it means to be a CEO. They share personal experiences of how their CEO roles have changed and discuss delegation, team support, and the importance of mentorship and coaching. Join the conversation as they discuss: Importanc…
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Systems for Motherhood and Home Life with Heather Rudalavage
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Heather Rudalavage, the owner of Intuitive Nutrition, to discuss various systems in motherhood and home. Join the conversation to learn more about: The Intersection of Parenthood and Private Practice: Heather and Jennifer discuss the in…
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Growing a Group Private Practice with Alyssa Callahan
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Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Alyssa Callahan, the CEO of Nourished with Kindness, to discuss the importance of systems in group practice. They both share valuable insights and tips for implementing effective systems in business. As a business owner, learning to nav…
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Scaling a Company with Jeanne Petrucci
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Welcome to the Pursuing Private Practice podcast! Join Jennifer & Jeannie Petrucci, CEO of LivingPlateRx, to hear all about Jeannie’s journey starting her private practice, pivoting her business, and the support that helped her get to where she is today. Join the conversation as they discuss: Trying New Things: Pivoting your business and trying som…
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Courtney Vickery, CEO of Declet Designs, as they discuss the importance of implementing effective systems in business. They share how systems have revolutionized their business operations and leadership roles. Join the conversation as they discuss: Rest & Reflection in Business: Many…
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Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by fellow CEO Deanna Wolfe to discuss resilience in entrepreneurship, practical tips on marketing and selling, and the importance of bold messaging and authenticity in building a strong brand presence. Join the conversation as they discuss: Dream Jobs and Self-Car…
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Maximizing Your Email Marketing Strategy with Yvette Quantz
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Yvette Quantz of Customized Nutrition Newsletters as they discuss how email marketing is a powerful tool that allows you to connect with your audience, nurture relationships, and drive conversions. Unlike social media, where your message can easily get lost in the noise, e…
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Building & Marketing a Certification Program Summer Innanen & Danni Adams
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Welcome to the Pursuing Private Practice Podcast! In this episode, Jennifer is joined by Summer Innanen and Danni Adams, two seasoned body image coaches. They discuss their journey into creating a certification process for supporting professionals to confidently help clients improve body image. They also discuss the impact of feedback, and how thei…
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer, Danielle, and Courtney Vickery, CEO of Declet Designs, as they discuss the theme for December: marketing. They explore the definition of marketing and how to show up authentically, no matter your stage of business. Jennifer shares how she currently rates Pursuing Private Practice's ma…
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Paying Yourself as a Business Owner with Julie Herres
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Julie Herres of GreenOak Accounting as they discuss the importance of looking into the data, the different methods of paying yourself based on your stage of business, and how to reverse engineer your practice to give you the life you want. Join the conversation as they d…
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & fellow CEO Linzy Bonham of Money Nuts and Bolts as they dive into the emotional aspects of our relationships with money, how money acts as a boundary in your business, and how finances are different for each stage of business. Join the conversation as they discuss: Relationship with …
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Embracing Mindset Shifts with Christine Thomson
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer and fellow CEO Christine Thomson of Manipura Centre as they discuss the importance of embracing change, making money according to your values, and creating a business that not only serves your clients but you as well. Join us as we dive into Christine's story and discover the importanc…
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Reflecting on Business Finances as a Boundary
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Welcome to the Pursuing Private Practice Podcast! Join Jennifer & Danielle as they discuss the theme for November: finances. They explore the concept of finances as a boundary and share insights on the importance of understanding and improving your business finances, no matter your stage of business. Jennifer shares how she currently rates Pursuing…
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