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It's Your Loss

Tony Sheppard & Johnny Custer

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Retail is evolving, and so is the game of loss prevention. Gone are the days when LP was just about catching shoplifters. Today, it’s about data, strategy, and staying ahead of crime before it happens. Join Tony Sheppard and Johnny Custer—two industry veterans with over 30 years of experience each—as they break down the latest trends in retail risk, asset protection, and total loss prevention. With a mix of expert insights, real-world case studies, and the occasional pop culture reference, t ...
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Every great idea begins with a question, a spark, a quiet refusal to settle. This Creative Journey explores the pivotal moments when artists, inventors, and visionaries turned uncertainty into bold action—and changed the world in the process. Image ©1995 Richard Sisk/panoramicimages.com
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Before he revolutionized photography, George Eastman stood in his mother's kitchen, stirring chemicals and chasing a dream. This is the moment that changed everything. He was about to invent Kodak. Immersive Audio: Optimized for headphones and AirPods #GeorgeEastman #CreativeOrigins #Photography #InventingKodak ©2025 by Richard Sisk, Music: Richard…
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The incredible true story of 17-year-old Juliane Koepcke, who survived a 10,000-foot fall into the Amazon rainforest and walked out of the jungle eleven days later using only her wits and determination. Immersive Audio: Optimized for headphones and AirPods listening. #SurvivalAtAllOdds #TrueAmazingStories #UnbelievableSurvival ©2025 by Richard Sisk…
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In this episode of It’s Your Loss, Tony and I sit down with industry heavyweight Rhett Asher—SVP of Partnership Development at Alto and a lifelong retail pro with one of the most unique resumes in LP. From his early days loading trucks at Roses to shaping loss prevention education and advocacy at RILA, NRF, FMI, and the LP Foundation, Rhett’s story…
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When the Titanic struck ice, Captain Arthur Rostron's quick thinking and leadership aboard the Carpathia saved 705 lives in maritime history's most famous rescue.​​​​​​​​​​​​​​​ #Titanic #CreativeMind #NarrativePodcast ©2025 by Richard Sisk, Music: Richard Sisk/SunoBy Richard Sisk
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"Yes, I love old movies! and of course one of my favorites is Sunset Boulevard. It’s just such a great movie. I decided it would be a challenge to re-create the audio from the opening scene and that’s what you will hear in this clip... #SunsetBlvd #WillianHoden #SoundDesign #FilmHistory #GloriaSwanson Copyright 2025 by Richard Sisk. Music: https://…
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In our very first episode of It’s Your Loss, Tony and Johnny kick things off with a raw, hilarious, and honest conversation about how we both stumbled into the world of loss prevention—and why we stuck around. From getting dragged by getaway cars and chasing down thieves with zero training, to discovering the power of data, margin protection, and i…
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Anne Frank: A timeless voice of courage, hope, and the enduring human spirit. #AnneFrank #HumanSpirit #Holocaust #DiaryOfAnneFrank Through her father, Otto Frank, the family's only survivor, Anne's diary was published, a testament to the human spirit's power. Today, millions find inspiration in Anne's words. Her words transcend time and circumstanc…
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