Talks on all things Creativity, Graphic Design, Advertising, and Branding for Businesses with Creative Professionals. Hosted by Kendol Mason owner/operator Giftbox Creative.
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Interview: Creator of Logo Package Swatch Plugin
37:57
37:57
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37:57Logo Package Swatch automates the creation of logo package colors, generating all the necessary colors with ease. It also ensures color consistency across all exported files, eliminating the risk of color variations. This saves designers hours of manual work, allowing them to focus on their creative endeavor. Logo Package Swatch is a companion exte…
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Welcome to the Creators Revival podcast where we explore thelatest trends and insights in graphic design, featuring our special guestPhilip VanDusen of Verhall Design. With over 25 years of experience as a creative executive instrategic branding and graphic design, Philip has worked with some of theworld's most successful global retailers, consumer…
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How To Trademark Your Logo or Brand with Troy Hooper CEO of Kiwi Restaurant Group
44:06
44:06
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44:06The truth about your logo could shock you! Logo design and branding are important aspects of any business, as having a distinct and recognizable brand can help to promote consumer recognition and drive sales. When it comes to protecting your logo or brand, the process of trademarking is critical. This involves registering your logo with the appropr…
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Branding is the foundation of hearts in your businesses to reach more customers effectively. In this podcast episode of talk about how branding can actually help your business in ways you may not have expected in this, I'll go over a few simple ways branding is important to help grow your business, in 2022. For questions or inquiries about being a …
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In this episode, Louise Karch talks about how Realtors and Food Hospitality Owners can find your million-dollar brand-name, the truth behind Betty Crocker, seven systems you can use right now, and the reason why jingles seem to be so easy to remember. Louise Karch is a brand naming expert and speaker to business professionals for business growth. L…
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In this episode, I talk about getting clear on your goals and purpose including a few steps you can take to bring more clarity to your purpose on a daily basis. For questions or inquiries about being a guest on the show feel free to contact: Email me at [email protected] DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would …
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Adam Brown is an award-winning creative director of Marrow in Lexington, Kentucky. In this podcast episode, we discuss’ topics such as the state of building a brand and defining what a brand means in today’s complex marketplace. Adam gives his amazing perspective on how the landscape of communication plays out and why branding is so important in to…
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Designing Brand Identity | Episode 24
1:04:50
1:04:50
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1:04:50Designing a Brand Identity is more than just having a logo. It’s a compilation of multiple parts, steps, and processes that are a compilation of a Logo Type, Logo Mark or Signature, Color Scheme, Typography, Image Composition, Logo Lockups, Icon Set, Tagline, Audio Signature, Signage, Animation, and Lifestyle Usage Mockups. When these elements in a…
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Color Psychology In Branding and Marketing
45:03
45:03
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45:03Color in psychology has a powerful meaning when it comes to using them in your marketing campaigns. These colour meanings play a different effect when used in your brand’s products or services to help boost market attention. This colors you choose are never static but, when chosen by their color definition, can boost sales and generate traffic. Thi…
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Figuring out the big idea for your business can be of tremendous value. It can make things easier to communicate and spreading the message of your business to the marketplace. Buy having a clear picture and making the idea of your business synchronistic to your company’s core values, it will make things easier for potential customers to decide if t…
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Having a solid brand strategy will help to reinforce the tools you're using to help build the foundations of your messaging your products or service it sending out. How does strategy play into your overall vision? How do you communicate strategy? What are the foundations of a strategy? All of these questions will be answered here in this episode. I…
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In this episode I cover a few things that investing in your own brand will help you leverage in the marketplace. When you take the time to truly invest in your brand there are several benefits that you will gain from the intangible things like trust and awareness, to solid results such as opportunities and conversions. If you like this episode and/…
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In this episode we ask why should you rebrand? Exactly what are some reasons to rebrand your company and how will this affect your reputation? Rebranding isn’t a small choice that gets made over night. There are a lot of factors that comes into the decision of rebranding your company or even your personal brand. I’ll give you 10+ reasons to start r…
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In this episode we cover the global idea of what a brand identity is. How it plays a part in the experiences you provide for your customers on both small larger scales. An identity is very concrete when it comes to creating a brand with artifacts that are very tangible and can be articulated in a consistent manor. The brand identity makes up a larg…
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What exactly is a brand and how do I use branding to grow your company? In this episode we will take a light look into what really defines a brand, and the three primary functions of a brand that will help you get attention and create devoted followers by way of Navigation, Reassurance, and Engagement. So, weather you’re just starting out as an ent…
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Episode 13: Interview with Dave DeFeo from My Parents Basement
27:20
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27:20Dave DeFeo joins the show to discuss comic books, the culinary arts, and how him and two friends created a comic book bar in Decatur Georgia called My Parents Basement. Dave has been a chef for over 20 years crafting his brilliant culinary expertise at establishments such as Leon’s Full Service and Brick Store Pub.…
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Episode 12 - Making Great Users Of Your Product
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37:05
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37:05In this episode I talk about how to make the users of your product or service better through improving the results your customers get. For questions or inquiries about being a guest on the show feel free to contact: *email me at [email protected] *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you…
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In this episode we talk about Growth Hacking and how to use the benefits of accelerated growth marketing for your product or service. For questions or inquiries about being a guest on the show feel free to contact: *email me at [email protected] *DM me on Instagram, Facebook, or Twitter @giftboxcreative If you would like to work with me you …
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In this episode I discuss what it takes to see things from a new creative perspective and what’s the real difference between stealing ideas and copying them.
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Creators Revival - Google SSL and Diving Deep
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21:47
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21:47In this episode, I talk about diving deeper into your creative or career craft and the changes Google will be making in the coming weeks.
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In this Episode we discuss building habits that will stick in your life. There are countless resources that help you to build a habit from online tools to accountability partners. However, we’ll discuss how much time it really takes to build a habit and the patience involved in making it stick.
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This is Part One of a seven part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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This is Part Two of a seven part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance
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This is Part Three of a seven part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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This is Part Four of a seven part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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This is Part Five of a seven-part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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This is Part Six of a seven-part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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This is the final part of the seven-part creative series on the seven artistic principles that are engaged in optimizing your psychology, vision, health, beliefs, philosophy and creative performance.
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