In this episode of Today's Call, Jordan discusses the following topics:* Why it is important as an agent to focus on one thing* The two primary types of focus (geography and transaction type)* What will happen as you become an expert on your focus area * How all of the most successful people developed an unfair advantage* Striking a balance between…

In this episode of Today's Call, Jordan discusses the following topics:* Why the way the real estate business is set up makes having a coach important* The importance of an external perspective on what you are doing* Working your way to success vs. buying your way to success* Why extremely successful people are almost never a "one woman show"* Advi…

In this episode of Today's Call, Jordan discusses the following topics:* How the marketing concept of split testing actually applies to all areas of business* How most people try something only once and then stop, and why this makes no sense* The best way to improve your marketing results without spending more money* How to apply the concept of spl…

In this episode of Today's Call, Jordan discusses the following topics:* Why it makes sense to be on social media even if your client base is older* The main reasons why most agents are not effective on social media* The specific types of content that people like to see most from Realtors* Are you "Facebook famous?"* A simple test to prove that the…