show episodes
 
Turn your passion for the work you do into a successful business that you love, all without burning out or selling out. Join host Mindy Totten, LMBT, CST-D, for weekly episodes about marketing and all things bodywork business. With clarity, empathy, and a dash of humor, we’ll dive into the nitty-gritty about what it REALLY takes to build a profitable and sustainable massage or bodywork practice. You do great work in the world. You deserve to make a great living doing it.
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show series
 
In this week’s special podcast, I speak with website designer and brand coach Hannah Van Woert. Tune in to get the inside scoop on what branding is and what you should look for in a website designer BEFORE you hire them. “It’s all about communicating how your business makes people feel. That’s how I sum up branding in a nutshell.” — Hannah Van Woer…
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In this week’s episode I answer a listener question about the “feast or famine cycle.” Tune in to find out the answer to a very common challenge in the massage and bodywork business, and get some inspirational tips on how to effectively — and consistently — market your practice. “If you’ve been concentrating on your outreach and marketing and you’r…
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In this week’s inspiring podcast I examine the obstacles many massage and bodyworkers face when performing a seemingly simple task: Asking clients to rebook an appointment without being pushy, manipulative, or obnoxious. Learn how big-hearted bodyworkers often struggle with self-promotion and assertive sales tactics, and how you don’t have to be in…
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In this week’s podcast I speak with Bodywork Project student Lisa Fahay, a brand new bodyworker who tells us about her challenges and success stories. Learn how a skiing accident 30 years ago introduced Lisa to CranioSacral Therapy and how The Bodywork Project gave her the confidence to create a vision for her own practice for kids and teens. “I am…
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In this week’s episode I reflect on modern marketing methods for 2025 — and whether you need to use them in your massage and bodywork business. Learn how to choose what will be helpful for massage and bodywork practices — and what to leave behind. Mark your calendars for February 4-5 for a FREE Masterclass in Marketing Your Bodywork Business in 202…
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Clarity is so important as you create your ideal massage or bodywork practice. In my years of coaching massage therapists on the business side of their practices, I’ve seen a lack of clarity about what you want your practice to look like hold so many wonderful practitioners back. In today’s episode, I share two critical numbers for bodyworkers. Onc…
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On this week’s milestone podcast, we celebrate our 200th episode with former The Bodywork Project alumni and bodyworker extraordinaire, Julie Taylor. Tune in to hear Julie interview me about this exciting occasion, and learn what it’s like to spend half a decade producing a podcast for massage therapists and bodyworkers on the business side of thei…
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This week’s episode focuses on grounding in integrity and respecting your massage and bodywork clients when asking for rebookings. Tune in to learn how to connect with clients in a way that is genuine and authentic, and that puts both you and your clients at ease. “I know that so much of the advice you get tells you to do everything you can to upse…
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On this week’s episode, I talk about the potentially triggering topic of abundance. Tune in to learn about business abundance and how it can pay energetic dividends in your massage or bodywork business. “Maybe the biggest reason to reflect abundance in your practice is because what you put out into the world will inevitably come back to you.” This …
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This week I talk with personal wardrobe stylist Elsa Isaac about how show up in our work so that we present ourselves as a reflection of who we are on the inside. “There comes a point when that misalignment becomes too much. It just feels like you’re not showing up as who you know you are on the inside. So we do all this work, all this self-develop…
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In this week’s installment of the Do It With Intention podcast, discover 3 things that can make your practice more consistent. Listen in to learn how consistency creates a safe container and draws clients into your practice. “We all know that consistency is really important when we’re trying to build a successful massage or bodywork practice. But w…
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In this week’s episode, I share a “sweet” idea to illustrate how important it is to ask for help when you need it in your massage or bodywork business. Tune in to learn how you can go from good to great in just about any endeavor. “If you decide you want to get serious about making improvements at something, nothing will accelerate your progress mo…
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In the final episode of my Bodyworker Business Boundaries series, I focus on the best ways of creating honoring your cancellation policy. Tune in to find out some crucial do’s and don’ts regarding cancellations in your massage or bodywork business. “Notice that I didn’t say ‘enforcing your cancellation policy’. I said ‘having integrity around your …
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Pricing your services can be one of the most difficult things you do when you have your own business. In today’s installment of my Bodyworker Business Boundaries series, we dig deep into the importance of strong guardrails regarding the rates you set for your massage or bodywork business. Find out how to step into your pricing with confidence by kn…
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In the second installment of the Bodyworker Business Boundaries series, we explore the pros and cons of accepting tips for massage and bodywork therapists. Listen in to discover why it’s important to create a safe container for your clients — therapeutically AND on the business side of your practice — and how accepting tips can affect that safe con…
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In this first installment of my Bodyworker Business Boundaries series, I dive into how a massage or bodyworker teaches people to treat them — what you will accept or not accept from a client. Tune in to learn some simple rules that will help with your boundaries around time management. Remember, it’s your business and your boundaries! “Once you dec…
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In this episode featuring student success stories, I speak with Anita Schill about her bold decision to open an Energy Medicine business. Find out how as a nurse in the 1970s she quickly became disillusioned with western medicine and sought other options, and how the study of yoga led to her transition to energy medicine. If you’re considering maki…
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In this week’s inspiring installment I talk about self-motivation and why it’s so important as your grow your massage or bodywork business. “What do I mean by betting on myself? I may not know everything that I need to know, and I may need to ask for help. When that help comes in I’m going to bet on myself and do everything in my power to be succes…
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In this week’s show I discuss automation in marketing and communication and how you can use it and still be genuine and true to your massage or bodywork business. Listen in to learn how to navigate all the marketing shiny objects out there while still be true to yourself. This week on the Do It With Intention Podcast: Learn how automating everythin…
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In this week’s episode I talk about the 4 easiest — and most strategic — ways to build your practice. Tune in to hear why simplifying your massage or bodywork business may sound counterintuitive but is often the way to fill your practice. This week on the Do It With Intention Podcast: Learn how to decide if new ideas are right for your business by …
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In today’s episode of Listener Questions, I discuss a topic that can be really intimidating and scary— but it doesn’t have to be. Tune in to learn how outreach is a wonderful way to build your massage or bodywork practice, and learn some reasons why it doesn’t automatically spell r-i-v-a-l-r-y. This week on the Do It With Intention Podcast: Learn s…
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In today’s installment of Listener Questions, let’s take a look at some ideas about marketing your massage or bodywork business that might seem counterintuitive. Tune in to learn how turning in a different direction can sometimes kickstart a business that might be spinning its wheels. This week on the Do It With Intention Podcast: Learn how to take…
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